Category Archives: Publishing

A Guest Post by J.J. Bennett

Back in 2001, I had knee surgery. Looking back now, I’d say that it changed my life. It was December and a friend suggested I read the Harry Potter books to pass the time being stuck in the house while I was healing. I’d always loved reading, but it seemed silly to be reading children’s literature as an adult. My friend assured me that it was just what the doctor ordered.

My husband read aloud day and night to the family and I and we became some of Rowling’s biggest fans. I spent time on chat boards dreaming up what the next book would hold and how it would play out. The site I frequented was HPANA, a site which was one of the first out there for all things Harry Potter. I lived on that site for years. As a stay at home mom, it was one of the only things I had as an outlet.

On a certain day, I was posting on a board when someone started giving all kinds of strange information not included in any of the books thus far. I couldn’t imagine how this person was getting all this crazy information. This was just six months before The Half Blood Prince came out and this other poster was telling me to think about the relationship Snape had with Lilly. All I could think about was what relationship? I quickly posted asking how on earth this person got this information and where they could document such a thing when a moderator messaged me that I was speaking with Rowling herself.

From then on I realized how writers could interact with their fans online and how stories could become deeply engrained in people and I loved it. As time moved forward and Harry Potter ended, I still frequented the site and became friends with a young man who had many of the same interests I did. It was this young man who became my inspiration as a main character to my story. Without the entertainment of Harry Potter, I yearned to fill that void in my life and found it by writing my own work.

My oldest daughter became engrossed with the Twilight scene and explained that I really needed to read the series. My husband wasn’t too keen on the idea of spending the last two weeks of his summer vacation with his wife buried in books. So again, he said he would read them aloud so we could spend time together. The writing wasn’t the best ever, but the connection Meyers had with her audience was strong and I could relate with that. It was then, that I felt like if Meyer could do it, then why couldn’t I?

After my father was diagnosed with cancer, he made me promise him that I would finish my novel. I knew I couldn’t go back on any promise I made him and after he passed away, I knew it was time to get serious and worked hard to learn as much as possible about writing. I started blogging, creating a social media presence and followed key internet master, agent, and writer Nathan Bransford. I followed trends, read as much as I could and started going to writing conferences in San Francisco to meet Bransford himself.

I looked to my home state of Utah for more support and quickly found other writers like myself. I found inspiration while working in a middle school library buying books for students, writing grants for new programs, and creating relationships with kids who I felt a strong connection with. I enjoyed my time there and I felt like I had something to offer them and became excited to share my story with others.

In 2010 I had my youngest child. I was torn between wanting to spend my time writing and being a mother to a new baby. I felt like this challenge was given to me for a reason and made the choice to put my writing on the back burner until my little girl was older and in school. I’m not a person to half-ass anything I do. So, the best option for me was to move forward with things I could do from home. During this time I’d been raising four kids and running a household with a husband who worked out of state. Much of my time has been lived like a single parent juggling kid’s schedules and projects between writing conferences where I now found myself helping other writers through a group/website I founded called The Authors’ Think Tank. Hosting podcasts, blogging, and traveling to events started taking up much of my time and I started wondering if I’d ever finish what I started with my novel/series.

I took a leap of faith and a wad of cash in March of 2014 and paid Michealbrent Collings to do some editing work for me. That was really hard sending off that MS. That was the longest two weeks of my life. After getting the edits back, I wondered if I should even keep on writing and I took six months to let things percolate inside my brain. Doubt and frustration in myself grew and I didn’t know where to start editing when I had over 450 comments to tend to absorbing and adjusting from. Plot issues abounded and I knew even after I handled the comments, I still would have a monumental task ahead of me.

Currently I’m deep in edits. I’ve put together a marketing team and have a group of people ready to support me once I’m done. I have an agent who is ready to look at it when it’s ready and a family eager to support me. I have one year till my daughter is in school and I look forward to what the next part of my life will hold. It’s been a long road (as many describe) to publication which I haven’t yet obtained. Patience and development are needed in this field. I’m okay with that. Hell, it took Harry Potter seven books to finally defeat Voldemort! No story without trial is a good one. My advice to any writer is this—Stop looking at other writers and comparing yourself. Your story is not like another’s. Some stories take more time than others. That’s okay. The important thing is to keep moving forward. You’ll get there.

