Category Archives: Business

Working with Editors

Working With EditorsAs writers, we love to focus on writing, on creating that next great story.  It took me a while to realize that typing “The End” is only the completion of the first part of the process.  Once we finish that first draft, get the story out to beta readers, compile all the useful feedback, determine edits, and finish subsequent drafts, we finally have a story we feel rocks on all levels and is ready to go.

That’s when we need editors.

Some indie authors try to claim they don’t need an editor, but I’ve never seen any such story turn out well.  Not as well as it could have been.  Not as well as it should have been.  Not well enough to compete in today’s market with well-read readers who can spot an unedited story fast.

A book without an editor is like a theatrical production without dress rehearsal.  You’ve got the characters, the dialogue, costumes, and a setting, but the whole has not been polished to where an audience can enjoy it.

Why invest so much time in producing a book only to undermine the finished product?

Usually the reason is one of two things:  Time or Money.

Time:  with the internet making it so easy to get books available to readers, it is so incredibly tempting to skip the careful edit and just getting it out to readers faster.  Why wait when you could be selling copies already?  The truth is taking a little more time and polishing the story will result in far better reviews and far more copies sold.  I’ve started reading books that skimped on final polishing, and I was universally disappointed and usually threw the book away without finishing.

Money:  Editors are not free.  Yes, they’re an investment and authors need to find a way to cover that investment.  If you don’t believe in your story enough to make that investment, convinced you’ll sell more than enough copies to still profit, then how are your readers going to believe in it?

Then again, with avenues like Kickstarter available, it’s often now possible to raise the money to cover such costs up front instead of having to fork over all the cash yourself.  I plan to launch a Kickstarter campaign for one of my stories next year.

How do you find a good editor?  There are lots of editors out there, and just like anything else, there are good ones and bad ones.  Here’s where networking comes in.  Talk with other authors about editors they liked and ones they didn’t.  Good editors will provide a listing of stories they’ve edited, and that can provide great insight into whether or not they might be a good fit.

Once you find an editor, you’ve got to get on their schedule.  Good editors are sought after and usually their schedules are booked out weeks or even months.  Get on the list early, and don’t be late with your work.  If you miss your deadline, it may be a while before they can fit you in again.  If you see you’re going to be late, notify the editor as soon as possible to make it easier for them to rearrange their schedule with the least amount of disruption.

I worked with our own Joshua Essoe on the manuscript for Set In Stone, a YA Fantasy novel currently in the hands of my agent.  I realized I needed to make some significant changes to the manuscript prior to sending it in, so we had to reschedule a couple of times.  Joshua was very accommodating, but I tried to warn him far in advance, as soon as I realized I was going to be late.

That brings up another point:  make sure your book is really finished prior to hiring an editor.  If you’ve just completed your first draft, I’d recommend you take the time to have some beta readers finish it and compile their feedback.  It’s likely you’ll need to make some changes.  Go through it a couple more times to ensure it’s really where you want it, and that the book you wrote is really the book you thought you were writing.  Only then will you be able to maximize the benefit of an editor.   If they’re so busy giving you feedback on major structural issues with the work, it’ll be harder for them to help you really polish it.  And if you want to go back again to hire them for a second pass, that’s going to cost more since they now have to invest more time in the project.

Even when your book is DONE and ready to go, you’ve found the editor you think will be perfect for the work, and you’ve sent it off to them, there’s the question of style.  Some authors and editors just don’t see eye to eye on matters of style.  There’s no way I know of to completely protect yourself from running into a situation like this.

Working with Joshua, I was extremely pleased.  His comments were spot on, thoughtful, and insightful.  I agreed with his approach to editing, and almost universally applied his suggested changes.  With a different manuscript (also in the hands of my agent), I wasn’t quite so lucky.  The editor was very experienced and well respected in the industry, and much of their suggestions were beneficial.  However, we differed over some aspects of style.  At first this worried me, and I wondered which of us wasn’t getting it.  That’s where working with a second editor on a different work proved beneficial.  I could compare the two editors’ styles, and realized they approached the same questions sometimes from very different points of view, with very different resulting recommendations.

