Category Archives: Publishing

How Writing Badly Can Help Your Career

Sounds a bit silly, doesn’t it? But as I’m sure everyone here knows, one of the biggest stumbling blocks for any aspiring author isn’t really how good their book is. It’s how finished their book is.

After all, you can’t have a business without a product, which is, in our cases, a completed story.

The key is to be productive and with just about everyone I know, one of the biggest obstacles to their productivity (right next to the two hour commute or the kids who can’t seem to do anything without parental help) is that voice in their head that keeps popping up to say, “What are you thinking? That comma’s ruining the emotional thread of this scene!” or “Jeez, this is crap. Let’s go play on the Playstation where it at least feels like I’m accomplishing something.”

A recurring session during the Superstars Writing Seminars is Kevin J. Anderson’s productivity tips (which he is currently covering on his website for NaNoWriMo). This is where I first heard his #3 tip: Dare to Be Bad (At First)…Then Fix It.

And the guy must be on to something because he makes prolific authors look lazy.

Now, I do spend some time prewriting to figure stuff out, for the most part I find my story as I’m writing it. For the longest time, I’d get stuck in that loop that made me want to re-read what I’d already written and tweek the text until I had to force myself to move on to the next scene. And then I gave myself permission to write badly. This was incredibly freeing. Now, when I’m doing a first draft, I can write upwards of 20-25k words a week, knowing that I’m going to edit it like crazy once the first draft is done. They aren’t great words, sometimes they’re downright horrendous, but they come together to form a completed work.

Now, your process might be different. But ask yourself, is your book stalled because you keep going back to that one or two scenes that seem so pivotal but your inner editor keeps telling you it’s just not right and if you don’t fix it now the whole book will fail utterly?

Stop that.

A house builder doesn’t sit there working on the same bathroom for years because they can’t get the shower to the perfect dimensions. They have a whole house to build and if someone isn’t living in it, it has no purpose. The same goes for you. Don’t let a desire to write perfection stop you from finishing the book, because if no one reads it, it also has no purpose.

Once the first draft is done, then you can let your inner editor run amuck…somewhat.

I usually have to step away for a bit before diving in the editing/revision process, otherwise, I’m just polishing the punctuation. Some people go ahead and send it out to alpha readers to get feeback. You’re process should be whatever works for you, but the real key to editing your own work, I think, is honesty.

Yes, that scene in your epic fantasy between the hero and his pet parakeet makes you cry every time, but does it move your story forward? Yes, you skipped that escape scene in your adventure to get to the emotional angst, but is the reader still engaged? Yes, you left out the detailed description of your cyborgs in your SF because it slowed the pacing, but can the reader really understand your world?

They may be you and your critique group’s favorite scenes. They might be hard to write. But if the story and the reader isn’t served, be honest. You’re going to have to fix it. The nice thing is that you’ll probably like the result better.

It’s actually kind of funny how often I tell someone that a scene isn’t working, or the story is missing something, and they say, “Yeah, I was kind of thinking that, too.” If something doesn’t ring true, or a scene doesn’t seem right, don’t wait for someone to remind you of something you already know. This instinct might take some time figuring out on your own, but the only way you’re going to learn how to tell what works and what doesn’t, is to keep writing and reading your genre.

It’s all so much work, I know. But that the difference between a hobbiest and a professional: get the work done, then make it the best you possibly can.

Dare to be bad. Fix it later.

Working with Editors

Working With EditorsAs writers, we love to focus on writing, on creating that next great story.  It took me a while to realize that typing “The End” is only the completion of the first part of the process.  Once we finish that first draft, get the story out to beta readers, compile all the useful feedback, determine edits, and finish subsequent drafts, we finally have a story we feel rocks on all levels and is ready to go.

That’s when we need editors.

Some indie authors try to claim they don’t need an editor, but I’ve never seen any such story turn out well.  Not as well as it could have been.  Not as well as it should have been.  Not well enough to compete in today’s market with well-read readers who can spot an unedited story fast.

A book without an editor is like a theatrical production without dress rehearsal.  You’ve got the characters, the dialogue, costumes, and a setting, but the whole has not been polished to where an audience can enjoy it.

Why invest so much time in producing a book only to undermine the finished product?

Usually the reason is one of two things:  Time or Money.

Time:  with the internet making it so easy to get books available to readers, it is so incredibly tempting to skip the careful edit and just getting it out to readers faster.  Why wait when you could be selling copies already?  The truth is taking a little more time and polishing the story will result in far better reviews and far more copies sold.  I’ve started reading books that skimped on final polishing, and I was universally disappointed and usually threw the book away without finishing.

Money:  Editors are not free.  Yes, they’re an investment and authors need to find a way to cover that investment.  If you don’t believe in your story enough to make that investment, convinced you’ll sell more than enough copies to still profit, then how are your readers going to believe in it?

Then again, with avenues like Kickstarter available, it’s often now possible to raise the money to cover such costs up front instead of having to fork over all the cash yourself.  I plan to launch a Kickstarter campaign for one of my stories next year.

