Category Archives: The Fictorians

An Experiment in Marketing

The undeniable truth is that writers are ultimately responsible for marketing their books themselves. Nobody questions this state of affairs in the realm of self-publishing, of course, where the author is responsible for every aspect of his or her book. But even writers with big contracts from major publishers will tell you that a great deal (okay, the lion’s share) of the publicity work ends up landing on their plate.Having recently secured a publishing deal with a small press in Canada (where I’m from), I now find myself in the position of having to execute a marketing plan for my own book. Marketing is not my strength. In fact, as a purely creative type who wants to spend all his time living in his own make-believe worlds (I know, I sound like a fun person to spend a Saturday night with, right?), taking on the burden of building a fanbase is an unsavory business I would much rather avoid-or at least leave to the professionals.

Fortunately, I have a writing partner on the project so I don’t have to go it alone.

First, we set to the task of brainstorming some ways to get the word out about our coming book. Before too long, an obvious target for our efforts emerged: social media.

On my own, I would hardly consider myself a social media guru. I check Facebook almost every day, but I post updates infrequently (no more than a couple of times per month). I don’t have a Twitter account, and don’t even get me started on this Google+ nonsense. Frankly, it seems entirely too time-consuming, as though I could spend all my time promoting myself and never find the time to actually write. I guess some people are wired for it more than others.

Like my writing partner, for example. Thank heavens for small miracles.

Just over two weeks ago, we started our campaign by opening a Facebook account for one of the main characters in the novel. Just as it’s important to keep a blog active in order to see eventual success, we knew this would only have a shot at working if the account stayed active and busy, and built up a significant number of followers very quickly.

We met our initial goal (we have north of 500 Facebook friends now), so we expanded our effort by cross-posting all our updates to Twitter. We aim for three or four new updates or links everyday, to make sure we don’t disappear from people’s home pages. The effort does seem to be succeeding, as the activity on the page is significantly greater than any buzz I’ve ever managed to build or maintain on my own behalf.

The next step, which just kicked in earlier this week, was the formation of a blog for the same fictional character. We’re just beginning to get hits on it, and several people have already subscribed. At first, I’ve written blog posts that function as a teaser trailer of sorts for the book itself, introducing one of the novel’s central mysteries. As time goes on, we plan to tackle subjects and research that hint at possible sequels.

I have no idea whether these efforts will be successful in the long-run, but so far they seem to be exceeding our modest expectations. I have reason to be optimistic.

These are, of course, just a handful of ideas. There must be lots of others. What sorts of marketing efforts have other people tried? By all means, chime in and maybe we can do some brainstorming.

Sloshing through the Slush Pile ““ Beginner Concerns

You wrote a story and submitted it. Good for you! Pat on the back! It takes courage to not only write but to submit! But, your story wasn’t chosen? That makes me sad, especially after all that effort. So, how do you get your story through the first reading also known as the slush pile? It’s no great mystery. I’ve been a slush pile reader and have judged the Imaginative Fiction Writers Association (IFWA) short story contest and I’m here to share some of the common writing mistakes made by beginning writers.

Actions speak louder than words
There is the saying that actions speak louder than words. For the writer the saying should be reworded to: a character’s actions and reactions, based on his value system, are more revealing than a mere listing of movements and setting. Feelings, actions and reactions, what’s worth fighting for, our successes and failures in that fight and how they affect us – those are the things which move your reader and create your story.

Damn, I hate lectures …
Information dumps are bad any time – back story, setting, telling me what the character is thinking. When I hear the “professor’ lecturing me on what it’s like in space when I want to know how the character will solve a problem, I’m gone ……. and please, stay away from omniscient musings on the human condition!

The sleep inducing setting
Starting a story with a list of items the character sees isn’t exciting. Not even in real life do we note all the details in a room when we enter it. But we do notice things which affect how we feel or cause us to react like a dead body on the floor or the missing captain and the view screen showing the planet’s surface growing larger.

