Category Archives: Marketing

Lex Talk About Lex, Baby

A guest post by Matt Becket.

Batman V. Superman: Dawn Of JusticeLex Luthor goes up against quite a lot more than just virtual demigods in Batman v Superman. He goes up against us. We, in fact, are his greatest challenge.

I imagine that DC’s goal in presenting an archvillain is to create a feeling of disgust, hatred, or sympathy for the character. Without it, they are unsuccessful. Lex needs to hook us. We need to want to be hooked.

I love movies. I even enjoy bad films if only because my butt is planted in the seat of a movie theater. It’s all magic to me. With a PG-13 superhero movie I become a ten year old boy. My youthful eyes don’t go to judge – but if they get side-tracked, they age into the critical eyes of a college freshman (some of the world’s harshest judges). When this happens the popcorn isn’t as savory and the soda loses its bubbles. It’s still magic, but flat magic propelled by other factors my eyes latch onto such as special effects or cinematography.

I personally appreciate the Warner Brothers’ attempt in making a new Lex, but something did not work. People have blamed casting. Casting is usually the first thing to be blamed. The second thing to be blamed is direction. These two are contributors, but I think the writing and pacing in this movie hurt the new incarnations of these characters the most.

Good characters usually have clear motives with stakes involved. Reintroduced characters shouldn’t rely too much on a savvy audience already familiar with the brand. Lex Luthor wasn’t given a good platform this round. I wanted to know how this particular Lex got to this point. I do admit you can fit the pieces together, kinda, but his motive didn’t hit home and wobbled. Was there a movie between this one and the last that I missed?

Let’s break Lex down. What do we know about Lex Luthor? He’s rich. He’s smarter than Superman. His inventiveness is up there with Batman. He’s power-mad, but he’s able to hold himself together. These are fantastic qualities in a Super-villain (it’s what gives him that “super” bit.) What can mess this up? I think the answer is overincarnation. Yes, I made up this word just now. I think I made it up. No idea, I’ll Google it later.

Where were we? Right! Overincarnation. We have the comics, the old black and white TV serial, more comics, video games, Smallville, Lois and Clark, bald Kevin Spacey, bald Gene Hackman, the Super Friends cartoon. That’s a stable of Lex Luthor! Having been exposed to this, we have Lex Luthor expectations and have all formed some sort of Lex Luthor in our head. Can Hollywood find that least common denominator Lex Luthor that our moms, brothers, and Grandpa will appreciate? Sadly, I feel that this time they did not.

The world knows who Lex Luthor is. He’s been fighting Superman since 1940. He’s very recognizable.

It would have been really cool if he had made an appearance in Batman v Superman. We kept waiting, but he never showed.

 

About the Author:
111814LargeSquareCrop (1)Matthew started lying as soon as he could talk. Thrilled with the reaction he received, he started making the lies bigger. Some of the lies he had kicked around for years became commodiously appropriate for the written word. Matthew has fun lying in the Middle Grade genre, but lately has been taking on the Adult Dark Humor Crime Thriller genre. He is currently working on his novel – The Sommelier.

When not lying, he is usually traveling, or hanging out with his wife and three cats in Celebration, Florida while looking up words like “commodious” on thesaurus.com .

Where do I find this guy?
Facebook: https://www.facebook.com/matthewdavidbecketauthor/?ref=hl
Twitter: https://twitter.com/MatthewBecket
Wattpad: https://www.wattpad.com/user/MatthewBecket

Kickstarting Zen Awesomeness

I have a deep and abiding personal respect for James A Owen. He’s a talented and successful author, comic books artist, and business person. He’s always been a good friend to me, giving me unconditional support and encouragement in not only my writing, but also my personal life. He taught me about the power of selling your Eggs Benedict and about the need to push yourself until you are just a little bit scared. His actions frequently remind me of the power of kindness and understanding. Now, he’s the one in need of a little help, and I’m for sure going to answer the call!

When first asked to speak to middle schoolers as part of his book tours, James decided that he didn’t want to talk about his Imaginarium Geographica series. If he was given only one hour to speak to the kids, he wanted to talk about what he thought was important in life. About the cumulative power of choice in our lives, on the need to decide what you want and work for it, and on the idea that it’s never too early to start shaping your destiny. This talk, Drawing out the Dragons, was so successful that he’s been asked to repeat it hundreds of times over the years.

