Category Archives: Business

Never Surrender!

Brandon M. Lindsay Publishing The Writing Life 5 Comments

With so many people officially on the self-publishing bandwagon, there have been a lot of proclamations going around to the effect that grand success as a self-published author is no longer possible. Even our own guest, David Dalglish, a paragon of self-pubbing success if ever there was one, has admitted that a significant factor of his triumph was timing. And now, it seems, the moment has passed.

The secret is out. The vast sales a few authors achieved in the early days of ebook self-pubbing led to an avalanche of me-too-ers. The market is flooded, and now the chance to have your book become a blockbuster requires you to compete with horde upon horde of writers who had the same idea as you. The picture painted by the self-publishing statistics floating around on the interwebs seems a bleak one indeed. Having seen it, some people may even decide that it is not worth the struggle.

But when taken in context, nothing has really changed on that front, at least not in a negative way. According to a recent survey, the average yearly take of a self-published author was $10,000, with a majority making less than $500 a year. How is that a bad thing? Before self-publishing was a viable option, failure was much harsher. Failure meant no money and no readers. I would gladly take $500 a year and a paltry following over nothing at all.

I should also point out that I hate statistics as a guide to personal action. The reason is that it’s easy to look at a given pie chart and think, “Oh, I have a 78% chance of failing to achieve my goals, so I’m not going to bother.” But no graph can ever tell you who you are. You are you, and there is a 0% chance that you are anyone else. Always keep that in mind when looking at statistics that attempt to tell you what kind of life you will have and thus how to live it.

Besides, there are exceptional writers out there. Imagine if your favorite author had looked at the odds of getting published and said, “Meh. Not worth the risk.” They would have never taken the plunge; they would have filed their TPS reports, always wondering, “Could I have been a success?” And the world, deprived of their creations, would have been a dimmer place. Perhaps you are one of those outliers. Perhaps you are really as good as your mom says you are.

And if you are that good, if you are the next Patrick Rothfuss, Stephen King, or [insert favorite author here], and you quit now, I am going to be very, very pissed off at you.

Hopefully, none of this means anything to you, because deep down, you are a writer. And writers write, no matter what anybody else says.

Never surrender.

Brandon Sanderson Dishes on Publishing

Guest Posts Joshua Essoe Publishing 5 Comments

It has been a busy and wonderful month here at Fictorians.com. To finish off our Publishing Month of Madness, Brandon Sanderson was kind enough to agree to take some time out of his crazy schedule for a short question and answer style blog post.

Here it is in all its glory.

Joshua Essoe: It used to be that producing a book a year was sufficient, even productive, but now it seems if you’re not getting at least two or three books out there every year to feed the cavernous maw of impatient e-readers, you’re too slow and the tide will just pass you by. What do you think of the difference between e-books and traditional publishing?

Brandon Sanderson: Authors are doing some interesting things in e-books. One thing you’re noticing is that in e-books-probably for pricing reasons-the books are growing shorter and coming out faster. It’s moving closer to a much older model, where you would release serialized editions of books that were more like episodes rather than an entire novel. Some of the market is going that way. I think it’s just a different model; I don’t necessarily think it’s going to be the only model. It’s just a new and interesting thing that e-books are doing.

JE: Is there a pressure that has developed from traditional publishers for their authors to be pushed towards more production? When should an author consider self-publishing instead of trying to land a book deal in NY? Should one self-publish while trying to land that book deal and use potential sales numbers as part of the pitch?

BS: I don’t feel that there has been any push from New York to publish books at any different speed at all. In fact, one of the main reasons to publish with New York as opposed to self-publishing is if you are an author who doesn’t write at least one book a year. If we’re to take The Way of Kings as an example, there’s no way that I’m going to be producing 400,000-word epic fantasies as fast as a lot of the self-published writers can put out books. There’s no way that anyone could have made that book at that speed. It’s a book that takes a year, maybe eighteen months to write. So for long epic fantasies, New York certainly has some things going for it.

