Learning To Market My Book

Guest Post: Tony Dobranski

I signed my book contract in March 2016. Since then, my professional life has been a crash course in marketing, a mix of constant research and the ongoing leap of faith that I knew how to reach my audience.

*A Marketing Primer

Marketing is how you tell your audience about your book. Because it’s a message, it can have creativity and artistry to it. Marketing is always a business act, however. It connects you with your audience so your audience wants to buy and share your book.

The huge changes brought by ebooks, independent publishing, social media, fan conventions, and giant corporate media mergers have completely upended the publishing business. Whatever business structure helps you get your work out to the world, you are your best marketer, and you will be for years to come.

*A Marketing Plan

When WordFire Press asked for the manuscript of The Demon in Business Class, they also asked for a marketing plan. I took it very seriously, examining my market, publisher, and novel, with an honest if enthusiastic eye. Never hide from the truth of your book. All lemons are potential lemonade.

Demon is a hybrid novel with corporate thriller and romance elements and a literary style. It has a forward-looking, niche audience, not in the mainstream of the fantasy genre, and aimed at mature readers. It’s also an outlier in the WordFire Press stable, which tends to more adventure and to an all-ages audience.

This gives a granular answer for where I find my audience: eager for novelty, happy with a relaxed approach to genre, wants good writing but also a plot. Comfortable with mature content, even pleased to have it. Interested in travel. It suggests their likes, their touchstones, how to reach them and with what kind of attitude. It’s clearly a market my publisher has yet to tap.

Plus, this audience spans genres. Romance readers, thriller readers, and people who care what the New Yorker reviews all have a subset with these same tastes. With a scenario that depends on magic, fantasy is my natural starting point, but modern shopping makes genre labels less prominent. You don’t browse Amazon aisles the way you browse bookstore aisles.

For all these reasons, it was clear Demon would depend even more than most books on word-of-mouth – a long process, but one where an author can help.

*Learning to Con

It took eight months from when I signed my contract to when my book could be bought by the greater public – on the most aggressive timetable possible, to get to fall conventions before shopping season. The WordFire Press staff pushed tremendously hard to make a stylish, bold product in double-time. I needed to be ready to be its author!

One major outlet where an author can make a personal impact is at fan conventions. If you don’t think your niche has them, you haven’t looked hard enough! It’s a good idea to attend them before you have a book to sell, to see what works for you as a con-goer and what you need to do to make being a con-guest worth your while.

In the science-fiction and fantasy genres, cons differ widely. Festival cons, or comic cons, have tens of thousands of fans celebrating all fantastic genres, but emphasizing the visual. Though these cons have discussion panels and interviews with artists, they are foremost a huge marketplace, with the added draw of the costumed shoppers themselves. You can find readers there – if you’re eye-catching and fast. They are budget-conscious and overwhelmed by sights, but they are eager for some new thing. If you have that thing, it’s a positive connection.

This inspired a banner and marketing materials narrowly tailored for my audience’s sensibility, with edge, wit, and maturity all quickly established. It helped to have an amazing cover!

So far it’s working. I see my title or cover or banner catch eyes and draw smiles, long enough at least for me to engage people. Readers with different tastes walk on by, which is just as good – better no sale than an angry bad review!

Literary cons are smaller, scholarly events, with a pronounced emphasis on readers and writers. Though the membership is only in the hundreds, these fans are deeply connected in the word-of-mouth fan communities, and eager to discuss their genre with creators and with other enthusiastic fans. The high writer-to-reader ratio makes for engaging discussions in hallways and at bars and suite parties. New writers will find both fellowship and validation.

You may get a reading slot or autograph table, but new writers get noticed on panels. Be courteous, especially when you disagree, and knowledgeable. Engage questions creatively, and as positively as you can. You and the other panelists are together an event for the audience. Look for creative ways to turn questions around.

Involve the crowd. Remember – in each audience are likely readers of your book.

*Social Media

Curated corners of social media still feature long-form writing, but blogs are passing. If you look at social media as a marketing channel, you’re competing with many other voices – sometimes, your own friends! Make your posts image-driven, eye-catching and quick to read.

For a book release, YA paranormal writer Shannon A Thompson makes single image “book teasers” with a character’s backstory and a clipart image. https://shannonathompson.com/2016/06/15/ww-how-to-create-book-teasers-on-a-small-budget/ I saw them as a great way to create interest in the story. Not only were they vastly less expensive than a video trailer, each one could be shared on its own.

