Category Archives: Business

It’s been 1796 days since I turned my back on Corporate America.

Okay, okay, so it turned its back on me. I got laid off from an IT job back on July 15^th, 2009. Some days later, I woke up with an epiphany: I could either A) go back to the corporate world and be miserable for the rest of my life or B) I could do what I always wanted with this existence and take a shot at a writing career, risking the very real possibility of dying as a starving artist, but a happy one.

This month, the Fictorians are doing a sort of mileage-check on the goals we set back in January. We’ll be doing a wrap-up in December (for which I’ll be the cat-herder), but I wanted to focus on what’s happening this June. It’s a HUGE month for me. In it, I got my first pro contract for a short story and I got back the edits from a publisher who has picked up Chemical Burn (my first novel and a finalist in the Colorado Good Fiction contest back in 2010). But the biggest news is that I had not one but two titles come out on June 11^th.

The big one for me is Out Through the Attic, a short story collection that includes some of the best stories I’ve had published since I set out on this journey almost five years ago. It’s a cross-genre smorgasbord of science fiction, steampunk, paranormal, and fantasy shorts that I hope people come to love. The folks over at 7DS Books were interested in picking it up, so now I have the opportunity to share it with the rest of you. They liked it so much that they asked me to write a novel for them, which should be out by late summer or early fall.

The big news for my imprint, RuneWright LLC, is the fourth volume of Penny Dread Tales, namely Perfidious and Paranormal Punkery of Steam. It’s a journey through the darker byways of steampunk, with a host of demons and necromancers, where heroes and villains get their hands—and even their souls—just a bit sullied. On top of the fourth installment coming out and because the PDT series has gone so well, K.J. Anderson over at WordFire Press wants to do a “Best of PDT,” which I hope to see in print by early fall.

And all of this in June.

So, how did this happen?

Ultimately, the answer isn’t an easy one. In order to get here, a writer has to be willing to sacrifice… at least most of us, anyway. Some get lucky and land a big book deal right out of the gate. But most writers, the ones you love, worked their fingers to the bone for years in order to put your favorite novel on your bookshelf. There’s the long hours, the working a day job (or two of them), with writing and editing and conventions and social media and everything else that goes with running a sole proprietorship as a writer.

That’s the answer, by the way. Every writer you know is running a business—often times all alone or with the support of a short list of people who believe in them (or at least tolerate the madness that is writing). I think that’s what you have to be prepared to do if you’re going to set your feet upon the path of “writer.” And I say the following with a great deal of humility and respect: if you’re not willing to sacrifice for years, you should save yourself the trouble and get out of this business now, because the odds are you have three or five or ten years of grinding away, day after day, in your future.

Either you’re in it for the long haul, or you’re losing time with your loved ones for little or no reason.

I can say this, however. Inertia is one of your best allies. If you keep grinding… keep writing… keep submitting… keep getting one rejection letter after another until things start to pop for you, then the odds are that you are going to make it… in one form or another. There are varying degrees of success, and I’ve set my sights upon snow-birding in a small home in an equatorial region, but the truth is that you just need to keep at it, every day like it’s your job… because it is your job.

Make that choice with both conviction and open eyes, and you almost can’t miss. I pretty much bet my house on it. I have a long way to go, and it’s my hope that more and more people buy the books that I put out there into the world. The more they do, the closer I get to my own dream, and the easier it will be for me to cut out the other two jobs I work and focus on my writing. I want to give you all two books a year, and twenty or thirty short stories on top of that. Each year, every year, for the rest of my life.

That’s what it is to be a writer… of hoping that your writing gets good enough and is well received enough to allow you to give everything you have to the people, the readers, who help you maintain the madness of writing.

Now go write something. Or read something. This is the best business in the world, and each and every one of you has your part to play in it.

A Mountain of Goals, Part Two

June 7, 2014

fictorians

Business Conventions Craft & Skills Editing Goals Guest Posts Marketing Motivation Publishing Reflection Self-Awareness The Writing Life 2 Comments

A guest post by Sherry Peters.

Be sure to read A Mountain of Goals, Part One, published yesterday right here on the Fictorians.

