Category Archives: Goals

The Critique Group Waltz: Is Yours in Step?

Having been approaching this Real Fiction Writer gig for something like 25 years, from fits and starts in the early days to the full-time efforts nowadays, I have considerable experience with in-person critique groups. Sometimes they work, sometimes they don’t. There’s almost always some value, but is that overshadowed by hidden “costs”?

Critique groups have infinite permutations out there: genre, format, frequency, membership, etc. But something for new writers to keep in mind—easy to lose track of this in their exultant joy or fear that they won’t be able to find any other group—you are there to serve your writing.

You are there because you want something. Before you join, you should be clear about your goals and aspirations. After you’ve joined, reflect often on whether the group is serving your needs.

Critique groups are great for:

  • Helping fix problems with stories and novels
  • Exchanging industry news and opportunities
  • Increasing your writing skills
  • Camaraderie, community, and mental health

Benefits of Critique Groups (and their evil flip-sides)

“We meet on the fourth Tuesdays of odd-numbered months at 6 a.m. under the bridge. Bring your whole novel.”

The first criteria for determining whether a critique group is right for you is when it meets. The less easy, regular, and accessible its meeting times, the less useful it’s likely to be. I’ve tried groups that meet once a month or less, and they’re just not as useful, especially when I’m writing at a pace that a career demands. If your stuff only comes up for critique once every two or three months, ask yourself if that’s really enough for you.

  • Does the group format allows critiques of what you’re bringing?
  • Does the group meet often enough to form a cohesive unit? Too seldom? Too frequently?
  • Is the location conducive to a safe, open atmosphere?
  • What is the balance of give and take? If you have to contribute critiques on 80k words before you get to submit a single novel chapter, is that really worth your time?

Chicken Soup for the Bedraggled, Desperate, Down-trodden Writer’s Soul

Critique groups can be a great place to receive encouragement and support from fellow bedraggled, desperate, down-trodden writers. Finding your tribe for the first time can be an enormously valuable, uplifting experience. Cultivating them as friends and colleagues can reap benefits down the road as group members make some sales and advance their careers.

However, except for an infinitesimal, lightning-struck handful of the Anointed, a writing career can be best described as The Long Slog, and not everyone handles the daily reality of that with equal aplomb. Like a romantic relationship gone bad, your formerly brilliant group can devolve into a great seething swamp of bedraggled, down-trodden desperation—and suck you down with it. Jealously, resentment, and animosity can emerge in critiques, sometimes so subtly and unexpectedly that you don’t see it at first. Critiques should be honest, but also respectful and tactful. They should critique the work, not the writer. Group meetings should be a safe place for the exchange of ideas, supportive and constructive. You get enough emotional abuse from the rejection process without putting up with poison in a group of colleagues.

Balancing the Balance

One of the keys to a good critique group is that everyone should be at comparable levels of skill/career. However, that doesn’t mean you all have the same skill sets. In one of my current critique groups (I’m actually a member of two groups), two members are copyediting/language clarity vipers, another a gunslinging history expert, another with a fight choreographer’s eyes for the movement of a scene, and another with a firm grasp of a scene’s emotional landscape. This is the nature of an awesome critique group. (This group was a tremendous help in reviewing a rough early draft of Spirit of the Ronin.) Balance, Grasshopper.

However, while a broad array of skill sets is valuable, a broad disparity in skill level is not. When a group is newly formed or a new member comes in, balance can be thrown off. The give and take, the flow of feedback, needs to be roughly equal.

It can be extremely frustrating for a writer with more advanced skills and experience to critique the work of less experienced one, because she could, if she chose, pour hours of feedback into a short story where she can see the innumerable grammatical errors, punctuation problems, scene construction problems, clichés, incomprehensible plotting, false starts—the entire host of regrettable, understandable, and yet rankling newbie mistakes laid out before her like the vastness of the sea. Soon realizing this, she will wonder why, when she has insufficient time to write for herself, she’s spending so much time critiquing someone whose skills are still in the early stages. And the kind of critique that she needs—theme, rhythm, structure, nuance—is often beyond the newbie writer’s critique capabilities.