About the Author:
Jennifer Bennett or J.J. Bennett has worked as content manager for Wise Scholar and writer for Zyndio, and online marketing firm. She has published articles by Ind’Tale magazine and numerous guest blogger posts in the writing community on the topic of writing and social media. Jennifer founded The Authors’ Think Tank which has grown to over 1500 writers and authors including many New York Times Best Selling Authors in all genres. These authors as well as Jennifer, contribute to both the website and podcast. She currently is working on her YA novel titled “The Path.”.

Connecting

June 26, 2015

David Carrico

Branding Business Conventions David Carrico Interacting With Professionals Marketing Networking Professional Behavior Publishing Starting a Career Submissions 2 Comments

Most of us are not so egocentric that we write strictly for our own pleasure. We want our work to connect to readers. We want to know that we are touching someone; that our work creates a resonance in at least one reader who feels what we are trying to create in the stories that only we can tell because of who we are.

So first, writers write. That’s the core truth of our craft and art. All of the writing rules boil down to: tell a good story; finish what you start; and edit/revise/polish enough to make it right. If that doesn’t happen, nothing else matters.

Second, we have to connect with readers. You’ve been reading a number of articles this month on ways to accomplish that. I was asked to write about my own experience, because it’s a bit different.

I broke into publishing through Eric Flint’s unique alternate history shared writing universe that is based on his bestselling novel entitled 1632. (Details and background here.)

I believe this is the most successful shared universe ever. It’s approaching seven million words in print, with fifteen novels in print as of next month, eleven anthologies of shorter fiction, and approaching sixty issues of the Grantville Gazette e-magazine (called GG by the regulars). The novels and anthologies, both paper and e-book, are published by Baen Books; GG is published by Eric Flint, but is strongly associated with Baen Books. So this experience is, for all intents and purposes, one in the traditional publishing channels.

I wasn’t part of the core group of fans who started writing what amounted to fanfic and posting it to Baen’s website after 1632 was published. (See details and background link above.) I didn’t enter the picture until after the second issue of GG was published in 2003.

I’d been trying to write a novel for years; had absolutely no experience at short fiction. But I got hit with a story idea after reading the first two issues of GG. And the rest, as they say, is history.

It’s been eleven years since I submitted my first story. As of now, I’ve published close to 300,000 words of short fiction with GG, most of which have been included in subsequent anthologies or my e-book 1635: Music and Murder, published by Baen in 2013.

The thing is, in this venue, I have no control over production, scheduling, or marketing. That’s all in the hands of Baen Books personnel for the books or Eric Flint and the editor (Paula Goodlett) for GG. Nonetheless, I do contribute.

1632 is a group brand, and my contribution is to be professional in the ways I plug into the brand’s operations. First, part of the uniqueness of the GG submission process is that prospective stories are submitted to a forum on Baen’s Bar where they are peer-reviewed for mechanics and story universe continuity and quality of story. Even at this stage of my career I have to do this. Likewise, I am expected to participate in this exercise from the other side of the table; to read submissions and provide critiques. Both the submitting and the critiquing calls for utmost professionalism as I grow both as a writer and as a member of the community.

Second, when the editor(s) call for changes or modifications to the story, accommodate them without complaint or argument—within reason.

Third, contribute to the community:

One way is to share links and information about the 17^th century with the rest of the 1632 community. You never can tell what will be helpful to another writer. I had a story jump-started by a list of lute-players at the court of Gustavus Adolphus that another writer had found and linked to the forum.

Another way: Eric schedules annual 1632 “mini-cons” partnered with other conventions around the country. They move around every year. This year’s mini-con will be held at LibertyCon in Chattanooga. Several of us make an effort to be there every year to support the group brand, to interact with fans, and to be a part of central planning and discussion with Eric about where the series is headed.

