Category Archives: Publishing

It has been a busy and wonderful month here at Fictorians.com. To finish off our Publishing Month of Madness, Brandon Sanderson was kind enough to agree to take some time out of his crazy schedule for a short question and answer style blog post.

Here it is in all its glory.

Joshua Essoe: It used to be that producing a book a year was sufficient, even productive, but now it seems if you’re not getting at least two or three books out there every year to feed the cavernous maw of impatient e-readers, you’re too slow and the tide will just pass you by. What do you think of the difference between e-books and traditional publishing?

Brandon Sanderson: Authors are doing some interesting things in e-books. One thing you’re noticing is that in e-books-probably for pricing reasons-the books are growing shorter and coming out faster. It’s moving closer to a much older model, where you would release serialized editions of books that were more like episodes rather than an entire novel. Some of the market is going that way. I think it’s just a different model; I don’t necessarily think it’s going to be the only model. It’s just a new and interesting thing that e-books are doing.

JE: Is there a pressure that has developed from traditional publishers for their authors to be pushed towards more production? When should an author consider self-publishing instead of trying to land a book deal in NY? Should one self-publish while trying to land that book deal and use potential sales numbers as part of the pitch?

BS: I don’t feel that there has been any push from New York to publish books at any different speed at all. In fact, one of the main reasons to publish with New York as opposed to self-publishing is if you are an author who doesn’t write at least one book a year. If we’re to take The Way of Kings as an example, there’s no way that I’m going to be producing 400,000-word epic fantasies as fast as a lot of the self-published writers can put out books. There’s no way that anyone could have made that book at that speed. It’s a book that takes a year, maybe eighteen months to write. So for long epic fantasies, New York certainly has some things going for it.

One of the reasons that it’s really good to publish fast and short when you’re doing self-publishing is that you don’t have any sort of marketing push behind you. You don’t have bookstore shelf presence, which is one of the major forms of marketing-people seeing your book there on the shelves. Word of mouth is always the most important thing, but it becomes even more important for the self-published writer. Publishing quickly and getting a lot of books out helps to get your name in more places in the market and helps to push some of that momentum through. That seems to be the key way to make it as a self-published writer.

When would I self-publish versus New York-publish? I would not abandon either model. Self-publishing has proved itself so viable recently that if I were a new writer, I would be looking at doing both at the same time. Maybe taking the longer, more epic-style books to New York and doing the faster-paced, more thriller-style books online, and seeing what works best.

So the expansion of the e-book market gives you more places to go. That said, if you’re not a particularly fast writer, self-publishing is going to be a very hard route for you because everything I’ve seen-granted, I’m not an expert on this; there are places to go other than me for expertise-shows that being able to produce quickly is a key factor in being a successful self-published author in this market.

JE: How long does it take to be forgotten in this fickle book market, and what should an author be doing to prevent it?

BS: It depends on your method. What you’re getting at here is the balance between promotion and just writing the next book. That’s a balance authors have had to work with for decades, if not centuries-the idea being that promoting your book keeps it in people’s minds. Right now you can do that through engaging blog posts, being on Twitter, going to conventions, doing book signings, and all of these things. They take time. If they take so much time that you’re not writing your next book, then the question becomes are they worth it?

Do you want all your eggs in one basket? Do you want to write one book and then spend the whole year promoting it, trying to get it to take off, or do you want to, in that time, write three books and try to get one of the three to take off? I don’t think there’s any right answer; they’re both valid ways to go. You could end up writing that one book and, with your promotion, turn it into a big success that builds a name for you. Or you could be in hindsight wasting your time promoting it when it never ends up taking off.

So you have to find the right balance for yourself. Part of the question that I would ask myself is, are you an engaging blogger? Can you write interesting things on a topic and build a platform that is not just about “Buy my book!”? Would it be something interesting and fun for people to read, and can you leverage that to make people interested in your writing? If you can, then blogging would certainly be helpful to you.

