Author Archives: Scott Eder

About Scott Eder

By day, Scott is a Champion of software quality, breaking code, and squashing bugs. By night, he’s a slinger of fantastical words, creator of places and people undreamt, and smith of heroic tales. Oh, and an adviser/coach/fanatic for competitive youth bowling. Ask him about it … he dares you. Scott lives with his wife and two children on the west coast of Florida.

A Change in Perspective

A long time ago, at the dawn of the personal computing age, I dreamed of being an author. Toward the end of high school and through college, I wrote a few short stories, started a novel or two, and even wrote the opening scenes of a screenplay. I didn’t get published; Hell, I didn’t even try. I didn’t finish my books or screenplay. And yet I still dreamed of seeing my words, my thoughts, my stories in print and on bookstore shelves.

Life happened. The writing dream faded into the mists, a whim of childhood, replaced by the day-to-day grind. Career. Responsibility. Family. Debt. Promotion. Work more. House. Kids.

And no spare time.

Looking back, though, I realize it wasn’t a lack of time that kept me from pursuing my dream. No, it was a lack of commitment, of passion. Every once in a great while, my wife would ask me about writing, usually when I was grumping about this or that. She’d never forgotten what I wanted to be even though I had. When she broached the subject, I’d cringe and grouse that I’d used up all my words at work. Which, in a way, was true. I’d poured more than my daily allotment of meaningful words into meetings, emails, various technical documents, and random corporate discourse. At least, that’s what I told myself.

Years passed. Within the corporate gearworks, we speculated about our executives and what they would do when they hit forty. If they bought a motorcycle, it meant that they realized they’d reached the highest position they’d ever attain and accepted it. Otherwise, they’d buckle down, work harder, and grasp that next rung on the ladder.

Then I hit forty. Six months later, my mother was diagnosed with cancer. For the next five months, I split my days between being in the office and in the hospital with her, taking conference calls and checking emails from the waiting room to keep my projects on track.

She passed away in May. I left the company the first week in June.

Nothing makes you evaluate Life more than Death. So I did. After being in the corporate world for so long, though, I was trained to think a certain way—to get back into my field, to earn that paycheck, to resume that proverbial climb up the ladder. As I sat at my desk polishing my resume with all the vim and vigor of a sun-dried lemming for that inevitable plunge into the IT job market, I knew there had to be more. I didn’t want to return to a tedious world of cube farms and perimeter-lined offices, meetings scheduled to talk about meetings, and the humdrum slog making software widgets. My mom worked until she received her diagnoses and didn’t get to enjoy her retirement. I still had twenty plus years to grind away. Did I really want to strap on the yoke of the corporate overlords again? Hell no.

I glanced at the crammed bookshelves lining my wall. Fantasy novels. Stories of elves, dwarves, and dragons. Of knights and wizards. Of magic and chaos. Of good versus evil, light versus dark.

And in that moment, I remembered. Long ago, I wanted to be writer. It hit me hard and fast—the inspiration, the direction, the passion. Lost to the dream, I told my wife what I wanted to do. She and the kids supported my decision without hesitation. And so a writer was born.

The fact that I didn’t know how to write a novel really didn’t matter. I would learn thanks to David Farland’s classes and a strong, helpful writing community. But that’s a story for another post.

Viral Marketing – Starting the Buzz with ReaderZero

We’ve all seen the contagion movies—a hideous, killing plague threatens to wipe out humanity unless the tireless doctors discover a cure before it’s too late. In order to develop the miracle serum, they have to trace the source of the disease. They have to find PatientZero, find out what he did, where he went, where he came from, who he met, what he ate, what brand of underwear he preferred, and what he read before contracting the virus.

Alright, so maybe I stretched that a little. They never checked his drawers. But the concept of a single spark igniting a fire that spreads from person to person through contact is extremely interesting. Word of mouth is still the best promotion out there. Readers talk, and not just to the world through their formal reviews on Amazon or their blog posts, but to their co-workers, their family members, and their friends. Each person they talk to is a potential reader. And each person they talk to is a potential reader. It’s an expanding universe of potentiality that could start with a single spark, a conversation with a person in your own neighborhood, igniting a viral explosion that doesn’t kill the chain, but introduces them to a great new story that captivates hearts.

Readers are everywhere. They don’t just cluster together wherever books are sold, or in coffee shops. No. They are everywhere. Supermarkets, hair salons, doctor’s offices, etc. Find them. Talk to them. Spread the word. Find ReaderZero.

Before you open your front door and step outside, make sure you have your business cards in your pocket. Business cards are not only for corporate drones. They are a branding tool, an informational souvenir of your meeting. If you want people to take you seriously and also have something to remember you by, hand them a business card. They are cheap and simple. Here’s mine:

business_card

It’s got my symbol, title, and contact information. Neat, attractive, and uncluttered. You can make them yourself or order 250 online for less than $20. Do it.

Like I said, readers are everywhere. So when I say take your cards with you when you step outside your door, I mean it. Take them everywhere. Here are three recent, personal examples to illustrate why this is important.