The flip-side of this for the newer writer is that the advanced writer is giving feedback that he doesn’t know how to use. He gets a manuscript back that looks dipped in the blood of a thousand red pens. And his spirit is crushed.

Building Skills Together

Another argument for joining a group of roughly similar level is that critiquing builds writing skills. It’s basic pedagogy in teaching English composition, and it’s a mainstay of the Odyssey Writing Workshop, of which I am an alumnus. Critique groups can expose your own unique writerly tics—over-description, overuse of “that” or “-ly” adverbs, underuse of plot logic—and help you fix them. Finding problems in the manuscripts of others teaches you how to find them in yours.

No one can critique to a higher level than their own set of skills. Some of the feedback from less advanced writers will be useful—all reader response is useful in some way—but in the end, the more advanced writer will be getting far less in the exchange, and the newer writer may get her manuscript bled upon with a red pen in ways that are unhelpful.

A Rising Tide Lifts All Boats

If you look deep enough, the literary world is filled with critique groups, pockets of famous writers who critique each other. George R.R. Martin, for example, is part of a long-time writers’ group that has been together for many years, and all of them are accomplished novelists. Such pockets exist everywhere, at all levels. If a group works well and remains together over years and decades, there are tremendous opportunities for members to help one another along this most difficult of creative paths. Promoting each other’s books, sharing industry information like anthology calls for submission, and “so-and-so talked to this editor who said…”

You likely won’t be able to join one of those pockets, but you just might become part of your own illustrious literary pocket.

Groups stay together because there is something about them that works for each member. Friendship, feedback, helping spackle over plot holes, giving triage to characters dying of two-dimensionality, and having some folks to thank on the Acknowledgements page of your bestselling novel. Those are the benefits.

Again, reflect on your needs and goals from a critique group and evaluate whether your group is meeting your needs. If you don’t feel like these are anywhere in sight, it might be time to move on. Or form a new group on your own.

About the Author: Travis Heermann

Heermann-6Spirit_cover_smallTravis Heermann’s latest novel Spirit of the Ronin, was published in June, 2015.

Freelance writer, novelist, award-winning screenwriter, editor, poker player, poet, biker, roustabout, he is a graduate of the Odyssey Writing Workshop and the author of Death Wind, The Ronin Trilogy, The Wild Boys, and Rogues of the Black Fury, plus short fiction pieces in anthologies and magazines such as Perihelion SF, Fiction River, Historical Lovecraft, and Cemetery Dance’s Shivers VII. As a freelance writer, he has produced a metric ton of role-playing game work both in print and online, including content for the Firefly Roleplaying Game, Legend of Five Rings, d20 System, and EVE Online.

He lives in New Zealand with a couple of lovely ladies and a burning desire to claim Hobbiton as his own.

You can find him on…

Twitter
Facebook
Wattpad
Goodreads
Blog
Website

Business by the Numbers

In order to be a professional author, to make enough money to live off your art, you need to treat your writing career with the same respect and diligence as you would any other type of business. Though it is possible to make money following intuition alone, it is very difficult to make consistent profits off feelings and hunches. For me, it seems like putting on a blindfold and stumbling around hoping to fall into a pot of gold.

Instead, businesses need to be able to quantify their success or failures objectively in order to make informed and useful decisions. Large corporations hire fleets of analysts to do this work for them. However, don’t let the math intimidate you! Writers, especially indie authors, typically don’t have nearly enough data to need someone devoted to the math. Additionally, there have been some very smart people who have already done most of the work for you. All you really need to do these days is to know which tools to use and which numbers to pay attention to.

Even still, I know how trying to dig into data can be intimidating. However, if you break the process down into 5 easy steps, it all becomes a whole lot more approachable.

