Category Archives: Business

Get Your Fanny Out There!

Business Conventions Motivation Quincy Allen 2 Comments

I used to have a friend—a good one—and that friendship ended recently. It’s a rather long, sordid tale about politics and methods and appearances and styles and plans and… well, a lot of things. And mostly, it has to do with how each of those applies to a burgeoning writing career. Put simply, he and I are on different paths. We’re both committed to those paths. And we came to verbal blows as a result of those paths. Truth be told, we’re no longer friends for a lot of reasons. I’m telling you about the loss of a friend because of how strongly I feel about networking. Our difference of opinion on the subject isn’t why we’re no longer friends, but it was at least one nail in the coffin.

Ultimately, as entertainers (and we absolutely are), the only way we’re going to be successful is for people with disposable incomes to know who we are. And the only way we’re going to stay successful is to ensure that they never forget us—in a positive light, I might add. So how do you do that? Well, I can give you an example of how I got invited to participate in this really fantastic group of writers called the Fictorians—a move that was frowned upon by some. It all started with the Superstars writing seminar. If you’re a writer, you should look that one up. While I was there, I made an effort to meet people and talk with them. I asked what they wrote and how their careers were coming along. They returned the query. Friendships were borne, and not long after they asked me to write a post for them. And one thing led to another… and another.

And now, here I am, a virtual unknown writer who is lucky enough to have you reading his words because of that seminar and the simple process of networking.

The same goes for conventions and conferences. Attend them. (Note the imperative.) And while you’re there, meet and greet as many people as you can. Get to know them. Make them more than acquaintances. TALK to them about who they are and what they’re working on. And be a good listener.

I need to caveat this.

We’re writers, which means that many (most?) of us are introverts who really do prefer spending time at home in a quiet room while we chain words together than we do going to cotillions. It’s the nature of the beast. I have three words for you: GET OVER IT. And do so in, like, the next 4 seconds.  I know that sounds flippant, but the biggest and best free (or nearly so) thing you can do to advance your career is to go out and introduce yourself to the writing community. Let them get to know you. And in that process, you’ll meet fans, you’ll develop contacts, and you’ll get invited to participate in things that help getting your name out there… or vice versa.

My girlfriend uses the phrase “creative sanga” where peoples of like-minded endeavors get together and are subsequently capable of creating things greater than the sum of their parts… or something like that.

It’s not B.S.

The writing community isn’t that large, and it’s full of really amazing people from all walks of life. Discover who they are. This is what business people call networking. I’ve come to refer to it as making friends, and when it comes right down to it, there’s little of the successes I continue to have in my career that aren’t as a direct result of this process.

And while you’re at it, introduce yourself to me. Friend me upon Facebook or Twitter. Look me up at the next convention I’m at. Give me the opportunity to get to know you. I can think of no better way for us to make our ways through this mortal coil as we pursue our writing careers.

It is a dream I have.

Being Creative While Working a Full-Time Job

Business Guest Posts Motivation Superstars Writing Seminars The Writing Life 4 Comments

A guest post by Nick Ruva.

One piece of advice you will hear repeatedly as you embark on a writing career is, “Don’t quit your day job.” Many of us know that all too well. Either you do not make enough as a writer to pay the bills, or you need the security of a consistent paycheck and those much appreciated health benefits. Whatever your reason may be, trying to squeeze in your writing time while working a full-time job can be difficult. It is harder if you are working a job that challenges you to find creative solutions to problems. I cannot prescribe a way to squeeze more time out of your day to write. I am a staunch believer in the idea that when we say we do not have time to write, what we are really saying is there are other things we would rather spend our time on. I get that, and by all means if you would rather spend time unwinding after a long day by watching the tube or shooting baddies online, I cannot blame you. I have been there a million times. When I was asked to write an article about working a job that consumes you night and day, but still finding time to write, I had to sit down and think about it. Sure, I am busy often, and I work some long hours, but at the end of my day I still have time I could be writing, but sometimes I mentally cannot. I have found that there is a limit to the creative output I can muster in a day. Some nights all I want to do is flop on the couch and nullify my brain watching TV. The trick for me has been finding a balance.

