Category Archives: Business

Let me tell you a secret. My name isn’t actually Nathan Barra. I chose to write under a pen name for two reasons. First, I work in a very conservative industry, and have written several internal and external publications under my real name. I’m worried that publishing fiction under my true name would damage my credibility in my day job. Second, I consider my name to be unGooglable. Pretty much everyone I have ever had read my name has mispronounced it, and anyone I have tried to dictated to has misspelled it. In this day of search bars in social media, that is unacceptable.

Regardless of your reason, picking the right name is an art. These days, authors sell themselves as much as they sell their books. So, if you’re going to take the time to choose a pen name, what does it take to choose a good one?

5. A good pen name is multilingual.
With the Internet and the global economy, an author’s words are no longer limited to a local geo-market. Something written on one continent can and likely will be sold on the others. Therefore, it behooves the author to pick a name that is easily pronounceable in most major linguistic families. Go to translate.google.com, type “His name is…” and listen to how the name is pronounced in a bunch of different languages. Is it still comprehendible, or even better, similar?

4. A good pen name matches the brand.
Authorial brands are built on names, so the name must fit within the brand the author is trying to establish. For example, in urban fantasy, where I like to read and write, many authors have two part names. Examples include Jim Butcher, Richelle Mead, Patricia Briggs, Larry Correia, and Jennifer Estep. I too chose a two part name to help me fit in and make it easier to design a cover that is clearly urban fantasy.

3. A good pen name is memorable.
John Jacob Jingleheimer Schmidt would make a lousy pen name for many reasons. Without the tune, I can’t remember it, and in fact had to Google the end of the name and the spelling’s. Though most publishers try to avoid it, there are still a number of books with the same or similar titles, only distinguishable by who wrote them. When someone recommends a book, they often will be recommending the author simultaneously. How can they do that if they don’t remember the name?

2. A good pen name is easy to spell.
The biggest problem with my real name is that even after shortening it, I’ve had it misspelled and mispronounced countless times. In this day of online retailers, search engines and social media, a name that is easy to spell is essential. I need someone to be able to search me, friend me, tweet me, and find me on Amazon. I chose Nathan because there aren’t variations on that name. Barra is a bit riskier, as it can be spelled with one r or two, but in the end, the name is still simple enough that I don’t think it’ll be much of a problem.

1. A good pen name does not already have an online presence.
When I was choosing my pen name, I did a search to ensure two things. First, I made sure that NathanBarra.com was available, which it was. Then, I searched to ensure that there weren’t too many Nathan Barras on Facebook, Twitter and Amazon. Facebook had the most, but none of them seem to be particularly active in writing circles. The last thing I would want is for someone to search for me, and then find some other Nathan Barra talking trash and making me look bad. These days, a strong online presence is essential. This doesn’t look like it’s going to change.

Commissioning an Artist

November 14, 2013

Colette Black

Business Colette Black Contracts Interacting With Professionals Publishing No Comments

When I decided to self-publish my novel, Noble Ark, I had no experience with self-publishing, and little information. Thanks to Superstars Writing Seminars, I knew that a professional cover, typesetting, and editing were paramount, but I went into the process somewhat blind, or so I thought. As I took each step, the next one fell into place. Let’s start at the beginning.

Why? Why should you commission an artist rather than put together artwork yourself? That is a viable option. Here are a few things to consider. Is your book’s subject matter such that you can find usable artwork online? If so, then I direct you to istockphoto, shutterstock, and bigstockphoto. If you do a search of stock photos, there are a lot of websites to choose from.

If you’re an artist or know something about art, you can probably photoshop the images you want in engaging ways and do your own cover art. If you are not an artist, don’t have typesetting training, or don’t have hours and hours to spend putting together the perfect cover then I suggest hiring someone. That cover is the first thing readers see and if it isn’t engaging, they will likely move on. Some suggestions on companies that do cover art: Ebook Artisan Design, JD Smith Design or ask around to your writing friends for their suggestions.

But what if you have one of those books that doesn’t easily fit into what can be found among the stock photos? What if one of the main focuses of your book series is an alien race that’s uncannily similar to humans, yet also vastly different. What if you believe showcasing these aliens and bringing them to life in the reader’s eye before they even open the book is paramount? That’s where I found myself, and so I decided to commission an artist.

Where? That’s the first step, isn’t it? You can’t commission an artist if you don’t know one. I know a few, but thankfully, I also knew better. About a year ago, I asked a friend of mine, a budding artist, to see what he could do with the Noble Ark concept. No promises, but if he was willing to try, I’d be willing to pay. He came back to me with the prototype, and though it was good, we both agreed it wasn’t the quality needed for a professional novel. He wasn’t quite there with his craft yet. Friends are great, but remember that professionalism counts. Only work with friends if you know that you can approach one another as professionals.