Yet another way is to attend other cons, spreading flyers, bookmarks, and other swag, and keeping the 1632 brand in view at other venues. (I have a 1632 Ring of Fire t-shirt I frequently wear.)

Most of the overt marketing is done by Baen Books or by Eric Flint. But I and the other GG authors contribute to supporting the group brand. And in so doing, I help to support my individual brand as well.

The GG enterprise has to date published over 130 authors, most of them first-timers. A significant number of those authors qualified for SFWA membership based on their GG resumes alone. Over the years, Eric has been watching the list of GG authors, and every once in a while he will reach out and tap someone and say “Let’s write something together.” I was the third one he tapped, and the result was my first published novel, 1636: The Devil’s Opera. I was the first GG author he tapped, though, to work on a project outside of 1632. The result was the third novel in his Jao Empire series, entitled The Span of Empire, tentatively slated to be published by Baen in September 2016.

Writing a good story, and being diligent and professional in everything else, those are the keys. Everything else is details.

Shameless plug: Grantville Gazette is always looking for new writers. If you think you might be interested in writing in one of the most interesting alternate history universes around, check out the links mentioned above. If you can tell good character based stories, give it a try. They pay professional rates; currently six cents a word, if I remember correctly.

David Carrico Bio:
David Carrico has been an avid science-fiction and fantasy reader since January 1963, when he encountered a copy of Andre Norton’s novel Catseye. He started writing (mumbledy) years ago, but has been selling professionally since 2004. Most of his work is alternate history. His first book, an e-book entitled 1635: Music and Murder, was published by Baen Books in September, 2013. It’s a collection of two different groups of stories which collectively provide the backstory for his second book, 1636: The Devil’s Opera, a novel published by Baen Books in October, 2013, in both paper and e-book formats. Both books are laid in Eric Flint’s Ring of Fire alternate history universe, and the novel was co-written with Eric.
David is married, has three kids, five grandkids, two great-grandkids, and usually has at least a couple of Basset hounds lazing around the house somewhere.

Audio Books: The How and Why of it All

June 25, 2015

fictorians

Guest Posts Publishing Terry Odell Writing Tools 14 Comments

A guest post by Terry Odell.

I’m delighted that I was invited to be here today to share some information about audio books. I’m a firm believer in casting as wide a net as possible, but the audio market was one I’d ignored, thinking it would be too expensive. Not so. I’ll share what I did, which is the easiest and cheapest way into the system. There are other routes, but I can’t talk about something I’ve had no first-hand experience with. Therefore, this post is about using ACX to create an audio book. While I was going through the process with 5 of my books, I did my own blog posts about each phase. I’ve included links for those who want more specific details.

The pros: Audio book sales have been growing in double digits. It’s a new audience. It’s easy to do. It’s a way to make a little extra money. There’s little, if any, up-front money required. Narrators are waiting. And using ACX puts your books at audible.com, Amazon, and iTunes.

The cons: It will take time. It’s a new audience, and if you’re a digital/print person, finding the listening audience is a new marketing effort. Income is unpredictable.

Of course, the big question is, “Is it worth it?” but I can’t really answer that. What I’ll do here is lay out the process, and you can decide if the time required would make it worthwhile for you. I’m not putting a roof over my head with my audio book sales, but I know others who are. And I’ve liked it enough to start production of my Mapleton Mystery series soon.

How to start.

ACX is part of Amazon. If you have a book on Amazon (and hold the rights to them), you’re already in the system. Just go to ACX.com and “claim” your books. Easy-Peasy.

Next, pick one of the books you want to turn into an audio book. You’ll get a bunch of screens asking for information. Most of it is obvious. Since I had no money to ‘hire’ a narrator, I chose the royalty split option. This means I only get half the royalties, but I have no out-of-pocket expenses. And, since it’s a split, narrators are likely to market the book. I was also lucky to have my books included in ACX’s stipend program, which means ACX gives narrators a bonus, so you’ll get more auditions.

