Category Archives: Colette Black

Kicking out a Kickstarter

NobleArk_Left ThumbnailKickstarter is crowd-funding, right? Not promotion. It’s more than both of those things. Let me explain.

So, you have a finished novel and you want it to see the light of day. You have some options: get an agent to love it and leave it in their hands, go directly to a publisher, or publish it yourself.  My book, Noble Ark, had gained interest from agents and then found a wonderful one. She was putting the book out to the different publishers, but I pulled the book before I’d given it enough time to sell, deciding to self-publish. I loved my agent, but she’d told me herself that she wasn’t a Young Adult agent and everything else I had written, and was writing, was YA. So I decided to seek traditional publishing for my YA material. My New Adult book, Noble Ark, I would self-publish.

This is where Kickstarter comes in. It’s crowd-funding to help make artistic projects happen while giving back to those who contribute. I particularly like this explanation from the About Kickstarter page, “Mozart, Beethoven, Whitman, Twain, and other artists funded works in similar ways — not just with help from large patrons, but by soliciting money from smaller patrons, often called subscribers. In return for their support, these subscribers might have received an early copy or special edition of the work. Kickstarter is an extension of this model, turbocharged by the web.”

Why take this route?

1) Funding: Who can afford the costs that publishing companies put out for a book? And trust me, you WANT to compete with these publishing companies. With Kickstarter, everyone comes together to supply that funding, while everyone gains something from the process. It’s a win-win.

2) Promotion: What better way to get friends, family, and fans involved with what you’re doing. They have a stake in it, because they’re making it happen. This is exciting stuff, people! And getting everyone involved is what we’re always doing as writers, and what we’re talking about for the month. This is the essence of promotion.

3) Connections: As I let people know about my project, I’m connecting with friends and fans that I’ve been too busy to stay in contact with. They have busy lives, I spend all my free time writing, and we understand how that happens, but those good intentions to talk or get together have continued to fall by the wayside. Kickstarter has given me an opportunity to reconnect. It’s also given me a topic of conversation to create new friendships. Who knew that the receptionist at my car repair shop is an artist? She asked about my weekend, I mentioned putting together a Kickstarter, and now we both have new fans. Her work is edgy and interesting and I wish I’d known about it sooner. (Find her on Instagram at: thee_empress23)

Since this is promotion month, let me make some suggestions on promoting a Kickstarter. Many of these come from Kickstarter guru, Heidi Berthiaume, who will be putting a book together–via Kickstarter, of course—on how to run and promote a Kickstarter. Her help has been invaluable. (Full Discolosure: some of these suggestions come from Kickstarter and many are my own opinion.)

  • When you get close to release, let your fans know that a Kickstarter is on the way. Take this opportunity to introduce them to the concept.
  • Don’t think you can put up a post on fb or twitter and be done. This project is professional, but also personal. Send personal notes, email or IM, to everyone who might be interested. Make sure they understand the basic points: they pay nothing unless the funding goal is reached, there are pledge amounts to fit any budget (make sure that’s true when creating pledge amounts), full funding is required in order for your project to go forward.
  • Don’t ask for help, ask for participation in your great project. Focus on rewards they earn in the process of bringing your art to life.
  • Ask for help. Contradictory, I know, but this means go to the professionals you’re friends with, who already have marketing venues: the people with blogs, podcasts, etc., and ask them for suggestions. They’re familiar with getting the word out and may be able to help you find other avenues for promotion.
  • Don’t overwhelm, but don’t neglect. You don’t want every word people hear out of your mouth, or read on fb, to be Kickstarter. Put up regular content, but don’t harp on the cause. At the same time, people need to be reminded. Add something to the Kickstarter and let people know it’s there. I’m considering lengthening my video, and/or adding some bloopers. Throw out the occasional progress report. Get a short video from your editor or artist, talking about why they’re excited about your project and post it. Remind people in interesting ways that aren’t annoying. Remember, you still want these people to be your friends, whether they participate or not.
  • As it gets close to the ending date, build momentum. This is when the posts might come a little closer together, as you encourage everyone to reach a little farther to get the goal, or to attain a stretch goal. This is where you might put in add-ons, individual rewards people can add to what they’re already getting, in order to build interest. The perfect example of this is Tracy and Laura Hickman’s Sojourner Tales Kickstarter. It finished with over 200% funding, but in the last couple of weeks they were putting in add-ons, offering video chats with the authors participating in upcoming stretch goals (like Kevin J. Anderson), and put up a you-tube game play sampler. And they made sure everyone knows they can still join in by going to their website.
  • Almost forgot this last important bit—timing. Don’t start a Kickstarter in the middle of a government shutdown. A lot of people who would have contributed, have told me they’re waiting for the shutdown to end so they have a paycheck to work with. December is also usually not a good time for a Kickstarter, as everyone is thinking about Christmas. So think about what is going on in people’s lives and time your Kickstarter better than I did.