STEP 1: DEFINE YOUR PRIORITIES
The first thing you need to do when approaching any statistical analysis is define what you care about. There are ways to quantify just about anything you want to know. In fact, sorting the useful information from the noise is often the hardest part of any analysis. Approaching your pile of data with specific questions will help you get specific answers. So, what is it that you hope to get out of your career as an author?

STEP 2: PICK YOUR TOOLS
There are tons of statistical tools choose from. Some are more intuitive than others, some more flexible, and yet others more comprehensive and powerful. Unfortunately, the more powerful the tool, the more difficult it is likely to be to use, and the more interpretation the results will require. Though it is a constant give and take, there are a few pieces of software that I think achieve a good balance and that I would recommend even for people who hate math.

One of my favorite pieces of statistical software is Google Analytics. I believe it to be one of the more powerful, flexible, and user friendly options available. Most importantly, it is free. After all, Google is the company made their fortune off being able to quantify the Internet. So, it only makes sense that their statistics software would also be top notch. Need help installing and configuring the software? The Google Analytics community is fairly robust. I’d recommend starting HERE. On the other hand Google Analytics has a lot of data and power. It can get quite involved and distracting if you let it. Be cautious as obsessively monitoring every page view can easily become a time sink.

Additionally, if you use Word Press for your website, I’d also recommend installing Jetpack. It comes with all sorts of useful widgets, one of which is a basic statistics program. Though you won’t be able to do any manipulation or dig into the data very far, it’s often good enough to give you a general idea.

Finally, most publishing platforms come with some sort of basic statistics modules. This will allow you to track sales, geography of purchases and several other metrics. One of the limitations here is that you track exactly what the distributor allows you to track. Almost always, their statistics are better than what you are given access to.

STEP 3: TAKE A STEP BACK, WAIT, AND LOOK FOR PATTERNS TO EMERGE
Chances are that you already have an audience that is interacting with your web page. So, the very first thing that you’ll need to do after installing any new statistics software is to allow for time to pass. Initially, I’d recommend continuing as you were for three weeks to a month so you can get a feel for how your business runs before you make any changes. Without a baseline, you’ll have no idea what is “normal” behavior and what is a reaction to a change you make. I’d also recommend establishing a new baseline each time you make a major alteration to to your business strategy.

Once you get to the point where you start running social experiments (Step 4), you’ll need to be willing to take a step back from the keyboard. Statistics takes patience. You can’t reasonably expect your consumers to respond immediately to your actions. Also, the initial reaction of a consumer group isn’t necessarily going to be their long term response. I’ve spoken to several indie authors who have tried raising the price on their books only to see an immediate drop off in sales. At that point, many of them lowered the unit price in a panic and swore they’d never ask for more money. However, *some* of the authors who stuck it out and let their new price stand for a few months noted that their sales returned back to their original baseline or even increased! Patience is key. So is being willing to risk and knowing how much you are willing to risk.

XKCD_CorrelationSOURCE: http://xkcd.com/552/

The bulk of statistics is finding the long lasting, consistent patterns in the noise. You want a change you can believe in. Just because you see a big spike, doesn’t mean that one event was caused by the other, nor can you even say that the spike is significant. Let’s say you spend $100 on advertising and sell 15 more books than your baseline sales. The next week, you spend another $100 and sell 2 more books than your baseline sales. Chances are that there is some deeper explanation in the first spike that differentiated it from the second. Any consumer group is going to have patterns in how they choose to spend their time and money. Find those patterns that represent a real response and you’ll be able to take advantage of them.

Let’s take my own website, www.NathanBarra.com, as an example. When I first looked at my own baseline, I noticed spikes of activity first thing in the morning, for a couple hours around lunch time, and in the evening. Additionally, I tended to see a spike in views on Mondays. Over the course of the week, the number of page views slowly died out until no one visited over the weekend. These patterns repeated over a the course of the month, so I had faith that they were a true look at my audience. Once I had the baseline, I needed to understand what the patterns meant.

