Category Archives: Business

Fortune Favours the Bold at Tyche Press

Ace Jordyn Business Interview Publishing No Comments

What’s the recipe for a successful small press? Vision, a love for stories, a desire to discover new voices in story telling, a passion for speculative stories which awe and excite the imagination. Mix that with visionary Margaret Curelas, a lot of hard work and a small press specializing in science fiction and fantasy is created. Margaret’s authors speak highly of her and Tyche’s reputation is stellar. For these reasons, I had to interview Margaret about her experience owning a small press.

Tyche is an intriguing name with an unusual by-line Fortune Favours the Bold. What is the story behind the name?

We wanted to have a name that reflected our interest in both science fiction and fantasy, and Tyche (pronounced tie-key), does that. Tyche was the Greek goddess of luck and fortune. There’s also a planet in the Oort cloud named Tyche, which is the connection to science. And, with the goddess of fortune guiding us, the by-line followed quite naturally.

Tyche’s vision is indeed bold – that can be seen in the design of the book jackets and in the stories you’ve published. The book jackets are stellar – poster quality actually! Not only do they capture the spirit of each story but the jackets are also eye-catching and captivating. You take a lot of care in the design and presentation.

 

Thank you! Yes, our art director, Lucia Starkey, works very hard on the covers. After she reads the book, she’ll come up with a cover concept. With the concept in mind, she’ll contract artists best suited to that style and vision.

 

 

 

Your website does an amazing job of letting people know where your books, audio books and ebooks can be bought. However, distribution is cited as an issue when it comes to competing with the big firms. How do you ensure that the broadest number of readers have access to your books?

Print book distribution is not something we worry about. Most of our book sales are digital. Print books are available, of course, and in addition to the local brick-and-mortar stores stocking them, readers can ask their stores to order in a copy (or just order a copy online). Ebook sales are stimulated by discounting books, purchasing advertising for them, and participating in ebook bundles.

Anthologies are part of your repertoire and I see you have another one being produced this year. Is there a difference between producing an anthology and a novel?

I really enjoy the anthologies–I read a lot of short fiction. After not publishing one for a few years, it felt like the right time to publish another one, especially since Rhonda Parrish is the editor and her proposed theme was one I couldn’t resist.

There certainly are differences in producing an anthology versus a novel. The anthology requires more administrative work and higher upfront costs because of the number of people involved. Often an anthology will have twenty people or more, who all need contracts, to be paid, copies of the book, thing like that.

 

You do what few small presses do – your line includes audio books and also books written or translated into French. What was your business strategy in doing this and what has the reception to the expanded product line been both by authors and book lovers?

We started producing the audiobooks and translations because we wanted to try something new. Because we’re small, we’ve had to find cost effective ways to accomplish this. For the audiobooks, we worked with narrators who were looking to bulk up their portfolios, so  they didn’t charge us an arm and a leg.

It was a similar situation with the French translations. Catherine Dussault wanted to apply for a translation grant, but in a Catch-22 type situation, she couldn’t apply for the grant until she already had done some translations. We were able to work with her because she needed that credit.

The new formats are hard! The audiobooks have done all right, but the French books have floundered, mostly because promoting in that market is a skill set we don’t have, and don’t have time to cultivate. As a result, our audiobook production has slowed, and we aren’t planning any additional translations at this time.

What advice would you give to anyone wanting to start a small press?

A small press takes a lot of time and energy, so I would recommend not starting one when you have a young child at home like I did. But, you can’t let the press consume you either–make sure to carve out time for yourself, your family and friends, and your hobbies.

What are the advantages of publishing with a small press?

I think the biggest advantage is that we know our authors. They’re not just names.

 

 

 

 

Margaret Curelas lives in Calgary, Alberta, with two humans and a varying number of guinea pigs. After several years working in libraries, she’s now the publisher at Tyche Books, a Canadian small-press specializing in science fiction, fantasy, and related non-fiction. You can find Tyche Books on Facebook (https://www.facebook.com/tychebooks/) and Twitter @tychebooks, plus on the interwebs at http://tychebooks.com.

 

 

Starting Your Own Publishing Company

Business Forming a Business Kim May Publishing Your Writing Career No Comments

One of the wonderful things about indie publishing is that you don’t have to publish under a vanity press name or any other publishing service name. You can publish under your own company’s name. For some indie writers it’s not that big a deal and that’s okay. However, for people like me who have been entrenched in the sales side of the industry (almost two decades for me) it’s a sign of professionalism. The second booksellers see a vanity press or publishing service name we automatically regard the book as amateurish. (A small press that we’ve never heard of will always be in higher esteem than a vanity press.) Having your own house name is one of those little details that can make stores take you more seriously.

