Category Archives: Business

A lot of people travel during the holidays, and many of us focus on how efficiently we can get from point A to point B. How many times is the first question you get asked when arriving at a destination after a long drive, “How long did it take?”

It’s important to learn to not just focus on the ultimate goal, but pause to enjoy the journey.

The journey of writing is similar. About two years ago, I set the outrageously optimistic goal of releasing eight books in eight months. Not possible, even if I was just releasing ebooks. But given the fact that I also release paperbacks and hardcovers too, it’s simply not humanly possible. Dealing with the printer, getting proofs, waiting for shipping, etc alone takes more than a month per book.

I might have been naïve to the true amount of work required to publish as an indie writer, but I tackled the challenges with a determination to get there. Despite my eagerness to release books, I refused to skimp on quality to hit a crazy deadline.

Big surprise – I didn’t make my goal.

However, in the last 18 months, I’ve released five novels, won spots for two of my short stories in fantastic anthologies, and donated a third to an anthology raising funds to fight plagiarism. Not bad.

It’s been crazy-busy learning the ins and outs of running my own indie-publishing company, completing manuscripts, final edits, MS prep, interior formatting, cover design, giveaways, traveling to conventions, etc. Plus, like everyone, there’s still that pesky day job, family, kids’ activities, community involvement, sleep, etc.

Sales are building in the right direction, and hopefully this year they’ll reach a tipping point and take off. Until then, I’ll keep releasing novels, just on a more reasonable time table.

At times it’s been easy to get so focused on the next project, the next milestone, and my never-ending to-do list that I can forget to pause and enjoy the journey.

The end of the year is a great time to do so. When I take the time to reflect on the past eighteen months, I take a deep breath and enjoy the milestones.

There’s still lots of work to do, and that will never change. But I can enjoy each step in the process. And I can celebrate so much material being published and enjoyed by fans:

[soliloquy id=”12335″]

Guest Post: J.A. Sutherland

December 27, 2016

Kevin Ikenberry

Author's Perspective Book Launch Business Guest Posts Making Progress as a Writer Marketing Starting a Career The Writing Life Your Writing Career No Comments

My 2016 Year in Review

In putting together notes for this post, I’m actually pretty glad I decided to do it. In many ways, 2016 was a horrible year – but for my writing career, I find it was pretty good, and writing this gave me some very positive things to reflect on.

One of the positive things is that I wound up with some interesting data on presales – as a data-driven guy, I like that.

Presale periods are a surprisingly divisive issue for authors, with some swearing by them and others … well, there’s some swearing involved there, as well.

One of the arguments against them is that, at least on Amazon, sales from the prerelease period don’t “count” toward rank on release day, thus not driving a new release as high in the charts as it might otherwise go.

I think that’s short-sighted. Marketing is all about eyeballs – getting more eyeballs on a product, repeatedly, so that it becomes more familiar and more likely to be purchased. Given this, it would seem that sustained, longer-term visibility is more beneficial than a shorter period, even if the shorter period, even if the shorter period gets more individual eyeballs.

A presale period does this by staying on the new release charts longer, exposing the book to eyeballs more often, and my personal dataset seems to bear this out.

First by happenstance, then by design, I released three of my four books following the same pattern and at the same time of year. In addition, I do very little marketing, so my sales charts are largely unaffected by ads and are driven almost exclusively by visibility on Amazon.

My first, third, and fourth books were all made available for prerelease in August, starting in 2014, with a release date in November, the maximum prerelease period available on Amazon to a self-published author.

There were relatively few presales with the first book, but what I observed with the third and fourth was striking.

Now, all of the expected YMMV caveats apply – this is data for a series, in the space opera genre, and may not apply elsewhere, especially to stand alone novels. Also, I’m tracking dollars-earned, not number of copies, because, frankly, that’s what I care about.

