Category Archives: Publishing

November is The Business of Writing Month

Kristin Luna Marketing Publishing Reviews Rewriting Submissions The Writing Life Writing Tools No Comments

Hello, faithful readers and new readers alike!

Ah, November. For most people, it’s just… November.  For writers, it can be one of the busiest months of the year. It’s got Thanksgiving in there, it’s the month before some big holidays in December, and it’s National Novel Writing Month. November is a great month for writing, but it’s also good for going a little insane trying to juggle all of these commitments as a writer and still trying to be real live person.

Bear with us, dear readers, as we try to not go insane this November. In fact, we’re keeping our left-brains in check this month by diving into the business side of writing. You’ll read posts about some of the more logical and analytical aspects of being a writer, such as:

  • Working with an editor
  • Beta-readers
  • Hiring a cover artist
  • Marketing vs. advertising
  • Networking
  • And more!

As a special treat, we also have guest posts from the likes of Lisa Mangum, Stephan McLeroy, Nick Ruva, Heidi Wilde, and Sam Sykes.

Help keep us sane by commenting on our posts and sharing them with your friends!

Happy reading!

Kristin

Horror Comes Creeping…

Craft & Skills Marketing Mary Pletsch Publishing The Writing Life No Comments

Dark_Bits_coverV3-208x300Happy Hallowe’en and Blessed Samhain!

Like many other people, I’ve read a few Stephen King novels, and watched a few scary movies, particularly around this time of year.  And yes, perhaps I have a greater appreciation for zombies than most of my co-workers.  And okay, I don’t flinch away from putting the darkness in dark fantasy, and I feel that no honest war story can fail to convey the horrors of warfare.

But I never considered myself a horror writer.

I knew, however, that even as a newly published author, I didn’t want to fall into a rut:  the same themes, the same settings, the same sorts of characters.  I decided that this year – the year after my first publication – I would challenge myself.  So in addition to the military science fiction that I love, I spread my wings and wrote some stories to submit to a few anthologies outside of that genre.

The first of those anthologies was Dark Bits by Apokrupha.  Dark Bits is an anthology of “52 + 1” flash fiction horror stories.  I thought that a word limit of less than 500 words was a good way to try a, er, “little” something new.

It turns out it took all weekend to craft those 500 words (from someone who can routinely crank out 2000 words/day), because flash fiction comes with its own inherit challenges:  you need to develop your character(s) and convey the story arc, beginning to end, in a very limited space.  My first draft was almost twice as long as it needed to be; my major editing challenge was to tighten the work into the word limit, making every word count.  The end result is a tiny taste of terror called The Long Haul.

The Long Haul is a story best described as “Emily Dickenson is a long-haul trucker.”  Hop into the cab of a cross-country delivery gone wrong, brush up on your poetry, and hold on tight.  The first few miles will be okay.  Just be aware, there’s a long…a very long…way to go.

You can order your own copy of Dark Bits here:  http://apokrupha.com/dark-bits/  Books are available in ebook, Kindle, paperback and hardcover formats.  There’s also a 2014 weekly planner which includes a flash fiction story for every week of the year!

Bolstered by the success of “The Long Haul,” when I found out an editor I know was accepting submissions to an anthology of horror stories, I tried my hand at a longer-length tale.  I’m pleased to announce that next year, you can find Mishipishu:  The Ghost Story of Penny Jaye Prufrock in Fossil Lake:  An Anthology of the Aberrant, coming next year from Daverana Enterprises.  More gruesome details will be given closer to publication date…

If once is chance, and twice is coincidence, I’m not far away from “third is a pattern.”

I suppose that makes me a horror writer.  Among other things.

Steamed Up Anthology Virtual Launch (Marketing in Action!)

Marketing Mary Pletsch Publishing Reading The Writing Life No Comments

 

SteamedUp_FBThumb

It was the better part of a year ago when I signed up to organize a Fictorians month around the topic of “Marketing and Promotion.”   At that time I was still unpublished, in the phase of my career where I sent out submissions and hoped for the best.  I’d chosen the Marketing and Promotion topic in the hopes of gaining knowledge for that far-off time when I’d have something of my own to promote.  Little did I know that by the time October 2013 arrived, I would have it…

So here’s an opportunity to see a Virtual Book Launch in action.  Tomorrow, Sunday October 27, myself and other contributors to Dreamspinner Press’ Steamed Up Anthology will be on the Dreamspinner Press Blog to celebrate a virtual book launch.  We’ll be providing background on our steampunk stories, excerpts, chat and more!  Visit us at http://dreamspinnerpress.com/blog/

My contribution to Steamed Up is “Ace of Hearts”:  All Aeroplane Mechanic First Class William Pettigrew ever wanted was to fly, but due to an old eye injury, he can only maintain the aircraft and fantasize about the pilots. When Captain James Hinson,  war hero and dirigible flying ace, joins the squadron, William catches his eye. But William lacks the confidence to see James’s overtures as anything but friendly interest in his innovations. Then James is shot down over enemy territory, and for William that changes everything. The time has come for him to choose: believe in himself and fly or lose forever the man whose heart he hopes to win.