Guest Bio: Brandon Sanderson writes epic fantasy novels for Tor Books. He is the author of Elantris, the Mistborn trilogy, Warbreaker, and his newest grand epic, starting with The Way of Kings. He was also chosen to complete Robert Jordan’s The Wheel of Time series, the final book of which, A Memory of Light, is due out in January 2013. Find out more about Brandon at www.brandonsanderson.com.

Is it still worth trying to get an agent?

June 26, 2012

Frank Morin

Craft & Skills Frank Morin Publishing 3 Comments

This month we’re talking publishing in all its shapes and sizes. Like many of you, I am an author struggling to reach that huge milestone of my first published workd. I’m very optimistic this is the year it’s going to happen. I’ve been writing for seven years, and although I have two novels I could self-publish, I’ve opted to sign with an agent and pursue a traditional publishing route, if possible.

Several people have asked me why bother?

With the advent of ebooks and the ease of self-publishing novels, why not just throw my manuscripts out into the ether like so many other people? Maybe I could become one of those few to really succeed with it?

Maybe I should. Perhaps I still will. The publishing industry is going through very difficult times, and there are many people who argue an author is doing themselves terrible damage by signing a traditional publishing deal.

I’m not convinced it’s all bad. First, I want confirmation from industry professionals that I’m really ready, that I’ve mastered the craft to the point where I can approach publishing a work with confidence that it can compete and not waste my time, or the time of my readers. Having an agent say, “Yes, I love this manuscript and I believe it is written to a professional standard and is ready to submit to publishers” is a huge milestone in my career.

Now it’s no longer just me and my close circle of relatives and friends who think I’ve got what it takes. I need that confirmation. Without it, how do I really know I’m ready? After four years and several drafts, I completed my first novel, a 300,000 word behemoth I was convinced was awesome. Thankfully the e-publishing bubble hadn’t hit yet, so rejection letters from agents started piling up. Eventually I progressed in my mastery of the craft to where I could recognize the novel’s flaws. I made the hard choice to throw it away and re-start from the ground up, saving only some of the worldbuilding and characters. The resulting novel is worlds better than the original, and that’s the one my agent accepted.

So yes, the first huge benefit of agents is that confirmation by the industry that I’ve at least got a shot at a deal. Another undeniable benefit to traditional publishing is getting your physical book distributed to physical book stores, hopefully around the world. That distribution has value, and especially for a new author, I’d love the help of a publisher in getting my book out to readers. I know there’s still tons of work to be done to market it myself, but at least I’d have a physical product to sell.

We all know authors who have self-published, and most of them sell few copies, despite how well deserving their books may be. So, a traditional publishing deal might help establish a reader base to build off of. I know it’s not guaranteed, but it’s something worth investigating.

Another big reason I am still pursuing a traditional route for my first book goes back to my agent. John Richard Parker with Zeno Agency knows the industry and players far more than I can since he’s worked with them for many years. His expertise is invaluable, and even though we have not landed a deal yet, working with him has already brought valuable insights I could not have gained otherwise.

The other reason I’ve hesitated to self-publish is that after working for years on my books, I want them to be the best they can be. I’ve read e-books that could have been great, but fell short of their potential because their authors failed to wait just a little longer and complete a rigorous editing process. Landing a traditional publishing deal, and working with the professional editors there, will be wonderful when it happens. I am eager to learn from them all I can.

With all this said, I am not ignoring other publishing options. My YA fantasy novel, which my agent is reviewing now, is scheduled to be professionally edited by Joshua Essoe (see his post on editing here) later this year after I complete a third revision. If the traditional route falls through, that novel is a prime candidate to be e-published through an e-publisher like MUSA, or directly self-published after it’s fully vetted and ready to go.

And while I complete preparing my two novels for some type of publishing, I’m busy writing the next one. I also plan to explore e-publishing for a novella and related short story I wrote.

