Tag Archives: perseverance

Learning To Market My Book

Guest Post: Tony Dobranski

I signed my book contract in March 2016. Since then, my professional life has been a crash course in marketing, a mix of constant research and the ongoing leap of faith that I knew how to reach my audience.

*A Marketing Primer

Marketing is how you tell your audience about your book. Because it’s a message, it can have creativity and artistry to it. Marketing is always a business act, however. It connects you with your audience so your audience wants to buy and share your book.

The huge changes brought by ebooks, independent publishing, social media, fan conventions, and giant corporate media mergers have completely upended the publishing business. Whatever business structure helps you get your work out to the world, you are your best marketer, and you will be for years to come.

*A Marketing Plan

When WordFire Press asked for the manuscript of The Demon in Business Class, they also asked for a marketing plan. I took it very seriously, examining my market, publisher, and novel, with an honest if enthusiastic eye. Never hide from the truth of your book. All lemons are potential lemonade.

Demon is a hybrid novel with corporate thriller and romance elements and a literary style. It has a forward-looking, niche audience, not in the mainstream of the fantasy genre, and aimed at mature readers. It’s also an outlier in the WordFire Press stable, which tends to more adventure and to an all-ages audience.

This gives a granular answer for where I find my audience: eager for novelty, happy with a relaxed approach to genre, wants good writing but also a plot. Comfortable with mature content, even pleased to have it. Interested in travel. It suggests their likes, their touchstones, how to reach them and with what kind of attitude. It’s clearly a market my publisher has yet to tap.

Plus, this audience spans genres. Romance readers, thriller readers, and people who care what the New Yorker reviews all have a subset with these same tastes. With a scenario that depends on magic, fantasy is my natural starting point, but modern shopping makes genre labels less prominent. You don’t browse Amazon aisles the way you browse bookstore aisles.

For all these reasons, it was clear Demon would depend even more than most books on word-of-mouth – a long process, but one where an author can help.

*Learning to Con

It took eight months from when I signed my contract to when my book could be bought by the greater public – on the most aggressive timetable possible, to get to fall conventions before shopping season. The WordFire Press staff pushed tremendously hard to make a stylish, bold product in double-time. I needed to be ready to be its author!

One major outlet where an author can make a personal impact is at fan conventions. If you don’t think your niche has them, you haven’t looked hard enough! It’s a good idea to attend them before you have a book to sell, to see what works for you as a con-goer and what you need to do to make being a con-guest worth your while.

In the science-fiction and fantasy genres, cons differ widely. Festival cons, or comic cons, have tens of thousands of fans celebrating all fantastic genres, but emphasizing the visual. Though these cons have discussion panels and interviews with artists, they are foremost a huge marketplace, with the added draw of the costumed shoppers themselves. You can find readers there – if you’re eye-catching and fast. They are budget-conscious and overwhelmed by sights, but they are eager for some new thing. If you have that thing, it’s a positive connection.

This inspired a banner and marketing materials narrowly tailored for my audience’s sensibility, with edge, wit, and maturity all quickly established. It helped to have an amazing cover!

So far it’s working. I see my title or cover or banner catch eyes and draw smiles, long enough at least for me to engage people. Readers with different tastes walk on by, which is just as good – better no sale than an angry bad review!

Literary cons are smaller, scholarly events, with a pronounced emphasis on readers and writers. Though the membership is only in the hundreds, these fans are deeply connected in the word-of-mouth fan communities, and eager to discuss their genre with creators and with other enthusiastic fans. The high writer-to-reader ratio makes for engaging discussions in hallways and at bars and suite parties. New writers will find both fellowship and validation.

You may get a reading slot or autograph table, but new writers get noticed on panels. Be courteous, especially when you disagree, and knowledgeable. Engage questions creatively, and as positively as you can. You and the other panelists are together an event for the audience. Look for creative ways to turn questions around.

Involve the crowd. Remember – in each audience are likely readers of your book.

*Social Media

Curated corners of social media still feature long-form writing, but blogs are passing. If you look at social media as a marketing channel, you’re competing with many other voices – sometimes, your own friends! Make your posts image-driven, eye-catching and quick to read.

