Category Archives: Marketing

Book Signing Crisis Management

Book signings are a lot of fun! They’re fun for the readers, they’re fun for the authors, and they’re fun for the stores hosting them…most of the time. As the event coordinator for an indie bookstore I’ve learned that with book signings, like any public event, there are many things that can go wrong. Most of them are minor and are easily dealt with. Others, like the time an author cancelled at the last minute because they had to attend a relative’s murder trial, are not so little. Whether it’s a minor problem or not, knowing what to do can prevent it from becoming an embarrassing incident for everyone involved.

The first thing to keep in mind is don’t panic. Book signings are organized chaos. Event coordinators (which I’ll refer to as EC for the rest of the post) and event staff are usually really good at mitigating the chaos so all the author has to do is sit back and enjoy their time with their readers. Here’s some of the more common problems and how to deal with them:

Problem: life forces you to cancel.

Illness happens, injuries happen, and deaths in the family are an unfortunate part of life. It’s okay to cancel. Let the EC know as soon as you can. If you live within driving distance or know you’ll be in the area in the near future ask if you can reschedule. After you’ve talked to the EC spread word on social media that the event has been cancelled. Similarly if you’re stuck in traffic and are going to be late, let the EC know and all will be well.

Problem: the store runs out of books.

As far as problems go this one isn’t that bad. Yeah, the fans that aren’t able to buy a signed copy that day will be upset but the situation is out of your control. If you want to appease fans you can offer to send signed bookplates to the store that they can insert into books when they have stock again but I want to emphasize that it’s not your responsibility to rectify the situation. It’s the store’s. Anything you choose to do to make fans happy is good PR for you.

Problem: fans who won’t walk away.

Sometimes a fan is so excited in the moment that they forget that there are people in line behind them. They want to talk to you about all the things. If the EC or a staff member is helping with the line let them usher the chatty person on. If there isn’t but you can discretely signal one, do that. If that’s not an option then politely ask the person to step aside so you can see to the rest of the line. If the person who won’t go away is being rude or doing/saying things that make you uncomfortable/feel unsafe, don’t worry about being polite or discrete. Get a staff member to remove them immediately.

Problem: no one comes.

Sadly despite the store’s and your best efforts there are events where it’s just you and the staff. Don’t take it personally. I’ve seen this happen to NYT bestsellers. (Seriously, I have!) The last thing you want to do is to dink around on your phone or whip out the laptop to write. Say hi to customers that you pass and tell them about your books. You could also start reading your work aloud.

Don’t go to your book signing expecting something to go wrong. Most of the time everything goes smoothly, and as I said at the beginning, everyone has a lot of fun. If it doesn’t, remember that the EC and their staff are there for you. Long before you arrive they’ve been hard at work to make sure that the space is ready, the event has been publicized, and your books are in stock. They’ve got your back. Taking care of you is their job.

 

Find out more about Kim here: http://www.fictorians.com/the-fictorians/kim-may/

Isn’t it Time to Re-brand Space Opera?

2016 phoenix comicon boothI’ve harped on this before. Where in the middle ages did we come up with the term “space opera” to refer to soft science fiction? Is it a derogatory term? Did it make sense at the time? What were they thinking?

Space opera. It sounds like soap opera, so what are readers going to think when they hear the term? I know what I thought; Days of our Lives aboard the USS Enterprise. Now, I admit, that would fit a fair number of Star Trek episodes, but it definitely does NOT define the genre.  So, what should we call it instead? What term would fit a genre that incorporates adventure, romance, horror,  and/or mystery in a futuristic setting that has scientific elements but does not strictly adhere to known scientific fact? My vote? Galactic Fantasy.

I’m sure you’ve heard the term before. I’ve heard it here and there, though not consistently, and it’s rarely used by the die-hard sci-fi gurus. And maybe I’m wrong. If the experts are okay with the term then why change an established genre.?

Why? Fans. Space opera may be established in the writing community, but it is not widely established among the fandom. And I have proof.

I shared tables at the 2016 Phoenix Comicon with a group of writers called AWW (Amazing Wycked Writers), which is a group of local Arizona sci-fi/fantasy authors who band together on occasion for conventions and such. I ran my section of the tables, showing my books to passing fans and talking about them. When describing the genre of my “Mankind’s Redemption” series, I used the proper term, space opera. Some fans knew what that meant, the avid readers and those who knew their sci-fi stuff, but most just smiled and nodded. You know the look. Sure, I’m going to pretend like I know what that means so you don’t try to explain it and so I don’t have to show my ignorance. A few people just admitted that they had no clue, and a few were familiar with the term, but not many. About halfway through the convention, I switched my genre label to Galactic Fantasy.

