Category Archives: The Fictorians

With the advent of indie publishing, there has been much speculation about the demise of traditional publishing and the role of the literary agent. Laurie McLean, Senior Agent at Larsen Pomada Literary Agents, shares her views on her profession and the changing industry. Check out her agent blog, www.agentsavant.com, for tales of the agenting life, and the agency’s site, www.larsenpomada.com, for valuable information and links.

Can you tell me a little bit about your background in publishing?

I entered publishing from a sideways path, not the traditional one of being an intern at a publisher or agency having gotten a creative writing or MFA degree from college. I was a journalist first, then worked in public relations, eventually starting my own PR agency in California’s Silicon Valley and building it into a multi-million dollar business. When I retired early, I was too young to sit around and do nothing, so I wrote a novel. Got a literary agent (Elizabeth Pomada), got involved with the San Francisco Writers Conference, and never looked back. Less than two years after I retired I was a full-time literary agent, author, and on the management team of the San Francisco Writers Conference. Today I am also the Dean of the newly created San Francisco Writers University found at www.sfwritersu.com. And this year I am starting two ePublishing companies with two of my clients to make out-of-print vintage romance (JoyrideBooks.com) and children’s books (AmbushBooks.com) available to a new generation of readers.

How would you describe the role of the literary agent?

I find authors with promise, work with them to improve their manuscripts and try to sell them to a large New York-based publisher, a smaller indie publisher or help them self-publish their work. But agents do so much more than that. (see next question)

In your opinion, what are the most important things that you do for your authors?

An agent is:

A scout who constantly researches what publishers are looking for
An advocate for an author and his or her work
A midwife who assists with the birth of a writing project
A reminder who keeps the author on track if things begin to slip
An editor for that last push before submission
A critic who will tell authors what they need to hear in order to improve
A matchmaker who knows the exact editors for an author’s type of writing
A negotiator who will fight to get the best deal for an author
A mediator who can step in between author and publisher to fix problems
A reality check if an author gets out of sync with the real world
A liaison between the publishing community and the author
A cheerleader for an author’s work or style
A focal point for subsidiary, foreign and dramatic rights
A mentor who will assist in developing an author’s career
A rainmaker who can get additional writing work for an author
A career coach for all aspects of your writing future
An educator about changes in the publishing industry
A manager of the business side of your writing life

What skills and qualities should literary agents possess?

An agent must be organized, intelligent, multi-tasking, a good negotiator, have excellent time management skills, love books, know marketing and sales and be well versed in the mechanics of writing/storytelling/character development/plot/pacing and social media. He or she must also be relentless in keeping up with developments in publishing contracts, editorial taste and digital publishing.

How do you think the role of the literary agent has changed in the past ten years?

Two things: digital publishing and social media marketing. These are disruptive technologies that are transforming one of the oldest businesses on the planet. The rapid rise of eBooks is truly changing the industry and opening opportunities for writers and new eBook-only publishers never before seen. By solving the twin headed dragons of accessibility (through self-publishing) and discoverability (through social media), authors will be free to experiment, broaden and enjoy the control they have over their creativity and careers for the first time in hundreds of years.

What would you describe as the biggest threat to literary agents?

The biggest threat I see is not keeping up with the changing landscape of publishing. If an agent doesn’t dive in and integrate digital publishing into every client’s career planning, he or she will cease to thrive and eventually be out of business.

Is your agency doing anything specific to overcome that threat?

In 2011 we created San Francisco Writers University (www.SFWritersU.com), an online and live place of learning for authors that is a 24/7/365 resource for writing. We have created tracks at the non-profit annual San Francisco Writers Conference (www.SFWriters.org) for social media for authors and self-publishing. I have spent four years immersing myself in digital publishing to understand its wide-ranging implications and impacts. And this year I am launching two eBook-only publishing companies with two separate clients-Joyride Books for previously published romance books, and Ambush Books for out of print children’s book backlist titles. No original works, so I won’t face any conflict of interest accusations…only good, out-of-print backlist titles that deserve to be reissued and now they have a chance.

What is your opinion on some of the new agency business models emerging (e.g. full career management, fee-based services, consultant and publishing services)?