I went to the dentist yesterday. Yuck, right? Damn straight. It wasn’t a six month cleaning, either. It was crowning/filling nastiness totally devoid of Awesome…until the end of the procedure. The dentist was cool. The Licensed Dental Assistant was super nice. The numbing, drilling, and molding sucked, but wasn’t horrific. As I got ready to leave, the Licensed Dental Assistant picked up the book I’m currently reading, Wool, by Hugh Howey, and checked it out. She asked if it was any good. Of course I told her it was. She skimmed the back cover and said she was looking for something new to read.

This, my friends, is what’s called a perfect setup.

I told her Wool was good (Actually it’s really, really good), but she should try my book.

That’s when I got the wide-eyed stare. “You’re book!?” Yep. I whipped out a card, and gave her the elevator pitch. By the time we reached the payment desk, she assured me she’d buy my book. What started out as a mundane trip to the house of horrors ended on a wonderful note.

Something similar happened at the Veterinarian’s office (the doghouse of horror?) I took my dog in for her semi-annual exam. In between the “She’s so cute”s and the “You’re such a good girl”s, the Vet asked if I had been doing anything fun. Well, yeah, kinda. Now that you ask…boom! I whipped out a card, and gave her my elevator speech. As it turned out she was also writing a book. We talked about the craft for a few minutes then she said she’d buy a copy for all the people working in the office. Not too bad for a trip to the vet.

While the prior examples had direct setups, sometimes you have to give Fate a swift kick in the butt to make things happen. Develop your own opportunities.

I coach bowling. I’m there for the kids, but when I see someone reading, I have to know what it is. At practice the other day, one of the bowling moms sat by herself reading a book. I asked her a simple question, “So…whatcha readin’?” The answer led to a conversation where I could, without sounding pompous or overbearing, pitch my book and win over another reader, several readers as it turns out. Other parents listened in and participated in the conversation.

Anyone of these readers could turn into ReaderZero, the one who spreads the word, the one who ignites the fire, the one who starts the viral chain.

Be open. Be ready. Be bold.

Close Conflicts of the Romantic Kind

Here on The Fictorians, we’ve been talking conflict all month—internal, external, character vs …, writer vs…, but we haven’t yet talked about romance. Time to change that. Now, I’m a Fantasy guy, both as a reader and a writer. The reading came first, of course. I started with Tolkien, Brooks, Hickman, McKiernan, and Eddings back in the day, gobbling up epic tales of elves and dwarves and dragons, magic and mysticism, and good versus evil on a planetary scale. Man, I loved that stuff. Still do, actually.

Over the years I’ve read a gazillion books, but the stories that stick with me, the ones that hold a piece of my soul, are those that not only satisfied my need for the magic, but also spoke to my heart. I love stories that explore the spark, the attraction, between two characters. A strong romantic storyline, carefully fed and nurtured, can turn a good story into a magnificent tale that brushes against the reader’s soul.

And what writer doesn’t strive for that each and every time he puts words to paper?

I’m not talking about writing a Romance novel, but a sci-fi/fantasy story with romantic elements. There’s a big difference between the two. A novel classified as romance is subject to what I call the “Three Laws of Romance”:

  1. The Law of the HEA – the story must have a “happily ever after” ending.
  2. The Law of Astronomical Odds – the odds against the characters realizingtheir HEA must be so astronomical, the reader cannot possibly foresee how they could ever get together.
  3. The Law of Forever Apart – keep the budding lovers apart for as long as possible. Once they get together, the story is over.

These three laws constitute an emotional contract between the Romance writer and the reader. Before reading the first word, a reader has their story-level expectations set. She buys into the formula and looks to lose herself in the unique twists and turns the author takes to reach that HEA.

Once a writer drops the “big R”, introducing a romantic subplot off the main sword and sorcery epic, the laws vanish. Anything goes. As a writer, this is where I live. I’m a lawbreaker, a rebel.

Badges? I don’t need no stinkin’ badges.

Let’s talk about developing the romantic conflict. For writers who consider planning/outlining a four-letter word, the romantic storyline is something that develops organically, something that the characters “feel” while the words flow from the writer’s brain to his fingertips.

But I’m a hard-core plotter. I have to know what to do when or I’ll leave something out. In the early stages, while developing each primary character’s internal and external conflicts, I consider a third type—the romantic conflict. Which characters will fall in love, or like, or lust, depending on the needs of the story? How will it happen? Will it have a HEA? When will it happen? Writing in a land with no “Big R” laws, I can do whatever I want. I can string the reader along, plying her with stolen goblin kisses behind the ale casks and furtive cyclopean smiles from the high window in the wizard’s tower, only to have one of the characters turned into a coconut in the last chapter. While that might add a kick to a refreshing adult beverage, being turned into a fuzzy, hard-shelled fruit wreaks havoc upon a budding relationship.

That’s a mean example, but makes my point. Being a romantic, I would never do that to my readers without a significant amount of foreshadowing to cushion the blow. I want the guy to get the girl, or the elf to get the elf maid, or the whatever creature to get the blue whatsit. The key here is to consider adding that dash of romantic conflict to any plot.

Romance, love, attraction, they are all inherent in the human, or quasi human, condition. Fully resolved characters will encounter this at some point in their existence. Embrace it. Develop it. Write it. Give the story the added spark.