Category Archives: Making Progress as a Writer

My 2016 Year in Review

In putting together notes for this post, I’m actually pretty glad I decided to do it. In many ways, 2016 was a horrible year – but for my writing career, I find it was pretty good, and writing this gave me some very positive things to reflect on.

One of the positive things is that I wound up with some interesting data on presales – as a data-driven guy, I like that.

Presale periods are a surprisingly divisive issue for authors, with some swearing by them and others … well, there’s some swearing involved there, as well.

One of the arguments against them is that, at least on Amazon, sales from the prerelease period don’t “count” toward rank on release day, thus not driving a new release as high in the charts as it might otherwise go.

I think that’s short-sighted. Marketing is all about eyeballs – getting more eyeballs on a product, repeatedly, so that it becomes more familiar and more likely to be purchased. Given this, it would seem that sustained, longer-term visibility is more beneficial than a shorter period, even if the shorter period, even if the shorter period gets more individual eyeballs.

A presale period does this by staying on the new release charts longer, exposing the book to eyeballs more often, and my personal dataset seems to bear this out.

First by happenstance, then by design, I released three of my four books following the same pattern and at the same time of year. In addition, I do very little marketing, so my sales charts are largely unaffected by ads and are driven almost exclusively by visibility on Amazon.

My first, third, and fourth books were all made available for prerelease in August, starting in 2014, with a release date in November, the maximum prerelease period available on Amazon to a self-published author.

There were relatively few presales with the first book, but what I observed with the third and fourth was striking.

Now, all of the expected YMMV caveats apply – this is data for a series, in the space opera genre, and may not apply elsewhere, especially to stand alone novels. Also, I’m tracking dollars-earned, not number of copies, because, frankly, that’s what I care about.

untitled

I put my first book on presale in August 2014 for a November release. It had a trickle of presales over that time, and more sales when it finally released.
Book 2 went on presale in November 2014 for a February release, which, I think, helped Book 1’s sales after a bit.
After which, sales fell steadily through the new in the last 30-, 60-, and 90-day lists.
Until Book 3 went on presale in August 2015. Now, it’s important to remember that the dollars for presales don’t register until the book’s actually released, so this jump in sales (of 10x the previous months) is entirely sales of the existing books, not the new one. I did virtually no advertising or promotion during this time, so the effect is entirely attributable to the visibility of Book 3 on the Hot New Release charts, which are significantly easier to get on than a category’s Best Seller chart.
So I got 90-days of that visibility, then all the revenue from presales, and still had 30-days of “new release” status going into November.
The question I started asking as Book 3 lost that status was: Is that repeatable? Not just the spike of new release sales and initial visibility, but the sustained sales of the previous books while the next is in prerelease? It seemed logical, but so many authors were swearing that the Day One spike was essential.
Well, sure enough, it did repeat, with slightly different pattern because Book 4 went on prerelease a bit later in August this time.
All of which resulted in, again, more presales of the next book, making November 2016 my best month ever.
And projecting December to be better than last year as well, though not as much as it could be because the audiobook of the new release is a bit delayed (Book 3’s audiobook released in December 2015, increasing that month’s revenue.

It could be argued that the higher rank of a Day One, no-prerelease spike might make more money, but given what I know about marketing, I don’t think so. Amazon’s algorithms favor stability of rank over spikes, so I don’t think a higher spike would last as long in its effect. I know that it would take a huge number of sales in 30-days of visibility from no prerelease to make up for the revenue I see in 120-days with one – it doesn’t seem feasible.

Marketing is about eyeballs and while some people will buy your book the first time they see it, others will think “maybe” – the longer it’s visible, the more opportunities there are to both get the initial buyers and convert the “maybes” to yeses.

I know I plan to repeat this with my next release and hope 2017 will be better still.

..Bio:

Bio:
J.A. Sutherland spends his time sailing the Bahamas on a 43′ 1925 John G. Alden sailboat called

Yeah … no. In his dreams.

Reality is a townhouse in Orlando with a 90 pound huskie-wolf mix who won’t let him take naps.

When not reading or writing, he spends his time on roadtrips around the Southeast US searching for good barbeque.

Facebook: https://www.facebook.com/jasutherlandbooks/
Twitter: @JASutherlandBks
Website: www.alexiscarew.com

My Year In Review: Guest Post by Doug Dandridge

December 22, 2016

Kevin Ikenberry

Author's Perspective Business Choice Day Jobs Dealing With Personal Calamities Doug Dandridge Fitness Genres Guest Posts Ideas & Plotting Interacting With Fans Interacting With Professionals Life Philosophies Making Progress as a Writer Publishing Reviews Science Fiction Superstars Writing Seminars The Writing Life The Writing Process Work-Life Balance Your Writing Career No Comments

My Year In Review

I had planned for 2016 to be my best year yet, moving forward with all my writing projects, and doing the ground work to build a larger readership. As some of you may know, I do this writing gig fulltime, it is my job. As this year closes out, I have sold about 200,000 books, eBooks, paperbacks and audiobooks. I was hoping to pass the half million dollar gross income level as an independent for the four years I had been doing it. I was planning on releasing seven books, as well as finishing off an effort I was hoping to interest Baen books in. Unfortunately, things don’t always work as planned.

