Tag Archives: Guest Post

The Tricky Art of Goal Setting

A guest post by James Wharton.

2148. That’s the number of words I wrote yesterday. If I can do that every day for a week—let’s see, that’s 15,036 words. If I do that four weeks in a row, that’s 60,144 words, almost enough for a novel. So there you have it, a short course in how to set goals.

The catch is I neglected to tell you I only wrote 300 words the day before. And the day before that, I produced only 100 or so words. So what is the total word count for the last three days? 2548. That equates to 849 words per day. That’s still a lot, or is it? How many words should I write every day? And, oh by the way, how many will I write today since I have what I refer to as a “work hangover,” a yucky, listless, energy-devoid state from working too hard the previous day. Of course, I must write this article as I committed to a deadline, but usually, one of those “days after” means I will get little to nothing written that day. You see the problem. In four days, I will have written at a rate of 637 words per day. Is that enough?

So what should I have done? How many words should I write a day? How many days a week should I write? How many books per year should I produce? Welcome to the tricky world of goal setting. It is world many of us inhabit. We must complete X-number of tasks by a certain time, get so many sales each month, drive so many miles per day and so on. For most of our lives, we are in some sort of goal-based environment.

The Destiny ProjectSeveral years ago I participated in NaNoWriMo, the quest to write a 50,000 word novel in one month. I did it. I learned that I could indeed write that many words, but also learned that is not the way I want to write. Yes, it was grueling but fun, and I felt good about hitting the 50,000 word goal, but not so proud of what I produced. I spent the next eight months completely re-writing it. Out of that exercise came The Destiny Project, the novel that is my best-seller.

Depending on who you listen to, it seems that the general consensus is that 1500 words a day is a respectable amount. Of course that comes with a ton of provisos. Stephen King may write 15,000 words a day or more for all I know. John Banville, one of my favorite authors, says he writes 1500 words per day on his Benjamin Black series, however, not nearly as many on his regular novels. If you’ve ever read a Banville novel, you know better than to sit down and get comfortable without a dictionary at your side. His regular novels are truly works of art and I can’t imagine Banville crafting such a book without many hours laboring over the dictionary and thesaurus. I have no idea how many words per day he grinds out on one those masterpieces, but I can’t imagine it is more than a few hundred.

Stephen King seems to have the ability to write spontaneously without the need for a lot of re-writes, but in view of his mammoth size books, I can’t believe he works anywhere near as hard as I must to produce half or probably even less the number of words he does. And there’s another proviso to the 1500 word per day goal. 1500 words is a gross amount. It’s what you put down before you revise, rewrite, delete paragraphs or pages, etc. etc. Personally, I do a lot of rewrites and revisions. Every time I re-read my draft, I find things I need to change or could have written better. Although my publisher did edit my two published books, I don’t use an editor on my self-published books because of the prohibitive cost. But let me tell you, editing your own work is difficult if not impossible.

The point is, after the revising, rewriting and editing is completed, your net words per day will drop dramatically, perhaps to only a few hundred.

Another proviso is the amount of uninterrupted private time you devote to writing. Writing is a time-intensive, energy demanding, solitary activity. Do you have a space where you write? Do you have a regular time when you write? I am fortunate to have a studio where I can cut off the world and its noises and other interruptions. Whatever you may have available, make it as “private” as possible and write at a regular time on writing days. Interruptions dramatically impact your productivity.

Another proviso is how far along you are in the writing experience. That also impacts your productivity. Your ability and speed will differ substantially if you’ve written fifty thousand words, two hundred and fifty thousand words, or a million words.

When I write a novel, I set my goal at 1500 words per day and 5 days per week. Obviously, from my opening paragraph, I don’t necessarily achieve that goal every day or week. But I consider it a good day if I produce 1500 words that, while still needing revision and editing, are probably solid enough to work as part of the book. That doesn’t mean they absolutely will. I’ve cut complete sections (1500 or more words) many times. It’s not right until it’s right, and you can only hope the reader will feel that way too.

