Tag Archives: marketing

Last week, the World Fantasy Convention (“WFC”) was held in Toronto, Canada. For all of you who may not know, WFC is a convention for fantasy and science fiction writers, artists, agents, editors and other professionals. The four day conference has seminars/panels on craft issues. There’s a dealer’s room for hard-to-find, and rare books, and an art show. The price of admission includes a swag bag full of free books, and use of the convention suite. There’s also lots of time for networking, including nightly parties often hosted by publishers, and a closing banquet.

Four of the Fictorians (Evan Braun, Ace Jordyn, Nancy DiMauro, and Frank Morin, from left to right in the photo) attended this year. Evan asked us to share our thoughts about the conference with you. So, here they are:

Nancy: I attended my first WFC last year, and through the introduction by fellow Fictorian Colette Vernon met Celina Summers the head editor at the newly formed Musa Publishing. WFC opened doors for me that I never knew were there. I knew I wanted to attend this year’s WFC to connect with friends, further my writing career, and help others do the same. Why did you attend?

Ace: I wanted to see writer friends from all over the world, and WFC makes connecting with friends easy. It’s also a great place to meet new people from writers, editors, agents and publishers.

Frank: I attended for two main reasons. First, to meet with my agent, John Richard Parker from ZENO, in person. He’s based in London, so this was a rare opportunity. Second, I feel it’s vitally important to interact, socialize, and network with other industry professionals. WFC is a great venue to do that.

Nancy: What was the best thing about this year’s WFC?

Ace: Shanghai Steam, an anthology I co-edited, was launched at the con. The anthology authors had a blast at the autograph signing session and readings at the launch. It’s wonderful to see the excitement, and feel the energy of so much creative pride.

Frank: At my first WFC two years ago, I didn’t know what to expect. Luckily, I connected with several other new authors. We spent the conference looking for and talking with agents and editors we wanted to talk with. This year, I still focused on networking and meeting new people. For me, it was deeply rewarding to mentor newer authors at this WFC and continue to learn from more experienced professionals.

Nancy: The best thing about WFC is the conversations I had with people. I spent hours talking with editors and writers, both well established and new. Brandon Sanderson met with the attending Superstars Writing Seminars alumni, which most of the Fictorians are. Brandon spent about two and a half hours with us. We talked about his outlining technique, working on the Wheel of Time, talking to and working with agents and editors, dealing with deadlines, book tours, writing, Writing Excuses, and so much more.

There were so many great things that I’d be hard pressed to single out anything “bad” about the experience. If I had to though, I’d say that there never is enough time, and the hotel NEVER staffs the bar right. Even though the Con officially lasts 4 days, those days fly. There’s so much to do. The Con runs from 8am when the Con Suite opens until 4-ish am, when the last party goer has returned to his room. A lot happens unofficially at the bar, and you can find people there at all hours. Despite being warned that there will be anywhere from 50 to 100 people at the bar at any given time, the hotel never has enough staff. When they can finally get you your drink (whether spirited or not), tip well as those few staff members are working hard.

Ace: All the activity means that my least favorite thing is the lack of sleep. There’s so much to do. So many people to see and meet. It’s electric and the conversations go long into the night.

Frank: For me, it’s the travel distance.

Nancy: One of the reasons I love WFC is you can accomplish more there than you can in two years outside WFC. What was the most useful thing about it for you?

Frank: This is tied closely back to question about the best WFC-related thing – the connections we make. WFC is a wonderful place to network and interact with professionals representing all aspects of writing, including other authors, agents, editors, and publishers. The first several years of writing, I didn’t attend conventions. I wish I had. There are so many benefits to rubbing shoulders with others in the same business. People at WFC have consistently proven their willingness to share their knowledge, mentor newcomers, and provide opportunities.

Ace: Getting my finger on the pulse of what direction the industry is moving not only with writing trends but on the publishing environment.

Nancy: Next year’s WFC will be in Brighton, England. Other than buy your membership now since it will likely sell out, any tips for those attending future WFCs?

Ann: Relax and enjoy yourself. Have fun. Talk. Attend panels, readings and parties; not only do you learn lots; you never know who you’ll meet.