I always knew that if I were ever published, I would do everything I could to make my books succeed. The same is true for self-publishing. I’m not going to do what I did with my previous book, Silencing Your Inner Saboteur, which I gave very little promotion (though I may be stepping that up soon as well), because that book was a bit of an experiment and a useful tool.

Once I made the decision to publish Mabel, I began doing a lot of research on the self-publishing/indie industry. It is my responsibility to make my book succeed. I have no one else to blame. Some days I love it. Some days it is incredibly overwhelming. My to-do lists are pages long every week. I could probably make a book of those alone once they’re all compiled!

Aside from the obvious “write the best damn book possible” advice, building a platform is the main form of advice. Platform means building a mail list, blogging, sending out a regular newsletter, facebooking, tweeting… to paraphrase William Shatner, it should be “all Sherry all the time.” I’m supposed to be super interesting and fun and likeable, and apparently highly opinionated in a likeable fun way. Now, I think I am a likeable person. I’m not sure how interesting I am.

What’s interesting about me? What do readers want to know? I’m not really of the generation that wants to know everything about my favorite author. Just write another book; that’s all I want from them. I don’t follow celebrities, and the only authors I friend on Facebook are the ones I already know personally.

You can get a lot of advice on pricing and giveaways, including free books. I must say, I find this a touch on the offensive side. Not that I’m actually offended by the idea, maybe just hurt or disheartened. I can’t imagine a traditional publisher putting out a book on Amazon for free for a day, or even at $0.99 for a day in the hopes of driving up the sales numbers. It feels like I’m cheapening my work, my product. It may be to my detriment, but I’m not sure I’m going to do that.

I realize that I’m at a disadvantage, putting out Mabel this August. I haven’t finished Book 2 in the series yet (though I’m hard at work on it). And putting out a single book means I don’t have what is called a product “funnel,” where readers can get the first book at a discounted price to lure them into buying the second book. That’s why I’m giving away three Mabel Goldenaxe short stories prior to the release of the novel as an incentive/thank you for signing up for my newsletter.

Promotion doesn’t end there, of course. I printed beautiful postcards (through Vistaprint) with the cover on it, and a “call to action”—for people to go to my website, sign up for my newsletter, and get a story—which I put out at my local convention (Keycon). I’m having my book launch at When Words Collide this August, and I’m going to have one at McNally Robinson Booksellers in Winnipeg.

Promotion, then, is probably the biggest headache which all authors, traditional or indie, have to deal with. That is the reality of the business. Publishers have less and less money to give to it, so we’re doing a lot of the same things. The biggest difference is that traditionally published authors get distribution, and get reviewed by major newspapers (well, they can, if they’re a big enough name, or local, or a specialist). That is to say, most newspapers still won’t consider reviewing a self-published book.

What about the book production? I go for coffee every other week with a friend, usually to a Chapters, and half our time is spent looking at books. I’ve turned this into a great time for surveying what’s out there, what I like, what I don’t, what works and what doesn’t. It’s amazing how many crappy covers there are. And there are some spectacular ones. The artwork matters. It matters. It matters. It matters. So do the interior aesthetics. If the type is too small or too crowded, if it doesn’t feel good in my hand, I don’t pick it up. If the art looks like the pulp editors would have rejected it for being cheesy, I won’t pick it up. If I can’t read the title or the author’s name, I won’t look at it.

There are three main categories for YA covers. Take a look the next time you’re in a bookstore or on the Amazon/Chapters/Barnes & Noble websites. First we have the uber close-up of the face. Usually this means the focus is on the eyes or the lips. Sometimes this pulls out a little further to where we have more of the body, but part is cut out of the frame so it’s only half a face. Sometimes it’s just the torso to show off a plaid pleated skirt (a lot of pleated skirts on headless girls). These are usually in the genre of what used to be called “chick-lit.” I’m not sure what they would be called now.

Then we have the full body, most often with the back to the reader, the head in half-turn. This fits mainly into the urban fantasy or paranormal romance category. But not always. There are some like this that are much more pure romance, as evidenced by the character on the cover wearing a ball gown of some kind.

And finally, we have the symbol on the cover. I think this was made most popular by The Hunger Games. Divergent is another example of this. We see this much more often in the non-YA books, like the adult editions of the Harry Potter books, and the Game of Thrones books are going the same way.

