Category Archives: Business

Guest Post by Jordan Ellinger

Quick! Name some of your favorite science fiction writers. Some of you might have named Asimov or Theodore Sturgeon, while others might have said Orson Scott Card or Kristine Kathryn Rusch. The more literary-minded amongst you probably listed Elizabeth Hand or Jeff Vandermeer. Guess what? They’ve all written tie-ins.

There is a perception among writers that tie-in books–that is to say books that are based in a universe created by someone other than the writer–are of low quality and reside in a kind of literary ghetto, and in some ways that’s even true. Tie-ins are generally hastily written and of poor quality. The plots are often clichÃ©d or trite and the characterization hobbled by the need to not conflict with “canon” and to leave the universe in a state suitable for the next writer to tackle. But these books can often add depth to a beloved universe like Vonda McIntyre’s Stark Trek novels, or continue the story of favorite characters like Dave Wolverton’s the Courtship of Princess Leia, or even fill in plot holes such as Isaac Asimov famously did in Fantastic Voyage.

Like many of today’s fantasy writers, I spent my teen years playing Dungeons and Dragons and so it was with some pleasure that I discovered a set of Dragonlance books on the shelves of my local bookstore. Tie-in books had existed previous to the Dragonlance novels by Margaret Weiss and Tracy Hickman, but in the late 80s they were being pushed in a big way, and began to occupy whole shelves at the local bookstore. Being a fan of both dragons and lances, I devoured Weiss and Hickman’s novels and moved onto the Forgotten Realms series also set in a world that obeyed D&D canon.

It didn’t matter to me that many of these novels were hastily written and clichÃ©d. I was young enough that a plot line revolving around an elf, a dwarf, a wizard, and a warrior meeting in a tavern seemed fresh and new, simply because I hadn’t read enough to know how many authors start their novels that way. At one point, I had more Forgotten Realm novels on my shelves than original novels, and I would incorporate some of the plot lines I read into the D&D campaigns that I ran with a few friends.

In 2009 an event occurred that marked the beginning of my career as a professional writer: I won 1^st place in Writers of the Future with a story about a woman with the powers of a Phoenix and a lifespan only a day long. After my win, I immediately started writing novels, hoping to capitalize on my newfound notoriety. Unfortunately, everything I wrote seemed to peter out after 50,000 words (just over half the length of a modern fantasy novel). A year after winning the contest, I had nothing to show for myself other than a few failed manuscripts.

Around that time, Larry Segriff put out a call for his Story Portals site, which would launch with a series about Katya, an assassin who killed with a mixture of extreme competence, sexually aggressive tactics, and magic. This was my first experience with work for hire. He owned the characters and universe and, once I signed his contract, he’d own whatever stories and ideas I created for him as well. Despite that stipulation, I was intrigued. Tracy Hickman and Margaret Weiss had done quite well from Dragonlance, and I told myself this could be an opportunity to get in on the ground floor of a new franchise. I expressed an interest in the project and sent Larry a writing sample, which he quite liked. I was hired.

With a story for Larry under my belt, I decided to tackle other franchises, and when I went down to the local mega-bookstore I found that Warhammer had the most shelf space. I sent them a note telling them I’d won this award, and did they have any stories that needed writing? Laurie Goulding, their acquisitions editor wrote me back to say that he was interested and that I could send him a pitch. When I asked what I should write about, he gave me four potential ideas. I ran out, spent a ton of money buying the rulebooks and then did my best to bone up on the areas he suggested. Instead of sending him a single pitch I sent him four (two of which were accepted and will be in issues of Hammer & Bolter this summer).

Laurie seemed to like my work, and he was one of the best editors I’d worked with (and still is) so I dove full-tilt into the world of Warhammer. The Black Library sends its authors free books whenever they ask to encourage them to become familiar with canon, and I must have read twenty novels in those first few months. Some were bad, but to my surprise and delight, some were amazing. In the latter books, the prose held up to that of any in the genre, and though the focus was necessarily on bloody action scenes, they were dynamic, with well-realized characters. These would be the kinds of books I’d write. Sure, they’d be Warhammer books, but they’d be the best damned Warhammer books out there.

Things have really skyrocketed for me recently. Since writing that first short story for Story Portals, it seems that my career has come full circle. When I was a kid, I had a ton of Tracy Hickman books on my shelves and I now have a novel coming out in a series he anchored. My name will be on the spine of a novel only a few books away from his on the shelves.