When James realized that he couldn’t reach all of his audience personally, he converted the talk into a book. However, the story and the philosophy weren’t done there. He had more to share. And so, he wrote the Meditation’s trilogy to share his amazing life and philosophy of relentless optimism in the pursuit of one’s destiny.

My first experiences with the trilogy came when I heard James’ Drawing Out the Dragons presentation at the Superstars Writing Seminar back in 2013. I then read the first book, by the same name, and enjoyed it greatly. In fact, it is one of the few books I perpetually keep in my phone. Like everyone else, sometimes I just need someone to tell me that they believe in me and inspire me to keep pushing forward. James does this, both in person and in text.

Right now, James as a few days left in the Kickstarter he is using to turn these powerful books into a beautiful hard cover set. I’m a supporter, and hope that y’all would be willing to consider taking the leap of faith needed to help him complete this awesome project. I promise, you won’t regret it!

DRAWING OUT THE DRAGONS: A Meditation on Art, Destiny and the Power of Choice

“James inspires and motivates both the young and young-at-heart with personal stories that share an important belief: that you can choose to lead an extraordinary life if you will just persevere, stay focused on your goals, and believe in yourself.” —LeVar Burton educator, actor, entrepreneur. Drawing Out the Dragons has the power to uplift, inspire, and change your life, and is the first book in The Meditation s series.

THE BARBIZON DIARIES: A Meditation on Will, Purpose and the Value of Stories

“Mythologies are huge, sweeping things. And the grandest stories are those with the widest arcs of triumph and despair. As much as we may want to, we may not be able to avoid the despair – but triumph is a matter of will.” DRAWING OUT THE DRAGONS was written for everyone, but this book is an advanced course in surviving the Refiner’s fire – because some stories are too important not to share, and some stories are too meaningful to hide.

THE GRAND DESIGN: A Meditation on Creativity, Ambition, and Building a Personal Mythology

This book brings together the ideas from the previous volumes in The Meditations series (Drawing out the Dragons and The Barbizon Diaries) about all of the things I know and believe are most important in choosing to live an extraordinary life. Significance is a choice; and the extraordinary can always be chosen. That’s everything. And that’s all.

Sean Golden: My Year as a Writer

A Guest Post by Sean Golden

DollarKeyboardDec 15, 2014. That was the day I started my journey to live as a writer for a year, to see how I could do. After being laid off from my corporate job with a reasonably generous separation package, I calculated that I could spend a full year “writing.” So I did.

My very first monetary decision was to attend the SuperStars Writing Seminars, in February. That put me roughly $1,000 in the hole before I even published my first book. But I figured if I wanted to be a writer, I needed to learn from experts.

From Dec 15 to Jan 18 I focused on whipping my first book, “Warrior,” into shape. That included doing my own editing, artwork, and cover. On Jan 19, 2015, I hit the “publish” button on Amazon.com’s Kindle Select program and became a “self-published” author.

My first month, I sold roughly sixty books. At $2.99 a copy, that meant I had pocketed the princely sum of approximately $104.31. But then I was buying gas, meals and a hotel room for the conference. By the time the conference was over, I was about $1,500 in the negative column in my writing account.

In February and March, I did some free-lance work, which helped. By the end of March, when my first Amazon paycheck from January came in, I was back down to a negative $1,000.00 in the balance sheet. Yay!

Warlock, my second book in the series, was coming along. Of course, during all this, Warrior was still on Amazon, and sales were trickling in. In February I made another $140, so that put me at roughly -$840. I must admit that, by the end of February, my enthusiasm was drastically declining, after making less than $300 in six weeks of sales.

Then, in March, something happened. Warrior started to sell. From my perspective, it was suddenly selling a lot. My total sales in March hit $1,010. I was actually in the black now. That was huge. Then April came in at $1,040. I kept plugging away at Warlock. I figured I’d publish in June, and then I’d be making REAL money.

May brought in $1,230. Woohoo! I’m +$2,000 now! Maybe I should get a real cover for Warrior and Warlock, and hire an editor for Warlock! So I did. My covers for Warrior and Warlock cost me $1,100. Editing cost me $2,300. So that was $3,400 committed (but not paid yet). I figured “What the heck? I’m selling books!”

Then I hit the downside of the Warrior sales curve. And when it went down, it went fast. June brought in $785. Not even enough to cover my editing and book cover costs. I had to dip into my personal income to pay them. And so, after six and a half months, my great writing adventure had netted me a net negative $515.