I work as a Configuration Management Engineer, which is a fancy way of saying I manage the automated building and release of software. My job requires me to research and solve complicated problems. We need a product to build faster, or a process improved so it is more stable or does something else. It is a job where you are constantly being presented with a problem and asked to find a fast and elegant solution. It is a lot like creative writing, and it ticks a lot the same creative pleasure centers in the brain. Over the years I have had several jobs that did not challenge me, such as my early years in retail, or doing simplistic quality assurance testing. Now, some QA testers need to be deviously creative, but my stint was ticking boxes on a checklist as either pass or fail. Do this, record result, repeat. I would not say it was mind-numbing, but it did make me desire to be more creative during my downtime. As the skill and creativity necessary for my day job increased, my writing productivity took a hit. Again, it was not for a lack of time. I have the time to write, and I feel guilty if I am not working on a story, but finding the drive when I am already creatively satiated during the day means I need to use other criteria to motivate me. So what do you do if you find yourself in a similar situation?

The first thing I would recommend is to reach out and meet other writers. Writing groups can be incredibly helpful. While at the University of Southern California, I took a few creative writing courses which allowed me to meet other writers on campus and establish critique groups with other newbie writers. After school, I went to a few local bookstores and looked for fliers for writing groups in the area. I am still in a group thanks to a post I found years ago. Likewise, I have met writers online and at classes and workshops, and we have created an online critique group that is still in its infancy, but is already having a huge effect on my writing. A good writing group will help you on so many levels. First, and maybe most important for us busy folks, a writing group will encourage you to write more. I feel extremely guilty if I do not bring something to my critique groups, and shame writing is still writing. If that is what you need to motivate you, I am right there with you.

A critique group also offers a network of writers you can grow and learn from. I have received some amazing critiques over the years, and my writing gets stronger every time I submit. For instance, I had a horrible tendency to write characters who stare. They would stare at everything and everyone, and it drove someone in my critique group up the wall. Looking back over my work, it was a pattern, and a problem, that I have corrected. Likewise, I like my fiction sparse, but that’s a fine line to walk, and if I submit a piece and get too many “white room” comments, I know I have not gotten the balance right. The writers in my critique groups have been instrumental in making me a better writer.

Just meeting and being around other writers can be an enormous help. My writer friends and I like to commiserate and daydream about writing. It helps when you have an all-consuming job, especially if you can talk with other writers in similar situations. If you’re having trouble meeting writers locally, I recommend the more networking heavy seminars, such as the Superstars Writing Seminar. Superstars, and other seminars like it, throw you in an incubator with around fifty other writers. Thanks to social networking sites, we have kept in touch and continue to help promote and nurture each other’s work. Seeing status updates from other writers, yes, even those: “I just wrote 5,000 words this morning,” that shame me into writing, are wonderful motivators. When you are feeling burned out, and all you want to do is click yourself numb on the Internet, having some streaming encouragement definitely helps.

I know what you are thinking. I am telling you the way I find more time to write is by hanging out in writing groups, meeting other writers, and going online to Facebook. OK, so, those are motivators, but what about actually writing. For me, it is trying to find the right mix of time to productivity. I have tried to schedule daily writing times. Early morning before work, during a lunch break, right after work, before bed. When I try to make a set schedule, especially at a set time, I normally start strong and fail miserably in a few days. The biggest issue I have is making the time to write when I am actually feeling inspired. If I am feeling especially creative, and I am excited about a story, I will fly through a couple thousand words. If I am feeling tired, or forced to write, I will resist even opening my manuscript.

I am also leery of setting daily word count goals. I know they work for many of my writer friends, but if I set a goal for a thousand words a day, I will probably slack off thinking, “I can do that in an hour. I’ll just bang out a few paragraphs before bed.” Never happens. If I am crunching, for say NaNoWriMo, I will do hourly goals. For instance, instead of shooting for a thousand words a day, I will force myself to it sit down for two hours and set a goal of five hundred words an hour. Something about moving the goal up and making it smaller, and more immediate, helps me stay accountable. It is not perfect, and sometimes I will balk at that two-hour window, but it helps. For the most part, I am against the writing word count goals as they normally make me less productive, and I sometimes feel defeated if I miss too many in a row.

What has worked for me was creating a little leeway for creative time during the day. I know this may not work for everyone, and maybe you can schedule a solid block of time and work like a champ, but if you are like me, do not feel guilty stopping your daily work here or there for a few minutes to write a paragraph of fiction when you’re inspired. I started doing that a few years ago, and barring a meeting or a catastrophe at work, I can usually find fifteen or twenty-minutes each day to work on some prose. I have also found that it energizes me when I return to my day job, especially if I am stumped on a particularly hard problem, or if I am simply not in the mood to be 100% productive for the nine to five. Completing a few writing goals has worked wonders and I have hammered out a few solid short stories recently on work breaks that have gone over well in my critique groups. Again, your mileage will vary, and make sure that your writing does not jeopardize your day to day. I know how easy it can be to get lost in your writing and lose a few hours of time. You need to find that balance, but I have found writing during my day as a great tool that has made me more productive in my day job and my writing life.