One of the reasons that it’s really good to publish fast and short when you’re doing self-publishing is that you don’t have any sort of marketing push behind you. You don’t have bookstore shelf presence, which is one of the major forms of marketing-people seeing your book there on the shelves. Word of mouth is always the most important thing, but it becomes even more important for the self-published writer. Publishing quickly and getting a lot of books out helps to get your name in more places in the market and helps to push some of that momentum through. That seems to be the key way to make it as a self-published writer.

When would I self-publish versus New York-publish? I would not abandon either model. Self-publishing has proved itself so viable recently that if I were a new writer, I would be looking at doing both at the same time. Maybe taking the longer, more epic-style books to New York and doing the faster-paced, more thriller-style books online, and seeing what works best.

So the expansion of the e-book market gives you more places to go. That said, if you’re not a particularly fast writer, self-publishing is going to be a very hard route for you because everything I’ve seen-granted, I’m not an expert on this; there are places to go other than me for expertise-shows that being able to produce quickly is a key factor in being a successful self-published author in this market.

JE: How long does it take to be forgotten in this fickle book market, and what should an author be doing to prevent it?

BS: It depends on your method. What you’re getting at here is the balance between promotion and just writing the next book. That’s a balance authors have had to work with for decades, if not centuries-the idea being that promoting your book keeps it in people’s minds. Right now you can do that through engaging blog posts, being on Twitter, going to conventions, doing book signings, and all of these things. They take time. If they take so much time that you’re not writing your next book, then the question becomes are they worth it?

Do you want all your eggs in one basket? Do you want to write one book and then spend the whole year promoting it, trying to get it to take off, or do you want to, in that time, write three books and try to get one of the three to take off? I don’t think there’s any right answer; they’re both valid ways to go. You could end up writing that one book and, with your promotion, turn it into a big success that builds a name for you. Or you could be in hindsight wasting your time promoting it when it never ends up taking off.

So you have to find the right balance for yourself. Part of the question that I would ask myself is, are you an engaging blogger? Can you write interesting things on a topic and build a platform that is not just about “Buy my book!”? Would it be something interesting and fun for people to read, and can you leverage that to make people interested in your writing? If you can, then blogging would certainly be helpful to you.

Guest Bio: Brandon Sanderson writes epic fantasy novels for Tor Books.  He is the author of Elantris, the Mistborn trilogy, Warbreaker, and his newest grand epic, starting with The Way of Kings. He was also chosen to complete Robert Jordan’s The Wheel of Time series, the final book of which, A Memory of Light, is due out in January 2013. Find out more about Brandon at www.brandonsanderson.com.

 

Is it still worth trying to get an agent?

Craft & Skills Frank Morin Publishing 3 Comments

This month we’re talking publishing in all its shapes and sizes.  Like many of you, I am an author struggling to reach that huge milestone of my first published workd.  I’m very optimistic this is the year it’s going to happen.  I’ve been writing for seven years, and although I have two novels I could self-publish, I’ve opted to sign with an agent and pursue a traditional publishing route, if possible.

Several people have asked me why bother?

With the advent of ebooks and the ease of self-publishing novels, why not just throw my manuscripts out into the ether like so many other people?  Maybe I could become one of those few to really succeed with it?

Maybe I should.  Perhaps I still will.  The publishing industry is going through very difficult times, and there are many people who argue an author is doing themselves terrible damage by signing a traditional publishing deal.

I’m not convinced it’s all bad.  First, I want confirmation from industry professionals that I’m really ready, that I’ve mastered the craft to the point where I can approach publishing a work with confidence that it can compete and not waste my time, or the time of my readers.  Having an agent say, “Yes, I love this manuscript and I believe it is written to a professional standard and is ready to submit to publishers” is a huge milestone in my career.

Now it’s no longer just me and my close circle of relatives and friends who think I’ve got what it takes.  I need that confirmation.  Without it, how do I really know I’m ready?  After four years and several drafts, I completed my first novel, a 300,000 word behemoth I was convinced was awesome.  Thankfully the e-publishing bubble hadn’t hit yet, so rejection letters from agents started piling up.  Eventually I progressed in my mastery of the craft to where I could recognize the novel’s flaws.  I made the hard choice to throw it away and re-start from the ground up, saving only some of the worldbuilding and characters.  The resulting novel is worlds better than the original, and that’s the one my agent accepted.