Writing tie-ins has given me the confidence to write my own stuff, and I’ve been able to bring the lessons I’ve learned writing them to my own original work. Best of all, the work pays better than pro-rate and is paid in advance. I’ve heard it said that the average number of novels a new writer has to pen before selling one is six. I sold my first novel before I’d even written it.

In terms of ways for a new writer to practice their craft, it’s hard to beat the tie-in market.

Guest Writer Bio:
Jordan Ellinger is a Writers of the Future winner and Clarion West graduate. His story “Kineater” recently made an appearance in Warhammer:The Gotrek & Felix Anthology and has work upcoming in Hammer&Bolter as well as World’s Collider, a new anthology from Nightscape Press. In his spare time, he helms Every Day Publishing, publisher of Every Day Fiction, Every Day Poets, Flash Fiction Chronicles, and Raygun Revival. To read more, visit his website www.jordanellinger.com or follow him on twitter @jordanellinger.

E-Publishing – Why I chose it.

June 6, 2012

Nancy

Nancy Greene Publishing The Writing Life 5 Comments

As you know from my post earlier this month, I have two short story collections published by Musa Publishing. I’m participating in an anthology – The Jack Gorman Project – that was born at an after-conference dinner at the 2011World Fantasy Con, The anthology will release on July 20, 2012. I also have a novella, Apollo Rising, that should be released in September, 2012. All as part of Musa’s line.

So, why did I choose E-publishing?

Well, let’s be honest, Musa said yes.

All kidding aside, I chose to E-publish rather than continue the short story publication rounds or wait on traditional publishers to deem me worthy for several reasons. But, before I go into those reasons, let me use Celina Summers’ definition of E-publishing from the June 1, 2012 blog.

According to Celina:

(E-Publishing) houses are digital first. They publish e-books primarily, although some are moving into POD(print on demand) availability for their books. An e-publisher is a genuine small house, following the same submissions, acquisitions, and editing processes as traditional publishing. Five years ago, e-publishing wasn’t considered a legitimate publishing credit by agents and New York publishers. That mindset is changing as the popularity of digital books increases.

Okay, now that we are all on the same page, let’s talk about why I chose this path.

Probably most importantly, I met Celina at World Fantasy. I liked her. We talked for hours about everything and nothing before she gave me permission to pitch her. I can’t stress how important this personal connection is in any form of publishing. I’m not sure I would have trusted my babies (the stories) to an e-publisher, especially one who’d just opened its doors, if I hadn’t met Celina.

On to more general reasons to consider an E-publishing house. I don’t have the time or energy to do all the work the fabulous people at Musa do for me. Self-publishing wasn’t an option for me. E-Publishing has all the benefits of traditional publishing. When I submit a story, a slush-pile reader has to like it enough to take it to the head editor for that genre. If the editor likes it, I get a contract. Once the story is under contract, it benefits from professional editing. Then it goes through line editing. So, we both know we’re publishing a book that’s as clean as possible. Musa has a professional artist that does my cover AND (unlike traditional publishing), for anyone but the N.Y. Time best sellers, I had significant input into what that cover looked like.

E-Publishing has the potential to pay better. Musa’s contract is on its website. You can see how your royalties will get calculated before you submit to it. If I’d sold my short stories to a magazine, I might get 6 cents a page. For a 15,000 word story, I’d be paid $900. It’s a good number, but that’s it until I get the rights back and resell it. Paths Less Travelled is a 15,000 short story collection being sold for $3.99. For Paths, I make that same $900 after I sell about 460 books. That’s not that hard to do. From book 461 on, I’m making more money than I could have by traditionally selling the short stories. It is potential that is up to me to realize. Musa will help, but success or failure sits on my doorstep. Which leads me to marketing.

As part of an E-Publisher’s line, you’ll get some limited marketing. But just like with traditional publishing the onus is on you to make sure your book sells. Musa helps me work on my marketing materials. In fact, Musa requires it. Musa won’t release a book unless its tags, blurb and excerpt are turned in. It also has pre-existing deals with Amazon, Barnes and Nobles and other vendors to get my book out to the public. There’s no one but myself to blame if I only sell 100 books. There’s a lot of people to thank if I sell 1,000, 10,000 or more books.

