Author Archives: Ace Jordyn

Imagine being alone in a cabin, writing without being disturbed by anyone and without a cell phone or internet. The basics are there – plumbing, electricity and a land-line phone for emergencies. The cabin is as cozy warm as the ability to remember to stoke the old wood stove. Sitting in the comfiest recliner, laptop propped on the lap, flying fingers blurt out vivid scenes. You write, you sleep, you go for the occasional walk to clear your head or to work out a problem and then you begin again. Word count rises and spirit soars.

This was the greatest gift I ever gave myself – a whole month of writing, thinking and sleeping. Beyond the accomplishment of a story told, it transformed my understanding of what I need to be a writer.

We try to balance our writing life with our everyday lives which includes work, family, friends and fun in our marvelous technological society. These things are important yet equally important is the need for time to think, create and write. So we plan and eek out snippets of writing time – an hour here, an hour there, a workshop here and a two day retreat there – and we write. Yet, as important as those snippets of time are, they are not solitude for solitude is immersion without expectation of interruption or immediate cessation.

Solitude provides the luxury to explore, think and integrate. Sometimes it isn’t the word count that’s required but the ability to think, brainstorm and plot without distraction. The balance now is that I create opportunities for solitude (even if it’s half a day) and the results of being centered, free-flowing creativity and the calm from problems solved spill into those precious snippets of writing time.

On that month-long journey of solitude, I discovered that in order to achieve solitude I must walk down the path of desperate loneliness where there are no people, no events, no media – nothing exists but me and my thoughts. Junk-noise and junk-thought withdrawal can be a painful albeit rewarding experience. Now I make a conscientious effort to shut out the junk-noise and junk-thought. Yes, people aren’t happy when I don’t respond to texts or phone calls for hours but they aren’t writing my stories and the unplanned interactions dissolve the state of mind I need to be in.

I never wrote so much so quickly and I never slept as much before! The experience made me aware how exhausting the creative process is. After writing for hours, I’d inhale some food and collapse into a stone-dead nine hour sleep and then do it all over again. So sometimes when I’m reluctant to write it’s because I know I don’t have the energy it takes to be fully engaged nor do I have the time to allow the grey cells to warm up to enough to integrate ideas before creating a coherent symphony of words. Now, I’m a little more forgiving of myself in those moments and I work hard to make sure the time and the energy I need are there.

Solitude allows the brain to become more sensitive to the emotional tenor of words, to the rhythms of not only speech but of story pacing – it’s the crescendo and denouement of action and reaction, heightened and relaxed emotion, the interaction of protagonist and antagonist, the prose of world building mingling with characters experiencing the dynamics of the world. Having an extended experience of the rhythm of words, images and scenes, and having done it long enough to integrate it, I go back into that state when I write. For me, it’s meditation through writing.

I always thought that solitude was the ideal writing state and had dreamed of being sequestered in a cabin writing forever. Not anymore. Surrounding ourselves with family and friends, experiencing life, those are the things that are fodder for our creative selves. We are creatures of the pack and loneliness in the extreme can as easily erode our ability to write as can the distractions. Balancing solitude and writing with family and friends – that’s what I need. I’ll take my month of solitude again and I’ll keep finding small blocks of it in the meantime. But, I’ll also cherish my time with family and friends for solitude works best when we have something to leave and go back to again!

Happy writing!

Mean Salvation

December 12, 2013

Ace Jordyn

Ace Jordyn Character Conflict Craft & Skills 3 Comments

Every new author’s challenge is to learn to tell a story well and to do so with a passionate heart. There are reams of advice on the internet, in how-to-write books, from writers groups and at conventions, workshops and seminars. Knowing basic plot structure is quick to learn but how does one navigate character depth and writing with a passionate heart?

When I was starting out, I went to my first writers group meeting with a completed 100,000 word novel. Someone offered to read it for me. I was ecstatic. The reader had some valuable insights: 1) don’t let your characters be stupid. It sounds harsh but it wasn’t. Given the incident she was referring to it made perfect sense and it was an easy fix; 2) characters need to be consistent and logical; and 3) you must be mean, even cruel to your characters.

Permission to be mean??? I was both ecstatic and mortified. How could I embrace this? I don’t like conflict. Reading fairy tales as a kid, I was so relieved when the happy endings came – I wanted the conflict to be over so I could relish those sweet but short utopias. Yet, those words of permission filled me with relief – I no longer had to be nice, the peacemaker, making everyone happy somehow through their struggle. I was never so nice to my characters that they were wimpy and the story was without conflict but I hadn’t gone far enough.

Permission to be mean was permission to delve deep into a character’s psyche, to understand their deepest fears, anxieties and painful back story. It was about not feeling guilty because the characters I loved had to experience trouble and pain.