The bottom line is that writing is a creative process and setting an absolute word per day goal, (the best measure of productivity) is probably impossible. That is why goal setting with writing is an art, not a science. So here is what I suggest:

  1. Have a specific place to write-one that is quiet and where you won’t be interrupted for a reasonable span of time. And turn off the cell phone.
  2. Set a daily word per day goal that is reasonable (achievable) for you. Decide how many days a week can you will work? Five days a week may or may not be realistic, but that is the number I use. That goal should be a comfortable number dependent on how well and how fast you write and what you feel works for you. This is a gross number as you will need to revise, rewrite and do a final edit later. The important point is to be faithful to your words per day and work days per week goals. If you don’t reach the words per day goal today, don’t try to do more tomorrow to catch up with your overall five day goal.Delirium
  3. Set a time for completion of your overall project. I find that my novels generally take a year to write (Approximately 75,000-85,000 words.) Obviously I don’t achieve a gross word per day goal of 1500 words per day. Life has its interruptions. I began writing The Destiny Project II early last year when my mother became seriously ill. I spent a lot of time visiting her out of state and her illness was so disruptive I couldn’t go on with writing that particular book. (I am again working on it.) However, I began writing another book to fill my idle hours. Out of that came Delirium, my newest novel.

Life and disruptions happen, but always stay focused on achieving your daily and weekly writing goals. Execution is the most important part of goal setting—SO DO IT!!

The main thing about writing is to have as much fun as you can and work at a pace that is comfortable and pleasant. Set your word per day and days per week goals and then a completion date for your project. Above all, adhere to a regular schedule and then judge your performance. How many words did I write this week? My goal was 1,000 words per day at five days per week. Did I write 5,000 gross words this week? Did I write 20,000 gross words this month?

After several months working your established schedule, you will have structure and discipline and be able to predict when your project will be complete–assuming no outside interference.

James WhartonJames Wharton’s Bio:
James Wharton is a full time writer with two published and eight self-published books. His most recent novel, Delirium, was published in February and his coming novel, The Destiny Project II, is due out in the Fall of 2014.

Web site:  jameswharton.net

Email:  jameswharton1@aol.com

Writing for Love and Murder

My Bloody Valentine - Box SetA guest post by Tiffinie Helmer.

Love and murder have a lot in common. Passion. It takes passion to love someone, and it takes passion to kill someone. That tightrope of love and hate we all balance on. Love and murder are my two favorite things to write about. Interesting enough, love is the harder of the two (no pun intended). I could kill every day of the week. I don’t want to know what that says about me. My favorite writing days are the days I get to kill someone. And my least favorite writing days are when I have to pen a love scene. I agonize over the love scenes. Every sentence, every word is painstakingly written. Whereas I can kill without a thought or a plan and happily carry on, and have, check out DEATH CACHE. Some of the deaths in that book surprised even me. One in particular that I almost deleted because I had fallen in love with my character, but alas I left him dead because it amped up the tension in the story.

In the anthology, MY BLOODY VALENTINE, we all start our stories with the first line, “Love hurts.” In my story HEARTLESS, I have a heroine who is angry. Really angry and she is one of my favorite kind of heroine to write about. So much conflict and angst. There isn’t anything she isn’t willing to do since she is so angry. That makes her exciting. She’s moonlighting as a dominatrix because she’s been ordered to pay her deadbeat ex-husband alimony. Turns out whipping men for money is more therapeutic than therapy. To make matters worse, (because I can and will) her clients start turning up dead. Now the cops are investigating her with suspicion of murder. Maybe her anger got the best of her and she truly is heartless.

This was a very fun story to write. Lots of passion. I explore many different levels of love from the first innocent crush to the more deadly obsession. Oh, yeah and of course I killed people.

Oh how I love my job!

Guest Writer Bio: USA Today Bestselling Author Tiffinie Helmer is always up for a gripping adventure. Raised in Alaska, she was dragged ‘Outside’ by her husband, but escapes the lower forty-eight to spend her summers commercial fishing on the Bering Sea.

A mother of four, Tiffinie divides her time between enjoying her family, throwing her acclaimed pottery, and writing of flawed characters in unique and severe situations.

You can find her new anthology, MY BLOODY VALENTINE on Amazon and Barnes and Noble. You can find out more about her at her website www.tiffiniehelmer.com.

Marketing on Amazon

A guest post by Jodi McIsaac.

