Tag Archives: perseverance

Conventions as Marketing, Part II, or Every Day is An Interview

I wanted to follow-up on Quincy Allen’s great post of October 15, 2013 about the value of active convention attendance on your marketing plan. The post is particularly timely as I’m packing my bag for World Fantasy which will be held in Brighton, England from October 31 – November 2. Quincy shared how his career had been enhanced by his decision to attend conferences. Like Quincy my successes in writing can be traced back to my decision to attend a conference. But that’s only a part of the story. Showing the is the easiest part. What Quincy did, and I recommend you do, is he was an active participant in the conferences.

Taking a convention from being a fun event to being a professional marketing tool is hard work. We attend writers’ conferences or seminars, to market our writing, and to meet other writers, agents, publishers and editors. For ease of reference, I’ll refer to agents, publishers and editors collectively as “agents.” You cannot sit in the seminars and only interact with the group of people you came if you are marketing.  Every day of a convention is an interview. Every moment of every day is an opportunity for you to help or hurt your career. So how do you ramp up your marketing potential at a Con?

Before the Con: do your homework.

One of the things I love about World Fantasy is it posts a list of attendees or “members” so I can see if my dream editor or agent is going to attend. This year WFC also has a separate list of attending publishers so if you don’t know that Jane Doe is with XY Literary you can see that XY Literary is attending and investigate further. Conventions are often crowded. Decide in advance who you’d like to make a connection with, why, and how.

I wanted to talk to Peter Beagle because I love his stories and since he was a Guest of Honor that year . How was I going to meet to him? Because he was scheduled for a reading, an interview session, and to attend the banquet I knew where and when I could find him, but I also asked my friends if anyone knew him. One of the founding Fictorians did and she introduced me. Ask your friends and colleagues if they know the person you want to meet. Chances are that one of them does. A personal introduction will usually take you a lot further than cold calling on someone. If the person you want to speak with is not giving a lecture or otherwise booked to be in a specific place be prepared to check the Con Bar – regularly.

If you are planning to pitch a story make sure it’s finished. “Finished” does not mean the first draft is complete. It means you have done everything you can to make the story as compelling and as free from typos as you can. Prepare your pitches. Ace Jordyn attended last year’s WFC with a list of the people she wanted to meet, and pitches prepared for each work and each person. Amazing, really.

At the Con:  Be professional and bold.

I’ve written about this before so I’m not going to delve too deeply here. Appearances matter. If you want to be taken as a professional be dressed as one. Does that mean you have to wear a suit? No – unless that’s your brand. Look at just about any New York Times best-selling author’s website and you’ll see what I mean. Lisa Scottoline, a retired lawyer and writer of legal thrillers, wears suits. She wore one when she was instructing at the Seak, Legal Fiction for Lawyers convention where I met her. Because of who she is and what she writes the suit is part of her brand. Neil Gaiman and Brandon Sanderson don’t wear suits.  In fact, I would guess that the bulk of professional writers don’t wear suits. Still, they all look professional. You should too.

Act professional. Don’t interrupt, don’t be rude. Enough said about that.

Go boldly.  Follow-up on your plans. Go to the places the people you are looking for are likely to be. Talk to them when you find them. If you can’t find them, ask other people if they might know where Jane Doe is. You must approach strangers at a convention. You must ask friends to introduce you to people you don’t know, but want to. At least one agent has said that she only signs people she’s met at a convention, and the agent doesn’t wear a name tag. She, like every other agent, wants to see you’ve done your research and that you’re passionate about your work. After all, if you’re not excited about and willing to sell your work, why should she be? Sitting in a corner watching the con go by will not result in publication.

Strike while the iron is hot. If you are engaged in a genuine conversation and someone asks what you are working on. Tell them.

After the Con: Follow-up.