So I had to make very conscious decisions regarding my own style and how I wanted to apply tone and voice to each story.  I had made some of those decisions while writing, but hadn’t clearly defined it.  The editing process forced me to choose specific stylistic approaches in each story.  Only then could I see clearly which advice to accept and which to ignore.  In some cases, the editor didn’t understand the style, and gave bad advice.

Just like everything else, it’s a learning process, and I consider the funds spent on editing both manuscripts well worth the investment.

Take away:

  1.  Prior to engaging an editor, make sure the book is really done.
  2. Find an editor you feel you’ll be able to work well with.  Use advice from other authors, and do your research.
  3. Get on their schedule well in advance, and don’t be late with sending them the manuscript.
  4. Notify them early if you fear you’ll miss a deadline.
  5. Study their feedback carefully.  Some of it may not be right.  In the end, it’s your book and all decisions are your responsibility.
  6. Don’t ever release a novel without a professional edit.

Blogs and Your Cash: Thoughts on Starting a Blog and Where Your Money Should Go

-1A guest post by Stephan McLeroy.

Hello Fictorian loyalists!

Blogging, the soapbox of our generation.  And just like finding a soapbox down some random alley, it’s actually really easy to snag a blog these days.  So easy, that, according to blogging.org, in 2012, there were 42 million blogs in the U.S. alone.  With about 315 million people in the U.S. by the end of 2012, that means there was one blog for about every 7.5 people.

Then, on top of that, I’m sure there’s a cacophony of questions singing through your brain as you consider your own blog:  “What will I post?  How is this going to supplement my writing career?  How many cats should I have on the site?”

These are all important questions.  However, I would propose that the most important question you should be asking right now is, “How much money am I willing to spend?”

What I want to do is help you navigate a couple of the financial decisions that go into making a respectable blog.  I hope that, after this, you’ll have your blog up and running, and be well on your way to creating a site that will blow the blogosphere away without breaking your wallet.

Number one:  Getting your website hosted

To own any website on the internet, you need to get a domain URL (for writers, usually our name).  Once you’ve thought of the URL you want, write it down on your best stationery along with two or three alternatives and go to the next step: finding a hosting site.  There are tons of hosting sites out there, all vying for your business.  If you ask around, you’ll find out people have vastly different preferences for what they want/require from hosting sites.  However, being an active writer, you probably don’t have time for that, so I did you a solid by running a basic search for “best hosting site” on Google and got this sweet LifeHacker article.  You can thank me later.  Once on a hosting site, do a search for the URL of your choice by following the site’s instructions and sign up for hosting.  You are well on your way to becoming a bonafide blogger.

Number two:  Pumping money into your blog

Deciding how much money to spend on your new website falls along a spectrum.  At one end we have the penny pincher who declares, “I will do everything myself!” To them, I say, play on! You have a lot of research to do.  There are plenty of How-To books, YouTube videos, and, funny enough, blogs about what you need to learn in order to set up and maintain a blog successfully.

But if you’re like me, your dollar-per-hour rate is probably a lot higher than the gentleman or lady I was speaking to in the last paragraph.  I have a day job and a very limited amount of free time.  I need professional help.  Oh, and a small team to help me with my blog (Hey-Yo!).  I currently have a webmaster, a web designer, and a publicist friend who manages my posts, all for reasonable sums.  The main thing I do is generate content for my blog (my editor, btw, reviews the content I make).

To make this type of set up work, remember that your blog is only a component of your publicity efforts. It supplements writing by being a place to post updates and work.  With that in mind, I, for instance, set a budget for myself and my blogging exploits.  Under no circumstances do I allow myself to blow that budget.  If I need more for my designer this month, I reduce the amount of work I send to my publicist.  Is there a broken plug-in on the site that needs addressing?  Then design gets suspended until the plug-in is fixed.

This brings us to the next piece of advice.

Number three: Communication

No matter what team you set up, you gotta communicate with them to get good results.  For me, at the end of each month I take a few minutes to have a discussion with my team, letting them know what I see as a priority and then getting their input.  Everyone wants money, yes, but usually the work of one person directly affects the productivity of another, so that, 99% of the time, everyone is in agreement on where the money should go.  We then create an in/out list for the month and boom!  The well-oiled machine continues to crank out a respectable blog.