Given the prose style and content of Mabel, I opted for the semi-close-up. I had intended to go with a symbol, but there were already a few books out there with axes on them and while it could be stunning and unique, I couldn’t picture it. So I did my research. I spent days researching fantasy artists, finding out about their work, their rates, etc. To be honest, once I saw Jordy Lakiere’s dwarves, I knew he was the one I wanted. I didn’t think I could afford him, or that he’d want to do a cover for me, but I took a deep breath and e-mailed. Needless to say, it worked out great. I love the Mabel he did for me.

Cover art, in some ways, is just the beginning. I wanted to put out the most professional book I could. And what do traditionally published authors have that indies don’t (besides distribution)? A copyeditor. So I did more research, and I happened to also know a good editor personally, Samantha Beiko. She posted on Facebook that she was looking for freelance editing right when I was looking. Budget, of course, was a consideration, but copyediting was an expense I was willing to pay for. She also did my cover design and the back cover copy.

While the production of the book is well underway (thanks to having done Silencing Your Inner Saboteur, I’m confident in doing the interior layout myself), the promotion is still my biggest mountain to climb. I’d call it a hurdle, but it’s more of a never-ending process. I hope that at some point down the road, I’ll reach a plateau of sorts where, as the gurus keep telling me, promotion will generate itself.

I was going to conclude by saying that I’m off to go learn more about building my platform, but I think I’m going to go work on Mabel, Book 2. That’s one of the working titles. The others are Mabel the Misguided Dwarf—or my personal favorite, Mabel the Mafioso Dwarf. But for now, let’s just call it Mabel, Book 2.

Guest Writer Bio:
Hailing from Winnipeg, Sherry Peters is a writer and a certified Success Coach for writers specializing in the areas of goal-setting and eliminating writer’s block. She has taught her “Silencing Your Inner Saboteur” workshop online through Savvy Authors, and several Romance Writers of America chapters, and in person at When Words Collide in Calgary and Word on the Water in Kenora. Her book, Silencing Your Inner Saboteur, has sold internationally and has been recommended to graduate students at the University of North Carolina and the University of Winnipeg. Her first novel, a YA fantasy, Mabel the Lovelorn Dwarf, will be available August 2014. She attended the Odyssey Writing Workshop and earned her M.A. in Writing Popular Fiction from Seton Hill University. For more information on Sherry, her workshops, and her coaching, visit her coaching website or her author website.

A Mountain of Goals, Part One

June 6, 2014

fictorians

Business Conventions Craft & Skills Editing Goals Guest Posts Marketing Motivation Publishing Reflection Self-Awareness The Writing Life 1 Comment

A guest post by Sherry Peters.

Mabel cover This was not my plan. A part of me still wants to be rescued from this and put back on the track that was supposed to be. But the more I learn about the business of self-publishing, the more I realize that even authors on the track-that-was-supposed-to-be have to go through much of the same. And I’m a bit of a control freak at times, so being in control of every aspect of publishing my book is fabulous and terrifying at the same time.

Making the decision to self-publish Mabel the Lovelorn Dwarf (arriving August 9, 2014) wasn’t an easy one. I waffled on it for months. A number of factors played into my decision, most of them personal. I’d first seriously considered the self-publishing route at When Words Collide in 2013. I was chatting with my friends Adria Laycraft and Gerald Brandt, discussing the industry, when I declared that I would be launching Mabel at When Words Collide 2014. I didn’t finalize that decision until the end of February 2014.

What were the decisions? Most of them were personal, and I firmly believe that everyone needs to decide for themselves whether it’s the right route for them, and their particular book. But here’s what went into my decision-making process:

At When Words Collide, I had taken a workshop with one of the Acquisitions Editors from Penguin Canada. She was very clear in saying that a lot of publishers now look at what is rising on the indie publishing bestseller charts. Those are the manuscripts they’re picking up, not necessarily agented ones. Why? Because the writer already has a readership—a platform—that has been proven. Guaranteed sales.

