Tag Archives: business

My 2016 Year in Review

In putting together notes for this post, I’m actually pretty glad I decided to do it. In many ways, 2016 was a horrible year – but for my writing career, I find it was pretty good, and writing this gave me some very positive things to reflect on.

One of the positive things is that I wound up with some interesting data on presales – as a data-driven guy, I like that.

Presale periods are a surprisingly divisive issue for authors, with some swearing by them and others … well, there’s some swearing involved there, as well.

One of the arguments against them is that, at least on Amazon, sales from the prerelease period don’t “count” toward rank on release day, thus not driving a new release as high in the charts as it might otherwise go.

I think that’s short-sighted. Marketing is all about eyeballs – getting more eyeballs on a product, repeatedly, so that it becomes more familiar and more likely to be purchased. Given this, it would seem that sustained, longer-term visibility is more beneficial than a shorter period, even if the shorter period, even if the shorter period gets more individual eyeballs.

A presale period does this by staying on the new release charts longer, exposing the book to eyeballs more often, and my personal dataset seems to bear this out.

First by happenstance, then by design, I released three of my four books following the same pattern and at the same time of year. In addition, I do very little marketing, so my sales charts are largely unaffected by ads and are driven almost exclusively by visibility on Amazon.

My first, third, and fourth books were all made available for prerelease in August, starting in 2014, with a release date in November, the maximum prerelease period available on Amazon to a self-published author.

There were relatively few presales with the first book, but what I observed with the third and fourth was striking.

Now, all of the expected YMMV caveats apply – this is data for a series, in the space opera genre, and may not apply elsewhere, especially to stand alone novels. Also, I’m tracking dollars-earned, not number of copies, because, frankly, that’s what I care about.

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I put my first book on presale in August 2014 for a November release. It had a trickle of presales over that time, and more sales when it finally released.
Book 2 went on presale in November 2014 for a February release, which, I think, helped Book 1’s sales after a bit.
After which, sales fell steadily through the new in the last 30-, 60-, and 90-day lists.
Until Book 3 went on presale in August 2015. Now, it’s important to remember that the dollars for presales don’t register until the book’s actually released, so this jump in sales (of 10x the previous months) is entirely sales of the existing books, not the new one. I did virtually no advertising or promotion during this time, so the effect is entirely attributable to the visibility of Book 3 on the Hot New Release charts, which are significantly easier to get on than a category’s Best Seller chart.
So I got 90-days of that visibility, then all the revenue from presales, and still had 30-days of “new release” status going into November.
The question I started asking as Book 3 lost that status was: Is that repeatable? Not just the spike of new release sales and initial visibility, but the sustained sales of the previous books while the next is in prerelease? It seemed logical, but so many authors were swearing that the Day One spike was essential.
Well, sure enough, it did repeat, with slightly different pattern because Book 4 went on prerelease a bit later in August this time.
All of which resulted in, again, more presales of the next book, making November 2016 my best month ever.
And projecting December to be better than last year as well, though not as much as it could be because the audiobook of the new release is a bit delayed (Book 3’s audiobook released in December 2015, increasing that month’s revenue.

It could be argued that the higher rank of a Day One, no-prerelease spike might make more money, but given what I know about marketing, I don’t think so. Amazon’s algorithms favor stability of rank over spikes, so I don’t think a higher spike would last as long in its effect. I know that it would take a huge number of sales in 30-days of visibility from no prerelease to make up for the revenue I see in 120-days with one – it doesn’t seem feasible.

Marketing is about eyeballs and while some people will buy your book the first time they see it, others will think “maybe” – the longer it’s visible, the more opportunities there are to both get the initial buyers and convert the “maybes” to yeses.

I know I plan to repeat this with my next release and hope 2017 will be better still.

..Bio:

Bio:
J.A. Sutherland spends his time sailing the Bahamas on a 43′ 1925 John G. Alden sailboat called

Yeah … no. In his dreams.

Reality is a townhouse in Orlando with a 90 pound huskie-wolf mix who won’t let him take naps.

When not reading or writing, he spends his time on roadtrips around the Southeast US searching for good barbeque.

Facebook: https://www.facebook.com/jasutherlandbooks/
Twitter: @JASutherlandBks
Website: www.alexiscarew.com

Nathan Dodge: Reflections of an “Old Newbie”

December 13, 2016

Kevin Ikenberry

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Reflections of an “Old Newbie”

Nathan Dodge

I’ve wanted to be a fiction writer—mainly science fiction—since I was twelve years old. Problem is, life always seemed to intervene.