For a book release, YA paranormal writer Shannon A Thompson makes single image “book teasers” with a character’s backstory and a clipart image. https://shannonathompson.com/2016/06/15/ww-how-to-create-book-teasers-on-a-small-budget/ I saw them as a great way to create interest in the story. Not only were they vastly less expensive than a video trailer, each one could be shared on its own.

Keeping in mind my core audience, I wanted to share my style and my hybrid setting. One night, while drifting off to sleep, I remembered my old Star Wars trading cards. Perhaps it was my dreamy state, but I imagined them as a kind of shattered and reassembled movie trailer, with important moments in random order, something familiar yet offbeat. Perhaps I could make the offbeat a path to the familiar.

I developed my own trading cards, online images with sly quotes from the book, and clip-art lookalikes of my characters that I made more expressive using the online Prisma app:

I made fifty-six, to release daily on social media in the two months spanning my release, my first readings and my four fall cons.

They were popular, and easier to share across multiple platforms. People told me the quotes and visuals gave a much better sense of my book than the title alone. You can still see them on my Instagram! www.instagram.com/adobranski

People crave original content, even if it’s commercial. If you can express your sensibility in small, steady streams of content, social media can send it far and wide.

* Check Your Tech

Tablets and smartphones are tough for long-form writing, but they are essential for social media. Remember the Prisma app for modifying stock photos to use on Instagram? Prisma is ONLY made for iOS and Android, not for computer desktops. While you can view an Instagram feed on a computer, you can’t post to it – handhelds only.

I hope my approaches inspire you to take a fresh look at how you can find your audience, creatively and entertainingly. Each book has a different main and secondary audience, and a different publication path – giving a unique set of marketing opportunities. Maybe next year will be your year of marketing!

Nathan Dodge: Reflections of an “Old Newbie”

December 13, 2016

Kevin Ikenberry

Conventions Craft & Skills Networking Science Fiction Starting a Career Superstars Writing Seminars The Writing Life Your Writing Career No Comments

Reflections of an “Old Newbie”

Nathan Dodge

I’ve wanted to be a fiction writer—mainly science fiction—since I was twelve years old. Problem is, life always seemed to intervene.

I grew up, well, not exactly poor, but certainly what would be called “lower middle class.” Often it certainly seemed that we neared the poverty line. I was an only child, certainly not coddled or spoiled, and my parents were loving, nurturing parents, but we didn’t exactly live in the lap of luxury. So, as I was good at math and science, I decided on a career in electrical engineering, for which I seemed to have an affinity—I wanted to have a career where money would not be a problem. Eventually I earned a Ph. D. Along the route to finishing my education, I got married, and children appeared on the scene. Suddenly (a couple of marriages later), children were out of school, I had retired from industry to a teaching position at the University of Texas at Dallas, and I was seventy years old. So far, no writing career.

In 2011, I took a one-day seminar at UTD by Tony Daniel and Bob Sawyer, two amazing authors and speakers, got a few compliments from Tony on a writing exercise, and decided, okay, it’s now or never. It’s not like you’ll be around another fifty years. I started writing and looking online for courses or studies about writing and saw an advertisement for SuperStars Writing Seminars sponsored by Kevin J. Anderson and Rebecca Moesta. By golly, I had heard of them! Famous writers that were willing to share their secrets with amateurs like me!

So I signed up—and shortly, I’ll be attending my sixth SSWS. These last five-plus years have been amazing. Whereas a half-decade ago, I was a wet-behind-the-ears wannabe, with maybe a smidge of talent, I am now a somewhat experienced writer, with lots of wonderful friends and colleagues via SSWS. That talent, though still far from perfected, is at least refined a little. I have even published a bit, though my main accomplishment is writing two series of novels and discovering that I really like writing young adult science fiction. I have two novels submitted to a publisher and I continue to write, although at my age, I realize that I have a limited future in writing (as I am fond of saying, I have a fairly short timeframe in which to become an “overnight sensation”).