It’s an exciting time to be an author, with so many options out there. I encourage everyone to learn as much as you can about each avenue, and explore multiple options. But whatever way you choose, make sure your finished product is the best it can be. Anything less is nothing short of a tragedy.

Gini Koch: Why I Like Traditional Publishing

June 25, 2012

fictorians

Colette Black Guest Posts Publishing The Writing Life 3 Comments

Q&A with Gini Koch

Q: Tell us a little about yourself and your career as an author.

A: I’m a wife, mother, have dogs and cats (the Canine Death Squad and the Killer Kitties), ride horses, and up until a couple of years ago, I worked full time for Corporate America. I wrote for six years before I ever considered trying for publication, and it took four more years to get good enough to BE published. I landed a great agent in December 2007, got a 2-book deal with DAW Books in May 2008, and have been happily writing like mad ever since. I’m published in 6 pen names, so far, in short, mid-length, and novel-length fiction. I write the Alien/Katherine “Kitty” Katt series for DAW Books/Penguin, the Alexander Outland series for Night Shade Books, and a variety of shorter fiction series and stand alones for Musa Publishing.

Q: You have contracts with one of the majors in publishing (DAW Books/Penguin), a smaller house (Night Shade Books), and with an e-only publisher (Musa Publishing). What are the differences?

A: Because I have great editors at all three houses, I’d have to say that speed is probably the biggest difference between them. Ebooks, by their nature, can go up faster than anything else, and smaller presses have less layers to go through, so they tend to move more quickly than Big 6. There are other differences (advances tend to be larger from the Big 6, for example), but I think speed to publication is the difference I notice the most.

Q: What’s it like to work with a NY publishing company?

A: Very cool. There are a lot of advantages to being with the Big 6, including worldwide distribution. There’s a lot of hurry up and wait involved, but you adjust to it. The pros tend to outweigh the cons. Plus I’m with DAW, which is just a fabulous imprint, run by amazing people who love books and authors, so it’s pretty much livin’ the dream when you’re with DAW, and then you add in all the cool Penguin folks and worldwide reach and, I’m not gonna lie, it’s pretty darned great.

Q: What are the reasons you think this is still the best way to publish?

A: In this day and age, coming out in favor of “traditional” publishing feels kind of risky. But you really can’t beat getting an experienced, professional editor, a big name cover artist, and a full sales force selling your book into bookstores all over the world. Traditional publishing means you have gatekeepers. Are they always right? Of course not. Are they right a lot? Absolutely. And the checks and balances of traditional publishing mean that you’ll have a professional product when you’re done, and that really does matter, especially when you’re starting out.

BTW, I consider my epublisher to be a traditional publisher, just as I do with my Big 6 and small press publisher. They do the same things — provide editing, cover art, promotion, support.

Q: Why did you choose to send some of your books under different pen names through smaller publishers?

A: LOL. You make an error in assumption. The publishers choose what they want to publish, not the agents or authors. I write under a variety of pen names. My shorter works are not appropriate to go via Big 6, since they’re not in the business of publishing short stories, novelettes, or novellas all that often. Musa, by way of being an epublisher, was a much more appropriate place to send my shorter stories, regardless of the name I wrote them under. And, Night Shade loved Alexander Outland: Space Pirate, which made them the right publisher for that book. So far, none of my publishers have asked me to change which pen name something’s written under, and I hope that continues.

I’m a firm believer in starting at the top and working down. I’m also a firm believer in getting the best out of my time. While I still submit to anthologies and such because I like them and like being in them, for the majority of my shorter works, going with an epublisher I trusted was, for me, the better use of my time than doing the submit and wait process with the paying short fiction markets. I get editing, covers, etc., and I don’t have to spend all my time submitting and keeping track of said submissions. I promote all the time, so adding on promotion for additional titles is a natural extension.