Setting not only sets the time and place for your story but more importantly is used to stimulate the senses; to evoke a feeling for the situation and to provide a context in which your character will react. Yes, some novels start with awesome descriptions of setting. So what makes that work? Setting is used as a character – it evokes a feeling. It’s no mistake that in Twilight, for example, the climate is cold, rainy and generally depressing. Similar, is it not, to how Belle feels about herself?

Writing in first person
Many a good idea was killed by this Point of View. Writing in first person doesn’t mean it’s a free license to explore your grey cells to produce copious ponderings. Writing in first person is difficult because there is only one point of view through which to reveal a world, create drama and to incorporate a story line which is interesting. It can be done. The trick is not to tell, but to show the person actively assessing and responding to his situation. Through his eyes and actions, he must reveal information about the people he interacts with, his surroundings and how he feels. First person can be a great way to get deeply into someone’s psyche, the trick is not to get bogged down in the thinking process. All the rules for a good story arc still apply.

Stories need to be dynamic
Whether they’re dynamic emotionally or action oriented, I don’t care. Have some tension, carry it through to the climax and ending. Actions need reaction. Reactions produce more actions. Show, don’t tell. Don’t list events, or actions, or use empty words like “pondered “which evoke nothing except that the writer didn’t really know how the character felt or how he should react. A story needs a plot and increasing tension with a climax. Writing a descriptive scene isn’t a story.

Proof reading and feedback
Truly, most of us cannot be a good judge of what we write, certainly not in the beginning of our careers. The act of writing is a solitary event insofar as we need to write our story. After that, it’s a collaborative process requiring feedback and revisions. Your manuscript is easily rejected because of poor grammar, spelling and punctuation, clunky dialogue or extensive monologues. Plot problems or character concerns such as inconsistency or believability are things proofreaders can catch.

Keep on writing!
Cheers!

Pacing and Scene Selection

Today I want to talk about story pacing.

I’m currently reading one of those books that’s really gotten into my head and I’ve been thinking about why.  The book is Princeps Fury, book 5 of the Jim Butcher’s Codex Alera epic fantasy series.  I’m really enjoying the book and the series, although I need to finish it soon so I can get it out of my head and focus on my own writing.

Two things in particular have jumped out at me while reading this book.  First, it is a big fat epic fantasy, and yet it is paced more like a military thriller:  fast, unrelenting, with constant twists and escalations.  Second, every scene drives the plot forward, escalating the conflict or twisting the plot.  There’s no downtime, no reprieves.

For me it works, even though it’s hard to maintain such a pace for such a long book.  For my wife, it doesn’t.  She prefers stories where there are breaks in the tension, where the action comes more in cycles than in one long, continuous sprint toward the end.  She needs the periodic emotional rest or she finds a story overwhelming.

Different readers have different preferences.  As authors we need to discover what pacing our story requires.  Then we need to deliver it.  Some readers will like it.  Some won’t.  But if the story isn’t paced properly, no one will.

In a thriller or a fast-action story a hard-hitting, constantly escalating pace is required or there’s not enough emotional tension for the author to achieve the sought after experience for the readers.  On the other hand, some stories have different objectives.  Some epic fantasies explore the milieu (the environment, culture, history, and customs of the worlds they’ve created).  That’s fine too.  Many readers love this type of story as long as it doesn’t get too bogged down by all the side-tracks.

The pacing needs to be appropriate or the story dies.  A common mistake that can derail the correct pacing is including the wrong scenes.  Imagine a story like the movie “Die Hard” where, in the middle of the action, the hero John McLane decides to take a hot bath and drink some tea.

Wouldn’t work.

That example’s a bit extreme, but new authors often fall into the trap of including scenes just because they’re the next sequential step in the character’s journey, even if they’re just filler material between the scenes that really matter.  Experienced authors have learned to recognize those filler scenes that do nothing in and of themselves to drive the plot forward in any meaningful way.  They learn to cut those scenes and move on to the next important action.

For authors who do a lot of exploratory writing to “find’ the story, this can be a greater challenge because the very nature of that exploratory writing will result in scenes that are useful to the author but not to the finished work.  In subsequent drafts as the author is paring the story down to its core plot line, those scenes must be removed or they will drag a story down and ruin it.

