One of the toughest things an author has to do besides cranking out a sizable body of incredible work is to get those works in front of reader’s noses. Jim Butcher, Stephen King, and all of the other household names don’t have to do that since the world is ready to drive like a maniac to the bookstore to get their next novel. When our latest work comes out, few of those same rabid readers notice. It’s possible the only being that is waiting to read your book is your dog, who has been loyal and supportive for all those years of toiling behind a keyboard.

The problem is to get your name and novel to the readers, which means they have to connect your name to your book. One way to do that is to go to genre conventions as a panelist and find other appearance opportunities to garner some name recognition.

If people remember that you were funny, smart, or even just nice and friendly, they’re going to connect your name to positive thoughts. “Oh, yeah, that person who was on the panel at BigCon who kept making me laugh.” If they remember enjoying your humor, they might pick up a book to re-experience the fun. If they can recall how nice you were to them as you signed a free bookmark and not trying to guilt them into buying a book, they’re more apt to plunk down a few bucks to make up for running out of money because they bought a ten dollar hot dog and a five dollar soda.

There are several Fictorian posts about getting into conventions, so I’ll just give you this link if you want to find out more.

The other thing you can do to get your name out there is to look for other interesting opportunities. A good example happens to be tomorrow’s Free Comic Book Day, a worldwide event that happens the first Saturday in May. There are readers who will be converging on one location in your neighborhood, so why not be there to smile and to offer them something. Tonya and I will be at Freedom Comics in Lebanon, Missouri tomorrow. Tonya is a professional cosplayer and an author, so she thought it would be a good idea to go to the event dressed up as a comic book character. The shop is advertising us and will allow us to sell books and prints. We’re going to be bringing some copies of my graphic novel to give away in exchange for an email address for our list. Afterwards, there will be a slew of new potential readers who happen to be local. Now that they know who we are, we can send them some information when the next book comes out.

You can create your own event if you want. Do a “Meet the Author” at your local library. Visit some colleges or even high schools to talk to some classes about writing professionally. Bring books and set up an impromptu display at your local Starbucks while you eat your bagel and sip some expensive coffee, poking at your keyboard on your next blockbuster. The idea is to be accessible and to build some recognition. If you don’t try, it will be hard to accomplish your goals.

If you’re gifted with a very high midichlorian count, you can always use today’s reference to assist:

May the Fourth be with you.