And for novels, going with the publisher that loves your book is the right move, at least 9 times out of 10. DAW loved Touched by an Alien when they read it, Night Shade loved Alexander Outland: Space Pirate when they read it, Musa loved my various titles when they read them. And because my books are with publishers and editors who love them, they get the benefit of that love.

Q: What difference does having your books with one of the Big 6 make in terms of exposure, gaining new readers, getting onto panels at conventions, and so forth?

A: It’s huge. HUGE. I have worldwide distribution because of Penguin. Note: availability and distribution are not the same thing. Anyone on the “net has worldwide availability, but getting people to know you’re there is like trying to make them choose your one grain of sand over all the others.

Distribution, on the other hand, means my books are in bookstores all over the world, giving me a worldwide fan base. And that’s how you gain readers — they’re able to find and buy your books.

As for getting onto panels, my first panel as a published author was at San Diego Comic-Con in 2008. That would have never happened if I hadn’t been with DAW/Penguin. So being with the Big 6 is a tremendous advantage.

Q: Do you consider an agent necessary these days?

A: Absolutely, possibly more important today than ever before. The top agents in the world cannot make a publisher take a book they don’t want. However, a good agent gets your book read by the right editors, and normally much faster than you’ll ever manage yourself.

Plus, your agent deals with contracts, runs interference between you and your editors, is the person making the calls about money, deadlines, disagreements, and so forth. I think having that buffer is important for authors — I want someone I can trust looking carefully at contracts and spotting what isn’t beneficial to my career. I can and do read my own contracts, but I prefer to spend most of my time focused on writing and promoting.

Q: Why do you think the advantages in having an agent, editors, and book cover artists are worth the smaller percentage of profit you gain working through NY compared to smaller publishers or self-publishing? Or do you?

A: Oh, I absolutely see the advantages outweighing getting a smaller percentage of profit, especially for those beginning their careers.

Daniel Dos Santos is the cover artist for my Alien/Katherine “Kitty” Katt series. Dan’s one of the top artists working in science fiction and fantasy. There is no way in the world I could have afforded to hire him if I’d gone it alone. And I know that his covers are responsible for a goodly number of my book sales.

A small percentage of a big number is far better than a big percentage of a tiny number. Never forget that. You have to weigh your financial options carefully, and always err on the side of being too conservative, because expecting to take the world by storm gives the cosmos far too much leeway to have a good laugh at your expense.

Q: What’s it like to see your name on a bestseller list the first time?

A: It was very exciting. I don’t have big enough print runs to make the New York Times bestseller list (yet!) but I’ve made the Barnes & Noble bestseller list more than once. And it was a thrill each and every time.

Q: What are your views on self-publishing?

A: I think it’s brilliant for experienced authors with an established fan base. If you have books that are out of print, heck yeah, get those puppies up there for sale. Your publisher doesn’t want to continue your series? Absolutely, go for it. You have a new series that you want to publish that’s getting the “we don’t really know how to market this” type of rejections? Again, go for it.

The key words in this are “experienced”, “established”, and “fan base”. Because experienced authors will put up a professional product (as in, something that’s been professionally edited, is spelled correctly, is punctuated correctly, actually has a coherent narrative, and so on).

Three years ago when I said I was an author absolutely no one asked me who I was published with. Now? Now I’m asked who my publisher is nine times out of ten, and this is by readers, not those in the industry. Once they know I’m with an established publisher, then they get interested in my books again.

Why is this happening? Because there’s a lot of utter garbage being self-published, and readers are getting wary. There’s only so many times you can get an individual to buy a bad book before they assume any and all self-pubbed books are terrible — and it’s a low number per person.

For every indie author who puts out a fabulous product, there are thousands who type “the end” to their first draft, ever, and toss it up there to be sold. These books that are in no way ready to be published, let alone read by someone outside of the author’s immediate circle, do terrible damage to everyone involved with publishing.

