Author Archives: Colette Black

Loving a murderer can be difficult, but when you have a heavy-on-the action romance, sometimes it’s necessary. So, how do we make someone who is capable of committing murder, likable to our readers and our love interest? Here are some ideas, many of which parallel Marie Bilodeau’s recent post. The more of them we use, the more likable the hero becomes. Conversely, too many and the hero becomes cheesy. Finding the balance, and finding what fits for your murderer’s personality, is the fun part.

1) Give your murderer a good reason: An Uzi-fest on a whim in the middle of a family-filled park is not going to sit well with anyone. An Uzi-fest to destroy the carriers of a lethal virus in order to save all of humanity, though still difficult to stomach, allows a reader to sympathize with your hero’s difficult decision.

2) Make the victims deserve it: Innocent families gathering in a park don’t deserve to die. The families belonging to “We Believe in Aryan Race Dominance,” who took over the park, inoculated themselves against the lethal virus they then released, and are intending to destroy everyone who doesn’t fit into their standard of perfection, might deserve to die–at least, the parents. I have to admit, having the kids die might still be questionable.

3) Conscientious murderers feel remorse: Even if the crazy adults got what they deserved, the murderer has to feel bad about what he’s done, and devastated about the children put into this situation by their parents.

4) No other choice: If gathering the perpetrators up and putting them in a giant plastic bubble for the rest of their lives was an option, then mowing them down with an Uzi was not an acceptable alternative. We need to believe that the murderer had no other options, or believed s/he did what had to be done.

5) Make the murderer likable: David Farland talks about this in his seminars and I think he calls it “petting the dog.” While racing to the park in his/her car, if the murderer swerved to avoid a dog in the street, we like our murdering hero better because we know he cares about animals. It doesn’t have to be a dog. It can be another animal, a child, an older person… anything that shows us our murderer is a caring individual.

6) Make the murderer liked: When others care about a character, the readers are likely to care. Show the readers that love interest early, or show us that the murderer’s friend loaned out his brand new Porsche because he believes in the murderer’s good character.

There are many tricks to creating a murdering hero still worthy of a happily-ever-after ending. What are yours?

Backing

December 4, 2013

Colette Black

Business Colette Black Marketing Publishing Starting a Career No Comments

I had a long list to think about when presented with this month’s theme: The Greatest Gift I’ve Received as a Writer. Numerous people have helped me along my chosen path, giving me the kind of gifts you don’t buy with money, but with time. There have been a lot of conventions and seminars, paid for from our family budget in lieu of my birthday or Mother’s Day presents, which have influenced my direction as a writer. But the most recent gift I’ve received, and the most touching, has been the support from friends, fans, family, and even strangers in supporting my recent Kickstarter project to publish Noble Ark. Not because of the money.

The gift of friendship: The fact that within minutes of announcing the project, I had my first two backers, both of whom pledged for the highest-cost items, left me dumbfounded. Both people are friends and fellow-writers, I don’t think either cared about the reward, but they wanted to support my efforts and jumped at the opportunity to do all they could. I have amazing colleagues and friends.

The gift of fans: One of my beta readers has become particularly encouraging about my work. Not only did she pledge for the Kickstarter, wanting all the books in the series when it’s finished, but she also asked if she could do preliminary editing. She reads a lot, and the fact that she considers my books to be among the best she’s ever read, let’s just say, I feel the love.

Family and the Widow’s Mite: Of course, my family stepped in, and some of my family members contributed in huge ways. The amounts didn’t matter, but I know that some of them have very tight budgets right now. My children could have waited until the books were finished, buying them at cost, but didn’t. My oldest son, living in the Ukraine, found the Kickstarter and donated funds he didn’t have. My oldest daughter, in college, threw in funds as well (though I’m not sure if that means it was her money, scholarship money, or my own money coming back to me). Perhaps the most touching, my twelve year old spent the last $7 in her spending-money account–and she doesn’t get much–to show her support. I can’t easily express my reverent appreciation for the people who sacrificed, despite their difficult economic challenges, to show me encouragement. I’m in awe.

Strangers: One of the funnest aspects of the Kickstarter was having total strangers contribute, sometimes finding me on fb and asking to join my fan page. How cool is that? I’m eager for the opportunity to put my book in their hands, hoping they’ll love what they read as much as I love writing it. They give me hope that someday my writing can reach beyond my small circle of friends and family, and be read by people around the world.

The best gift of all that came from my Kickstarter was not the funding, but the belief in myself and the path I’m pursuing. Isn’t that what Christmas is all about? As they say in The Polar Express, “BELIEVE.”

