Category Archives: Business

The Importance of Reviews

Guest Post by Petra Klarbrunn

 

“Please, sir, I want some more,” said little Oliver Twist.

It’s one of the best-known lines from Charles Dicken’s novel partly because it was shocking to the other characters. Nobody does that…nobody asks for something from Mr. Bumble.

Unfortunately, that thinking has spilled over to how authors something think. Honest, it’s perfectly fine if you ask for something from your readers, understanding that what you end up with might not be what you expected.

Books with lots of reviews act as a psychological influence on your potential readers. While they might be skeptical about 100 perfect 5-star reviews, it still makes them wonder what all of the fuss is about. If so many people loved a particular book, it must be good. Right?

Therefore, you should consider asking your readers to post an honest review. Here are a couple of suggestions for doing so.

  1. Ask for an honest review, not a 5-star review.
    Demanding a top review score is not only pretentious, but it’s rather gauche. What you’re looking for is someone’s opinion, no matter what rating they assign. If they absolutely hated your book, that’s fine. Having a low-rated review gives the rest of the reviews a bit more authority and makes it appear as though the rest of the reviews are a tad more trustworthy. Asking your readers to post a review on Amazon, Goodreads, B&N, etc. is perfectly acceptable behavior.
  1. At the end of your books, place a standardized blurb asking for a review.
    The reader just finished reading your book, so there’s no time like the present to ask for an honest review. E-books should have a link to places the reader can post reviews. You can combine the links to a single page on your blog for print books. In fact, you can add in some bonus material for folks who want to visit your website, such as signing up for your newsletter or posting additional story material that didn’t make it into the final published work.
  1. Give suggestions for reviews.
    Some folks are hesitant to post reviews because they don’t know what to say. Give them some leading questions to assist them. How did the book make them feel as they were reading it? Did the characters seem “real”, and were you concerned for the protagonist? If there was something they didn’t like, ask them to be specific. Ask them not to include spoilers, particularly the ending twist.
  1. Explain why you are asking for honest reviews.
    Most readers do not know how important reviews are for authors. Explain to them that it helps your novel ranking, it helps to sell more books (so you can continue writing), and it assists with the search engine ranking when browsing.

So, how does getting reviews help you get discovered? Glad you asked.

Books that have higher review rankings are rated higher with Amazon’s sooper-secret algorithms. The current estimates are that if a book has over 26 reviews, and those reviews are above 4.0 on average, you have a far better chance of getting your book in front of browsing readers. If your book is highly rated, you can easily get your book into some of the promotional websites such as BookBub.com.

Books with excellent reviews can provide you with blurbs for marketing and, if the reviewer is well-respected, allow you to update your cover with the quote. Having a blurb from Stephen King helped Jack Ketchum become a household name in the horror field. Getting a blurb from someone like George R. R. Martin would certainly help your fantasy novel take off. Review quotes can be gold for your marketing efforts.

Above all, don’t be a pushy author. Ask politely once. If your best friend doesn’t want to leave a review, respect that decision. If Mom says she’s too busy to review your latest erotica story, that’s certainly her prerogative. Hopefully, you’ll have enough readers who, on reading your request and why it’s important to you as an author, will post something after they’ve read your work.

INTRODUCING: The Law of Radiance

Book 3 Final CoverAfter six thousand years of captivity, the Grigori are free. With time running out, Ira Binyamin leaps into action, amassing a network of allies to wage all-out war against this new yet ancient threat. But as his mentor Aaron warned him long ago, to wage this war he must bear an awesome responsibility, one that will exact a crushing toll on his body, his conscience, and his very soul.

Dispatched by his new masters on a mission to the northernmost reaches of the world, Sherwood Brighton must come to grips with the consequences of his life-altering decision in Shamballa. To find what he’s searching for, he’ll have to look deep within himself and confront the harrowing terror shrouded in the recesses of his own mind.

Opposing forces swirl toward their ultimate confrontation as Ira, Brighton, and those they hold most dear return to the place where it all began… where the worth of humanity will be settled once and for all.

*          *          *

It goes without saying that it’s a lot harder to finish a project than to start one. Finishing a project when a crowd of people are watching you with their own silent (and sometimes not so silent) expectations is even harder. This is where I find myself now, upon release of my third novel, The Law of Radiance, which also happens to be the concluding volume of The Watchers Chronicle, a story I started telling back in 2011 with my friend and writing partner, Clint Byars. 1,232 pages—and 322,141 words—later, the story is complete. And it’s one that I am immensely proud of.

In 2011, when The Book of Creation came out, I felt ecstatic. How could I not? My first novel was published, right there in print, on the shelf in the bookstore, the fulfillment of a very long dream. But the Watchers Chronicle, really, is a single story, so while the book was out, the whole story was not. Indeed, I wasn’t even a third of the way there (29.9 percent, to be precise). I still had a long way to go. I didn’t even know how many books it would take to finish, which is why I pointedly didn’t call it a trilogy right off the bat.