Understanding that it was my responsibility to look into a character’s deepest fears and to throw them into the pits of emotional hell and physical danger made me a better writer. When I now read the how-to books and columns, I understand they are challenging us to search for those emotional pits of hell within ourselves, to be honest enough so we can make our characters sweat through them. For example, this spring I took a one day workshop with Donald Maass based on his book Writing 21^st Century Fiction: High Impact Techniques for Exceptional Storytelling. That workshop was like being in therapy. We were asked questions similar to ‘What is the most painful secret you have? Where can you make your character feel what you are feeling right now?’

It’s a mean salvation for a writer – as we dig deeper and challenge our characters and are mean to them emotionally and physically, we are challenging our inner selves and are digging deeper into our own psyches.

The advice I was given when I started out makes sense now – if I dig deep within myself to understand emotional truth, dig deep within my character (my character isn’t me and her emotional truth isn’t necessarily mine), if I dig deep into the emotional realities of life (and they can be cruel), if I let my characters experience what they need, then I will be true (and logical) to my characters and my readers will experience a satisfying emotional journey. The added bonus was that I could now more easily ramp up conflict and tension.

Mean salvation – that’s the best way I can describe that first advice. We all live it, we write it and in our hearts, we know it. My favorite books make me live through those dark, awkward and painful moments with a character and in the end I embrace their journey although not all endings are sweet. Their catharsis is my catharsis. Their pain is my pain. Their salvation is my salvation.

It’s not like the song lyrics “you’ve got to be cruel to be kind” it’s that we’ve got to be cruel to be real, to dig down deep and face what makes us and our characters emotionally real. It’s mean salvation.

Business Plans for Writers

November 19, 2013

Ace Jordyn

Ace Jordyn Business Marketing Motivation 3 Comments

A business plan for writers – what an absurd idea! That may be your first reaction, but chances are that you already know how you want to your writing career to evolve. A business plan is the road map to launching and growing your career in a strategic, efficient manner. Everything you’re doing now – networking, writing, learning craft, blogging – it’s all part of a plan but let’s face it, we’re writers first and the less time we spend floundering or making mistakes with the business part of our career, the more time we’ll have for writing.

Here are the key elements for a writer’s business plan:

1. Company Description
Yup, you’re a company with accompanying tax write offs but let’s be more specific than that. Does your business include writing, editing, holding workshops, attending trade fairs, or other activities related to writing and promotion? As a writer, do you write short stories, novellas, novels, magazine articles, or some combination? What is your genre? Who is the target audience?

2. Operations Plan
This is a one person company, right? Wrong. For tax purposes you may be a sole proprietor or an incorporated entity but your company is bigger than one person. For example, who are your support groups – writers’ groups, critique groups, book clubs, blog group? Do you belong to interest groups locally or on-line such as science, knitting, bird watching, Sherlock Holmes fan club? These are important to note because they not only inspire you and provide valuable input they may also be part of your readership. Who are your mentors, critiquers and editors?

Bestselling authors have an organization. Take a look at the Acknowledgements page of their books. Most Acknowledgement pages list editors, research contacts, readers – anyone who helped them. For ease of organization, you can divide your support network into four categories: craft, business (contracts, taxes, editors, finances, etc), networking (conferences, on-line, writers groups, readers groups), and market access. Note any deficiencies you have in these areas and develop a strategic plan to deal with that aspect. For example, I need to know more about marketing strategies and so I’ve chosen to attend a seminar on marketing rather than a critique workshop to fill this gap. Finding the experts I need fills a gap in my organization and allows me to use my use my limited budget wisely.

Remember – it takes one person to have the idea and write the story, but it takes a community to support a writer and make the work available to the reader. Who is in your community?

3. Products and Services
We touched briefly on this in the Company Description, but now we need to get specific. You may be writing in one genre or several writing poetry, short stories or novels and writing for the children’s, young adult or adult markets. In the market you’re writing for, who exactly is the audience? For example, not all people who read mysteries love the same type of mystery or the same degree of graphic language. Those loving cozy mysteries (think Stephanie Plum series) may not like Ian Rankin’s gritty detective or James Patterson’s thrillers. What type of mystery/fantasy/romance do you write? Who will it appeal to? What are the sensibilities of the genre and does your writing reflect that? Where will your work be placed on the bookshelf?

If you’re editing or involved in some other aspect of writing (volunteer or paid), note that too. Depending on the level of your involvement, you may need to create separate business plans. However, having them listed in one spot will help you manage your time better when setting goals.

4. Marketing
It’s so easy to want to stay at home and only write or at most, to go to a writing meeting where we chat with like minded people. Marketing means getting out of our comfort zone and reaching out. The easiest way to do this is to have a plan and to follow it. A haphazard approach erodes confidence and the ability to present things in a comfortable confident manner.

For every product you need to have your elevator pitch, synopsis, chapter by chapter plot line, a great manuscript before you promote. Having these will help you understand your product so you can differentiate it and create a unique selling proposition. In other words, what distinguishes your story from others it the market? Why will your target market (children, young adults, mystery/romance/horror fans) like it?