Keeping in mind my core audience, I wanted to share my style and my hybrid setting. One night, while drifting off to sleep, I remembered my old Star Wars trading cards. Perhaps it was my dreamy state, but I imagined them as a kind of shattered and reassembled movie trailer, with important moments in random order, something familiar yet offbeat. Perhaps I could make the offbeat a path to the familiar.

I developed my own trading cards, online images with sly quotes from the book, and clip-art lookalikes of my characters that I made more expressive using the online Prisma app:

I made fifty-six, to release daily on social media in the two months spanning my release, my first readings and my four fall cons.

They were popular, and easier to share across multiple platforms. People told me the quotes and visuals gave a much better sense of my book than the title alone. You can still see them on my Instagram! www.instagram.com/adobranski

People crave original content, even if it’s commercial. If you can express your sensibility in small, steady streams of content, social media can send it far and wide.

* Check Your Tech

Tablets and smartphones are tough for long-form writing, but they are essential for social media. Remember the Prisma app for modifying stock photos to use on Instagram? Prisma is ONLY made for iOS and Android, not for computer desktops. While you can view an Instagram feed on a computer, you can’t post to it – handhelds only.

I hope my approaches inspire you to take a fresh look at how you can find your audience, creatively and entertainingly. Each book has a different main and secondary audience, and a different publication path – giving a unique set of marketing opportunities. Maybe next year will be your year of marketing!

View from the summit of 2016

December 14, 2016

David Heyman

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It really is hard for me to accept that 2016 is almost over. In many ways, it still feels like the year just started a few weeks ago. This year has been one with a lot of changes for me: personal changes, professional changes and changes to my writing life. Change can be scary, but it can be positive too.

WRITING MY WAY UP THE MOUNTAIN

On the writing side, 2016 is dominated by Under Everest, a mountain (ha ha) of work that has been the primary focus of most of my creative energies this year. Merely a concept back in January, it is now only a few weeks from first draft completion. Working on this novel has been an education in itself, a series of fits and starts as I hammered out an outlining and writing process that works for me. The first novel I’ve ever written with the intent from Day 1 of publishing it, I’m very proud of what it has grown to from the small hill of ideas it started as. I’m approaching the summit, with a descent into revisions come early 2017.

Ok, enough mountain puns. I know there’s been an avalanche of them already.

In other writing progress, I’ve joined the Fictorians as you can see! I’ve been happy to guest post here in the past and was extremely flattered when I was asked to join full time. It’s been a fun experience so far, and I’m very fortunate to be writing alongside such talented folks. (They’re nice folks too!)

I did write one short story this year, an attempt at landing a slot in the Dragon Writers (Makes a great gift!) anthology, which benefits the Don Hodge Memorial scholarship fund. While I did not get accepted, I received very nice comments from the editor and was proud to have been in the running for a while, considering the whole story was written in about a two day period. I wish I could have had my idea earlier before the deadline, but that wasn’t the way things work. It was still a great experience, and I have a story I can polish up and send out some day.

All year long, I had the pleasure of an amazing writing group running alongside me. All of us alumni from a 2015 Mary Robinette Kowal workshop, we have been meeting bi-weekly ever since. As talented and kind a group of people as I have ever known, I continue to benefit from their feedback and friendship. Coming up in January of 2017 – our second anniversary!

Back in February of 2016 I attended my second Superstars workshop, this one being just as fantastic as the first one. Even better, since I got to attend the entire session this time, and even braved my unusual diet to attend the VIP dinner. Everyone was (as always) super-nice and I’m excited to come back for my third in 2017!

PROFESSIONAL CHANGES

On the professional side, in March I said goodbye to a job I had held for eight years. It was an amicable and emotional departure. It was hard to leave a group I personally had started in 2008 as the first engineer on the team, only to build that group to a 50+ strong global organization over the next eight years. I couldn’t be prouder of all those awesome folks, and I’m still their number one fan. The time had come for me to take a break though, and I am very fortunate that hard work, sacrifice and a little bit of luck gave me the ability to do so.

THE PATH AHEAD

Looking forward to 2017, I have a lot of plans. Under Everest needs revisions and then a publishing home, finding it one will be a fun, new process. My whiteboards runneth over with more ideas: novel-sized, novella-sized and short story sized as well. I’d love to polish off that fantasy novella I was almost done with before Everest took over, I do have a whole series idea I’d love to start on, and more Everest ideas as well. One problem I never have is what to write!