Now, did the readers recognize the term galactic fantasy any better than space opera? No, but I saw their eyes light up as their interest sparked. Maybe they thought the same thing I did when I first heard the term; a fantastical adventure in an outer space setting. Now, being a fantasy and soft science fiction fan, that idea appeals to me a lot more than a soap opera in space. And it appealed to the fans at Comicon, too. I garnered more interest, sold more books, and spent more time explaining my stories rather than defining the genre in which they take place.

If Galactic Fantasy makes more sense to the fans then that’s the road I’m going to travel, even if it is less worn. (Reference to famous poem intended). I hope you’ll join me and we can all be part of the Galactic Fantasy revolution. Isn’t it about time…and occasionally, time travel?

Colette Black Bio:
Author PicColette Black lives in the far outskirts of Phoenix, Arizona with her family, 2 dogs, a mischievous cat and the occasional unwanted scorpion.  She loves learning new things, vacations, and the color purple. She writes New Adult and Young Adult sci-fi and fantasy novels with kick-butt characters, lots of action, and always a touch of romance. Find her at www.coletteblack.net

 

Genre As Immersive Metaphor

A guest post by Martin L. Shoemaker.

“Listen, now. Read this carefully, because I am going to tell you something important. More than that: I am about to tell you one of the secrets of the trade. I mean it. This is the magic trick upon which all good fiction depends: it’s the angled mirror in the box behind which the doves are hidden, the hidden compartment beneath the table. It’s this: There is room for things to mean more than they literally mean. That was it.”

— Neil Gaiman, “Confessions: On Astro City and Kurt Busiek”

What is genre? That’s our topic this month, and you’re getting many answers from many authors, because genre has many aspects. It’s part setting, part conventions and tropes, and more. At a meta level, it’s reader expectations – and to a degree, non-reader expectations: many people have said of my story Today I Am Paul, “Oh, that doesn’t sound like science fiction!” Excuse me? An android caring for an Alzheimer’s patient isn’t science fiction? But every person who said that also said first, “Oh, I don’t read science fiction.” These aren’t SF readers, because they “know” what the genre’s about: spaceships and phasers and light sabers and such.

And that’s, unfortunately, another aspect of genre: it’s a wall people use to divide the world into “books I might like” and “those other books”. Without even understanding the range of a given genre, they decide it’s not for them.

One of the complaints non-genre readers often have is that genre is too clichéd, that the worlds of genre are ridiculous. They like to mock the tropes of fantasy and science fiction, in particular, finding and exaggerating the worst tropes. And let’s be honest: there are plenty of bad examples out there (even if we can’t all agree which ones they are). So they come to associate these bad examples with the very concept of fantastic worlds.

And there I think they’ve missed the mark entirely. By focusing on the worst, they miss the best, and the incredible literary power of worldbuilding, of genre.

What power is that? Let’s start with metaphor.

The Moon hung in the sky, its icy eye glaring down at us and demanding to know: When would we return?

The Moon doesn’t hang. It doesn’t have an eye, nor is it icy. It makes no demands. But as Gaiman tells us: There is room for things to mean more than they literally mean. By momentarily writing statements that are literally false, I conveyed a feeling and an effect that a more literal statement would lack:

The Moon in its orbit remained unoccupied since our last visit.

The same facts are conveyed, but the facts are – like the Moon – dead. In the metaphor, however, the Moon seems alive. Mysterious. Beckoning.

From metaphor, we move to the extended metaphor, or conceit. As the name implies, it’s a metaphor that builds over a longer passage, allowing you to build and explore similarities and contrasts.

He longed to return to the distant fortresses of the Moon: the palace walls of craters, with their mountainous turrets in their centers and their chambers and dungeons mined below. There a man might establish his quiet, airless kingdom, and no barbarians could storm the castle. Not without a space program of their own.

By describing the Lunar craters and central peaks in terms of castles and fortresses, I conveyed (I hope) the POV character’s militarized and somewhat romanticized view of life on the Moon. He’s not an explorer, he’s looking to build a kingdom.

Metaphor and conceit are powerful literary techniques, but I think genre gives us one even more powerful. In a good genre story, the entire world can be what I call an immersive metaphor. The world you build conveys the feelings, moods, and themes you wish the reader to experience.

For one recent example, look to Nnedi Okorafor’s novella “Binti” (excerpted here), winner of the Nebula. It was Okorafor’s first space story; and I heard (secondhand – I’m still trying to get an exact quote) that she said that prior to this story, space intimidated her. It was so isolated.