I’ve learned this the hard way.  In the early drafts of one novel I wrote I included several entire chapters that, although interesting and well written, did next to nothing to drive the plot forward.  It was hard to recognize that they had to go because in a slightly different story they would have been perfectly appropriate.

Just not in the story they happened to be in.

I had to learn to ask the question:  “If I remove this entire scene, will the reader even notice?”  The answer was “No”.  I cut the scenes and no one blinked an eye.

On the other hand, in the same novel, I got a little carried away with trimming the fat and cut an entire POV and all of its related scenes.  Beta readers didn’t know what was missing but they sensed that something was lacking in the story.  I put the scenes back and readers confirmed it filled the gap.

It can be a tricky process, but it is vital.  We as authors need to make sure we understand what emotional journey our readers will be taking as they follow our characters through the torturous adventures we throw them into.  Extraneous scenes need to go.  Scenes that do not deliver the correct tension, pacing, or emotional beat have to go or have to be corrected.

What techniques have you developed for identifying scenes to chop?

Pesky Distractions and Writing Avoidance

I admitted today, to my fellow Fictorians, that I am avoiding writing.  This is the first step to recovery – I hope.  There are many reasons I am not writing or not feeling creative in the least.  The suspected top items probably include:  too many other obligations (writing-related and not), my work space is disorganized and a disaster of clutter, and my writing is still lacking and critiques tell me so.

 My plan.  I have a week before this post is due, so let’s do an experiment together.  I will try a variety of things to alleviate said problems and report if they are helping – on a daily basis.  I know you won’t see any of this until the week is up, but go along with me and we’ll see if it doesn’t help me and possibly you at some point in the future.

 Monday – Harsh critique has me depressed, but I have now admitted I have an avoidance problem happening, so this will be my attempt to correct the situation.  I want to take a nap, go to the movies or read a book. Obvious avoidance tactics…. And I succumbed.  I ended up taking a nap, watching a movie, reading and indulging in food therapy.  It was ugly.  But, I’m feeling less depressed.

 Tuesday – So far, still being distracted by other obligations, but I really do have to wrap up the minutes for my online board meeting.  So, working on that.  I’m second banana for my local Utah Romance Writers Conference coming up in October.  I got a lot done on the conference program and on the minutes, but no writing.  Still hopeful.

 Wednesday – Epic fail on the writing again.  More board meeting, more minutes, more program.  But, the minutes are done and the program is 75% done.  Had an evening field trip in relation to the upcoming conference, too.

 Thursday – Honestly, I don’t know what happened today. I did some reading.  Lots and lots and a painful amount of emails, as usual.  I had a powwow with my critique partner about the problem with my plot.  We came up with some thoughts.  Discussed going back to work on another story that I’m more clear on.  Ran some errands, did dishes and stuff.  Alas, no writing.

 Friday – My mom was off today, so we took advantage of her three-day weekend to plan a list of outside honey-do’s that we need to get done before summer disappears.  Something like thirty tasks, some small, some bigger.  Then we checked our storage room for supplies, shopped for the rest and started knocking out this list.  No writing.  Do I sound like a broken record?

 Saturday – More Honey-do list work with an afternoon break for a class and a meeting I had to go and then back to work on the list.  I am so tired.  I’m thinking maybe I need to just bully my way thru on the current writing whether it’s crap or not and just finish it.  I can fix it after.  At least I was thinking about it today. Sigh.

 Sunday – The Honey-do list got more than half crossed off.   Work around the homestead – 1 / Writing – 0.

Monday – My post is due today and it’s a new week.  Last week may have a been a bad week to try and fix this problem, but I did make some headway.  I got other tasks done that I needed to (writing, non, and around the house) and I feel more like stuff is off my plate so I can focus on writing.  I know I should be writing every day even if it is only for fifteen minutes or something.  Does my blog count?  No more excuses.  I will write no matter what!  Having thought about it all week and waffling on how to proceed, I give the current work two hours.  If I can’t write on it, I’m changing to a different story.  I still need to clean and organize my writing space.  I will dedicate one hour a day to getting it sorted out.  I have hope for this week.  Fingers crossed, ya’ll!