Whatever comes, I’m lucky to have so many wonderful writers in my life cheering me on, offering me feedback and advice, and just being great friends. I am also tremendously fortunate to have the love and support of my family, who want to see me get these ideas and stories out into the world just as much as I do.

I hope everyone has a great holiday season and here’s to a fantastic 2017 for us all!

Nathan Dodge: Reflections of an “Old Newbie”

December 13, 2016

Kevin Ikenberry

Conventions Craft & Skills Networking Science Fiction Starting a Career Superstars Writing Seminars The Writing Life Your Writing Career No Comments

Reflections of an “Old Newbie”

Nathan Dodge

I’ve wanted to be a fiction writer—mainly science fiction—since I was twelve years old. Problem is, life always seemed to intervene.

I grew up, well, not exactly poor, but certainly what would be called “lower middle class.” Often it certainly seemed that we neared the poverty line. I was an only child, certainly not coddled or spoiled, and my parents were loving, nurturing parents, but we didn’t exactly live in the lap of luxury. So, as I was good at math and science, I decided on a career in electrical engineering, for which I seemed to have an affinity—I wanted to have a career where money would not be a problem. Eventually I earned a Ph. D. Along the route to finishing my education, I got married, and children appeared on the scene. Suddenly (a couple of marriages later), children were out of school, I had retired from industry to a teaching position at the University of Texas at Dallas, and I was seventy years old. So far, no writing career.

In 2011, I took a one-day seminar at UTD by Tony Daniel and Bob Sawyer, two amazing authors and speakers, got a few compliments from Tony on a writing exercise, and decided, okay, it’s now or never. It’s not like you’ll be around another fifty years. I started writing and looking online for courses or studies about writing and saw an advertisement for SuperStars Writing Seminars sponsored by Kevin J. Anderson and Rebecca Moesta. By golly, I had heard of them! Famous writers that were willing to share their secrets with amateurs like me!

So I signed up—and shortly, I’ll be attending my sixth SSWS. These last five-plus years have been amazing. Whereas a half-decade ago, I was a wet-behind-the-ears wannabe, with maybe a smidge of talent, I am now a somewhat experienced writer, with lots of wonderful friends and colleagues via SSWS. That talent, though still far from perfected, is at least refined a little. I have even published a bit, though my main accomplishment is writing two series of novels and discovering that I really like writing young adult science fiction. I have two novels submitted to a publisher and I continue to write, although at my age, I realize that I have a limited future in writing (as I am fond of saying, I have a fairly short timeframe in which to become an “overnight sensation”).

As the senior member of the SSWS tribe, (even older than Don Hodge, who was generally regarded as our “elder statesman”), I may be an old fogey to many of the younger members, but I sincerely love and appreciate all of them and treasure my opportunities to interact with them. I am fortunate enough to count Kevin, Rebecca, and Dave Farland among my friends, and David has even edited some of my work. His editings of several of my books have been highlights of my short “career” and major learning experiences in term of our craft. Another huge plus is that I have persuaded my youngest daughter (and superb author) Sharon to join the tribe, so that each February I not only get a chance to renew old friendships but also spend time with her.

The last twelve months have been a real breakthrough year, as I placed a story with Mike Resnick’s Galaxy’s Edge, and saw my writing style hit a major maturation point. Do you believe in the “10,000 hour rule”? I do, and as my six-year experience in writing approaches that mark, I can see that my ability to coax emotions out of the written page has improved a good deal. I’m not a Kevin or Rebecca or Dave by any means, but maybe I’m not a million miles off anymore. Daughter Sharon and I are readying an anthology of stories on alien contact for publication and discussing with some other writers a second anthology on science fiction stories about religion.

Though semi-retired, I still teach an engineering course at UT Dallas, trying to stay active and on the go. I treasure my interactions with tribe members, and one of the highlights of the day is getting on Facebook to see what fellow writers are up to. I thank my lucky stars that I found the SSWS website and for the friendships and relationships that followed. How many men can say that they share a passion for something with a daughter who is nearly forty years younger, plus have an encouraging wife who says “go for it”? Pretty amazing, right?

So, only about sixty years late, I am “living the dream,” finally practicing the profession that I aspired to when I turned twelve years old and wrote long, involved, truly terrible 200-page novels that have long since turned to dust. I look forward to early February about as much as I do to Thanksgiving or Christmas because it gives me the chance to reunite with many friends and colleagues. I offer thanks to all of them—Monique, Vicki, John David, Jason, Phil, Lissa, and so many more—who have befriended and inspired me, and in doing so, made an old guy feel far younger than his years.