Commissioning an Artist

November 14, 2013

Colette Black

Business Colette Black Contracts Interacting With Professionals Publishing No Comments

When I decided to self-publish my novel, Noble Ark, I had no experience with self-publishing, and little information. Thanks to Superstars Writing Seminars, I knew that a professional cover, typesetting, and editing were paramount, but I went into the process somewhat blind, or so I thought. As I took each step, the next one fell into place. Let’s start at the beginning.

Why? Why should you commission an artist rather than put together artwork yourself? That is a viable option. Here are a few things to consider. Is your book’s subject matter such that you can find usable artwork online? If so, then I direct you to istockphoto, shutterstock, and bigstockphoto. If you do a search of stock photos, there are a lot of websites to choose from.

If you’re an artist or know something about art, you can probably photoshop the images you want in engaging ways and do your own cover art. If you are not an artist, don’t have typesetting training, or don’t have hours and hours to spend putting together the perfect cover then I suggest hiring someone. That cover is the first thing readers see and if it isn’t engaging, they will likely move on. Some suggestions on companies that do cover art: Ebook Artisan Design, JD Smith Design or ask around to your writing friends for their suggestions.

But what if you have one of those books that doesn’t easily fit into what can be found among the stock photos? What if one of the main focuses of your book series is an alien race that’s uncannily similar to humans, yet also vastly different. What if you believe showcasing these aliens and bringing them to life in the reader’s eye before they even open the book is paramount? That’s where I found myself, and so I decided to commission an artist.

Where? That’s the first step, isn’t it? You can’t commission an artist if you don’t know one. I know a few, but thankfully, I also knew better. About a year ago, I asked a friend of mine, a budding artist, to see what he could do with the Noble Ark concept. No promises, but if he was willing to try, I’d be willing to pay. He came back to me with the prototype, and though it was good, we both agreed it wasn’t the quality needed for a professional novel. He wasn’t quite there with his craft yet. Friends are great, but remember that professionalism counts. Only work with friends if you know that you can approach one another as professionals.

I’d learned about an art website, Deviant Art, from workshops, Superstars, and from my friend, so I decided to join and see what I could find there. Be prepared, I had to spend some time. A lot of the artwork is fantastic, but I wanted an artist who fit the style that I foresaw for my books. I perused the site on and off for weeks. I found six. Some of them weren’t accepting commissions because they already had an overfull workload. One of them was accepting limited commissions for projects that she liked, which meant I had to win her over. Don’t think that you can peruse through the artwork, pick an artist, and he/she will fall at your feet and be thankful for the work. Good artists have plenty of work and they don’t generally need unknown authors. I sent a note to Suzanne Helmigh, told her about my book and why I thought her art style would do well with my subject matter. She replied that she was interested and to send her more info. I had to hook her with my book synopsis the same way we hook readers to look inside the cover to the first page. Once we’d passed a few notes back and forth through deviant art then she agreed to the commission.

How? Suzanne recommended we do thumbnails first. The picture at the top of this post is a thumbnail. It’s a rough sketch, a type of concept art, to give the author an idea of how the finished artwork will be set up. They’re not free, but I believe they’re worth it. By purchasing the thumbnails, it gave me something to show Kickstarter investors, and it helped me cement what I wanted on the cover before moving forward with the commission.

Then came time for the contract. I’ve never put together a contract and hadn’t the slightest clue, but I’d been collecting useful websites and I have some great friends. I read this article, http://blog.gallegosart.com/2012/10/how-to-commission-illustration.html and downloaded the free book. There’s an important concept in the book, shown in the illustration to the right. Learn it. Believe it. If you look online, there are dozens of contract templates. I used this one by Kelly Nomad, and a couple of author friends let me study their contracts for a few tweaks. After showing the contract to my artist, Suzanne, she suggested a couple of changes that were mutually beneficial, so I incorporated them into the contract then used Docusign to make it easier for both of us. I highly recommend the company and they’ll let you send up to five contracts free without obligation.

A few days ago, I sent Suzanne her down payment via Paypal, her preferred payment method. It’s a little bit of work to commission an artist, but I think it’s worth it. The cover for Noble Ark will stand out and catch readers’ attention. I hope the information I’ve found is of some use to someone and I hope to see more beautiful covers on e-shelves in the future. Good luck to us all.

Kicking out a Kickstarter

October 14, 2013

Colette Black

Business Colette Black Interacting With Fans Marketing Publishing 2 Comments

Kickstarter is crowd-funding, right? Not promotion. It’s more than both of those things. Let me explain.

So, you have a finished novel and you want it to see the light of day. You have some options: get an agent to love it and leave it in their hands, go directly to a publisher, or publish it yourself. My book, Noble Ark, had gained interest from agents and then found a wonderful one. She was putting the book out to the different publishers, but I pulled the book before I’d given it enough time to sell, deciding to self-publish. I loved my agent, but she’d told me herself that she wasn’t a Young Adult agent and everything else I had written, and was writing, was YA. So I decided to seek traditional publishing for my YA material. My New Adult book, Noble Ark, I would self-publish.