Oh lucky day! You spent three hours talking to your dream editor at the Con Bar. So, now what? Follow-up with that person just like you would do at any other networking event. Send her an e-mail saying you enjoyed meeting her at the Con. Make the e-mail specific so that if you drinking a purple girly drink remind the editor so she, who met hundreds of people at the Con, has the opportunity to place you. If you were asked to submit to the editor do so now. It not, just thank her for her time. At minimum, follow the editor’s twitter feed or friend her on Facebook. Comment honestly on posts. If she posts something you find interesting you should comment on it. If not, you shouldn’t. You are trying to maintain and forge a genuine connection with her.

Don’t forget your friends. Remember all those people who helped you research and introduced you around? Thank them as well.

Conventions are one of our most powerful marketing tools if used correctly. Meeting someone at a convention may make the difference between a polite “no, thank you” and a sale. Treat every convention like an extended job interview because that’s what it is. Your primary goal is to form honest and lasting connections with the people you meet. Succeeding at that goal leads to success.

 

Get Out of Your Comfort Zone

A guest post by JJ Bennett.

When I was asked to talk about growing as a writer, one thing for me stood out. Every time I pushed myself, I succeeded. So, how on earth do you push yourself when you’re just starting out? Good question. Stop treating yourself like a hobbyist and treat yourself like a professional.

It’s so easy to relax in your comfortable zone as a writer. You write when you can, dabble in blogging, have that one book collecting dust on your shelf, and you call yourself a writer. I’m just as bad as the next person when it comes to procrastination. So, how do you make that jump? It’s fairly simple. Make better choices.

fish

Sounds easy, but it’s not. Let me explain. Professionals have deadlines, meet with other professionals, and work every day in their craft. They don’t let things stand in the way with getting the job done. They work hard and fast.

Let’s get moving in the right direction then. I’d suggest following these guidelines.

1. Attend a professional writing seminar where you’re asked to produce writing.

Yep, other professionals are going to read and critique your work. Get over yourself. You’re a professional.  The best way to improve your writing is to get feedback from other professionals. You’ll be surprised by your growth. While you attend, the pressure of having to write to a higher standard will help you grow as a writer. You will be amazed by the work you produce. Only by being cornered to produce, will you grow at a faster rate than otherwise.

2. Your new best friend is having a deadline.

Professional writers have deadlines. Give yourself some. I’m not talking about goals like I want to write 2500 words a day sort of goals. I’m talking hard deadlines where other people are waiting for your work. If you’re trying to finish that “first book” then pay for an editor before you finish the story. It sounds crazy but most editors (at least the good ones) are months out until they can take on a new client. Pay and get on the list. This way you are invested in the task. You’ve made a commitment to both yourself and the editor. You’re making a “blood oath” so to speak that they’ll have your manuscript in hand in “X” amount of days, weeks or months. Professionals only work under deadlines like these. Get some!

3. Make a place to write.

Not everyone has a beautiful oak carved desk with matching built-in shelves in a home office. Sure it would be nice, but most of us live in the real world. This doesn’t mean go kick your kids out of their bedroom just so you can have an office, but it does mean you need to make a space of your own. It could be a small computer desk in the corner of the front room, bedroom, or even in a closet (if you have a large walk in). Find a space that’s yours and yours only. Remember, you’re a professional. Your area is only for you. I have friends who write in trailers, rent office spaces away from home, and make a space somehow. Wherever your space is no matter how big or small, don’t let the kids do homework there. It’s YOUR SPACE! Ultimately, if something goes missing, is lost, or spilled on… it’s all on you. Taking responsibility is part of being a professional.

4. Make yourself a schedule.

Professionals have their life mapped out. They have a planner or calendar of some kind. It could be on their mobile devise, on a computer, on paper–just somehow get organized. If you have a blog, write down the days you need to post. Write down days and goals to meet your deadlines to others as well as yourself and then integrate it into your family schedule. One schedule to rule them all…

5. Live it.

This one is pretty easy to explain but the most difficult to do. You need to set your priorities.