I hope this helps some of you understand Kickstarter a little better and be prepared to make a success of it. Another suggestion the Kickstarter team makes on their website is to participate in funding a Kickstarter before you start one. I volunteer mine, because I’m nice that way.

  http://www.kickstarter.com/projects/203246974/noble-ark-how-it-should-end.

If you want to know more about my Kickstarter process, you can go to my blog, Black Space, where that will be my focus for the month.

Listening to the Right Voices

Brandon Sanderson MTGAs I walked in the room Brandon Sanderson said, “Have her sit by me. I’m going to help her a little bit.”

He spent approximately fifteen minutes with me, and he helped me a lot. Fourteen minutes of that was reminding me how to play Magic the Gathering and whipping me in a match. The other minute stretched me to my next writing plateau.

I knew I needed to improve my writing, but I also knew that the resources available to me weren’t going to cut it anymore. I needed something to yank me upwards or my pace would be so slow that I wouldn’t see anything published for years to come. I knew this, but I didn’t know where to turn next. I’d been listening to Writing Excuses (a podcast for writers done by Brandon Sanderson, Dan Wells, and Howard Taylor–Mary Robinette Kowal came later) for quite a while, so when they talked about Conduit, I decided to make the trip, stay with family nearby so I could afford it, and see what I could learn. I didn’t expect to end up in a MTG game (Magic the Gathering) with Brandon Sanderson, but when my son pointed out the sign-up to me, I blew the dust off my cards and showed up.  In my efforts to observe a game between Brandon and his fans, he noticed me enough and talked with me enough to recognize my nervousness about the upcoming tournament.

So, he sat by me, coached me in what types of cards to pick and how to put my deck together. When my turn to play against him came, I worked up my courage to talk about writing.

“I’ve been listening to Writing Excuses,” I said. “And it has helped me a lot.”

As his creatures attacked mine and I tried to block, I told him a short version of the story about how I started writing. (If you haven’t read the story, you can go to my webpage, www.coletteblack.net, and visit the About Me page.)

Then I asked. “I’ve been writing for a while, I’m getting better, but I can tell I still need to improve a lot, but I don’t know what else to do. Can you give me any suggestions?”

He looked at me a moment, perhaps gauging my sincerity, and then said. “David Farland still does workshops. He’s a good writing teacher and I suggest you attend one.”

And then he killed me, or my cards I should say, and I went to the next match and got royally scobbed again. I should point out, if it hadn’t been for his help I would have never lasted three rounds in any of the matches that night. I didn’t do great, but I held my own.

I signed up for the next David Farland workshop I could fit into my schedule–the Professional Writers Workshop.  I thought it would be beyond my amateur skills, but he made the class work for everyone, regardless of our skill level. And my writing ability jumped dramatically. It wasn’t only the teaching. It was also having a group of serious writers, the kind who are willing to spend money to get better, surrounding me and giving me critiques. Between David’s well-done workshop, and my fellow writers amazing skills, each time I’ve attended a workshop my writing ability has improved not by the gradual climb of Butt in Chair Fingers on Keyboard–though that is important–but by a step or two upward.

So, in my opinion, if you find yourself on a writing plateau, then find yourself a good workshop with personal instruction and serious writers who will take the time to critique 10-20 pages of your work and really give it a serious once-over. If you’re willing to learn, you’ll jump to the next level. Eventually you’ll reach a point where you might need something more, but so far, it’s worked well for me. I’ve attended three workshops so far, and if I could scrape together the money right now, I’d be attending his next one. I’ll probably try Dean Wesley Smith’s online workshop next. When will I be so good I won’t need them? Probably never. I can’t imagine ever reaching a plateau that is so high that I can’t stretch and reach another one.