But here we are, and I can finally say that I’ve completed my first large-scale writing project. If you happen to be one of those people who only likes to start reading a series once the whole shebang is available at once, then have at it. I invite you to dive in!

Along the way, I’ve gotten some favorable reviews. My favorite came from the Winnipeg Free Press, my local newspaper, which wrote: “There is an important difference between someone like Dan Brown and Evan Braun: Braun writes with some literary sophistication.” Depending on what kind of emphasis you place on the word some, that’s great validation!

The Law of Radiance was a much longer and more complex affair than I anticipated at first. Indeed, as late as this past March, I contemplated splitting the book into two separate novels which would have each been approximately equal in length to the first two books in the series. Instead I took the alternate route, trimming down the fat to fit it all into a single book, working on the presumption that editing down is almost always preferable to expanding outward—at least for me. And each time I browse through Radiance, I become more certain that I made the right decision. Even at a smaller word count, it’s still a full third longer than either Book of Creation or City of Darkness. I’m quite sure that every word is earned.

It’s currently available for $3.99 for the Amazon Kindle, the Kobo, and the Nook. Not only that, but the print edition is on the way, hitting stores and catalogs on Thursday, July 9. I’ll be hosting a launch party at McNally Robinson Booksellers at 7:00 p.m. that night—so if you happen to be local to Winnipeg, Manitoba, I hope to see you there.

Excerpts and reviews are available here.

Evan BraunEvan Braun is an author and editor who has been writing books for more than ten years. He is the author of The Watchers Chronicle, whose third volume, The Law of Radiance, has just been released. He specializes in both hard and soft science fiction and lives in the vicinity of Winnipeg, Manitoba.

The Extroverted Introvert – Faking It Until It Becomes Real

All stories require at least two participants: the storyteller and the audience. While this is obvious in the performances of bards, campfire storytellers, and stage actors, I would argue that writers are also intrinsically performers. We simply project that experience across space and time. And yet, writers and non-writers alike seem fixated on the idea that authors must be introverts to be successful. This is only true to a point.

Writers must be comfortable spending hours at a time in solitude. We need the time free from distractions to produce and polish our fiction. For that sort of work, having an introverted personality is very helpful. However, we must also be able to interact with fans and fellow professionals at conventions, book signings, and via social media. We must be able to promote ourselves to our target audience, discuss craft in an intelligent and thoughtful manner, and interact as business people. As such, writers must also be extroverted. Or have spent the time stocking our social toolbox with the extrovert’s tricks and tools.

Though the idea of an extroverted introvert seems like a fundamental conflict in dichotomy, I disagree. It really depends on how you look at the whole situation. You see, much of the discussion on introversion/extroversion recently has treated the issue as a matter of extremes. The dialog has taught us to think of them as two separate things. Instead, I believe that the difference between introverts and extroverts is more of a matter of where the individual gets their psychological and social energy, rather than being a fundamental characteristic of personality and social skills.

I am an introvert. I am a writer and an engineer. I spend most working days at my bread job in my office running calculations, researching, and solving problems. I collaborate, sure, but I can always retreat to my office and close the door when I need to focus. On the other hand, parties are work for me. I often enjoy myself, but leave the gathering feeling mentally and emotionally drained. I have to expend effort to be social, and will often feel refreshed after a weekend spent alone working on writing, watching movies, bicycling, and reading.

In contrast, I have a friend who is an extrovert. Let’s call her Jane. Jane recently started a job as an ER nurse, and so she is constantly interacting with patients, doctors, and other people. When we met in college, Jane lived in her sorority’s house, a building which was packed full of her sisters. When I expressed that I couldn’t live that way, she smiled and wistfully told me that she loved the energy of the house. When Jane surrounds herself with people, she’s excited and energetic. By my definition, she’s a classic extrovert.

That’s not to say that I don’t enjoy being around people, because I do. My groups just tend to be smaller than Jane’s. The most important thing to note about Jane and I is that we are both capable of functioning alone and in groups of people. It just takes effort. Jane is much better with people and social interaction than I am because she enjoys doing so and has had more practice. She’s helped me catch up over the years and taught me tricks and behaviors that I can use as an introvert to appear to be extroverted.

Social skills can be learned, practiced and perfected. At first I was faking my extroversion, but over the years, I’ve crept away from one extreme and now rest happily closer to the middle. In fact, people now insist that I must be extroverted. In my time at conventions, I’ve seen writers flub fan interactions. They may try to brush their behavior aside with the excuse “but I’m an introvert,” but they still lost a fan. Bad news for a businessperson. If they had practiced their extroverted skills that wouldn’t have happened.