So yes, the first huge benefit of agents is that confirmation by the industry that I’ve at least got a shot at a deal.  Another undeniable benefit to traditional publishing is getting your physical book distributed to physical book stores, hopefully around the world.  That distribution has value, and especially for a new author, I’d love the help of a publisher in getting my book out to readers.  I know there’s still tons of work to be done to market it myself, but at least I’d have a physical product to sell.

We all know authors who have self-published, and most of them sell few copies, despite how well deserving their books may be.  So, a traditional publishing deal might help establish a reader base to build off of.  I know it’s not guaranteed, but it’s something worth investigating.

Another big reason I am still pursuing a traditional route for my first book goes back to my agent.  John Richard Parker with Zeno Agency knows the industry and players far more than I can since he’s worked with them for many years.  His expertise is invaluable, and even though we have not landed a deal yet, working with him has already brought valuable insights I could not have gained otherwise.

The other reason I’ve hesitated to self-publish is that after working for years on my books, I want them to be the best they can be.  I’ve read e-books that could have been great, but fell short of their potential because their authors failed to wait just a little longer and complete a rigorous editing process.  Landing a traditional publishing deal, and working with the professional editors there, will be wonderful when it happens.  I am eager to learn from them all I can.

With all this said, I am not ignoring other publishing options.  My YA fantasy novel, which my agent is reviewing now, is scheduled to be professionally edited by Joshua Essoe (see his post on editing here)  later this year after I complete a third revision.  If the traditional route falls through, that novel is a prime candidate to be e-published through an e-publisher like MUSA, or directly self-published after it’s fully vetted and ready to go.

And while I complete preparing my two novels for some type of publishing, I’m busy writing the next one.  I also plan to explore e-publishing for a novella and related short story I wrote.

It’s an exciting time to be an author, with so many options out there.  I encourage everyone to learn as much as you can about each avenue, and explore multiple options.  But whatever way you choose, make sure your finished product is the best it can be.  Anything less is nothing short of a tragedy.

 

 

 

Gini Koch: Why I Like Traditional Publishing

Colette Black Guest Posts Publishing The Writing Life 3 Comments

Q&A with Gini Koch

Q: Tell us a little about yourself and your career as an author.

A: I’m a wife, mother, have dogs and cats (the Canine Death Squad and the Killer Kitties), ride horses, and up until a couple of years ago, I worked full time for Corporate America. I wrote for six years before I ever considered trying for publication, and it took four more years to get good enough to BE published. I landed a great agent in December 2007, got a 2-book deal with DAW Books in May 2008, and have been happily writing like mad ever since. I’m published in 6 pen names, so far, in short, mid-length, and novel-length fiction. I write the Alien/Katherine “Kitty” Katt series for DAW Books/Penguin, the Alexander Outland series for Night Shade Books, and a variety of shorter fiction series and stand alones for Musa Publishing.

 

Q: You have contracts with one of the majors in publishing (DAW Books/Penguin), a smaller house (Night Shade Books), and with an e-only publisher (Musa Publishing). What are the differences?

A: Because I have great editors at all three houses, I’d have to say that speed is probably the biggest difference between them. Ebooks, by their nature, can go up faster than anything else, and smaller presses have less layers to go through, so they tend to move more quickly than Big 6.  There are other differences (advances tend to be larger from the Big 6, for example), but I think speed to publication is the difference I notice the most.

 

Q: What’s it like to work with a NY publishing company?

A: Very cool. There are a lot of advantages to being with the Big 6, including worldwide distribution. There’s a lot of hurry up and wait involved, but you adjust to it. The pros tend to outweigh the cons. Plus I’m with DAW, which is just a fabulous imprint, run by amazing people who love books and authors, so it’s pretty much livin’ the dream when you’re with DAW, and then you add in all the cool Penguin folks and worldwide reach and, I’m not gonna lie, it’s pretty darned great.