This is where Kickstarter comes in. It’s crowd-funding to help make artistic projects happen while giving back to those who contribute. I particularly like this explanation from the About Kickstarter page, “Mozart, Beethoven, Whitman, Twain, and other artists funded works in similar ways — not just with help from large patrons, but by soliciting money from smaller patrons, often called subscribers. In return for their support, these subscribers might have received an early copy or special edition of the work. Kickstarter is an extension of this model, turbocharged by the web.”

Why take this route?

1) Funding: Who can afford the costs that publishing companies put out for a book? And trust me, you WANT to compete with these publishing companies. With Kickstarter, everyone comes together to supply that funding, while everyone gains something from the process. It’s a win-win.

2) Promotion: What better way to get friends, family, and fans involved with what you’re doing. They have a stake in it, because they’re making it happen. This is exciting stuff, people! And getting everyone involved is what we’re always doing as writers, and what we’re talking about for the month. This is the essence of promotion.

3) Connections: As I let people know about my project, I’m connecting with friends and fans that I’ve been too busy to stay in contact with. They have busy lives, I spend all my free time writing, and we understand how that happens, but those good intentions to talk or get together have continued to fall by the wayside. Kickstarter has given me an opportunity to reconnect. It’s also given me a topic of conversation to create new friendships. Who knew that the receptionist at my car repair shop is an artist? She asked about my weekend, I mentioned putting together a Kickstarter, and now we both have new fans. Her work is edgy and interesting and I wish I’d known about it sooner. (Find her on Instagram at: thee_empress23)

Since this is promotion month, let me make some suggestions on promoting a Kickstarter. Many of these come from Kickstarter guru, Heidi Berthiaume, who will be putting a book together–via Kickstarter, of course—on how to run and promote a Kickstarter. Her help has been invaluable. (Full Discolosure: some of these suggestions come from Kickstarter and many are my own opinion.)

When you get close to release, let your fans know that a Kickstarter is on the way. Take this opportunity to introduce them to the concept.
Don’t think you can put up a post on fb or twitter and be done. This project is professional, but also personal. Send personal notes, email or IM, to everyone who might be interested. Make sure they understand the basic points: they pay nothing unless the funding goal is reached, there are pledge amounts to fit any budget (make sure that’s true when creating pledge amounts), full funding is required in order for your project to go forward.
Don’t ask for help, ask for participation in your great project. Focus on rewards they earn in the process of bringing your art to life.
Ask for help. Contradictory, I know, but this means go to the professionals you’re friends with, who already have marketing venues: the people with blogs, podcasts, etc., and ask them for suggestions. They’re familiar with getting the word out and may be able to help you find other avenues for promotion.
Don’t overwhelm, but don’t neglect. You don’t want every word people hear out of your mouth, or read on fb, to be Kickstarter. Put up regular content, but don’t harp on the cause. At the same time, people need to be reminded. Add something to the Kickstarter and let people know it’s there. I’m considering lengthening my video, and/or adding some bloopers. Throw out the occasional progress report. Get a short video from your editor or artist, talking about why they’re excited about your project and post it. Remind people in interesting ways that aren’t annoying. Remember, you still want these people to be your friends, whether they participate or not.
As it gets close to the ending date, build momentum. This is when the posts might come a little closer together, as you encourage everyone to reach a little farther to get the goal, or to attain a stretch goal. This is where you might put in add-ons, individual rewards people can add to what they’re already getting, in order to build interest. The perfect example of this is Tracy and Laura Hickman’s Sojourner Tales Kickstarter. It finished with over 200% funding, but in the last couple of weeks they were putting in add-ons, offering video chats with the authors participating in upcoming stretch goals (like Kevin J. Anderson), and put up a you-tube game play sampler. And they made sure everyone knows they can still join in by going to their website.
Almost forgot this last important bit—timing. Don’t start a Kickstarter in the middle of a government shutdown. A lot of people who would have contributed, have told me they’re waiting for the shutdown to end so they have a paycheck to work with. December is also usually not a good time for a Kickstarter, as everyone is thinking about Christmas. So think about what is going on in people’s lives and time your Kickstarter better than I did.

I hope this helps some of you understand Kickstarter a little better and be prepared to make a success of it. Another suggestion the Kickstarter team makes on their website is to participate in funding a Kickstarter before you start one. I volunteer mine, because I’m nice that way.

http://www.kickstarter.com/projects/203246974/noble-ark-how-it-should-end.

If you want to know more about my Kickstarter process, you can go to my blog, Black Space, where that will be my focus for the month.