As you can see from my answer to question 7, I love the fact that agents are looking at their specific tangential talents outside the core agent competencies and offering this expertise to their clients, and sometimes to authors who are not their clients. It is an exciting time to be involved in the publishing industry.

Is there a business model that you think will become standard?

I doubt a standard business model will emerge within the next decade, if ever. Agents are as individual as authors, each with their own strengths and weaknesses. I am a serial entrepreneur and I bring my business and marketing strengths to any new venture I create. Other agents are more comfortable offering indie editing services or book-to-film advice. Some are assisting their clients with indie publishing…going so far as procuring cover art, editing, formatting, etc.

Do you see the 15% commission continuing as the standard payment for literary agents?

For traditional publishing deals, absolutely. And I don’t see traditional publishing going away. Like the myth of the paperless office, we will not abandon paper books altogether. There will be shorter initial print runs with quick follow-up runs if a book sells well, print on demand services will thrive (could we possibly see an Espresso Book Machine leased by publishers to booksellers so they can make a book while you wait…I hope so!), and people will read more books in more formats than we ever dreamed possible.

Do you have any thoughts on what the role of the literary agent will be in the future?

If things settle down at all, I believe agents will take on more of a career management role for authors, similar to the way sports or celebrity agents work today. So they’ll negotiate deals for their authors’ print, ebook and subsidiary rights, but they’ll also make more things happen themselves along the way.

S. James Nelson: Abandon All (unreasonable) Hope

June 11, 2012

fictorians

Guest post by S. James Nelson

My intention with this blog is to give you a healthy dose of despair and a stronger injection of hope.

I’m honestly surprised that this blog has turned into what it has. I’ve written and discarded a dozen drafts until settling on this topic–the topic I most hated to hear writers talk about when I started up writing again. In my heart I simply believed it wasn’t true. At least not for me. For the rest of you schmucks, sure. But not for me.

Turns out I was wrong.

I started my self-publishing experiment last August when I published The Demigod Proving. In November I followed up with Keep Mama Dead.

I haven’t sold a million copies.

Yet. I haven’t sold a million copies yet.

I’ve purposefully kept my marketing efforts to a minimum, although I have dabbled in what I would term marketing. That has netted me only about 2k sales and 12k give-aways. I’m more qualified to talk about what doesn’t work in self-publishing than what does.

But there is one thing I have learned, that I’m qualified to talk about, and that might be useful to you: you should give up your unreasonable hope, and maintain your reasonable hope.

I learned this over time, as I came to the conclusion that I am not an exception to the rule. There’s a very high chance (probably better than 99.9999%) that you aren’t, either.

I now suspect that the promise of quick and easy riches was what lured me back into writing. My day job wasn’t meeting my income desires, and so I thought, “I think I’ve got some skill with writing. Maybe I can hit it big. In fact, I bet I can.”

I haven’t told anyone that until now (so, naturally I put it on the Internet for all the world to read)–after all, they would scoff and spout some rot about those stories being the exception to the rule. They would try to distract me from my objective. I believed that I could be one of writers who had crazy huge success without much work.

Alas, it didn’t happen. At the same time, my day-job miraculously exceeded my income desires. The fire in my belly–the desire and urgency for quick and easy success–disappeared, leaving me wondering: why am I getting up early every morning to write? Why am I expending all manner of resources on this effort? It would be so much easier to use those resources for something more productive.

And yet, here I am, still writing. Still planning on putting out more books. And, in fact, trying to find ways to be more successful. I’m certain I’ll have to work harder. Perhaps I need to step up my marketing efforts. Maybe I need to hone my writing. There’s a chance I need to understand my audience better. It might be that the package of my book (style, cover, title, editing) needs more work.

How strange to find myself thinking like that when it’s safe to say I will never be the exception to that stupid rule. I’ve worked way too hard to ever legitimately be called an overnight success. For mercy’s sake, I’ve sacrificed for my art!