Frank: Get to know the hospitality suite. It’s a great place to mingle, and to eat. This year’s hospitality suite (or con suite as it’s often known) was well stocked with surprisingly good food. I made some good contacts there and met a lot of people.

Put yourself out there. Most people were very outgoing and eager to talk with others. I saw a few who seemed to be lingering on the fringes, and managed to draw a couple of them into conversations. They were new authors with few connections, who felt a little lost. Many of us authors are introverted people, but we have to set that aside at conferences and take the initiative to meet people. The connections are invaluable. Once you have a base group of friends and acquaintances, it makes it that much easier to reach out even further.

One way to start getting to know people is to attend other writing seminars or workshops. For example, there were 8-10 of us who were alumni of the Superstars Writing Seminars. Those events were excellent in and of themselves, but now provided a secondary benefit. We all came to WFC already having a large group of friends to socialize with, share advice with, and to help us maximize our WFC experience.

Nancy: To build on what Frank was saying, the benefits of WFC or any seminar or convention might not be immediately obvious, but there are long-term benefits. Every relationship you maintain is one where you can help someone else’s writing career, and that person, in turn, can assist you. Just remember to pay it forward.

Speaking of which, any tips on how to approach editors/agents at WFC?

Frank: Remember, relationships come first. We all want to meet editors, agents, other authors, etc. They want to meet people too. Relationships open doors both ways. But before we can make that pitch, before an editor will do more than look for a way to excuse themselves at the first opportunity, we need to establish a connection. Be friendly, but not desperate. Ask them about their projects, what they’re interested in, what books they’ve been reading. Look for things you have in common that can help build that connection. If you’re successful, they’ll ask for a pitch or give you a card. If you’re not, they’ll slip away no matter how hard you try to chase them. DON”T CHASE THEM. This is a business, and we are successful when we act like professionals.

One thing I had not understood prior to my first WFC is that many agents don’t really want a full pitch, although some do, so be prepared! I butchered my first live pitch, but thankfully the agent took the time to explain why I was so awful. She wouldn’t have if I hadn’t made a solid connection first. For those agents who do not want a full pitch, they’ll give you their card. This is a good thing. It opens the door to then send them a query per whatever guidelines they have posted on their website, and reference that meeting at WFC in the query. My agent was one of several I queried after WFC in 2010.

Ace: My nervousness at meeting editors and agents disappeared when I realized I wanted to buy their services. Yes, getting my novels published is the ultimate goal but it’s important to me that I find an agent who will work hard for me, and a publisher who has access to the appropriate markets who will work with me to make us both successful. An attitude of selling means I know my product; I have questions I want to ask and so all that makes me less nervous. And yes, my pitches are all prepared.

Nancy: I saw your pitch sheet. It was really impressive. If you have a story that’s looking for a home, it helps to be prepared because you never know when someone will ask what you are working on. Having a prepared pitch helps reduce the nervousness. And I can’t emphasis what Frank said enough. Make a connection first and be a professional and polished version of yourself. Be courteous. Manners matter.

Frank: Also, if you are too nervous to approach an agent or editor, rely on your friends, or people you’ve made a connection with at the Con. Have another author you know introduce you to an agent or editor. Chances are someone helped that person out when she was getting started, so she’s happy to help you, just like you’ll be happy to do it for someone else down the road.

Nancy: What do you know now that you wished you knew before attending WFC?

Ace: I think I’d make plans with writer friends to stay an extra day or two to either hang out or have some writing time together. The con generates great energy that’s worth hanging on to for as long as possible.

Frank: I wish I had taken more time to research people I wanted to talk with. Work was very busy prior to WFC so I didn’t have enough time to do the research I needed. For example, I wanted to talk with a couple of editors, but I didn’t manage to learn the names of the other editors at the publisher. I had a productive time, but there were definitely opportunities missed due to lack of preparation.

Final thoughts from all of us:

For those who have not attended WFC, we can’t recommend it highly enough. The publishing industry is small, and, in some ways, getting smaller as it changes. It’s important to become known and make connections. Unlike, say some of the conventions where people walk about in costumes, WFC is a primarily professional convention. People attending WFC are, generally, those in the industry who we, as writers, will do business with. Making connection with people at WFC may mean the difference between publishing or not since people want to do business with someone they know.