If you’re going to self publish, do yourself and everyone else a favor and ensure — via means other than yourself and your immediate friends and family — that your book is of the highest quality possible. That means doing more than one draft, editing, ensuring it’s spelled and punctuated properly, ensuring you’re using the right words (their, they’re, and there are NOT the same and all mean different things, for example), putting forth some effort to have a good cover. It means ensuring that your book is well written, has a coherent narrative, has a start, a good and not saggy middle, and a satisfying conclusion. You know, all the things that the publishing industry, especially the Big 6 and small presses, look for and demand.

Sadly, the very people who need to heed this particular warning will read it and assume that it’s not directed towards them. But it is. New and newer authors are rarely as ready as they think they are.

Q: What about those who just go for it and self-publish anyway?

A: I wish them all the luck in the world. No matter how you publish, it’s going to be a lot of work. It’s going to be more work for someone who doesn’t have an established name and fan base. Is it doable? Sure. The more work you put into an excellent product (your book), the better your returns will be.

I’m going to be self publishing a title myself — the official announcement is coming shortly. It’s an exciting addition to what I’m already doing. Self pubbing does not mean that I’m leaving DAW/Penguin (I’m not) or any of my other publishers. It means that I’m at a point in my career where I feel that I can experiment with this aspect of the publishing industry and see how it works for me. And I can do that with a level of confidence because I’ve been inside the traditional publishing process for several years now, and I know much more and can apply it to my self published title in the same ways I apply that knowledge and experience to my titles with Big 6, small press, and epub.

Bio

Gini Koch lives in Hell’s Orientation Area (aka Phoenix, AZ), works her butt off (sadly, not literally) by day, and writes by night with the rest of the beautiful people. She writes the fast, fresh and funny Alien/Katherine “Kitty” Katt series for DAW Books and the Martian Alliance Chronicles series for Musa Publishing, and, as G.J. Koch, the rollicking Alexander Outland space adventure series for Night Shade Books. She also writes under a variety of pen names (including Anita Ensal, Jemma Chase, A.E. Stanton, and J.C. Koch), listens to rock music 24/7, and is a proud comics geek-girl willing to discuss at any time why Wolverine is the best superhero ever (even if Deadpool does get all the best lines). She speaks frequently on what it takes to become a successful author and other aspects of writing and the publishing business. She can be reached through her website at www.ginikoch.com.

Joshua Essoe: Editing Saved My Life. And It Could Save Yours.

June 22, 2012

Joshua Essoe

Editing Guest Posts Joshua Essoe Publishing Rewriting The Writing Life 8 Comments

Writers frequently ask me if an editor is really necessary. The answer is no. An editor is not necessary, an editor is essential.

Many indie authors say, “But, I can’t afford it.” The truth is, if you can’t afford it, then don’t publish a book. Something I think many indie authors tend to miss is that you guys are running a small business. You’re the boss and the employee and everything in between, and should expect a certain amount of upfront cost. Releasing a book before it’s ready because you won’t hire an editor or cover designer does more harm than good. It is better to wait and make sure that your book is as strong as you can make it before you throw it to the wolves.

Especially your first book. There are thousands and thousands of self-published books out there and they’re all inexpensive and easy to get. If a reader gets hold of it, finds a few spelling errors, a missed word here or there, and an abundance of passive voice, they’ll put your book down (or remove it from their e-reader) and just move on to the next thing. They’ll never give your potentially wonderful story a chance to be potentially wonderful—and there goes your chance for future sales to that reader. Think what your reaction would be as a reader. First impressions mean everything. That goes for your first book in a new series, your first book ever, your first chapter, your first page, your first sentence.

The New York Times has editors, TV news stations have editors, Vogue and Maxim have editors, all the publishing houses have editors. Why would successful businesses like those all use editors? There must be a reason. . . . Ah, yes. It is because they’re essential to a finely tuned, professional product.

