Category Archives: Networking

Phoenix Comic Con

Conventions Interacting With Fans Interacting With Professionals Kevin Ikenberry The Writing Life Your Writing Career No Comments

This year, I had the privilege of attending a few cons that I’ve never been to courtesy of Bard’s Tower. Much more than a traveling bookstore, Bard’s Tower is a celebrity author experience. All of the books at the booth for a particular show have their authors there selling, signing, taking photographs, and much more. It’s been a great experience with them this year at both Florida SuperCon and Phoenix Comic Con.

Out of all the shows and cons I went to this year, my favorite (to this point) was Phoenix. I used to live in the Phoenix area and I have many family and friends there, so in a sense going to Phoenix was like going home. Being back in the Valley of the Sun was outstanding, but the show itself taught me a lot of how successful conventions really operate. The staff took exceptional care of all the authors present, and there were some outstanding science fiction and fantasy authors present. The panels were well themed and always attended well. For me, it was my first real chance to get to know several authors I’ve been social media friends with for years and even to meet a few new ones. I have the opportunity to sit on a panel of military fiction authors including Jason M. Hough, Weston Ochse, Myke Cole, Alan Smale, and me. I can’t even begin to tell you how nervous I was at the start of the panel. We had a tremendous discussion and I left there with some incredible role models in how to be a great panelist. Everyone brought a unique perspective to the discussion and their professionalism was incredible.

At the booth, on the convention floor, was another area that completely astounded me. When I arrived, my books were placed next to the legendary Alan Dean Foster. I’d met Alan last year at WorldCon and we had several great discussions during our time at the booth. On the other side of me was Dan Wells. I seriously had imposter syndrome for about an hour until I heard Dan Wells pitch someone my novel SLEEPER PROTOCOL. At that point, I settled down and got to work. Meeting fans and potential readers is a great experience and Phoenix did not disappoint at all. Many of you might have heard of the security incident on Thursday that snarled up the entrances on Friday for a little while. Standing in a line anytime is frustrating – imagine doing it in near triple digit temperatures by 9am. The delays that fans experienced on Friday were quickly solved by the amazing uniformed security personnel and the con staff. More importantly, the fans took it in stride with more than I could count trading their cosplay weaponry for weapons made from cardboard. It was outstanding to see everyone working together to keep the con a great safe experience. I was completely impressed.

While there, I had the chance to hang out with my brother James A. Owen, my friends Mark Gardner and Christopher Ferguson, and I got to meet one of my comics idols from the 90s, artist Whilce Portacio. I got to talk with Chaos Comics founder Brian Pulido and his wife Francesca again (and again in Denver, too) and met too many readers and fans to count. Our Bard’s Tower booth was a pretty big hit anyway, with authors like Jim Butcher, Claudia Gray, and Sherrilyn Kenyon joining the others I’ve mentioned along with Kevin J. Anderson, Michelle Cori, S. Usher Evans, Quincy J. Allen, Neo Edmund, Ramon Terrell, LJ Hachmeister and Steve Diamond. The weekend was a whirlwind. Several fellow Superstars came by the booth, too – Jace Killian, Helen Savore, Holly Heisey, and Eva Eldridge. I barely sat down the entire time. During the convention, I sold more books that at any other convention I’d previously attended. It was amazing. Outside of the convention, I had drinks with amazing authors and got the chance to have one of my favorite Phoenix food experiences after a too long wait.

Will I return to Phoenix next year? Yes. I’m looking forward to it already. That’s the thing about good conventions that go the extra mile to take care of their guests and their fans. Sometimes a convention will choose one over the other and the effects are noticeable. Phoenix was never that way. Every day, at least one staff member stopped by and asked if they could help us in any way. The security personnel were amazing, too. To have a serious incident one day and be a smoothly ran machine by the end of the convention was incredible. I’m in awe of their effort.

If you’re in the Phoenix area next year, come to the convention. I guarantee you that you will not be disappointed.

Planet Comicon – Kansas City, Missouri

Interacting With Fans Quincy Allen 1 Comment

If you aren’t familiar with me, I’ve hit about 60 conventions in the past three and a half years. From coast to coast and north to south, I’ve hit most of the big ones and many of the medium-sized comic, genre, and media conventions across the country. I can honestly say that Planet Comicon is in my top five conventions of all time. I’ve been there for the past three years in a row, and I’ll keep going back so long as they have me.

I need to point out that my attendance has always been with either the Word Fire Press booth or Bard’s Tower. I’ve never attended it as an individual author. However, I can say that I have several indie authors who have, and they’ve all done well at the convention… if they were go-getters, anyway (more on what that means later).

Next season, Planet Comicon will be February 16th, 17th, and 18th in it’s usual location of Bartle Hall in beautiful downtown Kansas City. This is two months earlier than it’s normal April schedule, which puts it right before Pensacon, in Pensacola, Florida, and although I’m trying to avoid back-to-back conventions, I’ll probably still try and go, because I like it so much.