I had an agent who doesn’t represent YA. I’d seriously considered revising the novel and giving her first dibs on representing it or allowing me to find a YA agent. That process is glacial, but I was willing to consider it. Until I remembered the seventy-five or so agents who had already rejected it (it is a much better novel now than when they read it), and most of those were YA agents, so what was the point? Of the agents who bothered to respond to my query, even asking for partials, fulls, and revisions, it seemed to come down to “it isn’t marketable.” This was before The Hobbit movie had come out. Perhaps I should have mentioned that Peter Jackson was working on making the movie in my query letter. Ooops.

In March, due to serious health issues, my agent had to let me go. Yes, I’d already decided to self-pub at this point, but I was concerned about the six-month window to put out Book 2. As sad as it was for me to lose my agent, and I continue to hope and pray that her health improves, it freed me up to work on Book 2 rather than try and fail to get another manuscript to her. (She had another one, unrelated to Mabel, that she was shopping around).

The Hugh Howey reports on Author Earnings were somewhat eye-opening. Sure, they aren’t perfect reports, and there are probably a million ways to question the data—people have done so on Facebook—but the bottom line is this: self-published books sell. It takes a whole lot of work, but they sell. It isn’t like the old days when you had to print a thousand copies and have boxes in your apartment taking up room and wondering why you weren’t on the bestsellers list or on Oprah’s Book Club.

I have a decent-paying day job, and income from my coaching business. Printing books on demand is inexpensive, creating e-books is free, and I could afford a decent artist and a copyeditor without having to mortgage my home. I am by no means well off, but I do need to be economical in my grocery shopping, and I don’t have as much money for extras like going to a movie, but I’m easily willing to make that sacrifice for a beautiful, professional product that I can be proud of.

This is probably the most personal part of the decision. I was tired of waiting. I can be really impatient about a lot of things, but when it comes to the publishing industry, as frustrating as it is, I accept the glaciality. Mabel has been a character in my head for almost nine years (as of the time of writing). She started as a joke, but she wouldn’t let go. I wrote stories about her. She became my Master’s Thesis, becoming a novel. Since grad school, I’ve had former classmates of mine ask about Mabel, wondering what was happening with the novel. I’d put it in cryogenics, likely to never see the light of day again. But I couldn’t do it. I couldn’t let her go. And neither, apparently, could my classmates. So I had some of them read it. I also contacted a few teens to read it, to see if it was worth putting out there, if it was, indeed, marketable. Their feedback was phenomenal, and a resounding “Yes.”

Between August 2013 and February 2014, I wrote a first draft of another novel, editing Mabel from what had been my M.A. Thesis at Seton Hill University, and researched self-publishing—not a lot, but enough to make the decision and feel that it was the right one.

Publishing has always been a career choice for me. That is to say, I have always wanted a career as a published novelist and I strive daily to be as knowledgeable and professional about it as I can. That’s why I attended Odyssey and Seton Hill. Have I made missteps? Absolutely. For one, I really wish I’d learned how to write short stories better. But that was a somewhat conscious decision on my part, not to focus on short stories.

I have always done my best to be disciplined in my writing, because I truly believe that while I can take all the time I want to write my first book, once I sign that contract, I don’t have the same freedom, and all my excuses for not writing won’t play with an editor and a deadline. The sooner I eliminate those excuses, the better shape I’ll be in when that contract comes along. But that contract isn’t coming, and so I’m self-publishing.

Now I need to be more disciplined than ever.

Come back tomorrow and join Sherry as she dives headlong into the myriad everyday goals and decisions she now faces as a self-published author.

Where did my “to do” list go, or how do I keep track of everything?

June 5, 2014

Nancy

Business Nancy Greene Networking The Writing Life Writing Tools 1 Comment

So those of you who have read our posts over the years know I’m a mommy, writer and lawyer. My husband gets a bit put out that I don’t have “wife” in that list, but he knows I love him so he only snarls a little. It’s endearing. Really. Oh, and did I also mention we live on a 5 acre horse farm? Anyway, what all that multi-tasking means is I have a lot to do. I mean, A LOT. A “normal” to-to list across those different roles has over 70 items on it. Lawyers are an odd breed. Hal of us resist change and half of us embrace it. I’ve waffled back and forth between the high and low tech.