I usually don’t include disclaimer in my posts but in this particular instance I feel it’s necessary because I am not a lawyer or a business consultant. Besides, this isn’t a how to start your own company post. There are great posts from independent business organizations that explain it better than I can. I’m just sharing my own experience from starting my own publishing company. There are a lot of things that took me by surprise that I wish I’d been better prepared for.

Here’s a list of things that I learned along the way that might help ease the way for you:

  1. Take the time to check local and national databases of registered business names. There’s nothing more embarrassing then picking a name that’s already taken. Yes, it’s extremely tedious and the print on the website is tiny. You still need to do it. Once you’re sure your name is unique register it in your state right away to stake your claim. Registering it nationally is a good idea too. Yes, there’s a registration fee (one for state and another for national) so be prepared for that.
  2. When deciding whether to register your company as a DBA (doing business as)/ sole proprietorship or to go ahead and file as a LLC don’t think you’re selling yourself short by wanting to do the former. If you feel a DBA is right for your business at this point in time, that’s fine. If circumstances change later and you need the extra legal protection a LLC provides you can upgrade your business.
  3. Decide now if you want to take on authors other than yourself (along with the expense and bookkeeping that goes with it). It doesn’t matter if you have a website or not. The second an aspiring author, or the mother of an aspiring author, finds out you’re a publisher you will get asked that question. It’s not a matter of if you’ll be asked, it really is a matter of when. Knowing the answer ahead of time will help you maintain a certain level of professionalism.
  4. Know how copyright works as well as how and when to file for it. You’re the publisher so there won’t be anyone to do it for you. It’s a good idea for authors to know how that works regardless but it’s doubly important when you have your own publishing company.
  5. Speaking of you having to do everything, you’re also financing everything so it’s a good idea to sit down and figure out a budget or even write a full financial plan for your start up — not just for the company but for the first title you’ll publish too. How much will it cost to: register your business, get a website, buy ISBNs and barcodes, get cover art, hire an editor to go over the manuscript, purchase publishing software, etc. If you need a few more months to save up day job income to buy ISBN numbers then maybe you should push out that publication date to give you the time you need. It’s also a good idea to figure in a buffer for unexpected last minute expenses.
  6. Terms of service and other user agreements are the bane of modern existence. That being said you really do need to read every item and subheading so you understand what the sites you’re selling your book(s) on expect of you. If they say that they’ll close your account and take down your titles if you break the agreement, they mean it. With that in mind I recommend giving yourself twice as much time to read them then you think you’ll need because trust me, you’re going to want to take a break on some of them. I also recommend that you don’t do more than one a day. They kinda blend together if you try to do all of them in quick succession.
  7. Keep receipts for everything! All of the expenses for the start up as well as the publishing costs are tax deductible.
  8. Don’t forget that you’re still a writer. The business side can easily take over your life. Make sure you’re still spending time writing the next release. With that in mind, my last bit of advice is…
  9. Be realistic. Don’t be afraid to farm out some less desirable tasks to someone else. I’m not saying that you have to take on an employee but you can take advantage of certain services that online retailers provide. I don’t have the storage space let alone the time and energy to fulfill book orders or process returns myself. But for a small percentage of the profits one of retailers I sell through will do that for me. I also have an accountant to handle my taxes. Being free of the headache and hassle so I have more time to write makes it a worthwhile expense.

The Publishing Consortium

Doing Good in the World Guy Anthony De Marco Publishing No Comments

Around seven years ago, I was looking to self-publish some of my old tales that had reverted back to me. I also had a couple of friends that were looking to do the same thing. At the time I was working full-time in the IT field and had some extra funds I could use to buy a block of ISBNs from Bowker, the company that controls them in the United States.

Looking at the options, I could spend $125 for each one or, if I purchased in bulk, the price dropped down to a buck each. I decided to buy a thousand-block and founded The Publishing Consortium, which is a cooperative for a bunch of publishing imprints for my friends and my own little personal publisher.

It took quite a bit of research to find out how I was able to legally assign ISBNs without getting into trouble. Bowker would rather sell a couple of high-priced ISBNs at a time, so some of the information was buried.

By registering sub-imprints, I was able to create an entry in Bowker that would show up when someone looked up the ISBN to see the imprint that published the title. Even though The Publishing Consortium is the overall owner of the block, I was able to give out contiguous small blocks for my friends who needed non-CreateSpace assigned ISBNs. For the most part, I gave out chunks based on how much they planned on publishing. Several got 20, and some received 50. Originally I was going to charge five bucks each so I could buy more when my thousand-block ran out, but since most of my friends are authors and are therefore, by extension, not rolling in gold coins like Scrooge McDuck, I don’t think I’ve received anything except lots of goodwill and continued friendship. Oddly enough, I think I’m ahead of the game.