I’d learned about an art website, Deviant Art, from workshops, Superstars, and from my friend, so I decided to join and see what I could find there. Be prepared, I had to spend some time. A lot of the artwork is fantastic, but I wanted an artist who fit the style that I foresaw for my books. I perused the site on and off for weeks. I found six. Some of them weren’t accepting commissions because they already had an overfull workload. One of them was accepting limited commissions for projects that she liked, which meant I had to win her over. Don’t think that you can peruse through the artwork, pick an artist, and he/she will fall at your feet and be thankful for the work. Good artists have plenty of work and they don’t generally need unknown authors. I sent a note to Suzanne Helmigh, told her about my book and why I thought her art style would do well with my subject matter. She replied that she was interested and to send her more info. I had to hook her with my book synopsis the same way we hook readers to look inside the cover to the first page. Once we’d passed a few notes back and forth through deviant art then she agreed to the commission.

How? Suzanne recommended we do thumbnails first. The picture at the top of this post is a thumbnail. It’s a rough sketch, a type of concept art, to give the author an idea of how the finished artwork will be set up. They’re not free, but I believe they’re worth it. By purchasing the thumbnails, it gave me something to show Kickstarter investors, and it helped me cement what I wanted on the cover before moving forward with the commission.

Then came time for the contract. I’ve never put together a contract and hadn’t the slightest clue, but I’d been collecting useful websites and I have some great friends. I read this article, http://blog.gallegosart.com/2012/10/how-to-commission-illustration.html and downloaded the free book. There’s an important concept in the book, shown in the illustration to the right. Learn it. Believe it. If you look online, there are dozens of contract templates. I used this one by Kelly Nomad, and a couple of author friends let me study their contracts for a few tweaks. After showing the contract to my artist, Suzanne, she suggested a couple of changes that were mutually beneficial, so I incorporated them into the contract then used Docusign to make it easier for both of us. I highly recommend the company and they’ll let you send up to five contracts free without obligation.

A few days ago, I sent Suzanne her down payment via Paypal, her preferred payment method. It’s a little bit of work to commission an artist, but I think it’s worth it. The cover for Noble Ark will stand out and catch readers’ attention. I hope the information I’ve found is of some use to someone and I hope to see more beautiful covers on e-shelves in the future. Good luck to us all.

How Writing Badly Can Help Your Career

November 13, 2013

Leigh Galbreath

Craft & Skills Editing First Drafts Leigh Galbreath Motivation Publishing Rewriting Superstars Writing Seminars The Writing Life 2 Comments

Sounds a bit silly, doesn’t it? But as I’m sure everyone here knows, one of the biggest stumbling blocks for any aspiring author isn’t really how good their book is. It’s how finished their book is.

After all, you can’t have a business without a product, which is, in our cases, a completed story.

The key is to be productive and with just about everyone I know, one of the biggest obstacles to their productivity (right next to the two hour commute or the kids who can’t seem to do anything without parental help) is that voice in their head that keeps popping up to say, “What are you thinking? That comma’s ruining the emotional thread of this scene!” or “Jeez, this is crap. Let’s go play on the Playstation where it at least feels like I’m accomplishing something.”

A recurring session during the Superstars Writing Seminars is Kevin J. Anderson’s productivity tips (which he is currently covering on his website for NaNoWriMo). This is where I first heard his #3 tip: Dare to Be Bad (At First)…Then Fix It.

And the guy must be on to something because he makes prolific authors look lazy.

Now, I do spend some time prewriting to figure stuff out, for the most part I find my story as I’m writing it. For the longest time, I’d get stuck in that loop that made me want to re-read what I’d already written and tweek the text until I had to force myself to move on to the next scene. And then I gave myself permission to write badly. This was incredibly freeing. Now, when I’m doing a first draft, I can write upwards of 20-25k words a week, knowing that I’m going to edit it like crazy once the first draft is done. They aren’t great words, sometimes they’re downright horrendous, but they come together to form a completed work.

Now, your process might be different. But ask yourself, is your book stalled because you keep going back to that one or two scenes that seem so pivotal but your inner editor keeps telling you it’s just not right and if you don’t fix it now the whole book will fail utterly?

Stop that.

A house builder doesn’t sit there working on the same bathroom for years because they can’t get the shower to the perfect dimensions. They have a whole house to build and if someone isn’t living in it, it has no purpose. The same goes for you. Don’t let a desire to write perfection stop you from finishing the book, because if no one reads it, it also has no purpose.

Once the first draft is done, then you can let your inner editor run amuck…somewhat.

I usually have to step away for a bit before diving in the editing/revision process, otherwise, I’m just polishing the punctuation. Some people go ahead and send it out to alpha readers to get feeback. You’re process should be whatever works for you, but the real key to editing your own work, I think, is honesty.

Yes, that scene in your epic fantasy between the hero and his pet parakeet makes you cry every time, but does it move your story forward? Yes, you skipped that escape scene in your adventure to get to the emotional angst, but is the reader still engaged? Yes, you left out the detailed description of your cyborgs in your SF because it slowed the pacing, but can the reader really understand your world?

They may be you and your critique group’s favorite scenes. They might be hard to write. But if the story and the reader isn’t served, be honest. You’re going to have to fix it. The nice thing is that you’ll probably like the result better.

It’s actually kind of funny how often I tell someone that a scene isn’t working, or the story is missing something, and they say, “Yeah, I was kind of thinking that, too.” If something doesn’t ring true, or a scene doesn’t seem right, don’t wait for someone to remind you of something you already know. This instinct might take some time figuring out on your own, but the only way you’re going to learn how to tell what works and what doesn’t, is to keep writing and reading your genre.