I’ve used a paper “to do” list. Often multiple lists would be scattered over my desk. These scraps of paper make for messy desks and the most urgent Post-it Note is always the one you look at last. The fully manual “system” didn’t last long. Then I moved to keeping that same “to do” list in a Word document. It works. Sort of. The problem with a “to do” list “system” is you track the tasks that lead to your goals but not actually your goals. The best thing about the passage of a decade is that technology has dramatically changed. There are hundreds, if not thousands, of organizational tools and goal trackers. If you lose track of your goals you can’t measure your progress. All motion is not progress.

Someone else is writing about goal setting this month so I’ll just assume you can set them with the help of our upcoming and awesome guest post. Once you know where you are heading you need to set milestones and make sure you hit them.

Here’s what I’m currently using:

https://www.Todolist.com This is a basic to do list. I use it to keep track of household tasks like laundry. The nice thing about this tool is you can share your lists with anyone. So both Matt (that’s the hubby in case you were wondering) and I can add and take items off it. This tool has greatly helped us coordinate tasks without having to track each other down. We can designate which child is responsible for what task. So Bobby usually gets loading and unloading the dishwasher and Mikey gets vacuuming the downstairs. Even better once someone is done a task that person can mark it off and see what else is left to do. I’ve found this to be a useful tool for task completion but not goal management.

Pipe Drive, https://app.pipedrive.com/pipeline. I’ve only recently started with this tool. Pipe Drive helps you keep track of “jobs” or “work” in your pipe line. A pipe line is the channel through which your prospective customers flow. Pipe Drive allows you to input an opportunity – say an open call for an anthology -, track how that opportunity moves through your process and, ultimately whether you won or lost the opportunity. Pipe Drive also allows you to attach a monetary value to the opportunity. Let’s take that anthology again. Submissions are limited to 7000 words and pay is “professional rate” which The Science Fiction and Fantasy Writers of America defines as 5 cents or more a word. Let’s assume this anthology pays 5 cents a word. The maximum value for the opportunity is $350.

By forcing you to put a price to the opportunity Pipe Drive helps you can set priorities. If there is another anthology opportunity with the same deadline paying 6 cents a word for a maximum of 6000 words or $360 and you’re short on time, which opportunity do you pursue? The one with the higher value.

You can use Pipe Drive to track your networking contacts and your conversion rates to customer or business partner. Pipe Drive also emails me a daily “to do” list based on deadlines I’ve set and my opportunities. Pipe Drive charges a really nominal monthly fee. Seriously , two cups of designer coffee gets you this tool.

My next new favorite tool is InfusionSoft – http://infusionsoft.com. This online tool does amazing things. Ever wonder how to online market to get to your sales goals? Ever wonder if your online or email marketing efforts do you any good? Ever tried managing more than one marketing campaign at once? Then you NEED InfusionSoft. It’s new Snap application lets you import business cards directly into the management tool and your phone’s contact list. It has a calendar to keep all your events and templates for certain types of email and electronic (webinars, free consultation, and a host of other) campaigns. Again, I’ve only started using this tool so my current use barely scratches the surface.

I am using InfusionSoft for my part of the EWomen Succeeding Through Doubt Fear and Crisis book launch in August. InfusionSoft will create a landing page for people to sign up for my bonus “gifts” for pre-purchasing the books. When someone signs up InfusionSoft will capture their email for my mailing list. I’ll also use the system to run the webinar and track who actually attends or doesn’t. InfusionSoft will then auto send a thank you to people who attended and follow-up with the people who missed the presentation. It will send attendees the link to the ebook. Best yet, InfusionSoft will generate the metrics to tell me if the campaign actually accomplished what I wanted it to. Everything is automated through the software! Less of my time on administrative tasks and more time spent at tasks that earn me money and bring me closer to my goals.

“What are those goals?” you ask.

Like my life I have goals for the different aspects of my life that support a greater goal. One of the reason people introduce me as “not your typical lawyer” is I remember that my calling as a lawyer is to serve my clients. So where am I headed? My boys graduated from college and standing on their own . Minimum of two books published a year. Five paid speaking opportunities a year. A law firm of 10 attorneys and 3-4 staff members. These income streams will give me the opportunity to provide pro bono assistance to low-income or otherwise disadvantaged groups in setting up their business and making sure they have the legal structure in place to succeed in their callings.