I also recommend conventions, conferences, good critique groups,  seminars, and books, but nothing beats the type of instruction you can get in a workshop. Butt in chair is vital, but listening to the men and women who already know what they’re doing can make the time in the chair really count.

MYST: The Game that Had it All

MYSTLong before Portal or Portal 2, there was MYST, played exclusively on the pc. I know Portal can be played in other formats. In fact, it’s probably preferable, but we never got around to graduating our Nintendo any higher than a Wii, so when my kids and I played Portal it was like the old days, on our pc. Watching my son’s fingers pounce around on the little plastic keys brought back memories. As much as I love Portal, especially the cake song at the end, I think MYST was better. It had EVERYTHING, and I think that’s a bit of a writing lesson:

Mystery: No info-dumping in MYST. You start out relatively clueless, with just enough information to draw you in, so you want to know more, and you want to solve the mystery. Most of the game was spent figuring  out puzzles, but the goal  pulled you on, because you had to find out what had happened in the world and you wanted each clue in order to put the pieces together and reach the end goal.

Point: Our novels need to hook our readers, give a sense of mystery, and excite the passion for discovery  in order to pull our readers from one chapter to the next.

Intelligence: MYST wasn’t some Sudoku or Word Find. The puzzles were hard and varied. It stretched my brain. For some people, that made it too much. They couldn’t figure out the solutions and so they gave up. My husband and I used to play the game together in our early married years–it constituted many of our date nights–and, I admit, we cheated a couple of times. But often, the puzzles would use our different skills. I remember one where we had to match the pitches to sounds on some other part of the island we were exploring. My husband figured out the pattern related to the problem, but I identified the sounds to find the right pitch. Good fun.

Point: Challenging our readers intellectually can actually make them more invested in the story, but push it too far and we might lose readers. We need to find the balance that gives us the widest audience.

Setting: Speaking of the puzzles, the music, and the island; the setting for MYST was incredible. Up until that time, at least to my knowledge, there had been nothing that compared. You’d step into a world and every color, line, and shape told you about the new environment.  Eerie creaks and groans added to the sense of mystery. Sometimes, I could almost imagine that I smelled certain things, the details were so complete. When I stepped into the game, I stepped into another world.

Point: We need to immerse our readers into the world we create, whether it be contemporary, fantastical, or far-future. The details need to paint such a complete picture that our readers taste, see, and fully experience that sensation of having stepped into another place.

Story: There’s more I could say but I don’t want to make a ten-page long post, so we’ll end with story. In the past, most games I played, I played to win. With MYST, it wasn’t about winning, it was about completing the story, finding the conclusion, and finally understanding how it all came together.

Point: It’s important that we set up our readers expectations right to begin with, so they have some idea of the type of journey they’re undertaking and where it will take them, and then we need to fulfill those expectations with a satisfying conclusion.

MYST series

The best part: After playing a couple of versions of MYST, I discovered they’d taken the game and turned the whole thing into a series of books. I don’t know if they were widely read, but I  loved them.  When my oldest son discovered the series, somewhere around 3rd grade (when the school wouldn’t let him read Harry Potter) he jumped to an adult reading level within weeks, all because he fell in love with those books. From that point on he couldn’t be held back. He voraciously read every fantasy book he could get his hands on. MYST not only made an awesome game, it translated well into an interesting book series. That game, had game.

Just as a side note, anybody else think it’s time for some Portal books…and maybe a movie?

 

The Hunger Games Dissected

Hunger Games

You may have liked or disliked The Hunger Games, but nobody can dispute that the movie did well in the theaters. Why does it matter? Because we want our stories to sell well, to a wide audience.

Now, you can study the book, look at the plot points, try to understand what made it compelling to readers, but a well-received movie can do almost the same thing in a much shorter amount of time. I didn’t actually watch movies all that much until I went to a David Farland workshop where he sat with us and pointed out the story elements of Hunger Games and why they work for an audience.