E-publishing also happens a lot quicker than traditional publishing. You might wait 2-3 years between signing a contract and a publication date with the Big 6. Not so with E-Publishing. As a new author, it’s highly unlikely that a traditional publisher would take a risk on four books in one year. And, as it is said, the best marketing for your current book is your next one. By allowing me to get more stories to my audience quicker, E-publishing helps me build a platform that I can convert into more sales and, maybe some day a print contract.

The nature of E-publishing allows those houses to take risks that traditional publishers just can’t afford. A significant portion of producing a book is in the actual printing process. E-Publishers don’t have this expense. Most first time novels lose money for the traditional houses. Think about that for a minute. A traditional publisher knows that most of its first time authors won’t earn their advance. As a result, a traditional publisher has to limit its exposure to these losses meaning it will be hesitant to take on an unpublished writer. Because of the significant difference in costs structures, E-publishers can take more risks with new writers. Just like I have the potential of making more money this way, an E-Publisher needs to sell fewer books than a traditional publisher to recoup its expenses and start making a profit.

E-Publishing makes novellas and short story collections viable. A novella is a story between 40,000 – 70,000 words. Magazines have problems with novellas. Often, they are too big, and take up too much space. This length of story poses two problems to traditional houses: First, the expense of producing one is about the same as producing a full novel. Second, the spine of the book is going to be too small to show up on a shelf. So, novellas have been a hard sell for traditional publishing. However, E-books breathed new life into novellas and collections. E-publishers don’t have to worry about spine size or shelf space. They can price a book at $1.99, and still earn a profit. Traditional publishers can’t. E-publishing created a market where none existed.

I can’t end this post without bragging about Musa, and how thrilled I am to be part of this house. So, bear with me. Here’s what makes Musa special. Musa is a community of writers. We support each other. We help each other market. Musa offers master classes to help us become more savvy business people and better writers. I don’t know anyone else out there that’s investing in its writers in this manner. Musa strives to provide more and better services to its writers and readers. We now have books on OverDrive, a library lending program. We have a vibrant blog. Again, if I don’t succeed to the level I want, I have no one to blame but myself.

So, yes, I chose E-publishing and it chose me. Does this mean I’ve given up on traditional publishing? No. I think they are both avenues that should be pursued. But I’m happy to be with this fabulous E-Publishing house. I chose it as much as it chose me.

For my short story collections, Paths Less Traveled and Shots at Redemption, or a host of other amazing stories in just about every genre, please check out Musa Publishing.

David Dalglish: The Triumph of the Dalglish: How I Sold 200k Novels While Not Knowing Squat

June 4, 2012

fictorians

Guest Posts Publishing The Writing Life 12 Comments

Guest Post from David Dalglish

In Christmas ’09 I bought my wife a Kindle as a present, which we ended up sharing. It took less than a week to realize that little e-reader was something special. Together we were reading more books than we had in months, and buying far, far more than in years. I felt like I’d stumbled upon the iPod just before its sales went insane, and mentioned to my wife how awesome it’d be if I could get in before it really took off. At the time, I was speaking out of wish fulfillment more than anything, but my wife went investigating, and realized I could start self-publishing on the Kindle without any monthly fees, upfront costs, etc.

Now at the time, I had a very simple mindset: self-publishing equals loss of money, and spectacular failure. In college I’d taken plenty of Creative Writing classes, and my favorite teacher had a single day each semester devoted to discussing the pure business of publishing. I still remember what she said: self-publishing meant the end of your career as a writer. You’d never be taken seriously again, because self-publishing was the route of the desperate, and those unwilling to put in the time and effort to get published traditionally.

I bought into this completely. I really did. And to be fair to her, much of what she said was true, particularly when she said it. When my wife showed me the option to self-publish on Amazon, I had, deep down, given up on a traditional deal. Everything I could find, from agents to publishers, basically said what I wrote wouldn’t sell. If you had elves, or orcs, disguise them with new names or consider yourself dead in the water. So trying to shop a series titled The Half-Orcs, well . . . yeah. So part of me was giving up, waving goodbye to a world of agents, query letters, minimum/maximum word counts, and the like. It was terrifying.

On the other hand, I still firmly believed two things. One, I could tell a story that’d entertain readers out there; those who grew up with Dragonlance and Drizzt. Two, the Kindle was going to be huge. I decided if I was going to do this, I’d go all out.

I scoured deviantart for covers (because at the time, you could point out 99% of self-published authors just by their cover, and I didn’t want to be one of them). I lucked out insanely to find Peter Ortiz, who has now done twelve book covers for me.