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I put my first book on presale in August 2014 for a November release. It had a trickle of presales over that time, and more sales when it finally released.
Book 2 went on presale in November 2014 for a February release, which, I think, helped Book 1’s sales after a bit.
After which, sales fell steadily through the new in the last 30-, 60-, and 90-day lists.
Until Book 3 went on presale in August 2015. Now, it’s important to remember that the dollars for presales don’t register until the book’s actually released, so this jump in sales (of 10x the previous months) is entirely sales of the existing books, not the new one. I did virtually no advertising or promotion during this time, so the effect is entirely attributable to the visibility of Book 3 on the Hot New Release charts, which are significantly easier to get on than a category’s Best Seller chart.
So I got 90-days of that visibility, then all the revenue from presales, and still had 30-days of “new release” status going into November.
The question I started asking as Book 3 lost that status was: Is that repeatable? Not just the spike of new release sales and initial visibility, but the sustained sales of the previous books while the next is in prerelease? It seemed logical, but so many authors were swearing that the Day One spike was essential.
Well, sure enough, it did repeat, with slightly different pattern because Book 4 went on prerelease a bit later in August this time.
All of which resulted in, again, more presales of the next book, making November 2016 my best month ever.
And projecting December to be better than last year as well, though not as much as it could be because the audiobook of the new release is a bit delayed (Book 3’s audiobook released in December 2015, increasing that month’s revenue.

It could be argued that the higher rank of a Day One, no-prerelease spike might make more money, but given what I know about marketing, I don’t think so. Amazon’s algorithms favor stability of rank over spikes, so I don’t think a higher spike would last as long in its effect. I know that it would take a huge number of sales in 30-days of visibility from no prerelease to make up for the revenue I see in 120-days with one – it doesn’t seem feasible.

Marketing is about eyeballs and while some people will buy your book the first time they see it, others will think “maybe” – the longer it’s visible, the more opportunities there are to both get the initial buyers and convert the “maybes” to yeses.

I know I plan to repeat this with my next release and hope 2017 will be better still.

..Bio:

Bio:
J.A. Sutherland spends his time sailing the Bahamas on a 43′ 1925 John G. Alden sailboat called

Yeah … no. In his dreams.

Reality is a townhouse in Orlando with a 90 pound huskie-wolf mix who won’t let him take naps.

When not reading or writing, he spends his time on roadtrips around the Southeast US searching for good barbeque.

Facebook: https://www.facebook.com/jasutherlandbooks/
Twitter: @JASutherlandBks
Website: www.alexiscarew.com

Stop Writing!

December 23, 2016

Guy Anthony De Marco

Author's Perspective Guy Anthony De Marco The Writing Life Your Writing Career Your Writing Environment No Comments

My goodness, that’s an interesting title to find on a website devoted to helping writers improve their craft. It’s an easy thing to tell someone to just sit down and do your best to get as many words on the digital paper, and for most folks that’s the secret they’ve been trying to avoid.

For others, sometimes it’s important to know when you should focus on other things.

Medical Issues

This one caught up with me in a big way for the past year. It’s important to take care of yourself when you’re younger. The older you get, the tougher it is to fix the old chassis. In some extreme cases you may find you have to have defective parts removed, such as an appendix. In other extreme cases, one may require spare parts to be installed, such as a new kidney or a sense of humor.

My issues include heart problems that put me in the hospital twice in the last thirty days, plus the slow deterioration of other important things like kidneys and joints. I now usually walk with a cane, which is not what I was expecting.

If you can, go to those doctor appointments even if you think you’re feeling fit as a fiddle. Sometimes a fiddle string can be on the verge of snapping, and it takes a practiced eye to spot it.

If you have persistent aches and pains, go find out what is causing them. It may be something as simple as bad posture or something that a chiropractor can adjust. It may be something more sinister lurking under your skin.

Ibuprofin, Tylenol, and Naproxen Sodium are not cures for pains. They mask the symptoms. Finding out the cause is the best method for long-term relief.