Here’s where there’s a little more effort required: You have to ‘sell’ your book to narrators. There’s a box for description, and it’s smart to mention your ‘reach’ – social media, newsletters, blog, awards – anything that will let the narrator know you’re serious about your career.

Be sure you specify the genre of the book (I made sure my prospective narrators knew they’d be reading a sex scene) and any other specifics from the myriad ACX provides. Narrators audition by reading a short passage you provide, about 3–5 minutes of narration. I tried to find sections that had narration and dialogue between two characters so I could hear how they did the voices, as well as whether I could detect spoken dialogue from interior monologue from straight narration. Also, your audition script doesn’t have to be consecutive text, so you can pick and choose parts that you think will help you decide. More details here

Choosing a narrator. Can you record your own? Yes, but you need a professional recording studio. It makes a huge difference, and ACX will turn down projects that don’t meet their standards. One of my narrators showed me how she worked on Finding Sarah’s characters. No way could I have done that. More details here.

Keep things professional. As someone who hates saying “no” to people, it was difficult to be on the ‘send the rejection’ instead of ‘receive the rejection’ end of things, but since there are audio book listeners who won’t buy a second book if they don’t like the narrator of the first, or who choose books solely on the basis of the narrator, it’s an important decision. I tried to be professional about it and let my ‘rejected’ narrators know so they could move on. I was surprised at their response. More details here

Cover art. You can’t use your ebook cover for an audio cover. ACX wants them square. This was the only expense I encountered, and my cover artist did them for a pittance. More details here

What do the narrators think? I interviewed mine. Details here. and here.

Proof listening. Once your narrators recorded the book, you have to approve it. This is where most of your time will be spent, because you can’t ‘skim’ listen. I had my manuscript open and followed along word for word, although I know other who just listened. I’d written the books years before and wouldn’t have caught a missing word, phrase, or paragraph (it happens) otherwise. Sometimes the inflection didn’t sound ‘right’ to me. In a few cases, the character seemed ‘off’—too gruff, or too chipper for my visions of the scene. Also, although my narrators checked with me about words they weren’t sure how to pronounce, if they didn’t think it was a problem, they didn’t ask, so there were some corrections along those lines we had to make as well. A side benefit—sometimes the narrators caught mistakes in my manuscript (gasp!), which I was then able to correct in the other versions as well. More details here.

I hope this gives you some insight and a place to start thinking about doing an audio book.

You can win one of Terry’s audio books! Go to her website here, pick which book you’d like, and tell us in a comment. On Tuesday, June 30th we’ll announce the winner here and on our fictorians fb page.

Terry’s Bio:
From childhood, Terry Odell wanted to “fix” stories so the characters would behave properly. Once she began writing, she found this wasn’t always possible, as evidenced when the mystery she intended to write turned into a romance, despite the fact that she’d never read one. Odell prefers to think of her books as “Mysteries With Relationships.” She writes the Blackthorne, Inc. series, the Pine Hills Police series, and the Mapleton Mystery series. You can find her high in the Colorado Rockies—or at terryodell.com.

How to Get Noticed on Kobo

June 24, 2015

fictorians

Branding Business Conventions Guest Posts Mark Leslie Lefebvre Marketing Networking Professional Behavior Publishing 3 Comments

A guest post by Mark Leslie Lefebvre.

You’ve heard it before, you’ll hear it again. Maybe this time you’ll remove yourself from the attachment you have with your beautifully bouncing “baby” of a book and listen.

Getting noticed starts with a good cover. And not just a good cover, but an excellent cover. And not just an excellent cover, but an excellent professional cover. And not just an excellent professional cover but one that appeals to your target audience – respectful of the genre you’re targeting.

Let me be brutally honest here – and it’s not easy to say, but it’s something I’ve seen time and again. I have authors who, on Kindle, are selling reasonably well, some of them selling exceptionally well, who approach me and ask why they’re not selling much or at all on Kobo. Then I look at their books and the first thing I see is a cover that makes me cringe and start trying to come up with ways to avoid telling them I think the cover is horrible.