ITFsmallThe world of publishing is changing at whiplash speed, and the company setting the pace is Amazon. As the largest bookseller (with 29% of the market) in a world where more books are now bought online than in brick-and-mortor stores, Amazon is a force to be reckoned with. Fortunately for authors who want to sell books (and who doesn’t?), this is a good thing: Amazon is the #1 place where readers go to buy books, and you, the author, can use that to your advantage.

As traditional publishing houses offer less and less (and often zero) marketing support, it’s never before been more important – or easier – for authors to connect directly to their readers, and to take charge of their own marketing.

But where to start? There are two easy ways to market your books on Amazon. While these tips apply primarily to self-published authors, who have more control over how their books are presented to the world, traditionally-published authors can work with their publishers to use Amazon to their advantage, and find a new and enthusiastic audience for their work.

1. Enroll in KDP Select

If you are self-publishing and using Amazon’s Kindle Direct Publishing (KDP) platform (as you should), you have the option of signing up for the KDP Select program. In exchange for agreeing to sell your e-book exclusively on Amazon for 90 days, they will (a) include your book in the Kindle Lending Library, and (b) allow you to give it away for free for up to 5 days during that 90-day period.

Now, the first part is a no-brainer—Amazon Prime users are allowed to download one book a month for free from the Lending Library. The great part is, Amazon pays the authors out of a “global fund” that’s usually around $600,000 a month. That means you might even get paid more when someone borrows your book than when someone buys it. And it’s a great way to reach new readers who will take a chance on your book when it’s free to them. And that brings us to the next point:

What do you mean, they’ll “allow” me to give my book away for free for 5 days? Why would I do that?

For many reasons, actually. Strategically giving your book away is a great way to gain exposure, get more reviews (which in turn drive more sales), and introduce new readers to your work. This plan is especially effective if you have more than one book available—if readers enjoy your free offering, they will often go searching for your other books. It used to be that authors who used KDP Select also saw a big jump in sales in the days and weeks following their free promotion, because Amazon counted the free “sales” as paid sales, which often meant that books landed on the bestseller lists after the free days were finished. But in the past few months Amazon has adjusted their algorithms, so the sales bump isn’t quite so dramatic as it used to be. Nevertheless, it’s a very worthwhile marketing tactic. My book Through the Door was downloaded over 60,000 times in five days when it was enrolled in KDP Select. Many of those readers loved it, told their friends, signed up for my newsletter, and have since pre-ordered the second book in the series.

2. Optimize your metadata

In How to Market Your Book, Joanna Penn says, “You can never sell as many books as Amazon, Kobo, Barnes & Noble, Apple, and the other retailers can sell for you.” This is because those retailers thrive on being useful to their customers—and that means presenting their customers with buying options that they think you’ll like. They do this by means of top-secret algorithms, but there is a way you can make your book stand up and say “Pick me!” It’s called optimizing your metadata.

Don’t worry—it’s not as complicated as it sounds. “Metadata” is basically everything about your book except for the content itself – the title, description, author bio, reviews, excerpts, table of contents, and keyword data. When you upload a book to Amazon you (or your publisher) have the opportunity to fill in all of these “behind the scenes” fields. This data drives recommendations and placement on Amazon—such as a “what to read next” spot in a promotional email to their customers or a coveted placement on readers’ home pages. Think of it as the equivalent of front-of-store and end cap placement in your local bookstore, except it’s targeted to the people who are most likely to buy your book based on their buying history. Here’s how you do it:

Make sure you are in the right category—which means you need to know your audience and what they are looking for. Readers don’t want to buy a book in the romance category only to discover it’s actually a horror novel. The more specific you can get with your categorization, the better. Is it “fantasy” or “paranormal romance” or “urban fantasy” or “contemporary fantasy”? Yes, there is a difference, and if you can nail that down then your readers will know where to find you. You have the option to pick more than one, just make sure they’re both true. Right now I’m “shelved” in Contemporary Fantasy and Women’s Fiction>Mothers and Children. Both work, because the book is a modern-day fantasy novel about a mother trying to save her child.

Brainstorm keywords that best describe your book. For example, mine might be “Celtic mythology, Ireland, fantasy, gods and goddesses, modern magic.” Then use Google’s free Keyword Search Tool (you’ll need a Google or Gmail account), which will allow you to plug these keywords in and discover which similar terms people are searching for. Choose the words that are searched for most often and most accurately reflect your book, and you’re almost done.