6. Stay Educated in the Business.

Part of being a professional is staying up on trends. What are people in the field of writing talking about? You need to understand your profession and what’s working and what isn’t. If you read, research, and understand the business side of writing, it will only strengthen you and your standing in the industry.

Getting out of your comfort zone is hard. People don’t like it. It causes stress, inadequacy, and it brings your faults to the forefront. Nobody likes that. It’s hard work and it’s so much easier to coast through life at your own pace than to push yourself. Without that push however, you won’t see that growth that you’re looking for.

chair

If you take these steps to move out of your comfort zone you’ll become a better writer, people will take you seriously, and your writing will show all your hard work and dedication you’ve put into your craft. Sure, it’s nice to sit back in your easy chair and coast through life dreaming of becoming something.  But, you’ll spend all your life dreaming instead of becoming anything. It’s time to put down the footrest and get up out of your chair. Get out of that comfort zone.

 

Guest Writer Bio:
JJ Bennett BioJ.J. Bennett grew up as a Southern California native and moved to Southern Utah in 1989. She and her husband Matt, reside  in St. George with their four kids. Jen is the creator/head of the “Authors’ Think Tank“. A group by writers for writers that supports both traditionally published and independent writers. She has written articles locally for “The Independent” and is currently working on her debut YA novel “The Path.” She enjoys travel, cooking, music, and has a deep desire to become a Bigfoot hunter. Find out more about her at www.jjbennett.com.

The Power of Repetition

KnightOfFlameA guest post by Scott Eder.

I’m always looking for ways to take my writing to the next level. Classes, books, podcasts, conversations… the list goes on. As a perpetual student, I’m learning and practicing every single day. But some lessons are tougher than others and require multiple strikes of the hammer to drive a single point home. In my case, the single point I struggled with was grabbing the reader right out of the gate. It’s a simple concept, really. A story needs to grab the reader’s interest as soon as possible, and refuse to let him go. Compelling characters, barbed hooks, unique conflicts, scintillating writing, and a crisp, unique voice combine to clamp onto the reader’s imagination, tightening his interest with each turn of the page.

Easy, right? You’d think so, but it took listening to a panel of agents and editors at DragonCon for the meaning to really sink in.

When I first started writing, I thought I had time, story time that is. I opened at a soft, descriptive pace that gently introduced the reader to my setting and characters. After that, I stirred in the conflict, ratcheting up the stress and intensity, until eventually achieving resolution. I thought this approach meshed with the fantasy genre. I needed time for world building, and to introduce the uniqueness of my characters, right? So why didn’t I get any interest from the agents and editors I queried? The form rejection letters didn’t help, didn’t tell me what I needed to fix.

I realized that I was missing some critical piece to the story-telling puzzle, and made the decision to seek professional help. (Hehe. I felt a little crazy at this point.) After taking several classes where the instructors helped me understand that I needed to get to the conflict sooner, that I needed to hook the reader up front, I thought I had it. Instead of getting to the action within the first few chapters, I streamlined my writing, introduced setting, characters and conflict in a more compelling way by the end of chapter one.

Woohoo! With my newfound skills, I’d break into the biz in no time. My stories rocked. Or so I thought. But the growing collection of form rejections told a different story. If one of those editors or agents would take a minute and give me something, a hint, a bit of advice, anything to clue me in as to what was missing, I’d have a chance to fix it. Nope. Just a thanks for playing, and have a nice day.

Crap. Now what?

One of the things David Farland mentioned in his class was that you could meet editors and agents at certain conventions. I checked the Interwebs and found DragonCon. I’d heard about this fabled event, but never attended. Once I found several editors and agents on the guest list, I booked my travel plans.