Finally, you need to ask why you are doing this. Over the past year I have been putting my writing life into better perspective. I look at myself as a small business owner, and my writing as a product I need to ready for release. Every time I skip a writing session, or get nothing done for the day, I am pushing my release date out. If I want to get my product on the shelf, I have to put in consistent work. You need to find that big, juicy carrot to dangle in order to keep you motivated even when there is a full DVR to distract you. For me it is simply to write when inspiration hits. I cannot count on having an hour of quality brain-time later. If I can put things on pause for a few, write that scene, and then go on about my day I am that much closer to my finished product.

Nick Ruva Bio:
Nick Ruva is a literary writer who dabbles in Sci-Fi and Fantasy. While he is not practicing the dark arts of fiction, he manages the release and build process of software products and specializes in process control and automation. A Los Angeles transplant, Nick has worked with local LA writers, editors and publishers who are working to promote the independent L.A. writing and arts scene. Nick is a Superstars Writing Seminars alum, David Farland Death Camp survivor, and was a member of the inaugural Writing Excuses “Out of Excuses” Retreat.

Business Plans for Writers

Ace Jordyn Business Marketing Motivation 3 Comments

A business plan for writers – what an absurd idea! That may be your first reaction, but chances are that you already know how you want to your writing career to evolve. A business plan is the road map to launching and growing your career in a strategic, efficient manner. Everything you’re doing now – networking, writing, learning craft, blogging – it’s all part of a plan but let’s face it, we’re writers first and the less time we spend floundering or making mistakes with the business part of our career, the more time we’ll have for writing.

Here are the key elements for a writer’s business plan:

1. Company Description
Yup, you’re a company with accompanying tax write offs but let’s be more specific than that. Does your business include writing, editing, holding workshops, attending trade fairs, or other activities related to writing and promotion? As a writer, do you write short stories, novellas, novels, magazine articles, or some combination? What is your genre? Who is the target audience?

2. Operations Plan
This is a one person company, right? Wrong. For tax purposes you may be a sole proprietor or an incorporated entity but your company is bigger than one person. For example, who are your support groups – writers’ groups, critique groups, book clubs, blog group? Do you belong to interest groups locally or on-line such as science, knitting, bird watching, Sherlock Holmes fan club? These are important to note because they not only inspire you and provide valuable input they may also be part of your readership. Who are your mentors, critiquers and editors?

Bestselling authors have an organization. Take a look at the Acknowledgements page of their books. Most Acknowledgement pages list editors, research contacts, readers – anyone who helped them. For ease of organization, you can divide your support network into four categories: craft, business (contracts, taxes, editors, finances, etc), networking (conferences, on-line, writers groups, readers groups), and market access. Note any deficiencies you have in these areas and develop a strategic plan to deal with that aspect. For example, I need to know more about marketing strategies and so I’ve chosen to attend a seminar on marketing rather than a critique workshop to fill this gap. Finding the experts I need fills a gap in my organization and allows me to use my use my limited budget wisely.

Remember – it takes one person to have the idea and write the story, but it takes a community to support a writer and make the work available to the reader. Who is in your community?

3. Products and Services
We touched briefly on this in the Company Description, but now we need to get specific. You may be writing in one genre or several writing poetry, short stories or novels and writing for the children’s, young adult or adult markets. In the market you’re writing for, who exactly is the audience? For example, not all people who read mysteries love the same type of mystery or the same degree of graphic language. Those loving cozy mysteries (think Stephanie Plum series) may not like Ian Rankin’s gritty detective or James Patterson’s thrillers. What type of mystery/fantasy/romance do you write? Who will it appeal to? What are the sensibilities of the genre and does your writing reflect that? Where will your work be placed on the bookshelf?

If you’re editing or involved in some other aspect of writing (volunteer or paid), note that too. Depending on the level of your involvement, you may need to create separate business plans. However, having them listed in one spot will help you manage your time better when setting goals.