It’s all so much work, I know. But that the difference between a hobbiest and a professional: get the work done, then make it the best you possibly can.

Dare to be bad. Fix it later.

Networking: Friends with Benefits

November 12, 2013

mary

Conventions Mary Pletsch The Writing Life No Comments

In October during Marketing and Promotion month, we had a great post on networking by Kim May. There’s a lot of great advice here on how networking can help you reach and connect with your readers.

This month, I’d like to focus on how to network with industry professionals.

Few of us are lucky enough to have people in the entertainment industry – and yes, writing and publishing are part of the entertainment industry – as part of our circle of family and friends growing up, but it is possible. Ironically, one of my friends-who-is-also-a-published-author started out as the roommate of another friend I met through my toy collecting hobby. Looking back, I laugh at some of our earlier meetings when neither of us had any idea of the other’s interest in writing.

But let’s assume you don’t have a contact like that. I didn’t for many years. How do you meet people who are working where you would like to be someday?

You can read blogs, join newsgroups, “like” Facebook pages, and/or follow Twitter feeds. The best part about these venues is that even if you live in an isolated rural area, and can’t afford to travel, as long as you have Internet access, you’ve got all you need.

First, reading blogs etc will give you a feel for what it’s like to work as a professional writer / in the entertainment industry. You may find it’s not for you. Or, when you reach that point yourself, you will have some idea of what to expect. I’m eternally grateful for the advice from a writer, who is now also a friend, who put on her blog the importance of turning around correspondence for publishers as quickly as possible. They’re people too, they’re on deadlines too, and keeping them waiting and wondering if they are going to hear from you or not is an undesirable situation. As someone who used to submit things on the day they were due–and never before–I realized that holding on to my finished submission until the due date wasn’t doing me any favours. And I would never have realized that without this advice. It’s invaluable, and it’s free.

Comment when you have something useful to say. Over time, people will recognize your name and, if applicable, your avatar. Remember, though, that reputations can be bad as well as good – keep the drama off someone else’s site, or you will be remembered for all the wrong reasons.

Conventions, seminars, launch parties and book signings are great in-person venues if you’re lucky enough to be able to travel or live near a city. Authors and editors will give panels, readings, room parties, and book signings. Attending panels and readings gives you conversation starters when you go to the parties and signings: introduce yourself by name, then ask a question, comment on something, or give constructive feedback. Don’t hog the person’s time – they’ll be meeting a lot of other people at the event. At subsequent events, you can then re-introduce yourself (“we met at Ad Astra this past April”, “I came to your book signing last year in Toronto.”) Faces become familiar very quickly. And I’d be amiss if I didn’t mention Superstars Writing Seminars, where I received great advice from professional writers and also met a number of fellow newcomers just starting out in the field. Look how far we’ve all come!

I’m very fortunate to have a friend who is a New York Times bestselling author–the person who first recommended Superstars to me, despite not being part of it herself. It was her assurance that Superstars was worth the money and time that got me here today. I’m not going to drop her name here, because the purpose of this post is not me showing off how special I am because of who I know. I mention it to illustrate that unfortunately, the following paragraph contains advice that still needs to be shared:

Don’t expect professional authors to become your new best friends. They’re busy people, on lots of deadlines. They have private lives they aren’t going to share with people they’ve just met. They are not going to drop everything to reply to you immediately, and they don’t owe you anything. Be courteous, be respectful, be appreciative, and be professional. These writers are active online and at conventions to connect with their audience and, if they are generous and have time, to share some insight on their profession. You will not become friends with everyone you say hello to, and you will not stay friends (or even acquaintances) if your sole purpose of communicating is to “get stuff,” whether that “stuff” be attention, information, free swag, or “awesome inside sources”. Treat industry professionals as people, not as means to your goals.

When you are at conventions, do attend public events (book signings, autograph sessions, panels, public room parties and launch parties). Do not try to crash private functions (ie author-only parties), follow people into the restroom to strike up conversations, or loiter outside people’s hotel suites waiting to pounce on them. As on the Internet, being loud, drunk, promiscuous, smelly, obnoxiously persistent or rude gives you the wrong reputation very quickly. And remember that alcohol makes all sorts of things seem like A Good Idea At The Time.

As someone who rarely drinks alcohol in public I strongly recommend a glass of pop, soda or juice carried around a room party or nursed at a convention bar if you are a non-drinker or if you have reached your drinking limit. People will think it is a drink (thereby saving yourself the need to constantly turn down offers of drinks) and you will both appear sociable and remain in control of how you are presenting yourself. (I also note that if you are a non-drinker, after seven or eight Dr Peppers you will feel like bugs are crawling all over you, so go easy on the caffeine-as-alcohol-substitute. Lessons from Ad Astra 2013–bad decisions made so you don’t have to!)

The best thing about networking is that it builds its own momentum. Once you know one person, they will introduce you to other people. Soon you’ll find yourself in contact with all kinds of people who are working in, or working towards, your chosen profession.