DragonCon has an excellent writer’s track. Panels conducted by authors, publishers, agents, and editors, with topics ranging from writing basics to more advanced publishing concerns, run all day, every day. One of the most heavily attended is the combined editors and agents panel. I got there early, but by the time it started, it was standing room only. It turned out to be more of a question and answer session, than a formalized presentation, which was fine, because I had a lot of the same questions other aspiring writers in the throng dared to ask. And then it happened. The crowd disappeared, the lights dimmed, and the panelists turned to face me, metaphorically anyway. Their comments hit me hard.

One agent said, “Look, you need to draw me in right away. Like on the first page. With all the submissions I get, I don’t have time to read pages and pages, waiting for something interesting to happen.”

An editor chimed in. “Yeah. I’m rooting for you, but unless you hook me within the first page or two with something, and it doesn’t have to be your primary conflict, but something to make me keep reading, you’re done.”

“Hell, you need to grab me in the first paragraph or two,” said the agent at the far end of the table. “I’ll give you a little more time if you have a nifty voice, but not much.”

I blinked a few times as the import of their words sunk in. The first page or two? Hmm…The chatter continued, but I zoned out, churning over how make my first few pages addictive. I wanted the reader turning the pages of my book as if he’d just popped the top on a fresh can of Pringles.

After several iterations, and an enthusiastic thumbs-up from my critique group, I sent it back out. This time, it sold!

And all it took were several books, a few teachers, and one panel at a convention to make it stick. Never stop learning. Make it a part of your writing process to seek out new techniques and information. You never know which one will make the difference between rejection and acceptance.

Guest Writer Bio:
Scott EderSince he was a kid, Scott wanted to be an author.

Through the years, fantastic tales of nobility and strife, honor and chaos dominated his thoughts. After twenty years mired in the corporate machine, he broke free to bring those stories to life.

Scott lives with his wife and two children on the west coast of Florida.

Check out Knight of Flame on Scott’s Website:  www.scotteder.net

Time is Taken, Never Given

I work insane hours. I will often spend as many as thirty to forty hours at a time on the job. One hundred or more hour weeks are the norm, not the exception. Don’t pity me. I knew what I was getting into when I took this position. In fact when I was recruited for this opportunity, I chose it over four others for the challenge it brought me. My recruiter was honest with me, and to this day, I believe that I went into that choice with my eyes open. I knew that I was committing to a lifestyle, not just a job. Even still, my work leaves me with precious little time for my two life goals.

First, I want to be an amazing father.

Next, I want to be a professional writer.

That’s it. If all that is written on my tombstone is, “He was a damn good father and writer,” well, then it would all have been worth it.

One of the major challenges of my life is making time. I gave up on finding it years ago. I’ve come to realize, that no one will ever make me a good father, or a professional writer. If I’m going to have the time for either of those things, I need to take it. Because of that struggle, what free time I do have is precious. The greatest gift I can give my loved ones is a small piece of the time that I carved out for myself.

There are a thousand things that demand my attention. Sometimes, it is easy to let all the noise of the world overwhelm my two life goals.  My job, along with everyone else’s work, exists to further its own existence. We all come to work to make money for the company, and in turn, take some of those earnings back home with us. My job will never make me a professional writer.  That’s not what we do. Achieving that ambition will never help the company’s bottom line. Because of this, my work will never give me time to write. If I’m going to have that time, I must seize it.

No one will ever give you time. No matter how much my significant other, my friends or my family love me and want me to succeed, they will never be able to give me the time I need to write. Because they love me, they want to spend time with me. Truth is, I want to spend time with them too. But at some point, I need to write. The very best my loved ones can do is give me space. That gift is a gift of love. What I do with that space is up to me. Do I take a nap? Do I catch up on my reading or those television shows I have been neglecting? Do I stare into the depths of my navel and think about writing?

Or do I work? Do I take that gift of love, that gift of space, and use it to make something?

In the end, one piece of advice that I can pass on from my own struggles is this: seize your dreams. No one will seize them for you. Even if they were so inclined, in so doing, they would be rendered meaningless. It is in the struggle that accomplishment translates into meaning.