In a mad dash I edited, edited, rewrote, and then uploaded Weight of Blood for 99 cents. I basically tried to outrun my doubt and fear, because I knew if I delayed I would eventually wimp out. So on sale at Amazon went my first book. I figured fifty sales a month would be fantastic. Heck, on the first day that I sold five copies, I called and told my brother, all ecstatic.

“So you don’t know any of those five people?” he asked me.

“No! I don’t!”

“That’s awesome!”

“I know!”

It might seem crazy to get excited about what amounted to $1.70, but at the time, I considered it a score having a short story accepted at a magazine with copies as payment. Making money, however little? Awesome.

I should also point out I was working at Pizza Hut. An extra fifty bucks a month per book I wrote? Rock on. Two hundred books later, I’d be a millionaire.

So now things have changed a bit. Obviously. It seems everyone and their dog has self-published a book, and there are too many people making solid money to still believe self-publishing will destroy your career. And now I have people sending me emails, asking what I did, and what they could do to have sales like mine. The terrible truth is, I’m not sure what worthwhile advice I have to give. Why?

Because if I tried self-publishing from scratch right now, I’d fall flat on my face. That’s how much the self-publishing world has changed. Let me explain. Self-publishers are like locusts (I’m serious, hear me out). For every one person that is respectful, and putting time into their craft, and willing to abide by the rules, there are five who won’t, and will simply swarm in, regardless of the damage it might cause. So one of the earliest ways I got sales was by chatting with people on the Fantasy forums on Amazon. But once people realized that could earn sales, those forums were bombarded with spam, sock puppets, people recommending their own books regardless of the topic. Once upon a time, a reader could make a post saying “I just finished this book by David Authorguy, and it was great!” and you’d nab ten to fifteen sales just like that. The same went for the 99 cent price point. It was an easy way to get noticed, and undercut competition. But now? Pricing 99 cents does nothing, absolutely nothing, to make you stand out.

One of the biggest kickstarts to my success was when Amazon price-matched Weight of Blood free for about five glorious days. Sales for all my books quadrupled the following month. Now? With Select, we’re drowning in freebies. Websites with banners, email blasts, all costing more and more, and giving diminishing returns (other than a precious few . . . to give one example, ENT. They also filled up a year’s worth of paid advertisements for self-publishers *in a single day*).

So yeah, this probably sounds dire. In some ways, it is, at least if you’re in the get-rich-quick mindset. I rode the various waves just ahead of everyone else, and that’s probably the best advice I can offer. To do this, you need to keep your eyes and ears open. Pay attention to what’s going on, and always try to think from a reader’s perspective. Your pride does not matter. What you think your book is worth does not matter. You can trot out the tired “people pay four dollars for a cup of coffee” nonsense, but it changes nothing. Stay nimble, pay attention to the people who are doing well, and then emulate them.

I guess that isn’t my absolute best advice, but it’s what I usually resort to telling people when they ask. See, the other advice isn’t anywhere near as sexy. It’s also the most obvious. Write. And then write some more. You know what’s easier than selling 10,000 books? Selling 5,000 copies of two books. And far easier than that is to sell 3,500 copies of three books.

So many people seem to want to hit the jackpot with just one book. To be fair, people out there do pull it off occasionally. I’ve seen it, even had friends do it. But I’ve seen some of those same people have their sales eventually dry up into nothing, and instead of giving something new for their readers, they keep shopping and pushing that same book, trying to recapture that old miracle.

No.

Stop it.

Keep writing.

And I don’t mean crank out crap. Imagine that you have a fan base out there, one you’re steadily growing. Every book you write, make sure it’s something that audience will love and devour. With each new book, you’ll gather in the new, and satisfy the old.

I’m starting to ramble, so I’ll cut it off here. In short, if you want to self-publish, go in wide-eyed, your pride swallowed, and your ears open. Treat your readers, who are also your paying customers, with respect and courtesy. Don’t make excuses, but instead have the best editing you can have, the best cover, the best formatting, and the best presentation. Most of all, the best story.

And then do it again.

And again.

Guest Writer Bio:
David Dalglish is the author of the Half-Orc Series, the Shadowdance Trilogy, The Paladins Series, the Watcher’s Blade Trilogy, and the Land of Ash anthology. Find out more about David at http://ddalglish.com.