How do you find a good editor?  There are lots of editors out there, and just like anything else, there are good ones and bad ones.  Here’s where networking comes in.  Talk with other authors about editors they liked and ones they didn’t.  Good editors will provide a listing of stories they’ve edited, and that can provide great insight into whether or not they might be a good fit.

Once you find an editor, you’ve got to get on their schedule.  Good editors are sought after and usually their schedules are booked out weeks or even months.  Get on the list early, and don’t be late with your work.  If you miss your deadline, it may be a while before they can fit you in again.  If you see you’re going to be late, notify the editor as soon as possible to make it easier for them to rearrange their schedule with the least amount of disruption.

I worked with our own Joshua Essoe on the manuscript for Set In Stone, a YA Fantasy novel currently in the hands of my agent.  I realized I needed to make some significant changes to the manuscript prior to sending it in, so we had to reschedule a couple of times.  Joshua was very accommodating, but I tried to warn him far in advance, as soon as I realized I was going to be late.

That brings up another point:  make sure your book is really finished prior to hiring an editor.  If you’ve just completed your first draft, I’d recommend you take the time to have some beta readers finish it and compile their feedback.  It’s likely you’ll need to make some changes.  Go through it a couple more times to ensure it’s really where you want it, and that the book you wrote is really the book you thought you were writing.  Only then will you be able to maximize the benefit of an editor.   If they’re so busy giving you feedback on major structural issues with the work, it’ll be harder for them to help you really polish it.  And if you want to go back again to hire them for a second pass, that’s going to cost more since they now have to invest more time in the project.

Even when your book is DONE and ready to go, you’ve found the editor you think will be perfect for the work, and you’ve sent it off to them, there’s the question of style.  Some authors and editors just don’t see eye to eye on matters of style.  There’s no way I know of to completely protect yourself from running into a situation like this.

Working with Joshua, I was extremely pleased.  His comments were spot on, thoughtful, and insightful.  I agreed with his approach to editing, and almost universally applied his suggested changes.  With a different manuscript (also in the hands of my agent), I wasn’t quite so lucky.  The editor was very experienced and well respected in the industry, and much of their suggestions were beneficial.  However, we differed over some aspects of style.  At first this worried me, and I wondered which of us wasn’t getting it.  That’s where working with a second editor on a different work proved beneficial.  I could compare the two editors’ styles, and realized they approached the same questions sometimes from very different points of view, with very different resulting recommendations.

So I had to make very conscious decisions regarding my own style and how I wanted to apply tone and voice to each story.  I had made some of those decisions while writing, but hadn’t clearly defined it.  The editing process forced me to choose specific stylistic approaches in each story.  Only then could I see clearly which advice to accept and which to ignore.  In some cases, the editor didn’t understand the style, and gave bad advice.

Just like everything else, it’s a learning process, and I consider the funds spent on editing both manuscripts well worth the investment.

Take away:

  1.  Prior to engaging an editor, make sure the book is really done.
  2. Find an editor you feel you’ll be able to work well with.  Use advice from other authors, and do your research.
  3. Get on their schedule well in advance, and don’t be late with sending them the manuscript.
  4. Notify them early if you fear you’ll miss a deadline.
  5. Study their feedback carefully.  Some of it may not be right.  In the end, it’s your book and all decisions are your responsibility.
  6. Don’t ever release a novel without a professional edit.

The Business of Promotion: When the Hero Comes Home 2

When-the-Hero-Comes-Home-2-coverDoing business requires a businessperson to give some attention to promotion.  If you’re a store, yes, you’ll get a few customers by hanging an open sign on your door – but not as many as you’ll get if you make sure to have an attractive display window, some enticing sales, an active social media presence and involvement in your local community.  If you’re a writer, yes, you may sell a few books by virtue of their presence on a bookstore shelf or convention table, but not as many as you’ll sell if you choose striking cover art, participate in convention panels, have an active social media presence, interact with your audience….

You’ve created something and brought it into the world.  You’re passionate and enthusiastic.  There are other people out there who are also passioniate and enthusiastic, about your subject.  All you need to do is let them know that your story exists.

Last month was Marketing and Promotion month here at The Fictorians.  The Fictorians and their guests contributed some excellent tips to let you know the best ways to spread the word and boost the signal:  you have a book for sale!

I have a book for sale.

Hook your readers’ attention.  Let them know, in a few short sentences, what your story (and, if applicable, the anthology it’s in) is about:

Everyone knows the archetype of the hero’s journey.  But do you know what happens after that journey ends?

When the Hero Comes Home 2 is a collection of short stories that begin where most stories end.  The hero who returns is different from the average guy who left–how does he readjust to his old life?   What advice does she give to the next generation of heroes?  What happens when the hero comes home in defeat?