STEP 4: INTERPRET THE PATTERNS
Now it is time to go back to the goals we established in Step 1. Are you into writing to make money? In that case you should be tracking the Number of Units Sold and how many visitors Click Through from your website to a point of purchase. Additionally, you can gain some insight if you pay attention to your Audience’s Geographical Origin. If you plan to do a book tour, make sure you go to the places where you have lots of fans. If you have no readers in a particular region, try to find out why. Are your marketing dollars beings spent to reach the widest audience possible? Are your books even available to that audience? Do you need to devote more advertising money to that demographic? Additionally is your marketing proving effective? Do you see any spikes up to a new plateau or steady growth in purchases following a marketing push or promotion period?

Are you the kind of writer that just wants to get your stories in front of as many eyes as possible? Then focus on driving up the Number of Visitors (number of unique individuals that loaded any page on your website) and Number of Page Views (the number of total pages that were loaded). When combined with your web site’s Bounce Rate (the percentage of visitors who look at exactly one page before leaving), you can understand how your readers interact with your website. Additionally, you want to pay attention to your largest sources of visitors, particularly your referrals. These days, much of your audience will likely come from somewhere else, be it social media, Google, or a link a friend emailed them. These people are your Referral Visitors. They represent how often and how widely your links have been shared. If you can understand your biggest sources of referrals, you can know where to focus your efforts to get the biggest return.

Instead, are you trying to build a steady and faithful audience? If that is the case, you need to encourage Repeat Visitors (people who have been to your page before) and Organic Visitors (those who typed your URL into their browser directly). You want the ratio of repeat visitors to new visitors (called your audience’s Rate of Return) to be as high as possible while you minimize the Days Since Last Page View.

Keep in mind that you won’t often be able to manage to make progress on all your goals simultaneously. When I first started NathanBarra.com, I wanted to get my page out in front of as many readers as possible, with the long term goal of establishing a steady audience. To that end, I started experimenting.

STEP 5: DESIGN AN EXPERIMENT AND RETURN TO STEP 3
Now that you have an idea of what “normal” is and what it means, you want to try to rock the boat a little and see what sort of waves you can make. Going back to my NathanBarra.com example, the first thing I did was change the amount of lag that I allowed between when I scheduled a post and when I first advertised it to my target audience. In the beginning, I saw that almost all my audience came from referrals that occurred after my media blast. I then went back posting and advertising near simultaneously. After a while, I started to wonder if I had become better established with a larger group of readers. I once again started delaying my media blasts and found that I had a steady flow of readers visit my page after I posted, but before I advertised. The things I had been doing to boost my audience had been working!

The key here is to change as little as possible and to wait long enough to observe meaningful results. If I were to spend see a spike in sales after a blog tour during which I also ran a BookBub campaign, which source of advertising should I focus on next time? There’s no real way to know.

Once you’ve made a change, return to Step 3. Wait, gather data, and then interpret the results. I would always recommend repeating any experiment at least twice. If you repeat your actions and see the same result, you can be confident that what you are seeing is real. If the results are different in consecutive experiments, then try to find out what is really causing your audience to react the way they did. Additionally, you need to take time to evaluate if the change you made supports your goals. If so, consider permanent implementation. If not, lesson learned, don’t do it again.

The key to any good statistical analysis is good interpretation. Take your time to think through all the possible reasons for the change, suing your experiments to hone in individual elements and actions. The longer you work at it, the more you’ll be able to determine from your results. Eventually, you will be so in touch with your audience that the statistics will just be a spot check to ensure that your audience is reacting the way you expected they would. Once you get to that point, you’ll understand why businesses focus on the numbers and leave the hunches for the amateurs.

About the Author:NathanBarra_Web
Though Nathan Barra is an engineer by profession, training and temperament, he is a storyteller by nature and at heart. Fascinated with the byplay of magic and technology, Nathan is drawn to science fantasy in both his reading and writing. He has been known, however, to wander off into other genres for “funzies.” Visit him at his webpage or Facebook Author Page.