As the senior member of the SSWS tribe, (even older than Don Hodge, who was generally regarded as our “elder statesman”), I may be an old fogey to many of the younger members, but I sincerely love and appreciate all of them and treasure my opportunities to interact with them. I am fortunate enough to count Kevin, Rebecca, and Dave Farland among my friends, and David has even edited some of my work. His editings of several of my books have been highlights of my short “career” and major learning experiences in term of our craft. Another huge plus is that I have persuaded my youngest daughter (and superb author) Sharon to join the tribe, so that each February I not only get a chance to renew old friendships but also spend time with her.

The last twelve months have been a real breakthrough year, as I placed a story with Mike Resnick’s Galaxy’s Edge, and saw my writing style hit a major maturation point. Do you believe in the “10,000 hour rule”? I do, and as my six-year experience in writing approaches that mark, I can see that my ability to coax emotions out of the written page has improved a good deal. I’m not a Kevin or Rebecca or Dave by any means, but maybe I’m not a million miles off anymore. Daughter Sharon and I are readying an anthology of stories on alien contact for publication and discussing with some other writers a second anthology on science fiction stories about religion.

Though semi-retired, I still teach an engineering course at UT Dallas, trying to stay active and on the go. I treasure my interactions with tribe members, and one of the highlights of the day is getting on Facebook to see what fellow writers are up to. I thank my lucky stars that I found the SSWS website and for the friendships and relationships that followed. How many men can say that they share a passion for something with a daughter who is nearly forty years younger, plus have an encouraging wife who says “go for it”? Pretty amazing, right?

So, only about sixty years late, I am “living the dream,” finally practicing the profession that I aspired to when I turned twelve years old and wrote long, involved, truly terrible 200-page novels that have long since turned to dust. I look forward to early February about as much as I do to Thanksgiving or Christmas because it gives me the chance to reunite with many friends and colleagues. I offer thanks to all of them—Monique, Vicki, John David, Jason, Phil, Lissa, and so many more—who have befriended and inspired me, and in doing so, made an old guy feel far younger than his years.

The saying goes, “Do what you love in life, and you’ll never have to go to work.” I’m lucky enough to be living that truism, and even if my time horizon is more limited than most, I plan on living what’s left with zest and joy. How lucky can one guy get?

Thanks, Kevin, and Rebecca, and Dave, and Eric, and James, and all the rest who make SSWS so inspiring and fulfilling. I’ll see you in February—and every February to come, so long as the future allows.

Bio

After receiving a BSEE from Southern Methodist University and MSEE and PHDEE degrees from The University of Texas at Austin, Nathan Dodge practiced engineering in industry for nearly 30 years, retiring from Texas Instruments in 1998. He also worked at General Dynamics and Bell Helicopter in the Dallas-Fort Worth area.

Joining the faculty of the University of Texas at Dallas, he taught full time for 16 years before retiring a second time in 2014, serving as a senior lecturer, teaching four courses per semester and working full-time through the summer season. For five years, he also served as manager of undergraduate electrical engineering laboratories. He still teaches half-time at UTD.

In addition to activities listed above, he also served as a member of the Executive Board of the SMU School of Engineering and Applied Science, a member of the USC School of Engineering Board of Councilors, and a member of the Advisory Board of The University of Washington Human Interface Technology Laboratory.

He was for many years a registered professional engineer in the state of Texas. AT UTD, he was awarded the Electrical Engineering Department Faculty Outstanding Teacher Award in 2005 and 2011, and the UTD President’s Outstanding Teaching Award for Senior Lecturers in 2007.

D.H. Aire: Rearview Mirror

December 8, 2016

Kevin Ikenberry

Craft & Skills Editing Life Philosophies Making Progress as a Writer Publishing Reviews Rewriting Science Fiction The Writing Life The Writing Process Your Writing Career No Comments

Rearview Mirror

By D.H. Aire

Looking back, I could focus on the number of books I published by June and say, “Look what I accomplished.” But that’s not how I see the business of being a writer.

I always have to be working on another book or three. I figured that if I was to get noticed as an author, I needed to write a series. That turned into writing four series at the same time this year. Or it was supposed to be.

