Category Archives: The Fictorians

Eric Edstrom: It Worked, It Failed – Lessons Learned in Indie Publishing

Guest post by Eric Edstrom

On December 24th, 2011, I clicked “save and publish” on Amazon’s KDP platform to launch my very first novel, Undermountain. A few hours later the book appeared for sale on Amazon.

Relief and satisfaction washed through me. I had realized a life-long dream, a biggie from the bucket list. I had done it. I’d written and published a novel.

I relaxed and smiled. No more pages of edits to go through, no irritating “track changes” issues to deal with from an editor, no more “when will your little book be out?” questions from doubters.

I’ve done this twice since then. In January of 2012 I published a little non-fiction ebooklet about writing lyrics for the Nashville music scene. And on July 1st I released Afterlife, the sequel to Undermountain.

I don’t claim to be an expert. If anything, I’m an advanced beginner. But I do have enough experience to offer insights into what has and has not worked for me as an indie author.

1. Goodreads.

Although many authors fear Goodreads due to trolls torpedoing authors’ books, I’ve found a friendly and welcoming community there. I wouldn’t have half the reviews I have without them. There are a number of Goodreads groups (basically discussion forums) with dedicated topics for “Authors Requesting Reviews” or ARR. Join one, read the ARR rules, introduce yourself, offer up free copies, and be patient. And it’s pretty much a no brainer, give a free e-copy of your book to anyone who promises to review it. It worked!

2. Hiring editing and proofreading services.

I worked with two editors. The first one did an okay job, but mostly just pointed out that my book was crap. I rewrote a bunch of it and then worked with Joshua Essoe, who helped me beat it into shape. After that I hired a proofreader. Notice I’m not mentioning who did that. I should have done an extra proofreading round after that. It worked. Lesson learned: ask for references.

3. Sourcing cover art through Crowdspring.com.

This worked, but it made the cost higher due to Crowdspring’s listing fees. I listed a project there, set my price, and then waited for designers to submit concepts. I gave feedback and encouragement to some of them, and eventually chose the cover you see for Undermountain (which is awesome according to everyone). Since then I’ve worked directly with the artist on the sequels. It worked! Lesson learned: It’s cheaper to work with artists directly. Find unknowns on deviantart.com and conceptart.org.

4. Hiring services to prepare my manuscript to feed into Smashword’s infamous meatgrinder conversion software.

I did this for Undermountain because I was exhausted and couldn’t face reading Smashword’s style guide. I paid ebookartisandesign.com $50 to do it. It worked!

5. Preparing my manuscript for the meatgrinder myself for book 2.

It’s actually not that hard to do if you clear space in your calendar and mind to just do it. It worked!

6. Hire Createspace services to create the interior layout for the POD version of my book.

I got my POD book done and ready for sale. It worked . . . but I was extremely disappointed with the speed and quality of their service. Their mistakes added three weeks to the process.

7. Create the interior layout using Word for Mac.

I did a superior quality layout for my second book in about four hours by following a tutorial I found online. If you’ve done your own prepwork for the Smashwords meatgrinder, you have the perfect starting point, BTW. It worked!

8. Dictating the first draft.

Once I got over the idea that dictation wouldn’t work for me and just did it, I found that it was insanely fast and the quality was good. I wrote a blog post on this. It worked!

9. Reserving an editor time slot before the book has been written started.

I did this on my second book because I knew Joshua’s schedule was filling up. I treated this date the same way I would a deadline for any other editor. I worked backward from that to figure out my schedule. I worked forward from that date to figure out my launch date. As a result, I launched an awesome book on time. It totally worked!

10. Tweet spamming my book.

I couldn’t help myself at first. I was so proud of my book and thought all fifty-seven of my followers would rush to Amazon and buy it. I do tweet my buy links occasionally, but for the most part I’m trying to build relationships on twitter. I have no evidence that I’ve sold a single copy due to tweeting. Tweet spamming: Fail!

11. Being afraid to push my book.

I just got done saying I was a Twitter spammer, but in real life I wouldn’t bring it up with anyone. Fail! Lesson learned: You’re not selling your book so much as you are selling yourself. Some people are good at this, some are like me. I can say with 100% confidence that I never sold a book to someone who didn’t know it existed.

12. Advertising on Facebook.

Fail! I sold nothing. I’m not saying it couldn’t work, just that it didn’t work for me. Why? Because I had no idea what I was doing. Advertising is an skill, and to do it right you really need to A/B test everything and tweak headlines.