Describe how your stories will be sold – book stores (which ones?), on-line, book clubs, and how you intend to get the books there. Even if you have a traditional publisher, you still have to market and sell, so be prepared to do that.

What are your promotional tactics? In other words, how will you reach your audience? Some examples are: tradeshows, school appearances, readings, book tour, social media marketing (Twitter, Facebook, etc,), reading clubs (local, Goodreads, etc), on-line advertising, conventions, local advertising and book trailers. Your website should appeal to the book buyer. One writer I know designed her site for teachers because they’re the ones who will be buying her books and will be allowing her to make school presentations. Who is your website designed for – readers, teachers, technical users (how to books), other writers?

There have been many good posts on marketing at Fictorians so just click on the Marketing category and you’ll receive a ton of information. Just remember to choose a few things to do (for example you can’t belong to every book club and effectively utilize all social media) and do them well.

5. Finances
Having a budget will focus your marketing strategy and allow you to develop and manage your business more effectively by allowing you to prioritize. Which convention/workshop can I afford to go to? Do I purchase business cards or have a professional design my website? What can I do for free?

After all the work we do to write our wonderful books, we can’t afford to fail now because we failed to plan the business part of our passion.

Writing Your Brand

October 8, 2013

Ace Jordyn

Ace Jordyn Branding Marketing Submissions No Comments

Too often we view marketing only as selling and we forget about presentation, tone and targeting an audience. Together, these things create a brand and branding is something writers rarely think about. A brand is what we become known for and it is what people will expect from us and they’ll either love us or hate us for it.

Sometimes, I watch the singing competitions such as The Voice and X Factor. I see people mustering the courage to follow their dreams and I applaud them for it. What distinguishes the finalists and the winner from the rest of the pack? It isn’t simply the singing – many of them are excellent. When you’re garnering audience votes, there’s got to be something more. Commercial appeal is how one judge on the X Factor summed it up – nice voice, but no commercial appeal. Is your writing nice but has no commercial appeal? But, what is commercial appeal?

On the singing competitions, there are specific things about the finalists that make them commercially appealing. Each one has a distinct style (genre, sound/voice, song presentation), target market (demographics) and tone (audience appeal, song choice, personal appearance, passion). Overriding all these is passion. You need to express passion whether you’re singing or writing. Are you missing the passion and depth to move an audience?

Let’s examine the factors from the singing competitions to see how we can apply them to the query letter, the story and our virtual presence. How we present ourselves in each of these areas determines how people perceive us (our brand).

The Query Letter
First impressions count – and the first impression we make is with the dreaded query letter. Most of us aren’t aware that we’re branding ourselves with this letter and that it determines our commercial appeal. Your brand is something that the editor/agent will glean from your letter. The specific information you convey plus overall feeling you convey forms your brand even though you don’t have a logo or jingle like commercial products do.

Tone: Is your letter polite and professional or obnoxious and whiny? Does the story pitch convey passion for the story and characters?

Style: Can you write clear concise sentences or are they run on, filled with dangling modifiers and metaphors trying to pack in too much information? If the latter, it makes you seem uncertain, not in command of craft, disorganized and lacking clarity in your story and that’s bad branding. Is your story pitch focused and clear? Does your letter convey that you understand the genre you’re writing in?

Target Market: The comparison pitch in your query letter positions your novel in the market and sets an expectation of what the editor/agent can expect. Do the works you’re citing accurately reflect your story’s style, tone, plot or theme? Who is your audience? Your audience is determined in large part by the genre or sub-genre you’ve chosen, your public presence and initial contact list.

Your Writing
Branding is what readers come to expect from you. That’s why author’s use pseudonyms when they change genres – each name is a brand for a specific genre – readers associate a certain type and style of book. A sub-genre is a very specific branding which writes for a narrower target market. Who is your target market? Will those demographics be moved by the passion in your work, your writing style and your messaging? For example, cozy mystery author M.C. Beaton has a very different audience than does Ian Rankin with his hard-boiled detective thrillers. Each author exploits different sensibilities within the mystery genre and has a writing style that appeals to a particular audience.

Sometimes an author whose book didn’t sell well (the brand turned bad) will use a pseudonym sell new work (rebranding).

Your Virtual Presence
Of course these all these things apply to blogs and any social media we engage in. Always think about your brand and how people will perceive you. As with your writing, they can interpret what they read and see only in relation to their personal context and experience. Therefore, your public persona on these sites is part of your brand and it affects word-of-mouth marketing.

Think about your favorite authors. What are they known for? What do they write and how do they write it? What is the tone, the language, the plot and messaging in their books? What do you expect to read when you choose his book?

Tom Clancy was one of my favorite authors. He was lauded by people in or connected to the military establishment because of the accurate details in his books. That was part of his brand and that’s what people looked for when they read his books. Plus he was an excellent story teller and writer and we’ll miss him for that.

Your brand is part of your commercial appeal. Be aware of it and make the most of it in your writing, in the business of writing and in your public persona.