So, what is there to like about Planet Comicon?

Because it’s in the midwest, the prices for vendors and artists to get space is considerably lower than one would find at bigger conventions on the east or west coast. That can make your book sales and ROI propositions much easier to manage than in other places. They advertise the convention well, take care of their attendees, and have high repeat-attendance.

Another thing about this convention is that there are a lot of readers in the area, and not all shows do. No matter when I’ve been there, we’ve always had good sales numbers. The attendees are affable and open to being approached by new and established authors alike.  The folks running the convention also take good care of the artists, actors, media personalities, and vendors. I’ve never heard of any issues, and I’ve seen most of the vendors there again and again over the years. This means there’s no reason for them to take their business elsewhere.

The key here, and this goes for any convention you attend as an indie author with a table, is that you must be a go-getter. You have to engage your target market actively and non-stop. If you’re the sort of author who sits behind the table, butt in chair, watching people walk by and hoping they stop to ask you about your book, you might as well give up the business now. Stay home, write more, and submit to the Big Five. If you want to sell books, however, and put your sales in the green and well above your costs, then you need to be standing up at the table and engaging as may of the attendees as you can. The convention circuit is not for shut-ins. The second you hit that vendor floor, you have to put on your salesman hat and talk to as many people as possible.

That’s the trick to earning a living as a convention-going author.

Working a convention floor is a lot like hawking your wares in an old Turkish marketplace. It’s about being noticed, chatting up the passers-by, making friends with them, and making sure they walk away with a book in their hands and their money in your pocket.

Kansas City is a great place to do that, and once you get rolling, you may find you have an appetite for it.

I’ll add that the downtown area is a nice place to just walk around. There are shops and restaurants and a public transit rail system that lets you see more of the area if you want to take the time. There’s also some KILLER BBQ to be had all over the place. Now, if you’re on a budget, there’s a nice little market not far from Bartle Hall that allows you to get really good food by the pound, with a selection of entrees, appetizers, salads, and whatnot. They also have some pretty good sushi, if you lean that way–which I do.

Planet Comicon is on my list of favorites, because it’s a great selling environment, has a delightful downtown area, and is a relatively low-cost city to stay in, if you can manage it.

If you are looking for a solid, larger-sized convention with a strong reading audience, I heartily recommend you add it to your list of conventions for the 2018 season.

Good luck, and KEEP WRITING!

Q ~

Treat Yoself to a Dragon*Con

Conventions Dragon*Con Interacting With Professionals Kristin Luna Motivation Networking Your Writing Career 3 Comments

First, if you haven’t seen Parks and Recreation, do that. Do it. All of it.

Next, go to Dragon*Con.

This year was my first Dragon*Con, and can I just say “wow”? Wow. While it has a reputation as being a party Con, I found Dragon*Con to be one of the best. There’s something about being in a place with thousands of other people, taking up a lot of space, and being there for the same reason: to geek out together! I especially loved that I could look at anyone and smile. I felt the excitement and camaraderie almost immediately.

Dragon*Con has a few unique aspects. The panels and events are held in six hotels and buildings in downtown Atlanta, Georgia. Also, because it’s such a big Con, the organizers put the events and panels along a number of tracks. You can access the schedule and information about these panels via the Dragon*Con app. For example, if you are particularly interested in Anime/Manga, the organizers have a proposed schedule for you for each day. Some of the tracks include: Animation, BritTrack, Comics and Pop Art, Costuming, Fantasy Literature, High Fantasy, Horror, Military Sci-Fi Media, Paranormal, Podcasting, Sci-Fi Literature, Star Wars, Table Top Gaming, Urban Fantasy, Writer’s Track, Young Adult Literature, and many more.

But what’s in it for you as a writer? Lots.

I attended about 13 panels at Dragon*Con this year, most along the Writer’s Track. I loved the YA panels – it felt like we were all there together, laughing and geeking out over YA literature instead of an audience watching writers talk about writing.

I especially liked two panels over the weekend. The Magical Mavens of Fantasy/SF panel included Laurell K. Hamilton, Sherrilyn Kenyon, Mercedes Lackey, Chelsea Quinn Yarbro, and Jane Yolen (I’ll save you the play-by-play of my geek-out over Jane Yolen). Hearing these women talk about the industry, the people who told them they wouldn’t make it, and how they paved the way for the rest of us really made an impact on me. The sister (brother?) panel to Magical Mavens of Fantasy/SF I attended was Magnificent Men of Fantasy/SF with Kevin J. Anderson, Jim Butcher, Larry Correia, Peter David, and Larry Niven. I wasn’t expecting to laugh that hard, nor come near tears when they told touching stories.