Blood Runs Thicker is available in the ebook version of When the Hero Comes Home 2.  It’s the story of a young man named Jim and his personal hero, his best friend Al.  Against all odds, Al has been elevated to a decorated veteran of a galactic war, and Jim fears he barely recognizes his old friend.  He’s yet to learn that winning her medals has cost Al everything that ever mattered to her, and that a similar sacrifice looms on his own horizon as their destinies entangle.

Sometimes it’s fun to throw in a few “behind the scenes” details about writing the story.  Human interest bits are appealing and help whet readers’ curiosity:

The core idea for Blood Runs Thicker was inspired by a single line in a Blue Oyster Cult song:  Jim says some destinies should not be delivered.  I started thinking:  what is destiny?  Why should some of them not come to pass, and what happens when they do anyway?  Who is judging what “should” and “should not” be delivered?  From this line, I developed my main character–Jim, a shaman who works with tarot cards–and his best friend Al.  Jim’s cards foretell Al’s destiny:  to become a hero, at a terrible cost.  What Jim doesn’t recognize is that those cards predict the same fate for him.

If your audience is hooked, make it easy for them!  Make sure they know how and where to purchase:

You can get the ebook version of When the Hero Comes Home 2 here, on sale for a limited time, in either Kindle or Epub formats:

http://dragonmoonpress.com/when-the-hero-comes-home-2/

Or you can buy from Amazon:

http://www.amazon.com/When-Hero-Comes-Home-2-ebook/dp/B00F5CFVKW

So don’t just put that book on the shelf and hang the open sign on your door.  Make sure your product looks good, and most importantly, let people know it’s out there–and why they should care.

For the Love of Words

A guest post by Lisa Mangum.

I love words. I love how they work and how they sound and how they look on the page. I’ve been reading since I was three, so perhaps it’s not much of a surprise that I chose a profession that is all about words.

I actually chose two professions: I am both a writer and an editor. I’ve been in the publishing business since 1997, when I was hired by Bookcraft as their Editorial Assistant. Bookcraft merged with Deseret Book in 1999, and I’ve been there ever since. After several years as an Assistant Editor, I recently switched responsibilities to work more in acquisitions and developmental editing. It’s the part of the job I love the most: finding that diamond in the rough and polishing it until it shines. Every time I see a manuscript turn into a book I think it is magic.

And nothing was more magical than seeing my own manuscript turn into a book. I wrote The Hourglass Door in 2007, and it was published by Shadow Mountain in 2009. I finished out the trilogy with The Golden Spiral and The Forgotten Locket. My most recent book is After Hello.

So, having been on both sides of the writing desk for so long, what is the best advice I’ve been given about writing?

Three things:

My first piece of advice comes from my friend Rick Walton who tells this to his students who aspire to be writers:

1. “Quit. But if you can’t—do the work.”

Writing is hard. It’s exhausting and exhilarating at the same time, but it is hard. So, before you get too far down that road of “being a writer,” you should think seriously about just quitting. Because if your heart isn’t in it, then there’s nothing wrong with not being a writer and being something else—with following your true passion.

But if there is something inside of you that won’t let you quit, that says, “No! I am a writer; I do have a story to tell,” then your only choice is to do the work.

Which leads me to Advice #2:

2. “Dream bigger.”

Recently, I was on a panel at SLC Comic-Con about Disneyland and one of the other panelist said that what she wished she’d known earlier in her career was that it was okay to dream bigger.

I love that! I think we as writers work hard to figure out what works for us and how to write a story and how to get published. And then we think, “Whew, I made it.” Well . . . maybe we need to dream bigger. If there is always a bigger dream out there beckoning to us, we’ll never stop reaching for it. And if we never stop reaching, we’ll simply get better and better until we reach that new dream.

So whatever it is you’re dreaming about—dream bigger.

3. “Don’t hurry. Don’t worry. Don’t stop.”

I saw this years ago written on a wall in the Innovations building at Disneyland, and I instantly resonated to it. Writing is a process; don’t hurry. Take time to learn your craft. Take time to enjoy the journey. Publishing is a process. Take time to learn the business. But don’t worry if you don’t get it right the first time. Don’t worry if you make mistakes, or if other people don’t understand your vision. Just—don’t stop.

I believe that there is a story inside each of us that only we can tell. Each of us has a valuable and unique voice. Don’t be afraid to use your voice. Don’t be afraid to tell your story.

So dream bigger. Do the work, and don’t hurry, don’t worry, and don’t quit.

 

Guest Writer Bio: Lisa Mangum
Lisa Mangum has worked in the publishing department of Deseret Book since 1997. She specializes in editing fiction for the Shadow Mountain imprint and has worked with several New York Times best-selling authors, including Ally Condie, James Dashner, and Jason F. Wright. While fiction is her first love, she also has experience working with nonfiction projects (memoir, educational, cookbooks, etc.) and some children’s picture books. She loves finding that “diamond in the rough” in the slush pile, and she is particularly skilled in the developmental editing part of the process. Lisa is also the author of four national best-selling YA novels (The Hourglass Door trilogy and After Hello). She graduated with honors from the University of Utah, and currently lives in Taylorsville, Utah, with her husband, Tracy.