Category Archives: Self-Motivation

Intro to Guerrilla Marketing

The tune here in June is all about unique or unusual ways to get your writing noticed by others. The term you hear frequently in seminars, online self-marketing videos, writing groups, and in interviews with successful authors is “guerrilla marketing.”

No, that doesn’t mean hiring Jane Goodall.

Does everyone still know who Jane Goodall is?

On second thought, hiring Jane Goodall as a guerrilla marketer might be a brilliant example of exactly what we’re talking about. Hmmm…..

And, yes, I know Jane Goodall is a chimpanzee researcher, and chimpanzees aren’t gorillas. Also gorillas aren’t guerrillas.

One thing worth doing on this opening month post is talking about some things that you definitely shouldn’t do in your attempts to get the word out. Things like:

  • Using social media to spam “buy my book!” messages to everyone on the planet.
  • Buying mailing lists and sending out “buy my book!” emails to random strangers.
  • Offering to swap reviews with other authors to get review counts up.
  • Paying for reviews (with a few exceptions, specifically Kirkus Reviews).

I’ll relate one example that I very strongly considered doing when I self-published my first book, and probably should have. At the time I was also moving to a new state halfway across the continent, and looking for a house or a lot to build on. That meant a lot of travelling back and forth between Colorado and Arkansas on interstate highways filled with lots of other drivers.

To make the move as cheaply as possible, I purchased a 6′ x 10′ trailer and walled it in to make it weather-proof so I could move stuff in rain, snow or sunshine. Well, that meant I was practically driving a billboard, or two billboards, across the country. I wish now that I had printed huge posters and plastered them on my trailer with my book cover and some clever marketing slogans.

C’est la vie. Maybe I’ll get another chance. But that’s the sort of thing we’ll be talking about this month.

Conquering First Draft Fear: How to Proceed with the First Round of Revisions

You’ve done it! You’ve written the first draft of your book! A very merry congratulations to you, and you deserve a beer. Maybe even a vacation. At the very least, a trip to the gas station to buy three packets of candy. If you feel proud of yourself, you absolutely should. If you don’t feel very proud of yourself, then congratulations again, that just means you’re a writer.

Any good writing website or book worth its salt will tell you your next step is to revise the sucker. Yes, you must do this step. Yes, everyone else hates it, too. Some books or fellow writer humans will advise you to put the book down for a set period of time to let it “rest,” like a good yeast bread needs a good rise. Unfortunately for your book, it doesn’t keep getting better in that resting period like bread does. No, no. It’s still the piece of crap you left a few weeks ago. So instead of the story rising like bread, think of it this way: YOU’RE doing the rising. You walked away for a few weeks and grew wise enough to rise above the piece of crap you made in order to come to a place where you can look past your subjective love of the story and objectively say, “Ah yes, indeed, this is a piece of crap.”

That might sound a bit dreary, but I know you. *winks* I know you because you’re a writer like me, and although you see what you’ve written as a piece of crap in front of you, you still love it and will do the work necessary to make sure it’s a remarkably great piece of crap instead of just a regular, old piece of crap.

First, may I just confirm what you’ve already been feeling? Yes, it’s hard. It’s going to be difficult at times. But let me reassure you as well: if you’ve already written the first draft, you can certainly complete these revisions. Not only that, you can do it in less then ten years. Maybe even less than five. If you’re lucky and ignore all of your adult responsibilities, a month.

Let me tell you the secret of doing revisions. You’re going to be surprised, because you’ve already learned this lesson when you were writing the first draft.

Ready?

Here it is.

You make yourself do them.

Just like you made yourself sit down and write when you didn’t feel like it, when you didn’t feel inspired to do so. You get yourself in the zone however you did when you were writing. You sit down with your cup of tea. You put on the music that gets you going, and you do it.

Everything else is just details. Should a comma go there? Is her hair dark brown or more of a medium brown? Do I italicize internal dialogue? Is the book long enough? Will people like it? Will I ever make it through all these stupid edits?

All of those fears and questions? Just the details.

Keep yourself focused on the big task in front of you: Just. Do. The. Revisions.