I hit the free-lance route hard in July and August. I pulled in about $1,500 in free-lance work those months. Warrior sales in July were only $680. But I was $1,700 in the black again.

In August, the bottom fell out. $440 in sales. But I also spent $350 on cover design, so ended up netting only $90 in August. September was $209, and I did no free-lance work. But I did manage to get Warlock finished. On October 8, I published Warlock. Just a few weeks after my brother passed away from cancer.

I had been a “writer” for almost ten months. Had written two books, published one and had “done well” with that first book by most people’s estimation. I had made a grand total of $2,000 in profits. Not even enough to pay for the covers and edits I would need on “Warlord” the third book in the series. And I had to pay $500 to reserve a slot for that editing, bringing me down to $1,500.

As I hit the publish button on Warlock, my spirits were low. My finances looked horrible. My year of writing was coming to a close, and my grand dreams of proving I had what it takes, were clearly demonstrating exactly the opposite. Those were dark times, I’m afraid.

And then Warlock started to sell. Which also triggered renewed interest in Warrior. I raised my prices and sold both Warrior and Warlock at $3.99 instead of $2.99. I thought that would potentially kill sales, but it didn’t.

October sales from Warlock and Warrior combined came in at $1,800. My biggest month by far. My enthusiasm soared, and I started hitting Warlord pretty hard. My balance book put me at $3,300. But one thing I haven’t mentioned, is that Amazon pays out sixty days after sales, so that big October payday wouldn’t come in until December 31, just in time to pay my editor. In an attempt to rev the sales engine even higher, I poured about $400 into advertising. Maybe it paid for itself. I don’t know.

November was, again, my biggest month, at $2,010. $4,900 in the black, and, hopefully still rising. But reality was also setting in. $2,000 a month might sound like a decent performance for a couple books, but it didn’t come close to covering my bills. It was time to admit that this grand adventure was a failure, and to start looking for a real job.

You can probably guess the rest. December sales were down to $1,400 and falling fast by the end of the month, promising a very disappointing January. My first free-lance jobs were coming in but those also tend to pay out 60 days or so from submission, so that wasn’t going to help much. After getting my December payout from Amazon, on Jan 1, 2016, more than a year after my adventure began, I had $6,300 on paper, but only $1,500 or so in the bank. And a big editing bill coming due, plus a book cover to purchase for Warlord.

So, I started looking for a job, and am now back in the ranks of the gainfully employed.

To summarize:

Thirteen months after being laid off, and a full year from hitting “publish” on my first book, my total “profit” from writing existed mainly in deferred payments from Amazon.com in the amount of roughly $3,400, and a bank balance in my writing account of $185. I’m sure I could have worked harder and been more productive, but I did get two books out and was very close to my third, which is a decent output for an epic fantasy author, I think.

I’ve learned a few things, about writing, and about myself:

  1. I don’t write well when I am in terror of ending up homeless.
  2. I don’t write well when I focus on the economics.
  3. I write well when I’m able to think about my stories without feeling like every single word has to make a profit.
  4. My success so far, in having made any profit at all on my first books, seems to be unusual for self-published, unknown authors. I’ve had a lot of other writers tell me they wish they had sales similar to mine. To which I can only say, “wow.”

The thing is, for pretty much my entire adult life, I had told myself that I could make it as a writer. And despite the fact that I’m back at a regular job, and made a pittance of “real money” in my year of being a “pure writer,” I think I learned a lot, and what I learned will help me to keep on writing even as I’m working a day job. And now I will never have to go to my deathbed wondering what my life would have been like if I had only had the courage to follow my dream.

I followed it. And because of what I learned by doing so, I’ll be following that dream for the rest of my life. And there’s another thing. Based on the success I had with “Warrior,” I applied for and received a membership in the Science Fiction Writers of America (SFWA) organization. I am now, literally, a card-carrying writer.

I had wanted to become a writer. And I succeeded at that. And that’s more important, really, than the balance book in the end.

End Note: Someone asked me a while ago how much money they could expect to make as a self-published writer. I wrote a blog post to answer that, based on my own experience. The post was, by far, my most popular post. “My Year as a Writer” is a very condensed version of that blog post. To read the full post, please click here.