I grew up, well, not exactly poor, but certainly what would be called “lower middle class.” Often it certainly seemed that we neared the poverty line. I was an only child, certainly not coddled or spoiled, and my parents were loving, nurturing parents, but we didn’t exactly live in the lap of luxury. So, as I was good at math and science, I decided on a career in electrical engineering, for which I seemed to have an affinity—I wanted to have a career where money would not be a problem. Eventually I earned a Ph. D. Along the route to finishing my education, I got married, and children appeared on the scene. Suddenly (a couple of marriages later), children were out of school, I had retired from industry to a teaching position at the University of Texas at Dallas, and I was seventy years old. So far, no writing career.

In 2011, I took a one-day seminar at UTD by Tony Daniel and Bob Sawyer, two amazing authors and speakers, got a few compliments from Tony on a writing exercise, and decided, okay, it’s now or never. It’s not like you’ll be around another fifty years. I started writing and looking online for courses or studies about writing and saw an advertisement for SuperStars Writing Seminars sponsored by Kevin J. Anderson and Rebecca Moesta. By golly, I had heard of them! Famous writers that were willing to share their secrets with amateurs like me!

So I signed up—and shortly, I’ll be attending my sixth SSWS. These last five-plus years have been amazing. Whereas a half-decade ago, I was a wet-behind-the-ears wannabe, with maybe a smidge of talent, I am now a somewhat experienced writer, with lots of wonderful friends and colleagues via SSWS. That talent, though still far from perfected, is at least refined a little. I have even published a bit, though my main accomplishment is writing two series of novels and discovering that I really like writing young adult science fiction. I have two novels submitted to a publisher and I continue to write, although at my age, I realize that I have a limited future in writing (as I am fond of saying, I have a fairly short timeframe in which to become an “overnight sensation”).

As the senior member of the SSWS tribe, (even older than Don Hodge, who was generally regarded as our “elder statesman”), I may be an old fogey to many of the younger members, but I sincerely love and appreciate all of them and treasure my opportunities to interact with them. I am fortunate enough to count Kevin, Rebecca, and Dave Farland among my friends, and David has even edited some of my work. His editings of several of my books have been highlights of my short “career” and major learning experiences in term of our craft. Another huge plus is that I have persuaded my youngest daughter (and superb author) Sharon to join the tribe, so that each February I not only get a chance to renew old friendships but also spend time with her.

The last twelve months have been a real breakthrough year, as I placed a story with Mike Resnick’s Galaxy’s Edge, and saw my writing style hit a major maturation point. Do you believe in the “10,000 hour rule”? I do, and as my six-year experience in writing approaches that mark, I can see that my ability to coax emotions out of the written page has improved a good deal. I’m not a Kevin or Rebecca or Dave by any means, but maybe I’m not a million miles off anymore. Daughter Sharon and I are readying an anthology of stories on alien contact for publication and discussing with some other writers a second anthology on science fiction stories about religion.

Though semi-retired, I still teach an engineering course at UT Dallas, trying to stay active and on the go. I treasure my interactions with tribe members, and one of the highlights of the day is getting on Facebook to see what fellow writers are up to. I thank my lucky stars that I found the SSWS website and for the friendships and relationships that followed. How many men can say that they share a passion for something with a daughter who is nearly forty years younger, plus have an encouraging wife who says “go for it”? Pretty amazing, right?

So, only about sixty years late, I am “living the dream,” finally practicing the profession that I aspired to when I turned twelve years old and wrote long, involved, truly terrible 200-page novels that have long since turned to dust. I look forward to early February about as much as I do to Thanksgiving or Christmas because it gives me the chance to reunite with many friends and colleagues. I offer thanks to all of them—Monique, Vicki, John David, Jason, Phil, Lissa, and so many more—who have befriended and inspired me, and in doing so, made an old guy feel far younger than his years.

The saying goes, “Do what you love in life, and you’ll never have to go to work.” I’m lucky enough to be living that truism, and even if my time horizon is more limited than most, I plan on living what’s left with zest and joy. How lucky can one guy get?

Thanks, Kevin, and Rebecca, and Dave, and Eric, and James, and all the rest who make SSWS so inspiring and fulfilling. I’ll see you in February—and every February to come, so long as the future allows.

Bio

After receiving a BSEE from Southern Methodist University and MSEE and PHDEE degrees from The University of Texas at Austin, Nathan Dodge practiced engineering in industry for nearly 30 years, retiring from Texas Instruments in 1998. He also worked at General Dynamics and Bell Helicopter in the Dallas-Fort Worth area.

Joining the faculty of the University of Texas at Dallas, he taught full time for 16 years before retiring a second time in 2014, serving as a senior lecturer, teaching four courses per semester and working full-time through the summer season. For five years, he also served as manager of undergraduate electrical engineering laboratories. He still teaches half-time at UTD.