And when I heard that, I wanted to shout, “YES!”

Of course space is isolated. That’s one reason to tell a story in space: to put a character or characters in isolation and then explore the effects on them, in a story where you can pick and choose the environment to highlight your theme.

In The Lord of the Rings, forests are metaphors for both deep age (old forests with hidden secrets) and yet also spring and youth (the timeless forests of Lothlorien, where the past still lives). In Le Guin’s The Word for World is Forest, the forest is a metaphor for unspoiled nature before man mars it for his purposes. In both, though, forests are essential elements of the worldbuilding, both as locations and also as challenges. There is room for them to be forests and to mean more.

In a typical cyberpunk story, the crowded megacity is a metaphor for the massive power structures that dwarf the individual, mocking their powerlessness; and the small but stubborn ways the protagonists find to pursue their own goals represent rebellion against that power. Cyberspace represents a frontier right inside the existing power structure, a place where knowledge literally is power. Yet at the same time, these elements drive plot and shape character. They are both world and metaphor, a metaphor that is all around the characters, wherever they look. A metaphor so pervasive, so immersive, that the characters don’t see it. But the readers can, if we as writers craft it into our worlds.

In my own work, I have two recurring metaphors that are also critical elements of my worlds. The first is simple: a character leaping from an airlock. The airlock is a boundary, and a metaphor for decision: Behind you is safety and the known; before you is danger and the unknown; and at some moment, you have to decide to cross that boundary. How a character crosses tells you something about their approach to challenges. Some people might do so timidly, but my characters almost always leap. They trained and fought to explore the unknown, and they’re not going to hold back now.

My other recurring metaphor is microgravity (sometimes called zero gravity, but microgravity is the more accurate term). In microgravity, you can’t walk or stand, you can’t sit, you can’t even lay down. Unless you strap yourself in place, you float; and the slightest force, even air currents, can set you onto a different course. Microgravity is a metaphor for uncertainty and change. How a character manages it can represent either watchfulness and skill or careless naiveté. Nothing is fixed, and you can’t just stand still. If you don’t consciously set your course, forces around you will set it for you. Yet at the same time that it serves as this metaphor, it also presents a physical challenge for the characters, one they cannot ignore.

And this worldbuilding can be a challenge for the writer as well. If you strive to get it right, you become keenly aware of how many ways there are to get it wrong. I write a lot of microgravity stories, and I have to go over every scene in my head. Have I implied that the character is standing or walking? When they swung their arm or shook their head, did I note how their whole body moved in response? If the engines fired, did I portray which direction suddenly became down?

But I like to think that it’s worth the effort. I want the reader to feel the weightlessness, to sense that nothing is fixed and the characters must control their own course. I want the world to be immersive – and the metaphor as well. I want the reader to live briefly in my world – and I want that to mean more than it literally means.

GUEST BIO: Martin L. Shoemaker is a programmer who writes on the side… or maybe it’s the other way around. Programming pays the bills, but a second place story in the Jim Baen Memorial Writing Contest earned him lunch with Buzz Aldrin. Programming never did that! His Clarkesworld short story “Today I Am Paul” was nominated for a 2015 Nebula and will appear in four year’s best anthologies and eight international translations. His work has appeared in Analog, Galaxy’s Edge, Digital Science Fiction, Forever Magazine, and Writers of the Future Volume 31.

History Has Never Been so Epic

Rune Warrior cover

Rune Warrior coverWe have liftoff!

I am celebrating the worldwide release of Rune Warrior. This epic sci-fi time travel thriller is a fast-paced, world-spanning adventure that also travels back through the history of the Roman Empire, and beyond. It’s book two of the Facetakers, but is written as an entry point, so new readers can start with this awesome adventure, then go back and read Saving Face and Memory Hunter as prequels.

This book has adventure, romance, intrigue, tons of cool historical figures, a unique soul-based magic system.

And it has Spartacus like you’ve never seen him before.

 

The book is available in hardcover, paperback, and ebook. Get all the details on my website: http://www.frankmorin.org/product/rune-warrior/

Saving Face

Memory Hunter coverRune Warrior cover

 

 

 

 

 

 

 

 

About the Author: Frank Morin

Author Frank MorinA Stone's Throw coverFrank Morin loves good stories in every form.  When not writing or trying to keep up with his active family, he’s often found hiking, camping, Scuba diving, or enjoying other outdoor activities.  For updates on upcoming releases of his popular Petralist YA fantasy novels, or his fast-paced Facetakers scifi time travel thrillers, check his website:  www.frankmorin.org