If it hurts your arms, wrists, hands, or fingers to write or type, stop doing it. You can take a break to let your appendages recover. I have repetitive motion issues, particularly in my left arm and wrist. I am in the process of switching over to dictation as my writing method. It takes a while to get used to it and to train the software.

Mental Issues

Personal mental health problems are tough to deal with, especially when one goes from twenty eight years of marriage to two years of living alone. Depression is a tough foe to battle. Find a therapist you can afford when you need one. I’m still waiting to see one from the Veterans Administration, but I’ll get to see one eventually. Hopefully they’ll be competent, but sometimes it is hit and miss with the VA.

Don’t get sidelined by the stigma of talking to a professional. Sometimes just talking is enough to get you through some of the tougher spots in life. Get it taken care of now instead of when it’s a life-threatening emergency.

Family

It’s easy to get sidetracked with writing deadlines (or your occupation in general) and forget to do things with your family. This will come around and bite you in your later years. Go play catch with your daughter or kick the soccer ball around. Take some time off to go to the beach or some other inexpensive day trip. The kids won’t remember how much you spent on them, but they will remember the time you were there. This is particularly tough if you happen to be in the military, but do the best you can when you’re not deployed.

Work on issues with your spouse when the problems are small. They will grow with age, just like a mutant troll who feeds on your trash and lives in your basement. If you don’t solve the issues when they’re relatively minor, you’ll be waging a war later on — or even sitting alone in a quiet house writing up posts for a website during Christmas week.

♦ ♦ ♦

This is a bit of a depressing blog post, but it is an important one for writers to hear and understand. Think of me as your Ghost of Christmas Past, pointing out the error of my ways in order that you don’t get bound by the same rattling chains I forged and attached to myself. Think about your future, since your life and your family are important pieces of your writing life.

Self-Promotion Time: I’ve been heading up a project called ConDB (http://www.condb.com), which is a convention database listing website geared towards authors, artists, and creative professionals. Stop by and check it out.

About the Author:

Guy Anthony De Marco is a disabled US Navy veteran speculative fiction author; a Graphic Novel Bram Stoker Award^®nominee; winner of the HWA Silver Hammer Award; a prolific short story and flash fiction crafter; a novelist; an invisible man with superhero powers; a game writer (Sojourner Tales modules, Interface Zero 2.0 core team, third-party D&D modules); and a coffee addict. One of these is false.

A writer since 1977, Guy is a member of the following organizations: SFWA, WWA, SFPA, IAMTW, ASCAP, RMFW, NCW, HWA. He hopes to collect the rest of the letters of the alphabet one day. Additional information can be found at Wikipedia and GuyAnthonyDeMarco.com.

My Year In Review: Guest Post by Doug Dandridge

December 22, 2016

Kevin Ikenberry

Author's Perspective Business Choice Day Jobs Dealing With Personal Calamities Doug Dandridge Fitness Genres Guest Posts Ideas & Plotting Interacting With Fans Interacting With Professionals Life Philosophies Making Progress as a Writer Publishing Reviews Science Fiction Superstars Writing Seminars The Writing Life The Writing Process Work-Life Balance Your Writing Career No Comments

My Year In Review

I had planned for 2016 to be my best year yet, moving forward with all my writing projects, and doing the ground work to build a larger readership. As some of you may know, I do this writing gig fulltime, it is my job. As this year closes out, I have sold about 200,000 books, eBooks, paperbacks and audiobooks. I was hoping to pass the half million dollar gross income level as an independent for the four years I had been doing it. I was planning on releasing seven books, as well as finishing off an effort I was hoping to interest Baen books in. Unfortunately, things don’t always work as planned.

