Category Archives: Marketing

Dispelling the Myths, Part One

A interview post with Jen Greyson.

I think it’s safe to assume most authors would jump at the chance to work with the publisher behind Fifty Shades of Grey, one of the most successful book titles of the past few years. For author Jen Greyson, this was the dream scenario—and it came true! I had an opportunity recently to sit down and ask Jen a few questions about her experience working with the publisher. Read on, and come back tomorrow to hear the rest of the story.

EB: First of all, Jen, could tell us about your first book?

JG: Lightning Rider is about Evy Rivera, the first female time traveler, but she has no idea that she comes from a long line of lightning riders—travelers who use lightning to cross dimensional chess boards and affect history. In fact, none of her living family knows. Their mentors lost them about six decades ago, but they haven’t been looking for a girl… because there’s never been one. Evy’s a badass, complete with lightning bullwhips and an attitude to match. Her first historical alteration takes her back to ancient Spain where her fate tangles with a Roman warrior set on conquering northern Spain. Together they must work to defeat a legendary man in order for Spain to fall. The Roman teaches her how to handle her lightning and there’s more electricity between the two of them than any of her weapons. Her mentors don’t always tell her the truth and Evy has to figure out the hidden agendas before she unmakes the wrong history. (The sequel, Shadow Boxer, is also available.)

EB: How did you attract the attention of your publisher?

JR: After E.L. James landed her seven figure deal with Random House for Fifty Shades, I went looking for the publisher that made it happen. I found the tiny Australian house, The Writer’s Coffee Shop, and send my manuscript in. They loved it and I was really excited to learn the marketing techniques they used to make Fifty Shades a household name.

EB: Talk about the initial contract you received from them, and your initial reaction to it.

JR: The initial contract was surprisingly simple and didn’t have a lot of the clauses I’d heard horror stories about. They asked things that I didn’t agree with and because I’d attended a Superstars Writing Seminar and read a lot of Kris Rusch’s blog, I knew that I could push back on the terms that needed adjusting. But I was also willing to give up some things in order to gain their marketing team.

EB: What did you do next?

JR: I consulted with my mentors about several of the terms and they suggested some new ones to include. I already had a list from reading How to Be Your Own Literary Agent and Kris’s blogs/books, but knew that the negotiation process was critical and I needed to ask for everything I wanted in the first swing to begin the back and forth. Because they were an Australian house, their paperback prices were super high, so we did an ebook only deal. The negotiations were all handled via email with some back and forth. In the end, I was happy with the final terms and it was a fair negotiation with lots of back and forth.

EB: How difficult overall was it to negotiate these clauses? A lot of people believe that first-time authors have no leverage and therefore can’t negotiate much of any significance. How does your experience stack up against that?

JR: I was under that myth too! And honestly, had I not gone to Superstars just a few months before, I’d have signed the original contract. I had my eyes opened at that seminar and really understood the positioning I had and was then in a mental place that I treated it like any other negotiation/business deal I’d have done in the non-publishing world.

In my experience, I was able to ask for what I wanted, and for the most part, got everything I asked for. The publishers were willing to negotiate nearly all the points I wanted. There were also a few that I had to willingly give up, so it was a typical business transaction where each side met in the middle.

I was working with a very small boutique/indie publisher. I would imagine every publisher handles things differently, so my experience may differ vastly from what someone might find with a different house.

Even with this publisher, the negotiations for book two did not go as smoothly, and I ultimately did not accept their second contract because I didn’t feel the terms where acceptable. We negotiated for a couple months and couldn’t come to an agreement… so even with the same author, same publisher, the experiences were vastly different.

Come back tomorrow for the interview’s conclusion.

Jen Greyson picGuest Bio:
From the moment she decided on a degree in Equestrian Studies, Jen Greyson’s life has been one unscripted adventure after another. Leaving the cowboy state of Wyoming to train show horses in France, Switzerland, and Germany, she’s lived life without much of a plan, but always a book in her suitcase. Now a wife and mom to two young boys, she relies on her adventurous, passionate characters to be the risk-takers. Jen also writes university courses and corporate training material when she’s not enjoying the wilds of the west via wakeboard or snowmobile.

Book Launch: Veterans of the Future Wars

VFWCoversm All’s fair in love and war…and sometimes, the last thing you can do for your loved ones is to take up their cause as your own.

VFW: Veterans of the Future Wars is out now from Martinus Publishing. I’m honoured to be part of this military science fiction anthology assembled as as tribute to veterans. 10% of profits will be donated to Disabled American Veterans.

And so, my second post this month isn’t about love and murder. It’s about love and war. It’s about the love that soldiers have for the women and men in their units: their brothers and sisters in arms, the people they live with, work alongside, fight with…and all too often die with. And it’s about a young misfit who realizes, a little too late, that her comrades in arms are the family she’s never had.

What do you do when the only person to look out for you, the only person to really care about you, is taken away from you in a sudden, shocking act of war–before you’ve had a chance to appreciate what she’s done for you? For a young spacer named Jan, she finds herself honour-bound to become the soldier her unit commander always believed she could be. But her greatest enemy isn’t the Colonials who attacked her ship; it’s the devastating emotional aftermath of being a survivor, and that war may continue long after the Colonials lay down their arms.