Each night, the Westin hotel hosted a Writer’s Bar where professional writers could go to meet fans and fellow writers. I spotted and/or talked with Myke Cole, Sam Sykes, Jim Butcher, and Delilah Dawson. The cast of Wynonna Earp also showed up to hang out, which blew a lot of our minds. The accessibility of writing professionals at this convention seems abnormal, especially compared to other bigger Cons like San Diego. But nothing will light a fire under your ass to get published more than talking with professional writers and wanting to be on panels with them.

I’ve attended smaller conventions and a few huge conventions. Dragon*Con was my favorite. The Writer’s Track, High Fantasy Track, Sci-Fi Track, Urban Fantasy Track, and the Young Adult Literature Track provided multiple choices of panels each hour, and I didn’t attend one panel that I didn’t love. The access to professional writers was unlike any other convention I’ve been to. You’ll find that price of admission is well worth it to attend Dragon*Con. Oh yeah, and you’ll have a blast, too.

Back-Up FTW

Business Conventions Interacting With Fans Jo Schneider 1 Comment

 

Cons are an interesting phenomenon. The vendor area is made up of too-skinny aisles that somehow funnel thousands of nerds through them on an hourly basis. Rows and rows of six foot tables or ten foot square booths line the sides, each with their own unique wares-art, crafts, scrolls, swords, costumes, novels- to draw the masses toward them. Sometime in the middle of day two the smell sets in, and then on day three it goes away, because you’ve become part of it. The vendor hall is noisy and claustrophobic, and getting people’s attention with books is often a challenge.

I live near Salt Lake City, and have done the Salt Lake Comic Con half a dozen times as an author. I started out sharing a table or a booth with other authors. Sometimes sponsored, sometimes not. The out of pocket cost wasn’t much when we were sponsored, so making my money back wasn’t a big deal. I was there to have fun and meet potential readers.

I remember one year, there was a couple sitting across from the four-author-table I was a part of. It was just the two of them. They looked fresh and excited, surrounded by piles and piles of what had to be his first published work. The one sign they had said that the book was $20.

Just a note: most readers don’t go to a con to pay MORE for a book than they would on Amazon.

The guys at my table and myself tried to be friendly. Talk to our neighbors. Greet people going by. Ask them what they like to read. Offer them a free bookmark. It’s simple but it helps draw people over to the table. One of our guys would even grab a copy of his book, turn it around and hand it to people to read. This also helped sales.

The couple across the way started out smiling, but after an hour or so, with only a few people stopping and none stayed to talk, the smiles waned, and the looks of desperation began. The wild eyes, searching the passing crowd, looking for anyone who glanced their way. Or even mostly glanced their way.

I don’t think I saw more than three or four people that stopped all day.

The next day, the price for the book had been lowered to $15. Better. Not great, but better. However, it didn’t help. While we plugged along, selling a book or so an hour, they got more and more desperate. I saw them with their heads together, talking.  They started to send nasty looks into the passing crowd, as if the people were to blame for their lack of success.

By the end of day two, they walked away with their shoulders slumped and their eyes down. The next morning the price of the book was $10. Halfway through the day it went to $7. Then, during the last hour, 2 for $5.

I’m not sure they sold a single book. The four authors at our table probably totaled 45 books. So not great, but since someone had sponsored us, it wasn’t a big loss for any of us.

I’ve never seen that couple come back. And who can blame them? They had a horrible experience.

But what made it a horrible experience?

Let me tell you, after four or five times sharing space, how I did the first time I went on my own. I got a six foot table and paid extra to be on the main walkway as well as on a corner. The corner was for ease of getting in and out more than anything else, because on a table you don’t get an end cap or anything.

By this point I knew I was horrible at pimping my own books, so I called for backup. My sister-in-law is a huge fan of my books, as well as a huge geek. So is my brother-in-law. So I got them vendor badges (generally less expensive than the regular passes) and they agreed to help me sell books. They aren’t afraid to talk to people, and they didn’t hesitate to chat with anyone who walked by. They would ask people if they liked to read and if so what. At that point they would grab one of my books that resonated with what the victim-potential reader-had said and tell them about it.

I brought 150 books with me and we sold 125 of them. Not the greatest showing ever at a con, but much better than I’d ever done before. And basically, I sat behind the table, looked pretty and signed books. I tried my hand at drawing people over, and got better at it, but my minions did most of the work. I made a tidy profit, and that was that.

A few weeks later, I took them to a nice dinner and we talked about selling even more books the next time.

I’ve learned that you get out of a conference what you put into it. If you’re willing to get out there and sell your books, then you will sell a lot more books than if you simply sit behind your table and watch the crowds go by. Maybe your covers or your posters or your decorations will draw people over. Or maybe enough people know your name to drop by, but until then, be prepared to work your butt off. And if people aren’t responding to you, bring in back up. Bribe them. It’s worth it.