13. Amazon Select.

Fail! (for me) I gave away thousands of free ebooks. There was no post giveaway sales boost and I got only one review as a result (it was very positive, BTW). I think my absence from other platforms set back my growth there and my sales on the big A did not go down once I left the Select program.

14. Creating a printed version of my book to boost sales.

Fail! I’ve given away way more copies than I’ve sold of my POD book. From a return on time/investment standpoint, POD was not worth it for Undermountain. And yet . . . there is nothing in the world like holding that book. Now that I know how to do interior layout myself I will continue to do them. Lesson learned: when you hire your cover artist, make sure they agree to tweak final dimensions for the wrap-around cover and placement of back cover text, etc. The issue is that you won’t know the spine dimensions until you know how many pages the book will be. And you won’t know that until the book is finished and the interior layout is complete.

15. Create an awesome book trailer that will go viral, resulting in huge sales and movie options.

Fail! I did all the work on my awesome trailer myself. It was far more expensive than it had to be because I licensed stock video and sounds from istockphoto.com and pond5.com. I already owned Final Cut and had video editing experience, so at least that didn’t cost me extra. Lesson learned: having an awesome book trailer is its own reward.

16. Speaking to a bunch of eighth graders at a local school.

It worked! Many were very interested in buying my book. Lesson learned: Make sure your your POD book is ready. This may be different now, but not one of the 100+ kids in the audience owned an ereader at the time. Due to Createspace design services slowitude, I did not have any inventory on hand. Fail!

17. Ringing up sales by obsessively refreshing the KDP, Pubit, Smashwords, and Writing Life dashboards.

Fail! I’ve slowly come to the conclusion that this is ineffective. If it was, I would be the best-selling writer in the history of the world.

Guest Writer Bio: Eric Kent Edstrom is an author, songwriter, and guitarist. The first two volumes of The Undermountain Saga, Undermountain and Afterlife, are available in ebook and trade paperback from all online retailers. Eric lives in Wisconsin with his wife and daughter.

Twitter: @ekdstrom
Facebook: facebook.com/EricKentEdstrom
Web: ericedstrom.com

The greatest YA science fiction series about bigfoot of all time: The Undermountain Saga. Book 1: Undermountain and book 2: Afterlife. The final book will launch 24 December.

Simple Keys to Productivity

I’m sitting here with two tasks I need to accomplish – the first is to write my post for this blog and the second is to write a minimum of 100 words.  So I’m doing both in one fell swoop, but what to write about?  I suffer this question a lot.  A lot, a lot.  A while back, I wrote a post about ideas being cheap and everywhere and while I still believe that, sometimes you’re tired and your brain sees nothing that isn’t blatantly pointed out.

   So, to overcome brain-fade or writer’s block or whatever you want to call it, I’m going to suggest fuel for your body.  Sleep, and enough of it, and eating with some regularity.  It’s preventative maintenance.  We don’t expect our cars to run without gas and oil, but we expect ourselves to run without adequate sleep and food.

I am especially guilty of both these things.  I stay up late, don’t get nearly enough sleep and then eat only when I’m absolutely starving and have given  up all hope of   some magical fairy-godmother coming in and cooking for me.  I’m running on fumes and I have no one to blame but myself if my productivity is crap.

As a matter of fact, I’m tired now.  I did eat and I did sleep last night, but I’m playing catch up from days where I got way too little sleep and ate garbage when I did eat.  I like to tell myself that microwave popcorn and frozen dinners are decent meals.  They aren’t.

So, the final words.  There’s three of them……    Regular…. Sleep…. Food…..

 Let’s all be more productive, shall we?

Does Writer’s Block Exist?

Back in April, I posted about procrastination.  Since then I’ve been thinking about writer’s block and whether or not it actually exists.  Sure, I struggle to write at times.  Actually I struggle to write most of the time.  But I can usually identify a reason: fatigue, stress, not knowing my characters well enough, not knowing where the story is heading, not being in a creative mood…  I can give you any number of reasons why I can’t write today.  But is it “writer’s block”?  Or is it just me making excuses?

In the movie Stranger than Fiction, one of the lead characters is a writer who is unable to come up with a way to kill off a character in her book.  The plot paints her as a wildly successful writer who is paralysed by her own success.  But is this necessarily “writer’s block” or a case of someone who lets herself be overcome by circumstances to the point where she can no longer write?