This has led me to a conclusion: I’m no longer in it for the quick and easy money. Which leads me to another realization: though success isn’t the primary goal, I still want to sell a lot of books. Which begets another conclusion: if a large number of book sales is something I’m going to continue to pursue, I’m going to have to manage my expectations about how easily that success might come. At the same time, I must maintain hope that I’ll succeed. Without hope, I have no reason to try. I may as well write and hide my work under a bushel.

Yet I have hope, and therefore I must continue to act. I must try different things, believing that if I change this or that-maybe this time I’ll have success.

So, the message?

Despair at ever being an overnight success, yet hope that your hard work will pay off.

Let your hope lead you to continue to develop your writing. If you self-publish, let your hope lead you to develop your marketing. If you fail at first and give up, it means you were in it for the money. There’s nothing wrong with that. But if you fail at first and find yourself willing to keep going, you must maintain hope that with persistent work, constant learning, and different approaches to the same problem, you’ll succeed.

You may not, though, and that’s why the money can never be the only reason you’re in this business.

S. James Nelson recently won first place

in David Farland’s Nightingale writing contest. If you enjoy action-oriented, deep-thinking fantasy, take a look at his book, The Demigod Proving. If you like strong characters, real-world fantasy, and hiking in national parks, take a look at his book Keep Mama Dead

Sunday Reads: 10 June 2012

June 10, 2012

KylieQ

Kylie Quillinan Publishing Sunday Reads The Writing Life No Comments

Still to come in our Publishing Month: guest posts from writers Brandon Sanderson, Stephen Nelson, and Gini Koch, and literary agent Laurie McLean. In the meantime, here are 10 reads worth your time:

Anne R Allen examines the different types of publishers in Who Are the Big Six? What Does “Indie” Really Mean”? Answers to Not-So-Dumb Questions You Were Afraid to Ask.

At Writers in the Storm, Susan Squires explains her own publishing options in Too Many Choices.

The Intern takes a somewhat tongue-in-cheek look at The Publishers Weekly: The Deals You Don’t See.

Teleread crunches numbers in Amazon Price Bots Result In Unusually High- and Low-Price Books.

Mhairi Simpson talks about how Self-Publishing Is Not the Easy Way.

Still on the topic of self-publishing, The Huffington Post discusses The Changing Politics of the Self-Publishing Stima.

Nathan Bransford talks about how Traditional vs Self-Publishing is a False Dichotomy.

The Guardian examines writers’ incomes in Stop the Press: Half of Self-Published Authors Earn Less Than $500.

Interested in checking out some books by small or independent presses? Take a look at Small Press Reviews.

Missed any Fictorians articles this week?

Guest post from David Dalglish – The Triumph of the Dalglish: How I Sold 2ook Novels While Not Knowing Squat

Nancy DiMauro – E-Publishing – Why I Chose It

Guest post from Jordan Ellinger – Coming Up In The Trenches

Jordan Ellinger: Coming Up in the Trenches

June 8, 2012

fictorians

Guest Posts Publishing The Writing Life 9 Comments

Guest Post by Jordan Ellinger

Quick! Name some of your favorite science fiction writers. Some of you might have named Asimov or Theodore Sturgeon, while others might have said Orson Scott Card or Kristine Kathryn Rusch. The more literary-minded amongst you probably listed Elizabeth Hand or Jeff Vandermeer. Guess what? They’ve all written tie-ins.

There is a perception among writers that tie-in books–that is to say books that are based in a universe created by someone other than the writer–are of low quality and reside in a kind of literary ghetto, and in some ways that’s even true. Tie-ins are generally hastily written and of poor quality. The plots are often clichÃ©d or trite and the characterization hobbled by the need to not conflict with “canon” and to leave the universe in a state suitable for the next writer to tackle. But these books can often add depth to a beloved universe like Vonda McIntyre’s Stark Trek novels, or continue the story of favorite characters like Dave Wolverton’s the Courtship of Princess Leia, or even fill in plot holes such as Isaac Asimov famously did in Fantastic Voyage.