I was working on the concluding book of my main series and was getting bogged down. So, I played with a short story and wrote it as a novella. TOR’s looking for novellas these days. Alas, the novella seemed to be missing something. So, I found myself re-writing it as a novel. Possibly a stand-alone, but the odds are it may be the first book in a YA series.

Then I told myself, focus, you need to finish the last book of your series. So, I worked on one of the other books in need of a second and third draft for a while, then I put that aside and finished the last book in my series and sent it to my editor.

Ta, da, now that was an accomplishment. I was behind schedule, but it was done—until my editor sent me the draft back. Yes, draft. She felt it wasn’t polished and pacing was off in the beginning of the book. So, I’ve been working on that. Too slowly as life and work keep tugging at me.

So, here’s what I think as the U.S. elections approached and my sales dropped. Something I’ve heard friends in the business remark about, too. The polishing of the climax of my series is damn important. Yes, I want to send off copies to beta readers, but my editor could see that I had something still too close to second draft in places.

I’ve completed a third of the work and hope my editor gives me the nod, but if she doesn’t, I’ll do what I’ve always done. I’ll let the story evolve and get better and better. My writer’s fear is that I’ve written too fast at times, knowing I need to build my brand, produce book after book to earn more money. Last year my biggest accomplishment was qualifying to join SFWA (the Science Fiction Writers of America). That was my dream.

The reality is writing is hard work. I’m a creative writer. I enjoy writing. I can’t help but write. Fine, it’s a sickness. I love the genre and I’m now playing a part in it. Likely not a big part, but I connect with readers and potential fans at conventions and book fairs and network as best I can.

That’s in some ways the easiest part of my becoming a professional writer.

Working on the seventh book or a seven book series, one I started writing over twenty-five years ago, that’s an accomplishment I’m proud of. No one who knew me would have thought, hey, he’s going to be a sci fi and fantasy author one day. Who am I kidding? I had teachers who wrote an IP on me saying I was learning disabled and needed remedial reading assignments for years.

My revenge was reading all of John Carter of Mars in a couple of weeks, my father complaining about my buying them at the book store rather than getting them from the library. My mother was a teacher, she slipped me more money to buy books. I bought the Foundation Trilogy and the Dragonriders of Pern Series.

So, looking in the rearview mirror, I know I’m accomplishing what I need to, knowing I need to do so much more. But I’m writing, I re-writing, and I likely won’t publish as many books next year. But I will publish a kick-ass climax to my series and that will get me noticed just a little bit more. And isn’t that what being a writer is all about?

Bio

D.H. Aire has walked the ramparts of the Old City of Jerusalem and through an escape tunnel of a Crusader fortress that Richard the Lionheart once called home – experiences that have found expression in his writing of his fantasy/sci fi Highmage’s Plight and Hands of the Highmage Series. He is also the author the Dare 2 Believe and Terran Catalyst Series.

His most recently published short story appears in Street Magick: Tales of Urban Fantasy (Elder Signs Press).

Follow him at: Twitter @dare2believe1, Facebook (Dare 2 Believe), and his blog on www.dhr2believe.net.

L.J. Hachmeister: A Tale of Disappointment, Fear, and Murder

December 7, 2016

Kevin Ikenberry

Authorial Trust Conflict Craft & Skills Critiques Guest Posts Ideas & Plotting Publishing Rejection Submissions The Writing Life The Writing Process Your Writing Career No Comments

My Year in Review: A Tale of Disappointment, Fear, and Murder.

By L.J. Hachmeister

2016 started off with a bang. I just finished my first out-of-state convention with a group of established authors, and got asked to join their touring group. On top of that, I was promised a seven-book contract for my science fiction/fantasy series, Triorion, by the managing editor of my favorite publishing house. For the first time in my literary career, after years of frustration and despair, I had hope. And hope can be a dangerous thing.

In February, I attended Superstars Writing Seminars. Being a frugal person, I balked at the ticket price, but after the first hour, I realized it wasn’t an expense, but an investment. In that conference room were some very big names in the industry as well as up-and-coming authors, and talking to them without the craze of a Comic Con or being under the stress of selling books allowed us the time to trade secrets, and give each other insight into our publishing experiences. Finally, after years of feeling alone in my literary struggles, I felt like I had allies.