Jan’s story, entitled “The Last and the Least,” is one of 16 short stories in VFW: Veterans of the Future Wars.  If you’d like to see an excerpt from the story and read a little more about the inspiration for this tale, you can check out my author interview at Three Cents Worth.

You can order your digital copy for Kindle of VFW: Veterans of the Future Wars from Amazon, or order a paper copy directly from the publisher.   Prepare to explore the Future Wars – and honour those who have fought before.

Your Gift, Should You Choose to Accept It…

ForYouThis month, the Fictorians are writing about the greatest gifts we’ve received as writers. Last month, we wrote a lot about the business of publishing, and the month before that we delved into the tangled web of indie marketing. Just this past Friday, I wrote about a recent experience I had with the launch of my new book. Today, I want to very briefly bring all those subjects together.

Almost seven years ago, well before I made the decision to pursue writing professionally, a close friend of mine, Clint Byars, who also happened to be a coworker, pulled me aside on a Saturday afternoon and told me he had something to share with me. Instead of some piece of juicy workplace gossip, I was surprised (and intrigued) to hear that he had a story idea. He knew that I was a writer, or at least that I had a loose endeavour to become one, and he had a story that he couldn’t tell on his own.

That story took a long time to develop, and went through a number of permutations, but the result was a novel that, five years later, finally got picked up by a publisher. It’s called The Book of Creation, the first installment in The Watchers Chronicle.

If I were to make a list of the greatest gifts ever bequeathed to me as part of my writing career, this particular story idea would have to be in my top five—maybe even my top three. There’s a reason, after all, that The Book of Creation ended up becoming my first published novel. From the moment my friend shared the premise with me, I knew I had to write it. I fell hopelessly in love.

Specifically, what drew me to this project was its combination of action-adventure and mysticism, characterized by the best Indiana Jones stories. Ever since I was a little kid, I had dreamed of writing this kind of book. Well, I had in mind a screenplay credit, but upon reflection a novel credit is very nearly as good, and in some ways better. At stake in the story is the discovery of archaeological artifacts which suggest the veracity of some truly outlandish historical “truths” straight out of the some of the apocryphal Bible texts—notably, the Book of Enoch, which contains some ideas that wouldn’t be at all out-of-place in a sci-fi novel.

The second novel, The City of Darkness, is already released in paperback, and will soon be available in the major ebook markets as well, but that’s an announcement for another day. In anticipation of that release, and in the spirit of the holidays and this month’s theme of writerly gifts, The Book of Creation is now available for free in the Kindle store. Click here to download your free copy.

This book won’t stay free forever, as I’m ordinarily a big believer in charging for my work—even if it’s very little. I think artists are often too willing to give away the fruits of their labor. But for the next three days, I’m making an exception. Take advantage!

On that subject, be on the lookout later this month for a wonderful post by Mary Pletsch about why writers should only give away their books very judiciously. In my opinion, it’s an important lesson.

Backing

believe-ticketI had a long list to think about when presented with this month’s theme: The Greatest Gift I’ve Received as a Writer. Numerous people have helped me along my chosen path, giving me the kind of gifts you don’t buy with money, but with time. There have been a lot of conventions and seminars, paid for from our family budget in lieu of my birthday or Mother’s Day presents, which have influenced my direction as a writer. But the most recent gift I’ve received, and the most touching, has been the support from friends, fans, family, and even strangers in supporting my recent Kickstarter project to publish Noble Ark.  Not because of the money.

The gift of friendship: The fact that within minutes of announcing the project, I had my first two backers, both of whom pledged for the highest-cost items, left me dumbfounded. Both people are friends and fellow-writers, I don’t think either cared about the reward, but they wanted to support my efforts and jumped at the opportunity to do all they could. I have amazing colleagues and friends.

The gift of fans: One of my beta readers has become particularly encouraging about my work. Not only did she pledge for the Kickstarter, wanting all the books in the series when it’s finished, but she also asked if she could do preliminary editing. She reads a lot, and the fact that she considers my books to be among the best she’s ever read, let’s just say, I feel the love.

Family and the Widow’s Mite: Of course, my family stepped in, and some of my family members contributed in huge ways.  The amounts didn’t matter, but I know that some of them have very tight budgets right now. My children could have waited until the books were finished, buying  them at cost, but didn’t. My oldest son, living in the Ukraine, found the Kickstarter and donated funds he didn’t have. My oldest daughter, in college, threw in funds as well (though I’m not sure if that means it was her money, scholarship money, or my own money coming back to me). Perhaps the most touching, my twelve year old spent the last $7 in her spending-money account–and she doesn’t get much–to show her support. I can’t easily express my reverent appreciation for the people who sacrificed, despite their difficult economic challenges, to show me encouragement. I’m in awe.

Strangers: One of the funnest aspects of the Kickstarter was having total strangers contribute, sometimes finding me on fb and asking to join my fan page. How cool is that? I’m eager for the opportunity to put my book in their hands, hoping they’ll love what they read as much as I love writing it. They give me hope that someday my writing can reach beyond my small circle of friends and family, and be read by people around the world.

The best gift of all that came from my Kickstarter was not the funding, but the belief in myself and the path I’m pursuing. Isn’t that what Christmas is all about? As they say in The Polar Express,  “BELIEVE.”