See you in Brighton next year!

Conventions

October 26, 2012

Matt Jones

Conventions Marketing Matt Jones The Writing Life 5 Comments

World Fantasy Convention starts in less than a week. This year the focus is on urban fantasy and gothic fantasy. If you’ve never been to a convention, going to your first convention is almost a magical experience by itself. You’ll meet authors left and right that have been in your shoes. You’ll see editors and agents who are willing to give you advice and may tell you to send a copy of your new novel their way. And, if nothing else, you’ll have a great time. So, if you’ve never been to a convention before, let’s look at why you should go to the next one, and what you should do when you arrive.

As you finish a novel or two, you’ll want to start submitting them to publishing houses and editors. Usually this ends up with your work starting at the bottom of a slush pile and you waiting impatiently for someone to read, and hopefully pick up your novel. The other option is to meet these publishers and editors and if they like you and your pitch, they may ask you to send them your work. While it will still end up on the slush pile, this can get you put to the top.

Even if you’re still not finished with your novel, conventions can be a great place to go for that little push. There is a common saying that says you should group yourself with people who are doing what you want to do. You can look pretty much everywhere and you’ll notice a trend of authors emerging into the publishing world in groups. You’ll have people that will push you to succeed while understanding the troubles you’re facing. Along these lines, conventions can act as a support group. For a couple days a year, you’ll be immersed into the middle of your peers and idols. You’ll hear about success and everyone will tell you that it can, and will, happen to you if you persevere.

If you’re still not convinced, Brandon Sanderson tells a story about when he was trying to get published. Brandon was taking a class with David Wolverton/Farland and David learned about the books Brandon had written. David told Brandon that he needed to make it to the next convention, even if it required selling everything he owned. Brandon listened to that advice, met his editor, and the rest is history.

So, you’ve made it to the convention that fits your work, now what? The best advice I can give you is to be social. The panels and talks are good and you should definitely attend the ones you find of interest, but the real magic usually happens outside the convention hall. Learn where the parties are happening and make an appearance. Hang out at the bar and introduce yourself. Be friendly and be ready to give that elevator pitch you’ve worked so hard on. Get business cards and email addresses. Start building up your circle of authors and industry professionals who know your name. It might give you the edge you need in the future.

If you have a novel ready to be published, you’ll want to do your homework before the convention and put on the dreaded marketers cap. Many conventions, such a world fantasy, have a list of who will be attending. If not, you should be following the publishers you want to submit to on twitter and facebook anyway, so you should have an idea of who is attending. Take this list and learn everything you can about the publishers and editors that you want to submit to. You should remember that they’re people as well, and like talking to people who appreciate their work. Ask them about the novels they’re currently working on, and how the last batch has done. Be friendly, and not pushy. If all goes well, they’ll reciprocate and ask what you’re working on.

Just remember to be friendly and listen to social cues. Being too pushy or problematic can hurt your chances as well. If the other person is in a hurry or trying to leave, wait for another opportunity. Talk to others in the group and make friends. Even if you don’t kick it off with your favorite editor, there are plenty of people around willing to talk to you and give you the push you need.

Branding

September 17, 2012

Nancy

Craft & Skills Marketing Nancy Greene Publishing 9 Comments

And no, I don’t mean with an iron despite the picture.

Whether your traditionally published, e-published by a publisher, or indie/ self-published, marketing is where it’s at. With the rise of Kindle Direct and other media that allow self-published writers to get into the larger marketplace, writers, especially new ones, struggle to get noticed. One of the ways to do that is to establish strong “brand” recognition. Your brand is what and how you market. So, let’s start with the concept of brand recognition. You, dear writer, are a product just like a Hershey Bar. And just like a Hershey Bar, you want an immediate connection to the consumer (reader) on the mention of your name (brand). I know for me, when hear or even type “Hershey Bar” a vision of the dark brown wrapper full of chocolaty goodness pops into my head. That’s good brand recognition Some products so dominate the market that the brand name is synonymous with the product – as examples look at Kleenex and Xerox. Excellent branding and marketing.