The saying goes, “Do what you love in life, and you’ll never have to go to work.” I’m lucky enough to be living that truism, and even if my time horizon is more limited than most, I plan on living what’s left with zest and joy. How lucky can one guy get?

Thanks, Kevin, and Rebecca, and Dave, and Eric, and James, and all the rest who make SSWS so inspiring and fulfilling. I’ll see you in February—and every February to come, so long as the future allows.

Bio

After receiving a BSEE from Southern Methodist University and MSEE and PHDEE degrees from The University of Texas at Austin, Nathan Dodge practiced engineering in industry for nearly 30 years, retiring from Texas Instruments in 1998. He also worked at General Dynamics and Bell Helicopter in the Dallas-Fort Worth area.

Joining the faculty of the University of Texas at Dallas, he taught full time for 16 years before retiring a second time in 2014, serving as a senior lecturer, teaching four courses per semester and working full-time through the summer season. For five years, he also served as manager of undergraduate electrical engineering laboratories. He still teaches half-time at UTD.

In addition to activities listed above, he also served as a member of the Executive Board of the SMU School of Engineering and Applied Science, a member of the USC School of Engineering Board of Councilors, and a member of the Advisory Board of The University of Washington Human Interface Technology Laboratory.

He was for many years a registered professional engineer in the state of Texas. AT UTD, he was awarded the Electrical Engineering Department Faculty Outstanding Teacher Award in 2005 and 2011, and the UTD President’s Outstanding Teaching Award for Senior Lecturers in 2007.

Kristin’s 2016 Year in Review

December 12, 2016

Kristin Luna

Agents Editing Kristin Luna Rejection Rewriting Submissions The Fictorians The Writing Life The Writing Process Your Writing Career 4 Comments

Although the urge is strong to write a piece a la David Foster Wallace and title it, “2016: Consider the Dumpster Fire,” I’ll resist.

But also I can’t resist and here’s a picture of a dumpster fire.

It's small, it's compact, it's perfect. — It’s small, it’s compact, it’s perfect.

Oh c’mon, Kristin, it wasn’t so bad. (Pause to picture me straining to find really good things about 2016.) If I’m doing my math right, which is rare, all of the good things were canceled out with two bad things. I’m not saying this to garner any pity. Quite the opposite. I’d be happy if you joined me in watching it all burn in the dumpster fire above. Ah, bonding over warm flames. 2017 is looking better already!

In 2016, I finished editing a book I completely rewrote, hoping the huge improvements could snag an agent. Instead, the manuscript was declined by seven agents. I decided perhaps it’s time to table that book for now and move on to other things. I wrote two short stories, one of which has been declined four times so far.

via GIPHY

You know, I don’t know if you’ve heard, but sometimes this writing thing is hard. And I have never felt that more deeply than this year. And I know what I’m supposed to do. I’m supposed to take a good 15 minutes to feel sorry for myself, then get right back on that horse, nose to the grindstone, ass in seat.

Part of me thinks that’s a fine approach. But the other part of me thinks that’s just more of the same.

If you’ve started on the same crazy choice of careers, you know the one thing there is no shortage of: writing advice. Everyone from your aunt Carol to Stephen King has something to tell you about how to do this thing. The right way, the wrong way. Write, write, write! Write when you have something to say. Write your first three books then throw them away. Don’t let any time go to waste, be deliberate. All of it’s well intentioned. All of it has at least some merit.

But the second part to the advice that they don’t tell you is: now reflect on who you are, and if that advice can be applied to how you are.

I wish I had a greater epiphany this year, but perhaps this is just one of those sleeper-epiphanies that I’ll be thankful for when I’m 80. I learned I have only a few truly great ideas, and I have hundreds of good ideas. And I just want to write the truly great ones.

That means advice I followed before does not apply. Like: write, write, write! Get those million words in! Any writing work counts!

Instead, it means: slow down. Fully develop the story. Allow myself to think on the idea for however long I need to. Don’t write a good book. Only write the great ones. No matter how long that may take.

That’s not everyone’s road. But that’s what 2016 taught me personally. I don’t want to get merely paid for doing what I love. I want to be damn proud of every word in every book. I want it to mean something. I want it to be more than entertainment.

But first, I just gotta get out of this dumpster fire.

See you all in 2017! It might be better! What did this dumpst… I mean 2016 teach you?