Now, before I get into some of those details, a caveat: I am very good at turning off my internal editor when I watch a movie, and as such, I may be the worst person for this post. But because learning to analyze movies in this way has helped me, I felt the need to pass the information along. Some of what you’ll read came from David Farland’s workshop, and some of it is my own opinion. Doesn’t matter. You’ll get the idea.

Inciting Incident: On the Scribe Meets World blog, this is described as, “the event which sparks the fuse of your plot.” I argue that the fuse is lit in the very first scene, when Prim wakes up screaming because she dreamed she was chosen in the Reaping lottery for the Hunger Games. This is where Katniss makes her promise to Prim. “Your name’s only in there once. They’re not going to pick you.” Up until this point, Katniss has cared for her family, but the change, the initial incident, is the fact that Prim is in the lottery for the first year ever.

Takeaway: What good storytellers know, you don’t want to wait too long for this inciting incident to take place, within the first ten minutes for a movie. I’ve heard different numbers for books, but as in The Hunger Games, as soon as possible works best for most audiences.

Turning Point (s)/Try-Fail Cycles: We often think only of the main turning points and  climax, but one of the aspects of Hunger Games that I thought was done exceptionally well, was  weaving the multiple story lines: Katniss’  need of being there for Prim, her desire to be left alone by the government, Gale’s wish that he could lash out at government control, Peeta wanting Katniss to live, for her to care for him, and that he can come away from the whole ordeal unchanged. (You’ll notice we never see him kill anybody, though eventually Katniss does.) Even Cato’s story, as he goes from confident contestant, to charismatic leader, to a broken, bitter boy, is given to us in poignant flashes. “One more kill. It’s the only thing I know how to do…to bring pride to my district. Not that it matters.” (Cato’s last scene)

Much of what kept the audience engaged was the almost continual spike of these multiple stories hitting their own turning points, even to the relationship between the President and the game-maker, shown to us in brief, increasingly-threatening, scenes.

Takeaway: As in movies, writers need to make every scene count; consider every character, their goals, and how those goals fit in with the main story and then weave those elements into alternating peaks of tension so the reader is continually engaged.

Escalate: This brings us to the next point. To fully engage an audience, the conflicts have to escalate throughout the story. As if Katniss’ situation isn’t bad enough, we discover the game controllers are willing to interfere–through mechanical observation, acts of nature, and then manufactured beasts. As they arrive in the city, it seems that Peeta is at an advantage.

Haymitch: “You really want to know how to stay alive? You get people to like you….And right now, sweetheart, you’re not off to a real good start.”

But the paradigm shifts and Katniss becomes the favorite even as we realize Peeta is in love with her. Shortly after she receives the high score from the judges, Peeta reveals his feelings to the world and she accuses him of making her appear weak.

Haymitch: “He made you look desirable, which in your case, can’t hurt, sweetheart.”

Throughout the movie, every success brings another problem, escalating the conflicts. Katniss gets a backpack of supplies, only to get targeted by her  personal nemesis–Clove, the knife-thrower. Winning a bow requires her first act of violence and leaves her hallucinating and vulnerable. The list goes on, and every moment of the movie is turning points and escalations of conflict.

Takeaway: As Brandon Sanderson says, “Escalate, escalate, escalate.”

Resonance: I don’t think I would have caught on to the following examples without David Farland’s workshop. I understood genre resonance, but didn’t get visual resonance until then. He pointed out things like the heart shape on Effie’s lips and visual similarities between her and the Queen of Hearts, giving us an automatic dislike of the woman. The enforcers visual similarity to Star Wars storm troopers gives us that automatic sense of oppression and the presence of a domineering empire. District 12 is Depression-era bordertown, lending the feel of starvation and desperation. Even Katniss’ clean-up in the city increases the Oz feel already rendered by the citizens’ outlandish dress. I have too many of these to list, and we’ve already had a post on resonance, but I never realized before how Hollywood uses visual references between iconic films to influence our perceptions.

Takeaway: As was said by Nancy in her Star Trek post, resonance matters. Finding ways we can make small details,  genre language, and even outside references, familiar and yet new and interesting gives flavor to our stories as much as it lends flavor to a film.

Hunger Games takeaway: Taking the time to dissect popular movies and finding the elements of plot structure and resonance that make it work for the audience is a valuable tool in improving our own work.