The interesting thing about Hershey Bars is that at one point the product so dominated the market it had become synonymous with chocolate bars. Then it made a mistake. Hershey decided it could stop advertising, that’s right just stop. But it lost that dominance when it did because Nestle, among others, increased advertising. Hershey tumbled from the top of its chocolate mountain.

My publisher’s first anniversary is in a few weeks. As part of prepping for the event, I typed “Musa Publishing” into Amazon to see what there was to see. Here’s what I noticed. While the search brought up non-Musa books, at least 90% of the time I could tell if it was really a Musa book by looking at the thumbnail picture of the cover. I was able to reject books that didn’t fit my profile by looking at them. That’s good branding (and a great art and marketing division).

What does this tell writers about branding? Several things.

(1) You MUST create a brand.

Writers like Neil Gaiman have a brand. Again, if you’ve seen a picture of Neil or met him in person, he is always wearing black on black. Kevin J. Anderson has a brand. Take a look at his press releases and photos, he’s always in a sport coat, usually camel colored, or a dark brown leather jacket, a softly colored oxford shirt (usually with the sleeves rolled to the elbow (if no jacket), and jeans. That’s his brand. I could recall it without looking at any of his press photos making it a successful brand. Dean Wesley Smith has his hat. And so on. If you look at the superstars in the writing field, you’ll note each one of them has a consistent look or brand. That’s not a coincidence. It’s done very intentionally and by design.

The picture on tthe right is part of my brand. I’m a mommy, writer, lawyer who writes fantasy, often with romantic story lines. What was I aiming for in a look then? Something polished and professional, but that was soft around the edges to suggest that romancey feel. Did I do it? Feel free to tell me in the comments. I’m a lawyer, which means thick-skinned and I can take it.

Anyway, I go to professional writing events – seminars and conferences dressed in at least business casual. If weather permits, I wear a blazer. Why? I’m trying to create a look or a brand.

(2) Get professional help.

I don’t mean a therapist. I didn’t take the photo on the right. I hired a professional do to it. I also hired a fashion consultant, who went through my wardrobe and engaged in the Ceasar-like task of indicating thumbs up or down. We went shopping. I now have a new wardrobe that “fits” all of my jobs – mommy, writer, lawyer.

(3) Use your website and blog.

Okay, don’t look at my website yet. It’s under construction to fit with the current branding attempts. Or actually, look at the website as what not to do. It’s a mess. I hired (see item #2) a website designed who’d never worked with a writer before, didn’t understand what I wanted/needed, and didn’t know what a falcon was or at least couldn’t find an image of one for the site. This last one is tough since the website’s called Falcon’s Fables. Sigh. Anyway, the original website is a lesson in better than no website than a bad one. I now have a webpage designer who has worked with a lot of writers, knew what a falcon was, and designed a kick-butt new logo, which is in the same color family as the rest of my items. I’ll let you know when we’re ready to reveal.

My blog is a different story. I designed that, and while it’s still not perfect it’s a closer fit to the brand I’m trying to create.

(4) Market

Don’t make Hershey’s mistake. You must market. Even the superstars of writing have tweet, FB, maintain a website and regularly attend conferences. A few of them still go on book tours. You have to get your name out there. Your publisher might give you some press, but it’s not enough. You need to be out in the world where people can find you. If you have friends with blog, be a guest blogger. While the site your a guest on may only have 50 followers, odds are there are 40 people that weren’t also your followers.

Join blog hops. What’s a blog hop, you say? A blog hop is a sponsored event where a number of blogs post together, usually on a common theme and contest. An example is probably the best way to show you. Right now, I’m participting in the Wicked Pleasures Scavenger Hunt Blog Hop with 21 other writer. All the blogs are linked, and readers get a chance to win fabulous prizes at each site. Readers, most of whom would not normally visit my site, are encouraged to do so. They are “required” to look around the site if they want to enter the scavenger hunt since they need to find the answer to the hunt’s question. At the end of the hunt, Rafflecopter will choose the winners. Again, a blog hop is a great way to introduce yourself and work to readers. The cost of the giveaway is minor. I’m signed up for a blog hop a month until the end of the year and am looking for more hops to join in 2013.