4. Marketing
It’s so easy to want to stay at home and only write or at most, to go to a writing meeting where we chat with like minded people. Marketing means getting out of our comfort zone and reaching out. The easiest way to do this is to have a plan and to follow it. A haphazard approach erodes confidence and the ability to present things in a comfortable confident manner.

For every product you need to have your elevator pitch, synopsis, chapter by chapter plot line, a great manuscript before you promote. Having these will help you understand your product so you can differentiate it and create a unique selling proposition. In other words, what distinguishes your story from others it the market? Why will your target market (children, young adults, mystery/romance/horror fans) like it?

Describe how your stories will be sold – book stores (which ones?), on-line, book clubs, and how you intend to get the books there. Even if you have a traditional publisher, you still have to market and sell, so be prepared to do that.

What are your promotional tactics? In other words, how will you reach your audience? Some examples are: tradeshows, school appearances, readings, book tour, social media marketing (Twitter, Facebook, etc,), reading clubs (local, Goodreads, etc), on-line advertising, conventions, local advertising and book trailers. Your website should appeal to the book buyer. One writer I know designed her site for teachers because they’re the ones who will be buying her books and will be allowing her to make school presentations. Who is your website designed for – readers, teachers, technical users (how to books), other writers?

There have been many good posts on marketing at Fictorians so just click on the Marketing category and you’ll receive a ton of information. Just remember to choose a few things to do (for example you can’t belong to every book club and effectively utilize all social media) and do them well.

5. Finances
Having a budget will focus your marketing strategy and allow you to develop and manage your business more effectively by allowing you to prioritize. Which convention/workshop can I afford to go to? Do I purchase business cards or have a professional design my website? What can I do for free?

After all the work we do to write our wonderful books, we can’t afford to fail now because we failed to plan the business part of our passion.

 

World Fantasy Convention 2013

Conventions Matt Jones 5 Comments

World Fantasy LogoEarly this month the World Fantasy Convention finished their 39th convention.  The convention was filled with hundreds of published authors, nearly a hundred artists, dozens of editors, and many fans and hopeful writers looking for their big break.  While this is true for pretty much every convention, the World Fantasy Convention has one aspect that I find unique and enjoyable, the number of attending memberships are limited to 850 and typically sell out early.  If you can plan ahead and get a membership, you become a member to a convention that has amazing authors and well known publishers, but retains the small personal feeling you get at the smaller cons.

This year we were treated to Neil Gaiman acting as toastmaster and were specially treated to a guest appearance by Sir Terry Pratchett.  We had about 60 publishers in attendance from all over the world willing to answer questions and talk shop.  It wasn’t uncommon to see Neil walking around the bar or encouraging spontaneous musical guests to perform for us.  Authors were friendly and the talk and great camaraderie was felt throughout.

With all that said, I’m sure it’s not hard to figure out why such events are great for networking.  The limited numbers means you have a greater chance to talk with the people that matter and get actual feedback and opportunities to pitch your work.  This is definitely why I first started coming, but I found another element to this convention that I didn’t realize until after my third year of attending.  There really is a community that is formed within these smaller conventions.

I started going to the World Fantasy Convention in 2009 when it came to San Jose, California.  I’ve heard of the convention before, of course, and would follow the World Fantasy Awards to see what was popular and find new books to read.  As a writer looking to get published, it seemed like a good environment to put myself into.  I would walk around and introduce myself.  I would meet many different people, with many different reasons to attend.  All were friendly, and they all treated me as a fellow author, despite being unpublished.

I knew after the first one that I wanted to attend the next, and signed up right away.  Each year I would meet new people, and each year I became closer friends with the other members who attend yearly.  I began to form my own community of writers from all over the world.  Writers who care about my works, as I care about theirs.  We encourage each other and each year I come home with renewed vigor ready to get to work and finish my next manuscript.

I don’t do it so I can join their ranks.  I’m already a member of their community, and they never make me feel like less of a person for not being published.  I do it because they are the people I want to be like, and just by being around them I’m encouraged to work harder for my own dreams.  The convention just has the added benefit of including many of the publishers and editors that I want to see my work.  The network is there to help, and the opportunities are available to those who seek them out.

The World Fantasy 2014 will be held in Washington, D.C. on November 6-9, 2014.  If you don’t currently go to any conventions, it’s not a bad one to start.  They welcome newcomers with open arms and the community is open to everyone of all skill levels.  There are other communities around as well, and they all have their benefits.  This is just the one I’ve found and I enjoy.  Keep writing, and get your novel out there!