It’s difficult to tell someone their baby is ugly – but it’s even more difficult to present a less than professional looking book on any of our featured spotlights or main pages.

Why am I harping on about something I’m sure you’ve read a thousand times? Because it’s true. Kobo’s website is far more merchandised than a site like Amazon – and as such, getting a human’s attention and holding it long enough to get them to read the synopsis and then check out the price all starts with a great cover.

And that’s one of the main ways that titles get selected for various features on Kobo’s website.

The metadata that you enter is another way to stand out as professional. It can also help you with helping us convert readers of one book in your series to the rest of that series. Entering consistent series title data plus the volume number in that series can lead to this. There is a great article posted here that outlines some of the benefits. (Selling More of Your Series Books on Kobo)

Here’s an example of how a series title is displayed, helping customers see that this book is connected to others.

Kobo is using this data not just for enhancing the merchandising, but also sending reminder emails to customers who are currently reading or have recently completed reading a book that’s identified as part of a series.

Below is a sample email derived automatically from a reader’s catalog of titles.

There are plenty of other feature spots that we are highlighting indie author published titles within.

One of them is the permanent FREE EBOOKS landing page – conversion here works best with series books; offering the first one for free (which you can do through Kobo Writing Life for as long as you want) and enticing customers into the next books in that series.

Other merchandising spots are KOBO NEXT and KOBO NEXT GREAT DEALS (typically $4.99 and under)

Kobo also runs monthly discount “publisher sponsored” features in which authors allow us to discount their titles to customers using a coupon code. In them, the publisher then gets paid 70% off the discounted price. Here’s an example of one that ran in mid June 15, 2015.

But what I’m most excited to share is that we are building in the opportunity for authors to be considered for various promotions like these directly within Kobo Writing Life. An easy way to think about it perhaps is as a “BookBub Built Right into Kobo Writing Life” – meaning that when promotional opportunity comes available, if your book already has the right price point, is in the right category and available in the right territory, you’d see if it was eligible for a forthcoming promo and, within just a few clicks, submit the title for consideration. We’re pretty excited at how this will open up the ability for authors to be included in various promos that we continually run throughout the year.

To take full advantage of this promotion, you’ll need to be signed up for Kobo Writing Life – your directly published titles will be the ones eligible for the various promotions that we are already starting to schedule as much as 2 or more months in advance.

Some other things you can do to assist with getting noticed on Kobo include:

Attending events and networking and liaising with other authors and industry folks. Even if you aren’t at an event that a Kobo person is at, you might end up making a connection of a connection – it’s a small industry and authors are fantastic at helping one another. There are easily dozens of authors that have been introduced to me through authors I already know.

Publish directly to Kobo Writing Life rather than coming in through a data aggregator. We are constantly sifting through new titles entered into our database, always looking for that next “hidden gem” that we can spotlight for our customers.

Pricing. Where 99 cent novels seem to be the way to go on Kindle, Kobo doesn’t use books as a “loss leader” – eBooks are the ONLY thing we sell, and our prime real estate needs to be dedicated to books that we can actually earn money on. Imagine that we have the choice to feature one of two great fantasy novels. One is 99 cents and the other is 9.99. Remembering that Kobo keeps 30%, which one do you think is a more sustainable title for us to spend time featuring?

Mark Leslie Lefebvre Bio: Mark Leslie Lefebvre is the Director of Self-Publishing and Author Relations at Kobo. He was hired by Kobo in 2011 to make it easier for indie authors and small publishers to get their work published to Kobo’s global catalog (which is available in 190 countries). Mark and his team launched Kobo Writing Life in July of 2012 and it now represents between 10 and 18% of Kobo’s weekly unit sales, larger than any of the major publishers. Mark is also the author of speculative fiction and Twilight Zone styled horror under the name Mark Leslie. His latest books include Tomes of Terror: Haunted Bookstores and Libraries and I, Death.