 

Sean Golden:

Sean Golden is many different things. Father, husband, writer, programmer, project manager, gamer, crafter, fisherman, amateur astronomer and too many other things to bore you with. He took a year off from the grind of corporate cubicle farms to write “Warrior” and “Warlock,” both available on Amazon.com. The third book in the series, “Warlord” is in the final stages of writing now. Sean has a BS in physics from Louisiana State University and had the second highest rated rogue on his World of Warcraft server after taking down the Lich King, and then retiring from raiding.

Expanding Your Amazon Reach

Amazon’s AuthorCentral websites allow readers to see a dedicated page focusing on a particular writer. It’s an easy way for Amazon customers, particularly those with Kindle readers, to find more about an author. The recently re-designed pages now include a sliding window featuring books registered to an author. The images are larger, allowing the viewer to see more details and entice them to purchase another book from an author they enjoyed.

Most of the professional writers have claimed their author page on Amazon USA. Besides the book sliding tool, they can upload headshots and casual images. Another section is available to present a bio, and all of the AuthorCentral sites allow Twitter integration. Only the United States version has blog/RSS integration, so one can highlight their latest posts to visiting readers and fans.

Unfortunately, many professional writers have not claimed their overseas AuthorCentral pages. Most erroneously believe that they are all tied together. This is not the case at present, although Amazon has indicated this may be possible in future website updates.

To create your AuthorCentral page, go to one of the links below. I had to register at all of them separately, but some of my friends already had accounts when they first visited the rest of the sites.

I would recommend you use the Chrome web browser because it has Google Translate integration built in. For example, going to the French AuthorCentral page, I right-clicked and selected “translate this page”. The results were understandable but not perfect. Images and some buttons may not get translated because they’re not text, but the layouts are similar to the US version. If you set up your United States page first, the rest will be similar enough that you won’t have to translate the pages every time.

After you create an account or log in, you will see a couple of your book titles. Select the button that says “these are my titles” and Amazon will populate most of your titles. Some do not import, so you will have to do a comparison to your full catalog. If you have foreign language versions of your titles, you can have both that language and the English ones for sale, which is handy for places like Japan where there are many English speakers and ex-pats. Make sure all of your titles are listed with all languages and all formats (Kindle, hardcover, paperback, stone carvings, etc.)
Foreign markets are counted separately for book ranking, so if you’re a neurotic rank checker you’ll have several places to click. Oddly enough, many of the reviews carry over, but not all of them — it’s very hit-and-miss.

Amazon is working on the China (amazon.cn) and Italy (amazon.it) sites. The Canada (amazon.ca) and India (amazon.in) versions appear to use the data from the United States. Some of the other countries run off of others, such as Austria mostly using the German AuthorCentral system. Eventually, all of them will be available to use. With any luck, they will have all of them integrated to make things easier for the author.

Since this does take time, is it worth the effort? My thoughts are yes, for several reasons. Amazon is a high-quality website, so crosslinking it with your blog may help your Google ranking. Even if you only get a trickle of sales, that is still income for your pocket and a chance for a new reader to fall in love with your work.

To check how your page looks, go to the Amazon shopping page of the country you wish to view and enter your author name. You should see some of your titles with your name highlighted underneath. Click on your name and you will be taken to your author page. You may wish to have your bio translated into the appropriate language and use that version. Friends who speak and write the language, local colleges, asking around online for references, or even using places like Fiverr.com can help you to upload a native version.

I do not recommend using software methods to change the language of your bio since the meaning gets lost in translation. For example, Pepsi set up shop in China in the early 1970s, using the slogan “Come Alive! You’re In The Pepsi Generation”, which roughly translated meant it brought ancestors back from the dead. Great for horror writers, bad for soft drink companies…except it suddenly became “cool” to drink Pepsi and sales took off.

I wish you the best of luck expanding your author empire until it’s a world-wide phenomenon.


 

About the Author:DeMarco_Web-5963

Guy Anthony De Marco is a speculative fiction author; a Graphic Novel Bram Stoker Award® nominee; winner of the HWA Silver Hammer Award; a prolific short story and flash fiction crafter; a novelist; an invisible man with superhero powers; a game writer (Sojourner Tales modules, Interface Zero 2.0 core team, D&D modules); and a coffee addict. One of these is false.
A writer since 1977, Guy is a member of the following organizations: SFWA, WWA, SFPA, IAMTW, ASCAP, RMFW, NCW, HWA. He hopes to collect the rest of the letters of the alphabet one day. Additional information can be found at Wikipedia and GuyAnthonyDeMarco.com.