As the year dawned, I had just returned from a workshop cruise in December (Sail To Success), and had taken a belt test for Kempo Karate. I had been feeling my best in years, and I was planning on putting out five thousand words a day, which would put me at almost two million words. I really didn’t think I would do that, but a million seemed like a possibility. Then, in January, I started losing energy. Every morning I woke up feeling like I had fought a battle the night before. I kept on writing, but not at the level I wanted, and the workouts went out the window. In March my primary care physician told me she thought I had sleep apnea. Now, since I go to the VA, this didn’t mean I would get immediate treatment. It took two months to get the sleep study, followed by another sleep study, and four months after my primary told me her thoughts I finally got my CPAP. It has made a world of difference, and I started working out again. Still not at one hundred percent, but I can see it coming.

Now that that’s out of the way, what did I do with my year? To start off I put out a book I had on my hard drive for five years, just so I could get something out. The first of the second trilogy of The Deep Dark Well series, it did well enough. I also put out a collection of short stories set in the Exodus Universe, a little under 70,000 words, and sold about five thousand copies in the first three months, about what the first, shorter volume had done. The production company that does my audiobooks put out Exodus: Empires at War: Book 5: Ranger, which did okay, though I’m not sure if sales were enough to convince them to do book 6. Time will tell. In May I put out Exodus: Empires at War: Book 10: Search and Destroy. While the book sold well, it was probably my weakest reviewed novel since the first of the series, many people thinking it was just a placeholder novel, which it kind of was. That taught me something about series, something I will avoid in future efforts. In August I put out Book 11: Day of Infamy, which met with much better reviews. I had planned to have that book out by the end of June, but the sleep apnea interfered. I started to work on Exodus: Machine War: Book 3 and finally got it out the door on November 20^th. I have also put out some short stories for anthologies, and did some of the planning on future series. Not my most productive year, but still enough to make more than twice what I made in a year at my old day job.

I attended three conventions this year, starting with Pensacon, where I was merely a visitor and spent some time with my Superstar Friends. In July I went to Libertycon in Chattanooga, where I sat on two panels and moderated a third. Good practice. Dragoncon in September, and this year I was able to get two panels, one on the writer’s track, and a really fun one in the scifi lit track called starship showdown. I have been told I will get even more next year, and I am planning on putting in an application as a Dragoncon guest. We can always dream. And I was invited back to Sail To Success this year as a Student/Instructor, at a hefty discount, so I can give my take on Indie Publishing on two panels. Add to that, I have been invited to next year’s Florida Writer’s Association con as a faculty member.

The year didn’t go as planned, but I still was able to work my dream job and make a good living at it. Hopefully I will do better this next year, and if I don’t? No problem, I will still be happy.

Doug’s Bio:

Bio – Doug Dandridge

Doug had been writing since 1997, and had garnered almost three hundred rejections from publishers and magazines before trying his hand at self-publishing on December 31, 2011. A little over a year later he quit his day job with the State of Florida, and has been a full-time author ever since. Doug has published thirty-one books on Amazon, and has sold over two hundred thousand copies of his work. His Exodus books, with eleven volumes in the main series, plus five in the two spinoff series, have sold over a hundred and seventy thousand books. They have consistently hit the top five in Space Opera in the UK, as well as top ten status in the US. Doug likes to say that he does not write great literature, but entertainment, and his fans agree enough to keep buying his work. He has well over three thousand reviews on both Amazon (4.6 star average) and Goodreads (4.12 star average).

Doug attended Florida State University (BS, Psychology) and the University of Alabama (MA, Clinical Psychology). He served four years in the Army as an Infantryman and Senior Custodial Agent, followed up with two years in the National Guard. A lifelong reader of the fantastic, he had an early love for the classics of science fiction and fantasy, including HG Wells, Jules Verne and the comics of Stan Lee and Jack Kirby. He writes fast moving, technically complex novels which appeal to a hardcore fan base. He has plans for several future series, including several space operas, a couple of classic fantasies, some alternate history, and even a post-apocalyptic tale. He puts out about five books a year, and still has time to attend several conventions, including Dragon Con and Liberty Con. This year he added board member of Tallahassee Writers Association to his resume’.