As the year dawned, I had just returned from a workshop cruise in December (Sail To Success), and had taken a belt test for Kempo Karate. I had been feeling my best in years, and I was planning on putting out five thousand words a day, which would put me at almost two million words. I really didn’t think I would do that, but a million seemed like a possibility. Then, in January, I started losing energy. Every morning I woke up feeling like I had fought a battle the night before. I kept on writing, but not at the level I wanted, and the workouts went out the window. In March my primary care physician told me she thought I had sleep apnea. Now, since I go to the VA, this didn’t mean I would get immediate treatment. It took two months to get the sleep study, followed by another sleep study, and four months after my primary told me her thoughts I finally got my CPAP. It has made a world of difference, and I started working out again. Still not at one hundred percent, but I can see it coming.

Now that that’s out of the way, what did I do with my year? To start off I put out a book I had on my hard drive for five years, just so I could get something out. The first of the second trilogy of The Deep Dark Well series, it did well enough. I also put out a collection of short stories set in the Exodus Universe, a little under 70,000 words, and sold about five thousand copies in the first three months, about what the first, shorter volume had done. The production company that does my audiobooks put out Exodus: Empires at War: Book 5: Ranger, which did okay, though I’m not sure if sales were enough to convince them to do book 6. Time will tell. In May I put out Exodus: Empires at War: Book 10: Search and Destroy. While the book sold well, it was probably my weakest reviewed novel since the first of the series, many people thinking it was just a placeholder novel, which it kind of was. That taught me something about series, something I will avoid in future efforts. In August I put out Book 11: Day of Infamy, which met with much better reviews. I had planned to have that book out by the end of June, but the sleep apnea interfered. I started to work on Exodus: Machine War: Book 3 and finally got it out the door on November 20^th. I have also put out some short stories for anthologies, and did some of the planning on future series. Not my most productive year, but still enough to make more than twice what I made in a year at my old day job.

I attended three conventions this year, starting with Pensacon, where I was merely a visitor and spent some time with my Superstar Friends. In July I went to Libertycon in Chattanooga, where I sat on two panels and moderated a third. Good practice. Dragoncon in September, and this year I was able to get two panels, one on the writer’s track, and a really fun one in the scifi lit track called starship showdown. I have been told I will get even more next year, and I am planning on putting in an application as a Dragoncon guest. We can always dream. And I was invited back to Sail To Success this year as a Student/Instructor, at a hefty discount, so I can give my take on Indie Publishing on two panels. Add to that, I have been invited to next year’s Florida Writer’s Association con as a faculty member.

The year didn’t go as planned, but I still was able to work my dream job and make a good living at it. Hopefully I will do better this next year, and if I don’t? No problem, I will still be happy.

Doug’s Bio:

Bio – Doug Dandridge

Doug had been writing since 1997, and had garnered almost three hundred rejections from publishers and magazines before trying his hand at self-publishing on December 31, 2011. A little over a year later he quit his day job with the State of Florida, and has been a full-time author ever since. Doug has published thirty-one books on Amazon, and has sold over two hundred thousand copies of his work. His Exodus books, with eleven volumes in the main series, plus five in the two spinoff series, have sold over a hundred and seventy thousand books. They have consistently hit the top five in Space Opera in the UK, as well as top ten status in the US. Doug likes to say that he does not write great literature, but entertainment, and his fans agree enough to keep buying his work. He has well over three thousand reviews on both Amazon (4.6 star average) and Goodreads (4.12 star average).

Doug attended Florida State University (BS, Psychology) and the University of Alabama (MA, Clinical Psychology). He served four years in the Army as an Infantryman and Senior Custodial Agent, followed up with two years in the National Guard. A lifelong reader of the fantastic, he had an early love for the classics of science fiction and fantasy, including HG Wells, Jules Verne and the comics of Stan Lee and Jack Kirby. He writes fast moving, technically complex novels which appeal to a hardcore fan base. He has plans for several future series, including several space operas, a couple of classic fantasies, some alternate history, and even a post-apocalyptic tale. He puts out about five books a year, and still has time to attend several conventions, including Dragon Con and Liberty Con. This year he added board member of Tallahassee Writers Association to his resume’.

Learning to Piece Together the Story Puzzle

December 21, 2016

Nathan Barra

Character Conventions Craft & Skills David Farland Editing First Drafts Ideas & Plotting Making Progress as a Writer Nathan Barra Outlines Starting a Career The Writing Process World-building Your Writing Career 2 Comments

I have found that there a few divides amongst writers more contentious than the arguments between discovery writers (pantsers) and outliners. I used to be firmly a member of the pantser camp. While I recognized that outlining had its benefits, I felt that planning with such excruciating detail would “ruin the fun” of creation. Plus, outlining was difficult and boring. The outline would only change as I got into the trenches and discovered something new and shiny, so what was the point? I had tried to outline a few times, I argued, and it hadn’t worked for me. It never would.