Number four:  Make sure you trust your team

Just starting out, you’ll probably end up working with people who are your friends, but they may not be; they may be people you’ve met at work, at a convention, or online.  Make sure you trust them, because without trust, you will not be able to have open, frank conversations, which wastes precious time you don’t have.

Your team may look smaller than mine, or larger, depending on your own needs.  I would suggest, if anything, that you at least have someone who can design the site, someone who can manage the non-design programming, and someone who can help you keep regular posts going.  From the successful bloggers I’ve spoken to, these seem like the bare essentials for running a site when you can’t do it by yourself.

 

I hope this little post helped get you started on your blogging exploits.  I can say that I am still a novice at this and my advice is not the end all be all, but it’s what I’ve learned in the time I have been blogging.  Feel free to leave comments or questions.

Good day!

 

Stephan McLeroy Bio: Stephan_portrait
Stephan McLeroy is a historical urban fantasy writer based out of the San Francisco Bay area.  His current work, The Adventures of Lockwood and Blackfox can be read for free on his blog at stephanmcleroy.com.  He recommends “Death on the Pearl River Delta.” It’s his favorite.

The Business of Promotion: When the Hero Comes Home 2

When-the-Hero-Comes-Home-2-coverDoing business requires a businessperson to give some attention to promotion.  If you’re a store, yes, you’ll get a few customers by hanging an open sign on your door – but not as many as you’ll get if you make sure to have an attractive display window, some enticing sales, an active social media presence and involvement in your local community.  If you’re a writer, yes, you may sell a few books by virtue of their presence on a bookstore shelf or convention table, but not as many as you’ll sell if you choose striking cover art, participate in convention panels, have an active social media presence, interact with your audience….

You’ve created something and brought it into the world.  You’re passionate and enthusiastic.  There are other people out there who are also passioniate and enthusiastic, about your subject.  All you need to do is let them know that your story exists.

Last month was Marketing and Promotion month here at The Fictorians.  The Fictorians and their guests contributed some excellent tips to let you know the best ways to spread the word and boost the signal:  you have a book for sale!

I have a book for sale.

Hook your readers’ attention.  Let them know, in a few short sentences, what your story (and, if applicable, the anthology it’s in) is about:

Everyone knows the archetype of the hero’s journey.  But do you know what happens after that journey ends?

When the Hero Comes Home 2 is a collection of short stories that begin where most stories end.  The hero who returns is different from the average guy who left–how does he readjust to his old life?   What advice does she give to the next generation of heroes?  What happens when the hero comes home in defeat?

Blood Runs Thicker is available in the ebook version of When the Hero Comes Home 2.  It’s the story of a young man named Jim and his personal hero, his best friend Al.  Against all odds, Al has been elevated to a decorated veteran of a galactic war, and Jim fears he barely recognizes his old friend.  He’s yet to learn that winning her medals has cost Al everything that ever mattered to her, and that a similar sacrifice looms on his own horizon as their destinies entangle.

Sometimes it’s fun to throw in a few “behind the scenes” details about writing the story.  Human interest bits are appealing and help whet readers’ curiosity:

The core idea for Blood Runs Thicker was inspired by a single line in a Blue Oyster Cult song:  Jim says some destinies should not be delivered.  I started thinking:  what is destiny?  Why should some of them not come to pass, and what happens when they do anyway?  Who is judging what “should” and “should not” be delivered?  From this line, I developed my main character–Jim, a shaman who works with tarot cards–and his best friend Al.  Jim’s cards foretell Al’s destiny:  to become a hero, at a terrible cost.  What Jim doesn’t recognize is that those cards predict the same fate for him.

If your audience is hooked, make it easy for them!  Make sure they know how and where to purchase:

You can get the ebook version of When the Hero Comes Home 2 here, on sale for a limited time, in either Kindle or Epub formats:

http://dragonmoonpress.com/when-the-hero-comes-home-2/

Or you can buy from Amazon:

http://www.amazon.com/When-Hero-Comes-Home-2-ebook/dp/B00F5CFVKW

So don’t just put that book on the shelf and hang the open sign on your door.  Make sure your product looks good, and most importantly, let people know it’s out there–and why they should care.