Like many of today’s fantasy writers, I spent my teen years playing Dungeons and Dragons and so it was with some pleasure that I discovered a set of Dragonlance books on the shelves of my local bookstore. Tie-in books had existed previous to the Dragonlance novels by Margaret Weiss and Tracy Hickman, but in the late 80s they were being pushed in a big way, and began to occupy whole shelves at the local bookstore. Being a fan of both dragons and lances, I devoured Weiss and Hickman’s novels and moved onto the Forgotten Realms series also set in a world that obeyed D&D canon.

It didn’t matter to me that many of these novels were hastily written and clichÃ©d. I was young enough that a plot line revolving around an elf, a dwarf, a wizard, and a warrior meeting in a tavern seemed fresh and new, simply because I hadn’t read enough to know how many authors start their novels that way. At one point, I had more Forgotten Realm novels on my shelves than original novels, and I would incorporate some of the plot lines I read into the D&D campaigns that I ran with a few friends.

In 2009 an event occurred that marked the beginning of my career as a professional writer: I won 1^st place in Writers of the Future with a story about a woman with the powers of a Phoenix and a lifespan only a day long. After my win, I immediately started writing novels, hoping to capitalize on my newfound notoriety. Unfortunately, everything I wrote seemed to peter out after 50,000 words (just over half the length of a modern fantasy novel). A year after winning the contest, I had nothing to show for myself other than a few failed manuscripts.

Around that time, Larry Segriff put out a call for his Story Portals site, which would launch with a series about Katya, an assassin who killed with a mixture of extreme competence, sexually aggressive tactics, and magic. This was my first experience with work for hire. He owned the characters and universe and, once I signed his contract, he’d own whatever stories and ideas I created for him as well. Despite that stipulation, I was intrigued. Tracy Hickman and Margaret Weiss had done quite well from Dragonlance, and I told myself this could be an opportunity to get in on the ground floor of a new franchise. I expressed an interest in the project and sent Larry a writing sample, which he quite liked. I was hired.

With a story for Larry under my belt, I decided to tackle other franchises, and when I went down to the local mega-bookstore I found that Warhammer had the most shelf space. I sent them a note telling them I’d won this award, and did they have any stories that needed writing? Laurie Goulding, their acquisitions editor wrote me back to say that he was interested and that I could send him a pitch. When I asked what I should write about, he gave me four potential ideas. I ran out, spent a ton of money buying the rulebooks and then did my best to bone up on the areas he suggested. Instead of sending him a single pitch I sent him four (two of which were accepted and will be in issues of Hammer & Bolter this summer).

Laurie seemed to like my work, and he was one of the best editors I’d worked with (and still is) so I dove full-tilt into the world of Warhammer. The Black Library sends its authors free books whenever they ask to encourage them to become familiar with canon, and I must have read twenty novels in those first few months. Some were bad, but to my surprise and delight, some were amazing. In the latter books, the prose held up to that of any in the genre, and though the focus was necessarily on bloody action scenes, they were dynamic, with well-realized characters. These would be the kinds of books I’d write. Sure, they’d be Warhammer books, but they’d be the best damned Warhammer books out there.

Things have really skyrocketed for me recently. Since writing that first short story for Story Portals, it seems that my career has come full circle. When I was a kid, I had a ton of Tracy Hickman books on my shelves and I now have a novel coming out in a series he anchored. My name will be on the spine of a novel only a few books away from his on the shelves.

Writing tie-ins has given me the confidence to write my own stuff, and I’ve been able to bring the lessons I’ve learned writing them to my own original work. Best of all, the work pays better than pro-rate and is paid in advance. I’ve heard it said that the average number of novels a new writer has to pen before selling one is six. I sold my first novel before I’d even written it.

In terms of ways for a new writer to practice their craft, it’s hard to beat the tie-in market.

Guest Writer Bio:
Jordan Ellinger is a Writers of the Future winner and Clarion West graduate. His story “Kineater” recently made an appearance in Warhammer:The Gotrek & Felix Anthology and has work upcoming in Hammer&Bolter as well as World’s Collider, a new anthology from Nightscape Press. In his spare time, he helms Every Day Publishing, publisher of Every Day Fiction, Every Day Poets, Flash Fiction Chronicles, and Raygun Revival. To read more, visit his website www.jordanellinger.com or follow him on twitter @jordanellinger.