Join me in celebration of an era of zeppelin aces, clockwork cavalry and mechanical marvels…in an age of high adventure!

Steamed Up is now available in paperback:

http://www.dreamspinnerpress.com/store/product_info.php?products_id=4324

or Ebook:

http://www.dreamspinnerpress.com/store/product_info.php?products_id=4267

Hope to see you there!

Conventions as Marketing, Part II, or Every Day is An Interview

Ace Jordyn Conventions Marketing Nancy Greene Quincy Allen Submissions Superstars Writing Seminars The Writing Life 1 Comment

I wanted to follow-up on Quincy Allen’s great post of October 15, 2013 about the value of active convention attendance on your marketing plan. The post is particularly timely as I’m packing my bag for World Fantasy which will be held in Brighton, England from October 31 – November 2. Quincy shared how his career had been enhanced by his decision to attend conferences. Like Quincy my successes in writing can be traced back to my decision to attend a conference. But that’s only a part of the story. Showing the is the easiest part. What Quincy did, and I recommend you do, is he was an active participant in the conferences.

Taking a convention from being a fun event to being a professional marketing tool is hard work. We attend writers’ conferences or seminars, to market our writing, and to meet other writers, agents, publishers and editors. For ease of reference, I’ll refer to agents, publishers and editors collectively as “agents.” You cannot sit in the seminars and only interact with the group of people you came if you are marketing.  Every day of a convention is an interview. Every moment of every day is an opportunity for you to help or hurt your career. So how do you ramp up your marketing potential at a Con?

Before the Con: do your homework.

One of the things I love about World Fantasy is it posts a list of attendees or “members” so I can see if my dream editor or agent is going to attend. This year WFC also has a separate list of attending publishers so if you don’t know that Jane Doe is with XY Literary you can see that XY Literary is attending and investigate further. Conventions are often crowded. Decide in advance who you’d like to make a connection with, why, and how.

I wanted to talk to Peter Beagle because I love his stories and since he was a Guest of Honor that year . How was I going to meet to him? Because he was scheduled for a reading, an interview session, and to attend the banquet I knew where and when I could find him, but I also asked my friends if anyone knew him. One of the founding Fictorians did and she introduced me. Ask your friends and colleagues if they know the person you want to meet. Chances are that one of them does. A personal introduction will usually take you a lot further than cold calling on someone. If the person you want to speak with is not giving a lecture or otherwise booked to be in a specific place be prepared to check the Con Bar – regularly.

If you are planning to pitch a story make sure it’s finished. “Finished” does not mean the first draft is complete. It means you have done everything you can to make the story as compelling and as free from typos as you can. Prepare your pitches. Ace Jordyn attended last year’s WFC with a list of the people she wanted to meet, and pitches prepared for each work and each person. Amazing, really.

At the Con:  Be professional and bold.

I’ve written about this before so I’m not going to delve too deeply here. Appearances matter. If you want to be taken as a professional be dressed as one. Does that mean you have to wear a suit? No – unless that’s your brand. Look at just about any New York Times best-selling author’s website and you’ll see what I mean. Lisa Scottoline, a retired lawyer and writer of legal thrillers, wears suits. She wore one when she was instructing at the Seak, Legal Fiction for Lawyers convention where I met her. Because of who she is and what she writes the suit is part of her brand. Neil Gaiman and Brandon Sanderson don’t wear suits.  In fact, I would guess that the bulk of professional writers don’t wear suits. Still, they all look professional. You should too.

Act professional. Don’t interrupt, don’t be rude. Enough said about that.

Go boldly.  Follow-up on your plans. Go to the places the people you are looking for are likely to be. Talk to them when you find them. If you can’t find them, ask other people if they might know where Jane Doe is. You must approach strangers at a convention. You must ask friends to introduce you to people you don’t know, but want to. At least one agent has said that she only signs people she’s met at a convention, and the agent doesn’t wear a name tag. She, like every other agent, wants to see you’ve done your research and that you’re passionate about your work. After all, if you’re not excited about and willing to sell your work, why should she be? Sitting in a corner watching the con go by will not result in publication.

Strike while the iron is hot. If you are engaged in a genuine conversation and someone asks what you are working on. Tell them.

After the Con: Follow-up.

Oh lucky day! You spent three hours talking to your dream editor at the Con Bar. So, now what? Follow-up with that person just like you would do at any other networking event. Send her an e-mail saying you enjoyed meeting her at the Con. Make the e-mail specific so that if you drinking a purple girly drink remind the editor so she, who met hundreds of people at the Con, has the opportunity to place you. If you were asked to submit to the editor do so now. It not, just thank her for her time. At minimum, follow the editor’s twitter feed or friend her on Facebook. Comment honestly on posts. If she posts something you find interesting you should comment on it. If not, you shouldn’t. You are trying to maintain and forge a genuine connection with her.

Don’t forget your friends. Remember all those people who helped you research and introduced you around? Thank them as well.

Conventions are one of our most powerful marketing tools if used correctly. Meeting someone at a convention may make the difference between a polite “no, thank you” and a sale. Treat every convention like an extended job interview because that’s what it is. Your primary goal is to form honest and lasting connections with the people you meet. Succeeding at that goal leads to success.