I’ve read several theories about what causes writer’s block – it’s a result of stressful conditions, it’s a disruption to activity in a particular part of the brain, it’s a writer running out of inspiration…  I’m not arguing these aren’t all real issues that can halt the flow of words but aren’t we using them as excuses?  We’re too tired, too stressed, too busy to write, so we tell ourselves we have writer’s block.  What other profession would accept this as a valid reason for not producing the required work?  I’m sorry, I can’t paint your house today because I have painter’s block.  I can’t clean your teeth because I have dentist’s block.  I can’t sell you any milk because I have shop assistant’s block.  It’s really quite ludicrous when you think about it.

So I’ve decided I will no longer believe in writer’s block.  If Santa Claus and the Easter Bunny stop coming around because we no longer believe in them then I choose to believe that writer’s block will disappear if I don’t believe in that either.

This doesn’t mean I won’t ever be too tired or too busy to write.  It doesn’t mean I won’t ever have one of those days when I sit at the computer for hours without writing a single word.  It doesn’t mean writing will suddenly become easy.  It just means I have one fewer excuse for why I’m not producing what I know I can.

What excuses do you dress up as writer’s block?

The Art of Writing Medicine – Good Medicine

The trick to writing good medicine is starting from what makes sense. There are all kinds of medical mistakes in fiction that get laughed at by those in the know; these tend to go beyond the big ones, such as people walking away from getting CPR, even in the field. I recently watched a movie where a main character had what was called “heart failure” without so much as a cough or a wheeze; they collapsed quietly to the ground and when a monitor was placed on their chest (without exposing the skin, of course), it showed the heartbeat still in a lovely sinus bradycardia, slowly cycling down to zero with the big flashing green numbers growing ever smaller. What did the paramedics do? Chest compressions. No atropine, no external pacers, nothing. Of course the CPR (and a kiss from a lovely woman) brought him right back, at which point he began chasing the bad guys straightaway without so much as a warning from the paramedics that a trip to the nearest cardiology ward might be a bright idea.

Now I’m not saying that one must be a cardiology expert in order to bring a bit of high stakes medical peril into the story, but you do have to have a vague idea of what you are talking about. To continue the cardiac arrest example, only five to ten percent of out-of-hospital cardiac arrests without external defibrillation survive, and even then, survival involves rapid transport to the nearest emergency room with blasts of epinephrine, a search for the cause of the cardiac arrest, and often times a prolonged hospital stay involving deep sedation and therapeutic hypothermia. You could avoid those things for the sake of your story, perhaps, but it would be nice to at least recognize of the seriousness of the event. In the end, of course, it all boils down to doing research and asking for help, if needed and available.

This rule usually applies most when dealing with fiction that takes place in the early twenty-first century with human patients as characters; the rules become more complicated when dealing with fantasy or science fiction settings. George RR Martin’s A Song of Ice and Fire does a great job of dealing with the nasty complications of unsanitized wounds in a medieval setting, and even obliquely references characters having epileptic seizures and inflammatory conditions such as gout, all in terms that make sense given the feudal setting. Many science fiction authors do amazing work in plotting out the various biological facts and medical needs of various alien species or evolutionary offshoots, usually taking off from known species and medicine that we are familiar with in our day-to-day lives and extrapolating from there. But these different styles and genres have that starting points from the well-established medical canon, and then letting the needs of the story take over. One of my favourite writers, who is also a good friend, has characters in her work with plant-based biology, and every time she talks about chloroplasts and carbon dioxide I start to smile. I also forgive any small errors, being in a much more charitable mood after seeing her work earlier in the story.

By now you may be detecting a theme in these posts, and that’s fair. It all comes down to doing your research, knowing (or having a fair idea of) what would happen medically in any given situation, making adjustments for the time and the place that you’re working with, and then deciding how much license your story needs to take with those elements. These really isn’t much point in trying to be pedantic; example above notwithstanding, most people don’t know the elements of advanced cardiac life support and will overlook or forgive most errors. But you don’t have to be exhaustive in order to have at least a partial grasp, and it’s always better in your research to consciously decide to leave details out than not to be aware that they exist in the first place. Even if you’re going the full-out fantasy route and plan to have your healing be with magic rather than moxifloxacin, it’s still not a bad idea to have an idea of what would happen in the medical realm and then figure out a way to have your healer’s spell do the arcane equivalent.

So, do your research, make your adjustments (if the situation calls for it), and don’t overwhelm readers with details – you’re not trying to write a medical textbook, after all! Keep it plausible and grounded in realism, or at least with realism as a starting-off point, and you should avoid the worst of the errors, such as a kiss doing what atropine could not.