Okay Nathan, you’ve convinced me that extroversion is important, but where can I start? Good question! Here are my top 10 favorite tips for being an extroverted introvert.

  1. BE GENUINE – Most people are very good at reading subtle body language cues and will know if you are faking interest in them. So, don’t try to fake it. Instead find common ground that you and the other person share as a passion. (Hint: This is what small talk is designed to do!) Then, you can be genuinely interested in the conversation. This also extends to insincere compliments. Just don’t do it.
  2. SMILE – People want to know you enjoy their company. One of the easiest ways to express this is through a simple smile. You don’t have to grin. In fact don’t as that is creepy. Even a small and genuine smile makes a big difference. Again, remember tip number 1. Try an experiment with me. For the next week, each time you approach someone make brief eye contact and smile at them. I promise that it’ll change how people interact with you.
  3. REMEMBER PEOPLE’S NAMES – I suck at remembering people’s names. It’s no excuse. Do whatever memory tool/covert glancing at badges it takes to address people by their first name. This will make them feel important and therefore more favorable towards you. One of the smartest businessmen I’ve ever known once told me that the key to success is remembering people’s names. Considering that he now runs a trucking empire that started with him driving a single pickup truck, I’d tend to believe him.
  4. BEING TIRED IS NO EXCUSE FOR BEING RUDE – For introverts, working a convention is hard. It exhausts us, makes our feet ache and puts us in a fowl mood. These are all personal problems. Our fans are at conventions to interact with us. When you are in any public space whatsoever you must have your game face on 100% of the time. Make sure each and every interaction is a positive one.
  5. NEVER APOLOGIZE FOR EXHAUSTION – As a corollary to tip 4, never call attention to the fact that you are tired by apologizing for it. Chances are, if you are doing your job they didn’t notice. By apologizing, you’ve made the other person feel like they are imposing on you, which isn’t a positive experience. However, if you’ve accidentally been rude or dismissive, be sure to apologize for that and be genuine.
  6. LET THE OTHER PERSON DO THE TALKING – “People have two ears and one mouth for a reason. Use them in their proper proportion.” ~ Jane. A benefit of this approach is that you get to conserve your social energies. All you have to do is listen, reword and repeat what they’ve said at appropriate intervals, and then ask them leading questions. Conventions are about your fans, their experiences and what they want out of you. Let them be selfish and hog the conversation. If they start apologizing for doing so, refuse their apology and insist that you are interested in what they say and ask them to go on. After an appropriate amount of time has passed, find a way to delicately remove yourself from the conversation.
  7. MASTER THE ART OF THE SOFT SELL – Nobody likes feeling pressured to spend money. Everyone you interact with on a convention floor is a person, not a mark. If you make selling to someone a difficult or unpleasant experience, people will start avoiding you. Instead, try to form a real bond with the person you are selling and if the opportunity comes up to talk about you or your work, be casual about it. Put the book in their hand and see if they buy. If it doesn’t come up, wish them a happy con and let them walk away. No social interaction is wasted time. Who knows, they may remember that nice author that took time to talk to them and look you up when they get home.
  8. IF SOMEONE IS RUDE OR HOSTILE TO YOU, KEEP YOUR COOL – You are a professional, and professionals don’t get into shouting matches on the convention floor. Especially if the other person deserves it. Stand up for yourself as necessary, walk away when you can, but always maintain your dignity and composure. The person who loses their cool first is the person who loses. Let them make an ass of themselves.
  9. TAKE RE-ENERGIZING BREAKS – I always have a set of ear buds on me when I’m at a convention. If I get flustered or need a moment, I find an uncrowded restroom, close myself in a stall, and listen to something loud and energetic for five minutes. I love music. It energizes me, helps me find my center, and lets me feel alone even when surrounded by people. It’s amazing how refreshing a small break is when you’ve been on the con floor all day. Experiment and find your re-energizing activity. Indulge for five minutes (set a timer if you have to) and then go back to work.
  10. NEVER EVER CRITICIZE ANYONE OR ANYTHING FOR ANY REASON, ESPECIALLY IF PROMPTED TO DO SO – Remember, fans attend cons for positive experiences. Not only is it tactless to criticize someone who can’t defend themselves, it makes you look bad. Remember the old adage, if you don’t have anything nice to say, be noncommittal or change the subject. Would you rather so-and-so hear that you’ve been singing their praises or criticizing their work? Writers travel in small circles, so we hear about what others are saying about us.