In addition to activities listed above, he also served as a member of the Executive Board of the SMU School of Engineering and Applied Science, a member of the USC School of Engineering Board of Councilors, and a member of the Advisory Board of The University of Washington Human Interface Technology Laboratory.

He was for many years a registered professional engineer in the state of Texas. AT UTD, he was awarded the Electrical Engineering Department Faculty Outstanding Teacher Award in 2005 and 2011, and the UTD President’s Outstanding Teaching Award for Senior Lecturers in 2007.

Paid to Play: Writing Licensed Fan Fiction in Kindle Worlds

November 9, 2016

Kevin Ikenberry

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We’ve all heard that writing fan fiction is something that professional writers don’t do. Fan fiction has a stigma attached to it of being vastly amateur and a waste of time for aspiring authors who should be cutting their teeth on their own works. The truth of the matter is that fan fiction has a very large fan base and can provide a great opportunity for new writers to hone their abilities. Yet, being paid for writing fan fiction has always been reserved for authors who sign literary contracts to write “media tie-ins.” The media tie-in was essentially the sole professional version of fan fiction until Kindle Worlds came along.

Kindle Worlds is a project from Amazon that allows authors to write licensed fan fiction in any of the licensed world. Authors can earn royalties (typically 30%) from their works in a licensed world. Works can be any length from short story to full novels. The only “catch” is that Amazon and that licensed world own your story in perpetuity. Licensed worlds include the worlds of bestselling authors Hugh Howey, Bella Andre, and Kurt Vonnegut. Other worlds include television properties (Vampire Diaries, Wayward Pines, Veronica Mars) and comic book properties (G.I.Joe: A Real American Hero, Quantum and Woody, XO Man-o-War). All an author has to do is have an idea, check the Kindle Worlds quality/content guidelines for that licensed world, write a story, and publish it. It’s licensed fan fiction, and I can say from experience, a huge opportunity.

A few years ago at the World Science Fiction Convention in San Antonio, I met Hugh Howey. We had a great conversation then, and ever since via infrequent emails. I first heard about Kindle Worlds from Hugh. Roughly about the time that I finished the second of his Silo Saga novels (SHIFT), I had an idea for a story in his universe. Knowing that the universe was available through the Kindle Worlds program, I worked up a story and promptly hesitated. On the cusp of submitting the story, I chickened out and emailed Hugh for advice. He told me to publish the story, and I did. I’ve published several short stories via Kindle, but none has sold like my Silo Sage novelette “Vessel.” It’s been out for a couple of years and has never left the Top 200 in Kindle Worlds Science Fiction and Fantasy, topping out at #3. The story has done nicely, putting some extra money in my account while generating name recognition. I never thought about name recognition as a by-product for Kindle Worlds until I had an idea for another story in a different universe.

As a kid, the cartoon series G.I.Joe: A Real American Hero was my favorite series of all time. When I saw that its universe was part of Kindle Worlds, I was amazed and thrilled. In the Kindle Worlds stories, there are some really good ones including those by bestselling author Carrie Vaughn and my friends Peter Wacks and Aaron Michael Ritchey. On a getaway weekend to Breckenridge a couple of years ago, I had an idea for a story in that universe and wrote it inside of a week. After some read-throughs and edits, I used the Kindle Worlds cover builder, formatted the book, and set it live. What happened next is surreal. About 24 hours after I set the title live, I had a Twitter notification on my account (@TheWriterIke). I’d been mentioned in a tweet from Amazon Kindle Worlds that reached almost 35,000 subscribers. They’d also tagged one of the major G.I.Joe toy collector groups, and they then retweeted it to another 6,000 subscribers. The story hit #7 in all of Kindle Worlds within the next few hours. I gained fifty or so Twitter followers. Like “Vessel,” my short story “Friends In High Places” has continued to do very well, and the fact that it’s licensed fan fiction is something I’m very proud of.

I believe firmly that writers should seek payment for our work. Exposure doesn’t pay the bills. Kindle Worlds is a perfect opportunity to play in someone else’s world while earning royalties and gaining exposure. Check them out at KindleWorlds.Amazon.Com and see if there is a licensed world you’re familiar with. Then, if the muse whispers in your ear, sit down and write the best story you possibly can. You never know what might happen with it.

Computer Spring Cleaning

May 23, 2015

Guy Anthony De Marco

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It’s the start of a new year, so it’s time to discuss a bit of pre-spring cleaning for your computer. For perspective, my “day job” used to involve working in an Information Technology department for a large corporation with 13,000 users, a field I’ve been working in since I started writing computer programs in 1977. I performed these tasks quarterly at a minimum on my personal equipment, and twice daily on the 983 servers I was responsible for.