Narrow down your list by comparing what is being searched for on Amazon. Plug your keywords into Amazon’s search bar and see what comes up – are these books similar to yours? If yes, you’ve got your keywords.

Now, use these words in your metadata fields. Use your keywords as often as possible in the metadata categories I listed above (while making them sound natural, of course). The more you can work these keywords into your metadata fields, the easier it will be for Amazon’s algorithms to find it and match it with the right readers.

It’s only a few hours of work, and there’s a big upside: research has shown that simply optimizing your metadata can boost a book’s online sales by up to 28%.

Of course, Amazon is always changing things up—in the publishing industry and on their own website. So it’s important to stay abreast of all the developing marketing opportunities the online retailer provides. But using the KDP Select program and optimizing your metadata are two excellent places to start getting ahead of the curve.

Guest Writer Bio:
Jodi-081 edit1Jodi McIsaac is the author of THROUGH THE DOOR, the first book in the bestselling contemporary fantasy series, The Thin Veil. The second book in the series, INTO THE FIRE, is being released on November 12. Visit Jodi at her website or on Facebook and Twitter.

Fishing for friends

A guest post by Kim May.

One of the most important skills a writer can develop has very little to do with writing. Nonetheless it can open doors into the professional realm that wouldn’t be accessible otherwise and can provide vital insight to the industry. So what is this pivotal skill?

Networking.

Since most writers tend to be introverts who loathe departing from their sanctum of creativity, this skill can be one of the hardest to develop. Be that as it may, it’s still important to know how because of the reasons I listed earlier. The old saying “it’s not what you know but who you know” is just as true in publishing as it is in other fields. Think of it this way, a fisherman doesn’t expect the fish to swim up on shore, walk on fin tip to the market, and place themselves on a bed of ice. They have to get in their boats, sail to where the fish are, and cast their nets.

So, who should you network with? Everyone. Whether you’re at a book signing, a seminar, a convention, or at church, everyone you meet is a potential reader. That doesn’t mean that you have to walk around with copies of your book(s) stuffed in your pocket but it does mean that you shouldn’t be shy about your involvement in the craft. If no one knows that you write, no one will anxiously await the release of your novel. Of course, the most valuable connections you can make are with those in the industry: editors, agents, bookstore events coordinators, and authors. But that doesn’t mean that you can afford to ignore the lady that shows up to every bookstore event or the man at the bus stop reading that book you love.

There isn’t a secret Jedi technique that you need to master in order to be good at networking. I find that the best way is to just say hello and start up a conversation. If you’re nice, and personable, chances are they’ll want to read your book. It won’t matter if you’re book is Wheel of Time erotica, and they’re a retired nun. If they like you enough they’ll read it anyway.

Don’t have a published work to promote? Promote yourself instead. It’s never too early to build an audience. When someone asks what do you do for a living or what have you been up to lately, tell them “I’ve been writing a book. It’s about (insert pitch here).” If they’re interested, give them a business card so they can follow your blog/website. That way they can run out and buy your book the second it’s available.

The one thing you don’t want to do is to go on and on about yourself for half an hour. There’s nothing wrong with sharing your experiences, and desires for your career. Where it becomes burdensome is when every turn in the conversation is directed by you, for you, so you can talk more about you. There’s a fine line between promotion and bragging and once you’ve crossed that line there is no going back.

Once you’ve made a good impression, don’t let it end there. Maintain that relationship. Say hi to them when you pass them on the street. If they invite you to an event, take them up on the offer because you don’t know who else might be there. I’ve lost count the number of industry folks I’ve met while at the movies or out to dinner with someone I met at a signing. If I hadn’t made that initial connection, I never would have met the people who have become an important part of my life.

So you see? It’s worth leaving your sanctum, and saying hello to a complete stranger. That person may be the agent who gets you your first sale, or the future admin of your fan page, or your biggest fan. But you will never find out if you don’t make the first move.

Guest Writer Bio:
Kim MayKim May writes sci-fi and fantasy but has been known to pen a gothic poem or two. She works at an independent bookstore and dog/house sits on the side. A native Oregonian, she lives with her geriatric cat, Spud, and spends as much of her free time as she can with family and friends. She recently won The Named Lands Poetry Contest. If you would like to find out what she’s working on, please visit her blog.