 

Q: What are the reasons you think this is still the best way to publish?

A: In this day and age, coming out in favor of “traditional” publishing feels kind of risky. But you really can’t beat getting an experienced, professional editor, a big name cover artist, and a full sales force selling your book into bookstores all over the world. Traditional publishing means you have gatekeepers. Are they always right? Of course not. Are they right a lot? Absolutely. And the checks and balances of traditional publishing mean that you’ll have a professional product when you’re done, and that really does matter, especially when you’re starting out.

BTW, I consider my epublisher to be a traditional publisher, just as I do with my Big 6 and small press publisher. They do the same things — provide editing, cover art, promotion, support.

 

Q: Why did you choose to send some of your books under different pen names through smaller publishers?

A: LOL. You make an error in assumption. The publishers choose what they want to publish, not the agents or authors. I write under a variety of pen names. My shorter works are not appropriate to go via Big 6, since they’re not in the business of publishing short stories, novelettes, or novellas all that often. Musa, by way of being an epublisher, was a much more appropriate place to send my shorter stories, regardless of the name I wrote them under. And, Night Shade loved Alexander Outland: Space Pirate, which made them the right publisher for that book. So far, none of my publishers have asked me to change which pen name something’s written under, and I hope that continues.

I’m a firm believer in starting at the top and working down. I’m also a firm believer in getting the best out of my time. While I still submit to anthologies and such because I like them and like being in them, for the majority of my shorter works, going with an epublisher I trusted was, for me, the better use of my time than doing the submit and wait process with the paying short fiction markets. I get editing, covers, etc., and I don’t have to spend all my time submitting and keeping track of said submissions. I promote all the time, so adding on promotion for additional titles is a natural extension.

And for novels, going with the publisher that loves your book is the right move, at least 9 times out of 10. DAW loved Touched by an Alien when they read it, Night Shade loved Alexander Outland: Space Pirate when they read it, Musa loved my various titles when they read them. And because my books are with publishers and editors who love them, they get the benefit of that love.

 

Q: What difference does having your books with one of the Big 6 make in terms of exposure, gaining new readers, getting onto panels at conventions, and so forth?

A: It’s huge. HUGE. I have worldwide distribution because of Penguin. Note: availability and distribution are not the same thing. Anyone on the “net has worldwide availability, but getting people to know you’re there is like trying to make them choose your one grain of sand over all the others.

Distribution, on the other hand, means my books are in bookstores all over the world, giving me a worldwide fan base. And that’s how you gain readers — they’re able to find and buy your books.

As for getting onto panels, my first panel as a published author was at San Diego Comic-Con in 2008. That would have never happened if I hadn’t been with DAW/Penguin. So being with the Big 6 is a tremendous advantage.

 

Q: Do you consider an agent necessary these days?

A: Absolutely, possibly more important today than ever before. The top agents in the world cannot make a publisher take a book they don’t want. However, a good agent gets your book read by the right editors, and normally much faster than you’ll ever manage yourself.

Plus, your agent deals with contracts, runs interference between you and your editors, is the person making the calls about money, deadlines, disagreements, and so forth. I think having that buffer is important for authors — I want someone I can trust looking carefully at contracts and spotting what isn’t beneficial to my career. I can and do read my own contracts, but I prefer to spend most of my time focused on writing and promoting.

 

Q: Why do you think the advantages in having an agent, editors, and book cover artists are worth the smaller percentage of profit you gain working through NY compared to smaller publishers or self-publishing? Or do you?

A: Oh, I absolutely see the advantages outweighing getting a smaller percentage of profit, especially for those beginning their careers.

Daniel Dos Santos is the cover artist for my Alien/Katherine “Kitty” Katt series. Dan’s one of the top artists working in science fiction and fantasy. There is no way in the world I could have afforded to hire him if I’d gone it alone. And I know that his covers are responsible for a goodly number of my book sales.