Fortunately, I had a few friends patient enough to take the time to convince me otherwise. Outlining isn’t a single, specific, regimented process, they argued, but rather a way of approaching a story deliberately. I would still create, discover the characters, the world, and the plot in the brainstorming section of the process. Then, the outline itself would be like writing an extremely condensed first draft. I would be able to edit it for major structural problems without the emotional baggage that came with hours and hours spent working on prose.

Once I had a coherent skeleton, I could write the first draft without worrying about writing my way into corners. My structural edits would already be done, and so I could focus my creative energies on producing powerful prose, vivid descriptions, and touching emotional moments. Not only would my first draft be better than what I had done before, it would also take less time to complete.

As for the “inefficiency” of prewriting, any time that I spent up front would be repaid twice over in the back end of the first draft. My manuscript would be leaner and free from most, if not all, structural problems. Additionally, outlines were guides, not shackles. Of course the outline would change as I wrote, but I would “discover deliberately” rather than wandering off into the weeds. I would be able to compare new ideas against a well thought out plot and be able to decide what was truly better for the story. Though it took a few years of conversations and cajoling, they eventually won me over.

Convinced, I decided that 2016 would be the year that I learned to outline. I struggled for a few months and grew disheartened. Outlining was proving to be as difficult, boring, and ineffective as I had feared it would be. I took my problems back to my writing group and we talked through numerous blocks. The issue, I eventually came to realize, was that I hadn’t learned the skills I would need to outline effectively. I knew how to work with character, with plot, with theme, and with milieu. I had all the pieces, but didn’t know how to put the puzzle together.

Again, I was lucky in that I wasn’t alone in my struggles. Of the three members in my group, two of us were discovery writers who were trying to make the transition. After some discussion, we decided to act as a group to resolve the problem. We enrolled in one of David Farland’s online classes, The Story Puzzle. Over the course of 16 weeks, the Story Doctor walked us through his process and theories, answered our questions via email and the biweekly conference calls, and provided valuable feedback on the writing assignments we submitted to him.

It was hard and frustrating at first, but eventually I found the joy that has always driven me to write. I was still discovering and creating, but by doing so deliberately I was finding more than I had expected. My story improved with each passing week and I began feeling the itch, the need to dive in and write prose. I resisted and kept working Dave’s process. By the end of the class, I had all the pieces that I needed and some good guidance on how to put them together into a functional outline. I was in no way ready to begin writing the first draft, but I knew how to get there.

Time passed as I continued to work on my outline. I built my world, wrote down scraps of description and dialog, and found ways to heighten my story and characters on every level. On the first day of each month, I surveyed my progress and decided if I was ready to start prose. Month after month, I judged that I was close, but not quite there. It wasn’t that I was stalling, like I had in the past when my project seemed intimidating. Rather, I had a task list that I needed to finish.

Then came the first day of another month. November first. NaNoWriMo had just begun. I looked over all of my prewriting and decided that, yes, I was ready. I dove into the prose and emerged thirty days later with my first ever NaNo victory. The story wasn’t done, in fact I had quite a ways yet to go. Rather, I had proved to myself that with a good outline to guide me, I could out-write my old pace by a fairly significant margin. Most importantly, I knew that I could do it again. And again. It was the sort of skill that I could develop into a career.

Monkey-throwing Wrenches

December 19, 2016

Kim May

Balancing Acts Being Gentle With Yourself Dealing With Personal Calamities Giving Yourself a Break Kim May Making Progress as a Writer Self-Awareness Starting a Career Work-Life Balance Your Writing Career No Comments

There’s proverb in the May household:

Don’t worry about monkeys throwing wrenches into your plans. Worry about the wrenches throwing monkeys into your plans.

There is logic behind this. You see, any monkey can throw a wrench and since a wrench is normally an inanimate object there’s only so much damage it’s capable of doing after its been hurled. However, if particularly talented and determined wrench were to throw a monkey…well there’s no limit to the damage a distressed airborne monkey can do.

This year there have been many wrenches, some old and some new, and one surprisingly troublesome monkey. At the start of the year my sole goal was to start dictating. I had set aside the summer to train the software and my brain. The rest of the year I planned on spending cleaning up both novel manuscripts and editing any stories I happened to sell. The latter happened easily enough (yay sales!) but because of the fatigue and pain from my quickly escalating osteoarthritis I didn’t get much done on the former until recently (yay acupuncture!).

My biggest revelation this year is that I can’t expect my body to cooperate 100% of the time. I can still set big goals but I have to give myself more leniency. If the airborne monkey of osteoarthritis causes more pain and fatigue than I’m prepared for, then I need to give myself permission to postpone the deadlines I set for myself so I can take the time I need to recuperate. There’s definitely a big learning curve with arthritis. That’s for sure.

I look forward to taking this new knowledge with me into next year. Only time will tell how much trouble the wrenches and monkeys cause and how much they’ll let me accomplish.