Writers are semi-public figures, and so we must have the skills to appear to be extroverted especially if we are not. We don’t get stalked by paparazzi or stopped on the streets by adoring fans, but we still need to be able to function in large groups. We need to be able to have meaningful interactions with complete strangers in the time it takes to sign a book and hand it back. We need to be able to feel comfortable to conduct business for the entire duration of a weekend convention. Ten years ago, I would have found that daunting. I hadn’t practiced my extroverted skills, and so it took Jane’s advice, and one of her favorite books (Dale Carnegie’s How to Win Friends and Influence People) to teach me the importance of those skills and how to use them for my own benefit. I might not be an extrovert, but I’ve faked it so long that it has become somewhat true. In the end, that’s what matters.

 

About the Author:NathanBarra_Web
Though Nathan Barra is an engineer by profession, training and temperament, he is a storyteller by nature and at heart. Fascinated with the byplay of magic and technology, Nathan is drawn to science fantasy in both his reading and writing. He has been known, however, to wander off into other genres for “funzies.” Visit him at his webpage or Facebook Author Page.

 

Rodeos and Popcorn

We’ve all heard the statistics of the odds of getting published as a writer. The stat most often thrown around is less than one percent of stories submitted for publication are ever actually accepted and published, let alone make any money from it.

Some look at the act of being published like a lottery, like it’s a matter of chances and getting lucky.

RodeoMy friend was in the pro rodeo bareback circuit (ranked in the top 10 in the US by winnings) and happened to have a layover in Phoenix, so he delayed his connecting flight and went out to the little rodeo in my town. I took the family to see him ride. Now I’ve been to a few rodeos and enjoy the events but know very little about form and technique. I’d tell you he rode well because he didn’t fall off during the eight seconds, but beyond that, I couldn’t tell you why his score was significantly higher than the others that also didn’t fall off.

After the event, he told me that the other riders hated that he showed up because usually those with his skills and winnings stayed away from the small time rodeos, giving others a chance to start winning something. I guess it’d be like Stephen King entering a local writing contest and making off with the grand prize of $100.

I asked him what he did that the other riders didn’t do and he tried to explain that he was scraping the bronco high on the shoulder with his spur and that made the animal jump higher and buck better in a sort of pattern. He definitely knew and understood his craft, though it made little sense to me.

As an aspiring writer, I thought my craft was great until a writing group set me straight, and a friend, and an editor, and another, and another. My point is that as I’ve grown as a writer, my understanding of my craft has changed and now I see that my work from a couple years ago was just awful.

A writer might have as much chance of getting on the pro rodeo circuit as getting published, but it isn’t a lottery. It’s a matter of getting back on the horse every time and writing better. Those one percent didn’t just wake up one day and decide to write a publishable piece. They wrote, got rejected, wrote some more, improved, got rejected some more, and improved some more until they developed enough skill to get published.

popcornThere is a great writing seminar to add to one’s proverbial belt, where Kevin J Anderson discusses his popcorn theory. To get the full gist, you’ll need to attend Superstars and it’s so worth it, I’m going again, so maybe we’ll see each other there. But in brief, the seminar gave me an idea that I should take every chance I came across to write. “I can do that,” as Kevin put it.

And I have done that. I was invited to guest post with the Fictorians and then invited back several times. I went out of my way to be on time and do a good job, which probably led to their inviting me to write for the Fictorians as a full fledge member.

I also started a personal blog. It’s a journal of sorts and discusses my personal spiritual journey, but there seems to be a niche for it. I’ve tried to post about once a month and each posting receives around five hundred hits. If I ever get anything published, these five hundred may be interested in reading something else that I’ve written.

I’ve also been asked to write articles at work. I’m in finance and my main job is as a CFO of a biotech firm. I’ve written a couple articles for the firm (and it’s a great source for research and ideas related to my sci-fi stories).

Not to long ago I took on a client that deals in antiques. There was a local paper known as the Antique Register and I wrote an article for it. They liked it so much that they asked if they could put it in their national paper known as the Country Register that distributes from California to Rhode Island and Canada. So now I’m on my third article. They’ve sent me dozens of the different editions from all over the nation and Canada each with my articles in them.

This led to me submitting articles for two other papers.

In the meanwhile I’m working on a couple novels and searching for an agent that can help me sell a finished historical fiction.

My goal is to get published and I can see that I’ve come along way and I think I am getting close, but I still continue to improve and write and work at bettering my craft. And I do that by writing wherever, whatever, however I can. If there are enough popcorn kernels in the pan, something is bound to pop eventually if I keep stirring it up and adding heat. I’ll see you on the pro circuit.

jace 1I live in Arizona with my family, wife and five kids and a little dog. I write fiction, thrillers and soft sci-fi with a little short horror on the side. I’ve got an MBA and work in finance for a biotechnology firm.I volunteer with the Boy Scouts, play and write music, and enjoy everything outdoors. I’m also a novice photographer.You can visit my author website at www.jacekillan.com, and you can read some of my works by visiting my Wattpad page.