If you are blogging, the cover of your book (or one of your books) should almost be your digital signature. Just like your words, you can and should market your covers. Your covers should have been designed with their marketing functions in mind. If you’re writing a steamy romance and your cover brings to mind a sword and sorcery fantasy you might have misbranded, and vice versa. Make sure the promises your covers (front and back) make match the pages in between them.

(5) Keep it professional.

We all have pet causes and beliefs. But unless they aid in attracting your target audience, keep them off your professional pages. If you are really keen on the idea that evil robots should rule the world, create EvilRobotsToRule.com and post your manifesto there, ideally under a different name. Bringing personal causes to the forefront of your professional page will reduce your potential reader pool.

(6) NEVER EVER get into a flame war.

This is a subset of #5 but it’s important enough to mention separtely. Just don’t do it. It takes a lot to build a career. It takes one rant to destroy it.

(7) Protect your brand.

Protecting your brand on the legal side may mean getting patents and copyrights, but I’m taking about a bit more than that.

Realize every time you go out with your “Author” hat on, you are marketing. You are always on stage. Be nice. If you are nasty to someone asking about your writing, you’ve lost a reader, and maybe several readers as that person tells his friends how mean you were. Good impressions can be lost, but bad impressions are almost always forever.

If you’ve created a “look” -whether for clothes, covers, or voice – make sure you are using it.

As noted in #6, if someone attacks you or posts a “bad” review, don’t argue with them. Everyone’s entitled to an opinion regardless of how much you may disagree. You give that negative comment too much attention when you respond. If the response escalates into a war, you’ve lost so much more than you’ve gain.

Good luck and good branding to you all.

To restore Daphne to her nymph form, Apollo must bargain with treacherous Hades, but Death may demand too high a price.

After all I’d said about marketing, you didn’t really think I’d leave the cover of my newest release, Apollo Rising, off this post, did you? Thanks for reading.

Women Writing the Weird – Publishing in an anthology

June 20, 2012

Nancy

Colette Black Nancy Greene Publishing Superstars Writing Seminars The Writing Life No Comments

Nancy: Welcome back to The Fictorian’s Publishing Month. Colette and I wanted to talk a little about our experience with the Women Writing the Weird (WWTW) anthology published by Doghorn Publishing since participating in an anthology is a bit different than other forms of publication. So, Colette, what did you think about the opportunity to participate in an anthology?

Colette: I was thrilled when you told me about the upcoming anthology, in part because of the publishing opportunity, and in part because it consisted entirely of women speculative fiction writers. I was excited about that opportunity. I’ve always meant to ask, how did you find out about it in the first place?

Nancy: Accidental networking. Seriously though, I met the editor, Deb Hoag, through an online writing group. Deb approached her publisher – Doghorn – and asked if she could put together an anthology of genre defying stories by women writers. When she got the go ahead, she contacted a group of writers she wanted to work with. Fortunately, I was in that group. Deb later opened submissions up and I sent an e-mail to the Superstars Writing Seminar group to see if anyone had a story that might work. When you said you thought you just might have a story if Deb was willing to accept previously published works, I put the two of you in contact.

Colette: Even though my story, Beneath the Skin, was published in SNM Horror magazine under the title, Becoming, it seemed like the best of my current stories for an anthology called Women Writing the Weird. A were-beetle burrowing into your leg with nefarious purposes fits weird. I was very flattered that despite it being a reprint and one of my earlier stories, Deb still accepted it. Of course, it’s definitely a different tone than a guy in a monkey suit.

Nancy: Yea. The Gorilla in the Phone Booth was definitely very different than your story. The idea for the story came out of a Writing Excuses episode where they were talking about the promises we make to our readers. Howard Taylor mentioned that if you put a gorilla in a phone booth you’d better have darned good reason for it. So I spent the weekend figuring out why. I came up with a twist on the genie story and some land selkies. One of the fun things about WWTW is the stories cross a lot of genre lines and, at least one of the stories, defies classification (in a good way) in my mind.

Oh, and because Colette’s too modest to mention it, I should tell you that Beneath the Skin got a really wonderful review at http://www.kathulhu.com/2011/11/women-writing-weird.html

Beneath The Skin, by C.M. Vernon gives a different twist to the were-creature tale and I think this story would make a great movie. I also couldn’t help but think of Kafka’s Metamorphosis while I was reading it.