A small percentage of a big number is far better than a big percentage of a tiny number. Never forget that. You have to weigh your financial options carefully, and always err on the side of being too conservative, because expecting to take the world by storm gives the cosmos far too much leeway to have a good laugh at your expense.

 

Q: What’s it like to see your name on a bestseller list the first time?

A: It was very exciting. I don’t have big enough print runs to make the New York Times bestseller list (yet!) but I’ve made the Barnes & Noble bestseller list more than once. And it was a thrill each and every time.

 

Q: What are your views on self-publishing?

A: I think it’s brilliant for experienced authors with an established fan base. If you have books that are out of print, heck yeah, get those puppies up there for sale. Your publisher doesn’t want to continue your series? Absolutely, go for it. You have a new series that you want to publish that’s getting the “we don’t really know how to market this” type of rejections? Again, go for it.

The key words in this are “experienced”, “established”, and “fan base”. Because experienced authors will put up a professional product (as in, something that’s been professionally edited, is spelled correctly, is punctuated correctly, actually has a coherent narrative, and so on).

Three years ago when I said I was an author absolutely no one asked me who I was published with. Now? Now I’m asked who my publisher is nine times out of ten, and this is by readers, not those in the industry. Once they know I’m with an established publisher, then they get interested in my books again.

Why is this happening? Because there’s a lot of utter garbage being self-published, and readers are getting wary. There’s only so many times you can get an individual to buy a bad book before they assume any and all self-pubbed books are terrible — and it’s a low number per person.

For every indie author who puts out a fabulous product, there are thousands who type “the end” to their first draft, ever, and toss it up there to be sold. These books that are in no way ready to be published, let alone read by someone outside of the author’s immediate circle, do terrible damage to everyone involved with publishing.

If you’re going to self publish, do yourself and everyone else a favor and ensure — via means other than yourself and your immediate friends and family — that your book is of the highest quality possible. That means doing more than one draft, editing, ensuring it’s spelled and punctuated properly, ensuring you’re using the right words (their, they’re, and there are NOT the same and all mean different things, for example), putting forth some effort to have a good cover. It means ensuring that your book is well written, has a coherent narrative, has a start, a good and not saggy middle, and a satisfying conclusion. You know, all the things that the publishing industry, especially the Big 6 and small presses, look for and demand.

Sadly, the very people who need to heed this particular warning will read it and assume that it’s not directed towards them. But it is. New and newer authors are rarely as ready as they think they are.

 

Q: What about those who just go for it and self-publish anyway?

A: I wish them all the luck in the world. No matter how you publish, it’s going to be a lot of work. It’s going to be more work for someone who doesn’t have an established name and fan base. Is it doable? Sure. The more work you put into an excellent product (your book), the better your returns will be.

I’m going to be self publishing a title myself — the official announcement is coming shortly. It’s an exciting addition to what I’m already doing. Self pubbing does not mean that I’m leaving DAW/Penguin (I’m not) or any of my other publishers. It means that I’m at a point in my career where I feel that I can experiment with this aspect of the publishing industry and see how it works for me. And I can do that with a level of confidence because I’ve been inside the traditional publishing process for several years now, and I know much more and can apply it to my self published title in the same ways I apply that knowledge and experience to my titles with Big 6, small press, and epub.

 

Bio

Gini Koch lives in Hell’s Orientation Area (aka Phoenix, AZ), works her butt off (sadly, not literally) by day, and writes by night with the rest of the beautiful people. She writes the fast, fresh and funny Alien/Katherine “Kitty” Katt series for DAW Books and the Martian Alliance Chronicles series for Musa Publishing, and, as G.J. Koch, the rollicking Alexander Outland space adventure series for Night Shade Books. She also writes under a variety of pen names (including Anita Ensal, Jemma Chase, A.E. Stanton, and J.C. Koch), listens to rock music 24/7, and is a proud comics geek-girl willing to discuss at any time why Wolverine is the best superhero ever (even if Deadpool does get all the best lines). She speaks frequently on what it takes to become a successful author and other aspects of writing and the publishing business. She can be reached through her website at www.ginikoch.com.