1. Back Up Your Data

In the IT field, there’s an old saying: “There are two kinds of people, those who back up their data, and those who wish they did.”

Yes, everyone knows they should back up their data, but most forget to do it if the task isn’t automated. In the past, I was guilty of forgetting to do this on my laptop, and I’ve lost works in progress. So, like changing your smoke alarm battery every time there is a change to Daylight Savings Time in the United States, at the very least you should make a concerted effort to back up the data from the previous year.

I back up all of my fiction, articles, and poems onto a CD, then put it in a safe place. I also archive it on my website in case I need copies when I’m traveling. Make sure you label the disc and put it in a sleeve or CD case. Use a permanent marker, put on a sticker label (use the round ones so the CD isn’t unbalanced when spinning), or write the label directly on the CD if you happen to have LightScribe. Do not use ballpoint ink pens on the CD — use permanent markers like the Sharpie brand. Most people think the underside of a CD is the most sensitive to damage, but it’s actually the top portion that is fragile. Once the thin layer of laquer is damaged, such as from writing on a CD with a ballpoint pen, the reflective backing starts flaking off, destroying the CD. The underside may get scratches, but the CD writing process includes error correction, which is why many scratched CDs still work for data.

If you have a large amount of data, such as your story files, ebook files, audio files, and images, use a DVD-ROM to back up your work. The same rules apply for the care of the discs.

If you have a safe deposit box at the bank, consider keeping a copy there in case something happens to your house. I know several authors that were impacted by Hurrican Sandy, and several of them lost their homes and their computers.

In addition to backing up important files, I also recommend purchasing a USB external drive that comes with backup software. This way, your entire hard drive can be restored if you get a nasty virus or malware that destroys everything on your computer. One terrabyte external drives are around $100. Restoring your computer after you get hit by a nasty virus with a couple of clicks is priceless. Another option is to use an external storage solution like Dropbox (see May 4th’s post by Kristen for a writeup), Evernote, and Google Drive.

2. Anti-Virus Scanning

I’m assuming most of you have an updated anti-virus program running on your computer(s) and laptop(s). Good for you! If you don’t, there are several free anti-virus programs available, such as AVG and Avast. If your computer connects to the Internet, you need protection.

Now is the time to do something that your computer has been bugging you to do for a while. Close all of your open files and programs. Yes, that includes Facebook — don’t worry, you’ll survive the withdrawals. Open whatever anti-virus program you use and select “full system” or “full hard drive” scans, then leave your system alone. If you’re running a laptop that goes into hibernation mode if it doesn’t feel your loving hands brushing the touchpad, deftly sliding the mouse, or even stroking the keyboard, try setting your system to stay out of hibernation mode by adjusting your power settings. Leave your laptop plugged in, in case it takes a while to scan your data.

Your anti-virus program is going to scan every file stored on your computer. Depending on the number of files and the speed of your computer, this may take an hour or ten. If it finds any nasty lurking virus files, let the software kill or quarantine the offending data.

3. Dump Unused Software

If you have software installed that you never used in 2012, consider deleting it from your computer to free up space. Make sure you have the original software available should the need arise to re-install. A good example is getting rid of old income tax software. It’s doubtful you’re going to re-file your 2008 taxes again, so save your data files (onto a CD!), then uninstall.

4. Catch Up on Updates

Now is a good time to update your operating system … AFTER you have backed up your data. Allow your system to go online to download patches and updates, then allow your computer to install without slowing it down by surfing the Internet. If you have the urge to post a Twitter update, tweet using your smartphone.

Once your operating system files are updated and your computer is restarted, go through your programs and check for updates. Don’t forget programs like Microsoft Office, Scrivener, Adobe Acrobat, Java, Firefox, and any other browser updates (including browser plugins, if any.)

5. Catch Up on Writing

Now that your computer is backed up and updated, it’s time to get writing. No excuses!

About the Author:

Guy Anthony De Marco is a speculative fiction author; a Graphic Novel Bram Stoker Award^®; winner of the HWA Silver Hammer Award; a prolific short story and flash fiction crafter; a novelist; an invisible man with superhero powers; a game writer (Sojourner Tales modules, Interface Zero 2.0 core team, D&D modules); and a coffee addict. One of these is false.

A writer since 1977, Guy is a member of the following organizations: SFWA, WWA, SFPA, IAMTW, ASCAP, RMFW, NCW, HWA. He hopes to collect the rest of the letters of the alphabet one day. Additional information can be found at Wikipedia, GuyAndTonya.com, and GuyAnthonyDeMarco.com.