You have to love being compared to Kafka.

I won’t put Colete on the spot and ask her about the review. But I will ask her about her thoughts on this publishing experience. So . . . ?

Colette: I thought it was amazing that even though the book didn’t come out in hardcopy until last month, you put together a book promo at World Fantasy Convention in October, 2011. I couldn’t believe what a great job you did with posters, flyers, food…the whole deal.

Nancy: Thanks. Putting together the book launch was a lot of fun and a bit nerve wracking. World Fantasy is a huge writer’s and agent’s convention. Tor hosted a huge party in the suite we used later that evening. For the book launch, Doghorn printed a small number of the book so we could promote it at World Fantasy. Adam Lowe (the head editor at Doghorn) sent me the artwork so I could make the posters, postcards and flyers. I’m not sure the postcards were effective swag, so I probably won’t use them as promotional items again.

We were also lucky enough to get a lunch-time slot to promote. There were no competing lectures. We were also next to the hospitality suite, and when it ran out of food, they directed people to us because we had food. We probably had an extra thirty people drop in because of the food. And they stayed for the readings.

Of course, the book launch wouldn’t have been as successful if I hadn’t sweet talked you into helping. Your reading was great.

Colette: I’ve read in public before, but never my own piece. I was so nervous, but once I started, I have no idea if I did a good job, but I loved it. I would love to be an author who does presentations in schools, book readings, signings, the whole deal. I look forward to that part of publishing. Speaking of which, it seemed rather odd that you had the book in October, but it didn’t come out in bookstores until May. I haven’t heard much buzz on it, either, but I haven’t been in this business long enough to know if that’s just normal.

Nancy: The book’s been available at the publisher’s website since October, but for some reason the general release was delayed until May, 2012. I’m not sure why Doghorn decided to stagger the release or if the delayed release was just part of its agreements with Amazon and Lulu. Amazon’s currently out of stock on it as well.

I know with the two short story collections I’ve published through Musa Publishing (yes, I had to get them into this post) , Paths Less Traveled and Shots at Redemption, Amazon had the book within hours of it going on the Musa site. But then, the Musa collections are e-books and that might make a difference.

Colette: I have no idea if the book will do well from this point on, but it’s been a fun ride, don’t you think? I wish I had researched the anthology a little better before I jumped on board, not because it isn’t top quality, because it is, but I’m afraid that my participation in a book fondly called by our friends, “the booby book,” is a bit of a misrepresentation of my name as a brand. I don’t write erotica, and the beautiful cover suggests there’s a fair amount of content in that category. That’s something I’ll pay more attention to in the future, so I don’t confuse any readers as to what they might expect from my writing.

Nancy: Ah, yes, our cover. One of the things you often can’t control as a writer – what your cover looks like. Coming up with a cover that captures the scope of the anthology would have been tough, and I understand the decision to base the cover on the short story by the best known writer. But I’ve had web designers decline my job and promotion sites decline the listing because the catfish girl on the cover has very prominent and very naked breasts. And don’t get me started on telling my folks about the anthology. The artwork is gorgeous but, in accurately rendering the light coming from above, the artist placed a lot of emphasis on the breasts. It wouldn’t have been my choice of a cover if we’d had any say in the matter, and my story did have erotic elements. I think this is one where a bit of strategically placed seaweed would help attract more people to the anthology.

Colette: More than anything, I’ve enjoyed the publishing experience and the chance to interact with fellow writers and readers. I also loved the launch party you put together at WFC. I may not make any money from this particular sale, but I’ve learned a lot from my experience. I’m grateful for that.

Nancy: WWTW made me realize how difficult putting together an anthology is. We have a lot of short stories in the anthology from very different genres. Deb did a great job bundling them into the three sections based on the type of weirdness. If you’re looking for stories that balance on genre edges, this is the anthology for you.

It’s definitely been fun. I got to know a lot more writers than I would have if I hadn’t participated. I wouldn’t turn down another opportunity to work with Deb or Doghorn. Being invited to submit to the anthology was an honor. Having Deb select my story for it was amazing and my first professional sale. So, WWTW will always have a special place in my heart.