Small press publishers looking for a place to park at a convention.

If you’re considering setting up your own imprint, I would recommend you go with the cooperative plan unless you happen to have $1500 you can spare. Yes, the price of a thousand-block went up 50% for an imaginary number. It’s better to get ten folks to toss in $150 each, and you can register all of the publishers as an imprint. I always use ISBNs on print books, and sometimes I also assign them to ebooks. What some folks don’t know is that your ebook ISBN is good for all versions, including MOBI, ePUB, and even PDFs. If bookstores wish to buy copies, they won’t see those dreaded Amazon-owned ISBNs.

You can also set up more shared functions between all of the small publishers. Perhaps you can share editors, artists, layout experts, and even marketers. By trading specialties, everyone can contribute something and all of the members will benefit. As they say, a rising tide raises all boats. When all the boats works together it’s called an armada, which can be a powerful force.

 

About the Author:DeMarco_Web-5963

Guy Anthony De Marco is a disabled US Navy veteran speculative fiction author; a Graphic Novel Bram Stoker Award® nominee; winner of the HWA Silver Hammer Award; a prolific short story and flash fiction crafter; a novelist and poet; an invisible man with superhero powers; a game writer (Sojourner Tales modules, Interface Zero 2.0 core team, third-party D&D modules); and a coffee addict. One of these is false.
A writer since 1977, Guy is a member of the following organizations: SFWA, WWA, SFPA, IAMTW, ASCAP, RMFW, NCW, HWA. He hopes to collect the rest of the letters of the alphabet one day. Additional information can be found at Wikipedia and GuyAnthonyDeMarco.com.

 

Anthologies

Jace Killan Superstars Writing Seminars No Comments

If you’ve followed this blog for awhile you have probably heard of Superstars Writing Seminars. Each of us Fictorians participated in the seminars and as such are considered Tribe Members. Not only did we get to spend several days rubbing shoulders with the greats like Kevin J. Anderson, David Farland, James A. Owen and many other top notch authors, we also have had the chance to meet one another.

Through Superstars I met my crit group. I also met the fine folks that started the Fictorians and through my association was invited to join. Another perk is the opportunity to participate in an annual anthology.

A few years ago, I hadn’t attended the most recent Superstars (usually in February, in Colorado). I followed a thread on Facebook introducing an anthology about purple unicorns. I couldn’t understand why, of all the awesome things to write about, would such a talented group of writers put out an anthology about purple unicorns. It seemed rather silly to me and I didn’t participate.

Later, I learned that the idea stemmed from a part of the seminar discussing the submission of what an editor/agent/publisher was looking for. If they want purple unicorns don’t write about dragons, even if they’re purple dragons. And don’t write about pink unicorns. Give them the best story you possibly can about purple unicorns.

When several of my friends and fellow tribe members were selected to participate in the anthology, I realized what I had missed. They were published by WordFire Press alongside Peter S. Beagle, Todd McCaffrey, Jody Lynn Nye and others. I kicked myself for not at least trying. Then I read the fantastic compilation of stories, one more unique than the next, each about a purple unicorn. It was incredible.

The next year, I didn’t hesitate to submit a story to the anthology about red unicorns. Even though I didn’t make the cut, the process was educational and worthwhile. I ended up selling my story to another anthology that will hopefully be released soon.

This past year I worked extra hard. The anthology went a different direction, dealing with dragons. It also took on a charitable purpose, named after a fellow tribe member who passed away. All profits support The Don Hodge Memorial Scholarship Fund, providing tuition to Superstars for those who are awarded funds by other tribe members. About 6 scholarships were awarded last year.

This time I made the cut. My story, HIS GREATEST CREATION, was selected alongside some incredible writers including Brandon Sanderson.

And now, in 2017, we are anxiously waiting the results of another Anthology, this one dealing with underwater sea creatures. My story, THE SHARK KING, has so far made the first cut.

Because of Superstars and WordFire Press, I can claim the status of a published author. It has been fantastic to participate in the process and learn from incredible people like Lisa Mangum who has edited all of the anthologies thus far. And each of the anthologies has been illustrated by James A. Owen.

So, if you want to write and you hope to get published, Superstars is the way to go. Not just for the anthology opportunity but because of all the training and awesome people you’ll meet in the process.

Jace KillanI live in Arizona with my family, wife and five kids and a little dog. I write fiction, thrillers and soft sci-fi with a little short horror on the side. I hold an MBA and work in finance for a biotechnology firm.

I volunteer with the Boy Scouts, play and write music, and enjoy everything outdoors. I’m also a novice photographer.

You can read some of my works by visiting my Wattpad page and learn more at www.jacekillan.com.