To Goal or Not to Goal, that is the Question

The first week of the year, my Facebook stream was full of irate friends who, apparently, loathe those who make New Year’s Resolutions. Anyone who had the words “Resolution” or “Goal” in their post got blasted by angry people who didn’t agree with their declarations of self-improvement. Mostly because said angry people all admitted to not being able to keep a resolution past day one. Their plan for the year, “Quit, before you commit yourself to something you’re going to fail at.”

Is that really healthy? You can answer that question for yourself, because it’s different for everyone.

For myself, I love making goals, and the only thing I hate about them is not hitting them.

The thing is, the moment I finish making a goal, I can tell if I’m going to be able to do it or not.

For instance, last December, I made the goal that I would finish the novel I’ve been working on before the end of the year. However, I knew better. To get something accomplished in December is like walking up a hill made of ice in women’s dress shoes. But I was desperate to get it finished, so I made the goal with the hope that it would spur me on.

Did it? Nope? And I simply felt guilty about it all month.

So what did I do? I spent the first week of January working on the outline until it was shiny, then when I was finally satisfied with it, I made the goal to get the stupid thing to my editor by midnight on January 31st.

An easy goal? Uh, no. I’m having to rewrite the last half of the book for the third time. That’s 50k in two and a half weeks. Sounds crazy? Yes. But I know I can do it, especially since the outline feels solid.

I’m hoping this is going to be my last insane, self-imposed deadline for the year. Because, while hitting them makes me giddy with joy, missing them makes me crazy, and sometimes the stress makes me cranky.

For me, there’s a fine line between pushing myself in order to grow, and laying completely unrealistic expectations at my own feet. And I know the difference.

So my “goal” this year is to stop pretending I don’t know my own limits and the limits of my time. Think through the plans. Break it down. How much can I realistically do each week? Will it cause other parts of my life to suffer? Is that acceptable for a short amount of time? If not, do I change the timetable, or skip this “thing” all together?

The Goal Post

I’m a football fan. Apparently that’s somewhat rare in the world of writers. I love a lot of different sports, including baseball, golf, basketball and swimming. By some crazy coincidence I am writing this post smack in the middle of the NFL playoffs. And this month’s Fictorian’s theme is all about goals.

So, this post is about goals, ergo, it is the goal post. See what I did there?

OK, I’m sorry. Still, it’s a decent lead in, and the sports reference is useful too. Because I happen to be one of those people who think goals are a critically important part of life. Goals give us something to strive for, something to measure our performance against, and something to appreciate when they are achieved.

Sports is famous for setting goals. If you talk to just about any world-class athlete, they will pepper you with their goals. Each goal achieved is one more step forward in their quest to achieve the greatness to which they aspire. Each goal achieved opens the door to new goals beyond.

I approach writing that way. Well, I approach a lot of things that way. But writing is one of them. That doesn’t mean I always achieve goals, but if I don’t achieve a goal, I don’t abandon my dreams, I re-calibrate and reset. Then I work toward my new goals. The more goals I achieve, the closer I am to the dreams I have.

Goals can be far-reaching and ambitious, like “I’m going to write a novel.” Or they can be direct and practical, like “I’m going to write 1,000 words tonight.” Then, the next night, “I’m going to write 1,000 words tonight.” If you string enough successful 1,000 word nights together, you can achieve your over-arching goal, “I’m going to write a novel.”

When I started writing, I used to keep a spreadsheet of how many words I wrote every night. I had nightly, weekly, and monthly goals for words written. If I came up short one night on a nightly goal, I could buckle down the next night and get back on track for a weekly goal.

Some people give themselves rewards for reaching goals. That’s fine, it probably helps some people, but for me the main reward for reaching a goal was… you guessed it, reaching the goal.

I’m just now wrapping up my fourth novel. I’m already planning my fifth. I remember when my loftiest goal was “I’m going to write a novel,” and that goal seemed light-years away and nearly impossible to reach. In truth, it wasn’t really that much effort, it was mostly all about sticking to my goals until I achieved them.

One of my favorite Robert Browning quotes is “Ah that a man’s reach should exceed his grasp, or what’s a heaven for?” That’s one way of saying that goals can help us achieve great things. It’s similar to “Reach for the stars, if you fall short, you might still reach the moon.”

Set some goals. Make them specific. Make them meaningful. Track your progress. Reward your successes. That’s not a bad way to get through life in general, and it just might finish that novel you’ve been working on forever.