An indie editor is different from a trad editor. The only person who pays an independent or freelance editor is you. The only person that editor is beholden to is you. Their job is to strengthen your words and your voice to help make your story as good as it can be. The way you want it. A good one will be enthusiastically in your corner, working to help make you a success. And you want them in your corner. You wouldn’t think of going into an MMA match without having had a trainer. You’d get killed. Likewise, you shouldn’t throw your darlings to those wolves without some ninja skillz.

An editor’s job is not to rewrite you. Writing is your job. Their job is to help you make that writing shine as brilliantly as possible.

And another huge difference between indie and trad editors? Between hiring your own editor and having one imposed on you? If you hate what they do, you don’t have to use it—any of it.

So what can your friendly neighborhood editor do for you? There are several forms of editing; copy or line, content, substantive, proof reading. We’ll focus on line and content which will be the most applicable and reasonable for an indie author.

A copy or line edit, as the name suggests, is a meticulous edit of each line in the text looking for missing and misspelled words, superfluous language and redundant phrases, mixed tenses, and all technical inconsistencies. Line editing is editing for tone, style and flow—focusing on polishing the author’s words to improve the overall effect and increase the impact of the writer’s message. And to make sure that horrible passive voice is not yammering all over your story. You don’t want readers to admire your writing. You want them to be so engaged by the story that they don’t notice your words.

A content edit is more involved. It is checking the story for logic holes, inconsistencies of plot and character, patching any holes in the fourth wall, finding spots in the story that are weak or don’t make sense, then suggesting possible solutions.

An editor’s job is to help you get the movie you see running in your head playing the same way in the heads of your readers. What makes a story work is an emotional connection with your readership. If you get that, they’ll love your book and they’ll love you.

A good content editor is not easy to find; there aren’t many out there who can tell you what’s wrong and offer solutions on how to fix it. So be careful. Get references, talk to people you trust or people with experience.

When you contact an editor be professional. Be prepared to send a sample. Be prepared to give the editor a deposit for reserving time for you. Be prepared to meet your deadlines so that you have time to do a couple passes on your own before handing it off. Not only will those passes make your editor happy, but it will make your wallet happy. Make sure you know what format the editor needs. For example, I use industry standard—I know how long an MS formatted to those specifications will take me to edit based on a five page sample.

What will amaze and appall editors of all shapes and sizes is that a large percentage of manuscripts submitted for review have not even basic formatting set correctly. It immediately gives the impression of laziness, that the author didn’t care enough to do a little research.

If you are curious what the vaunted Industry Standard looks like, read Vonda McIntyre’s handout. This is a good starting point, but keep in mind that the industry is in flux and many online submissions will vary from this. If they do, they’ll certainly state it in their submission guidelines. If not, always go with the old standard.

A good content editor will also be able to help you sculpt your story to best appeal to the audience for which it is targeted. Do you want to enrapture teenage girls? Or do you want men in their thirties on the edges of their seats? Knowing who you are writing for and what appeals to them is as important as having a wonderful story. Because what might be an amazing story to that thirty-five year old guy is almost certainly not going to appeal all that much to a sixteen year old girl.

So, all you indie authors out there, go out and find an editor you love (and hate—if the editor is any good you’ll curse their name more than a few times). Get that editor working for you, and let them help you and your business produce the best product possible.

Joshua Essoe is a full-time, freelance editor. He’s done work for best-seller David Farland, including the multi-award winning novel, Nightingale, Dean Lorey, lead writer of Arrested Development, best-seller, James Artimus Owen, and numerous Writers of the Future authors and winners, as well as many top-notch independents. He is currently the finishing editor at Urban Fantasy Magazine.

Together with tie-in writer Jordan Ellinger, indie success-story, Michale J. Sullivan, and traditionally published author and NY Times best-seller, Debbie Viguie, he records the weekly writing podcast Hide and Create. You can find his interview episode here.

When not editing . . . ha ha, a joke. He was a 2014 finalist in the Writers of the Future contest, and lives with his wife, and three horrible cats near UCLA.