Do You Wanna Know What Love Is? Do You Want Me To Show You?

Some like it hot. Others just plain don’t like it, hot or cold. I could either be talking about oatmeal or love. Unfortunately, we couldn’t figure out a month’s worth of posts about oatmeal, so we opted for love.

But not just any old love. Complicated love. Confusing love. Forbidden love. Exhausting love. Unique love. Carnie love. Maybe not carnie love, but maybe someone should start talking about it, gosh darn it, because love is love! And while we have our individual experiences, we share one thing: we’ve all been touched by it. How we’ve been touched by it is a whole ‘nuther conversation.

But we’re about to have that conversation. How can you make love between two characters unique? Should you or should you not marry your cat? How do you reach outside your own experience to create unique, surprising love between characters?  How can you get that guy to stop stalking you? We hope to answer most of these questions this month.

You can look forward to posts from all of your favorite bloggers, along with special guest posts by author Lisa Mangum, her talented filmmaker husband Tracy Mangum, Cthulhu convert and author Stephan McLeroy, aspiring author and illustrator Victoria Morris, and editor/hair god Joshua Essoe. Join us as we celebrate love and relentlessly pound the crap out of it this month!

Keep It SMART in 2015

Tomorrow is the beginning of a new year.  Instead of making an unrealistic resolution for the next year, apply the SMART methodology and set your goals with the intent of actually reaching them.

I don’t remember the first time I heard about SMART goals, but from the first time I used the methodology, it worked.  Applying it to my writing goals was equally successful, and it’s something I do every year.

SMART goals are simply this:  Specific, Measurable, Attainable, Realistic, and Timely.  Let me give you an example from my 2014 writing goals.

“By December 31st, I will have submitted no less than twenty stories to markets worldwide and will notch my first professionally paid sale.”

Using my goal as an example, here’s how I apply the methodology simply by asking and answering the following questions:

Is my goal Specific?  Yes.  I clearly defined what the goal was with a specific number of stories to submit and one professional sale.

Is my goal Measurable?  Yes.  I had a yardstick of twenty submittals to measure my progress against throughout the year, as well as the one professional sale.

Is my goal Attainable?  Yes.  Caution – attainability is highly subjective.  Did I think my goal was attainable?  Yes.  I’ve submitted more than twenty stories in a year before, but a professionally paid short fiction sale eluded me.  I felt I was ready to do so, and therefore the goal was attainable.

Is my goal Realistic?  Again, this is a subjective goal but I felt I could submit the number of stories.  Was it realistic to believe I was ready for a professional sale?  To me, yes.  I’ve been writing professionally for five years and I felt it was time.  Could I have been wrong?  Sure, but it was a realistic goal.  Saying I would submit fifty times and make ten professional sales would have been unrealistic.

Finally, is my goal Timely?  Yes, I put a date on it.  Having that mark on the wall helped me stay focused on short fiction sales while I worked my day job, raised my kids, was a supportive husband, and sold a debut novel.  The date is not a measurement.  It’s an accountability tool and without it, I may not have been able to reach my goal.  To date, I’ve submitted stories to contests and markets twenty-one times this year.  I’ve had three sales, and one of them was a professionally qualifying sale.

Using the SMART methodology allows me to set and manage goals by making myself accountable to the specific requirements of the goal and forcing me to look realistically at where I am as a writer not where I think I should be.  When I apply SMART to what I want my goals to be, I can stop thinking about the “what if” possibilities and focus on what I know that I can do.  The rest will take care of itself.

Stay away from resolutions that will fade as January passes.   Set SMART goals and make the most out of 2015.


 

 

Kevin Ikenberry writes after his kids go to bed. His day jobs for the last twenty years have revolved around space, so it’s no surprise he writes primarily science fiction. Kevin’s debut novel will be published by Red Adept Publishing in late 2015. You can find him online at www.kevinikenberry.com or on Twitter @TheWriterIke