Things started to unravel not too long after Superstars. The seven-book contract fell through, and the touring group disbanded. My mentor, someone who I had deeply trusted, disappeared, leaving me stranded in a strange author limbo. Because of this, I felt plagued by disappointment and frustration, and full of doubt. Triorion was the most important story I had every written, and landing a publishing contract for that series was my greatest wish. Having hope like that—feeling like the publishing contract was right in front of me, only to have it evaporate—left me shattered.

I vowed to never hope again.

In the early spring, one of my good friends called me up and asked me to critique the short story he wanted to enter for the Superstars anthology, Dragon Writers. When he found out I didn’t have a story to enter, he gave me some much-needed encouragement. Still, I didn’t feel like I had much to offer. I was experiencing manuscript burnout from working around the clock on the Triorion series, and I didn’t like dragons. Seriously. Dragons frightened me; they represented a genre I didn’t feel comfortable writing in, and I feared what I didn’t understand about them.

Still, part of me understood that you shouldn’t pass up opportunities, no matter how intimidating or out-of-reach they may seem. But that didn’t mean I wasn’t terrified with every word I typed out for my story, Heart of the Dragon.

In the month it took the editor to get back to us about our entries, my fear turned into anger. I no longer hoped that Heart of the Dragon would be accepted; I knew it wasn’t, and I was all the more frustrated with myself, the writing industry, and all the blood, sweat, and tears I had put into my stories. Triorion fan letters dulled some of the hurt, but I felt beaten down.

And yet, I didn’t stop writing. I can’t tell you exactly what keeps me going. Encouragement from fans is fantastic, as is that ineffable feeling when a character truly comes to life on paper. But there’s something else. Perhaps it’s a mix of insanity and unrelenting desire, but even before I heard back about Heart of the Dragon, I made a decision: I wouldn’t stop, ever. There is no other choice. Writing is a need of my soul.

Now, keep in mind I had vowed off hope and prepared myself for rejection for Heart of the Dragon, but when I opened the email from the editor, and I didn’t see the words, “we regret that we will have to pass,” and instead, “congratulations,” I screamed. Finally, something real—and it was born from my lowest point.

But my biggest challenge was yet to come. Despite a successful convention year, I finally acknowledged something I had been down-playing: I needed to write something other than Triorion. It sold well, but it wasn’t catching fire like it needed to if it was going to get picked up by a big publishing house.

The truth about killed me. After all, I had already written book five, and was well into book six of the seven-book series. How could I stop now? Even with my meticulous notetaking, I was bound to forget some nuance, some critical component of the nearly million-word saga—and I left my characters right in the middle of a terrible intergalactic battle!

As I struggled with my decision, my editor gave me feedback on a short story I had written for another anthology. Along the top of the paper, she wrote in big bold letters: “murder your darlings.” A google search later, and I realized what she meant: I had to kill what I felt was brilliant and precious in my work if I wanted to be successful. I found that it didn’t just apply to that story, but to my biggest decision this year. I had to put aside Triorion.

Inspired by my friends and martial arts training partners, I sat down and wrote, Shadowless: Outlier, the first book in an illustrated novel series. I thought it would be difficult to write something new, especially since I had been writing in the original Triorion storyline for twenty-nine years. However, my 10,000+ hours of writing experience really smoothed out the process, and I ended up writing the entire novel in less than five months.

My year was tough, but in the end, I met a lot of cool authors, sold out at every convention, got published, wrote a new novel, and landed a literary agent. If I could go back and give myself advice about how to manage through the toughest times, I would tell myself this: Stay flexible, say yes to as many opportunities as you can, and get everything in writing.

And it’s okay to hope.

Author L.J Hachmeister writes and fights—though she tries to avoid doing them at the same time. The WEKAF world champion stick-fighter is best known in the literary world for her epic science fiction series, Triorion, and her equally epic love of sweets. Connect with her at: www.triorion.com