Get on the Train

Train3I have a few different fingers in the publishing pie. I wouldn’t be writing for the Fictorians if I wasn’t a writer, but that’s not the aspect of publishing that dominates my time. I’m also a professional editor, something I don’t often talk about in my Fictorian blog posts. In addition, I am a typesetter. Occasionally I’ve even served as a slush pile reader, though that torturous (and tortuous) experience hasn’t always been a high point.

Recently, while on an afternoon walk through my neighbourhood, I realized that I’m kind of unemployable in the “real world.” I’ve been a full-time, self-employed contract worker since the age of twenty-four, and all of my skills are in publishing. Sure, I could wait tables and wash dishes, but I am pointedly leaving those items off my resume. To say the least, I’m firmly enmeshed in the business of publishing.

This is a pretty surprising career development, at least from the perspective of ten-years-ago me, who didn’t set out a specific goal to get to where I am today.

However, I wouldn’t go so far as to call it accidental. Rather, I started making choices that allowed me to follow my publishing dream, and those choices led to opportunities, and those opportunities, when seized, led to my current reality. In short, I got on the train.

But I’m getting ahead of myself.

The watershed moment happened in Pasadena, California in the winter of 2010—the first annual Superstars Writing Seminar, which we’ve devoted a lot of digital ink to on this blog. Over the course of the next couple of years, I went from trying really hard to be a writer in a hostile world to being surrounded by writers all the time. The world doesn’t seem so hostile now. The proportion of my Facebook friends who are writers is truly out of control. I used to read my newsfeed for updates from old high school buddies. I can hardly do that anymore, because the newsfeed has gradually been swallowed up by publishing business.

I call it business, because that’s what it is. Every day, my friends are asking for advice, providing advice (because some of my friends are seasoned pros), posting articles from trade magazines and blogs, providing sneak peeks of cover art, hunting for beta readers, and on and on and on. This level of immersion, I think, is crucial in a writer’s life because it marks the point when education becomes continuous—and almost automatic. I live and breathe this stuff.

The first conventions and seminars I went to were all about learning new things. Attending Superstars in Pasadena was an overwhelming experience, because ninety-five percent of what I heard there was totally brand-new information. I came home with over forty pages of notes. The notes were important, but the forty friends I picked up were actually much more helpful, because they got the ball rolling. Instead of cramming years’ worth of learning into one weekend in a convention centre meeting room, I started getting it piecemeal every day of my life.

This last spring, I went back to Superstars for the first time in four years. In 2010, attending Superstars was like attending a computer programmer’s convention without any computing knowledge beyond how to boot up Windows. I could barely follow along half the time; I hung out at the fringes of conversations, snatching up scraps like a hungry dog beneath the family dinner table. I was hopelessly lost. This time, I was the guy talking contract terms, market trends, and business practices. It’s impossible to pinpoint where and when it happened, but I came to speak the language.

The information at Superstars 2013 had changed probably sixty percent from the first year—because that’s how quickly this industry is shifting under our very feet—but I went from forty pages of notes to four. Maybe fewer. It’s not that the information wasn’t timely and valuable, and yet I absorbed very little that I didn’t already know—well, that’s not true; there was plenty that I didn’t know, but I was so well primed for it this time around. The benefit was not all of the advice and new-fangled information. It was having so many of my business friends and contacts in the same place at the same time.

That’s what will happen once you start down this track. You don’t need to have a step-by-step plan for how you’re going to succeed. The industry changes too fast for step-by-step plans to be practical, anyway.

Think of the publishing industry as a train. One day, it motors past your station, so you hop aboard. At first, you don’t know any of your fellow passengers and you don’t have the context to understand their insider conversations. But there are only so many people on this moving train, so unless you hide in your cabin all day and refuse to talk to anyone, it’s only a matter of time before you’re caught up in the hustle and bustle of daily train life.

So just get on the train.