Tag Archives: self-publishing

The question I get asked most by my clients is this: “What else, other than the text, should I put in my book?”

POD books and eBooks can handle extra pages, images, color, fonts, and content without any cost (up to a certain point, and even with Kindle, it’s marginal). When you’re done writing your book, you want to add content that will first, sell your book, and second, sell your other books.

SELL THIS BOOK

In eBooks, the front matter serves only one purpose: to sell this book to your readers.

In bookstores, readers check out books in this order:

They catch sight of the cover.
They turn it over and read the back cover.
They skim through the appropriate ad pages at the beginning.
They turn to the first page of the text and read a bit.

With eBooks, it goes more like this:

They catch sight of the cover on the website.
They click on the title.
They check out the average rating.
They read the synopsis and maybe skim the reviews.
They download a sample.

It’s important to note that once they download a sample, they haven’t yet bought it. You still have to sell your book with the sample: the first 10% of your book.

CONTENT OF THE SAMPLE

In a traditional book, the opening consists of ad pages, half-title page, title page, copyright page, list of other books by the author, dedication page, epigraph, table of contents, and sometimes acknowledgments.

In an eBook, we want to get rid of everything that doesn’t sell your book because it takes up space in that first 10% of your sample. First, the half-title page, a holdover from printing processes, is completely unnecessary.

The copyright page will not sell your book, nor will it magically prevent piracy. Send it to the back. The acknowledgments, likewise, should be sent to the back.

The list of other books by the author will only sell this book if you have a long list that proves you to be an author who’s had some practice at this. When in the front matter, this list does not sell those books; it only tells the prospective reader that you’ve some experience under your belt.

This list is better at the end, after they finish the book, when they’ll be looking for their next read. Probably they’ve already seen on the website that you’ve written other books, if you have.

The dedication? As interesting as it is to you, it should only stay up front if it’s truly going to hook the reader into buying your book.

The table of contents is accessed through a menu button, so it’s unnecessary to put it up front unless it sells your book, as is the case in nonfiction (telling the reader what is contained in the book) or in some fiction, where the chapter titles are so interesting that they hook the reader.

So what does that leave?

Ad pages
Title page
Epigraph
Text

Ad pages go first, and these should be an invitation to the reader. While you should take advantage of this opportunity, do not let the ad pages dominate your sample; you want to sell your book to readers, then give them enough of your content to hook them into your story.

There are several potential items that can go in your ad pages (I don’t advise using them all!):

Reviews: If you have some exceptional reviews from respectable sources, or some funny, tongue-in-cheek reviews, then put two or three at the beginning. More than that, and you’re crowding out your sample.
Synopsis: Reminding the readers what the book is about is not only a good sales tool, but it’s also one of the ways the human mind learns: big picture to little details. When readers sit down to a book, they want to know what it’s about. While this information may be on the website, they may look at the sample days or weeks later.
Excerpt: A short excerpt, maybe one or two paragraphs, can work really well. There is an art to selecting just the right paragraph or two–make sure to get lots of feedback from your friends!
Letter to reader: This is a bit of an old-fashioned technique that I’ve only seen in romance books. It’s been used quite a bit, so it must have some effect. If you pick this, please make sure your note to the reader is super good!

The title page sets the tone for the book, so embed a nice font and have a care for the design. The epigraph, as well, can set the tone for the book.

The text should be inviting: a nice chapter header, a dropcap, possibly some styling in the opening few words all help pull the reader into reading your text. Book design is important!

A PROBLEM WITH AUTO-CONVERSION

If you upload a Word document or use a converter to make a Kindle book, then when a reader opens your book, it will open to Chapter 1, skipping all front matter, ad pages, and even the prologue.

If you hire a professional, they’ll make sure your book opens where you want it to–except the cover. On Kindle, the book generally refuses to open to the cover, unfortunately. (Please do write them and complain, though! Maybe they’ll change it!)

THE BACK MATTER

From the very second your reader reads the last sentence of your book, you need to sell your next book, or your backlist.
The back matter can contain:

Thank You: First up, it’s nice to thank your readers. Make it short and sweet; this is not an about-the-author page. Perhaps a sentence or two informing about (and linking to) what you’ve got in the back matter for the reader. For example:

“Thank you for reading Great American Novel! I hope you enjoyed it. A list of my other books is on the next page, and then the first chapter of my upcoming novel, Pulitzer Prize Novel, to be released in the spring of 2014.”

Second, offer a link to a very simple html sign-up form for your newsletter. (You do have a newsletter list, right?) This should be simple and ugly, easy enough for e-ink browsers to handle, such as my newsletter (free book on Indie Book Production coming soon to all subscribers!). Please note that this doesn’t have to be your only newsletter sign-up page, but for this purpose, you should stick to a sign-up page that can be handled by the worst of browsers.

A List Of Your Other Books: This can go before or after the next section.

Your Next Book: Like the sample, this should be in three parts:

An image of the cover.
A quick synopsis or blurb of the book that hooks the reader.
An excerpt–you can make this substantial, such as the complete first chapter or two.

Other Ideas: I’ve seen some authors put a miniature version of their website in the back, starting with a home page that links to each section of the content that follows. Remember, the page count is nearly limitless, so be creative and give to the reader, and hopefully they’ll give profits back to you!

AND THEN . . .

After that, you can put an about-the-author page, so they know who you are. And then, (finally!) all the stuff you took out of the front matter that doesn’t sell this book or your next book.

Natasha Fondren is the founder of the eBook Artisans. Whether you’re a traditionally-published author looking to make an out-of-print book available, an indie author releasing a self-published eBook, or a publisher looking to make a backlist available, the eBook Artisans^SM is passionate about making your print book or eBook a welcoming and beautiful experience for your readers.

Dos and Don’ts of Working with an Editor

April 11, 2013

fictorians

Editing Guest Posts The Writing Life 1 Comment

There are many things an indie writer needs to consider when looking for an editor. Is the editor capable of providing you with the service you need: content, line, or copy editing? Does the editor have reputable references? Based on the sample, does the editor’s style suit your own? Can you afford the editor’s service?

I think every writer needs to carefully consider each of the above questions during the selection process. Though this topic is crucial to every writer, it is one that has been beaten to death. So, I thought I would discuss what I feel every writer needs to consider after the selection process is complete. Below are my top Dos and Don’ts when working with an editor.

Dos:

Do agree to terms ahead of time.

Be clear on expectations before work begins.

Do you want only that content edit or were you also expecting a copy edit as well?

Do you want the editor to provide a second round of edits in order to proof read your work after you’ve made the previous suggestions provided to you?

Do you need the editor to help you with writing the back cover, marketing materials, a press release, and text for your website?

Most editors probably won’t do all of the above but some might if you’ve discussed the scope of work ahead of time. Don’t expect an editor to provide extra services (no matter how little) for free after the agreed upon work is completed. Their time is valuable and they have other clients besides you.

Do meet your deadlines.

As I said, you are not your editor’s only client. The time to schedule an editor is when your book is nearly complete, especially if you’re writing your first book.

Find out what your editor’s schedule is like and how long they think it will take to edit the book, and then plan accordingly. It is not unreasonable to wait weeks or months before an editor can start on your book. Expect the overall editing process to take several weeks or longer once the editor begins work. Variations will exist based on the length of the book, how good of a writer you are, and how many projects the editor works on at once.

As a side note, after you’ve had some experience in completing projects it will be easier to schedule an editor before actual completion. Even then, I’d recommend giving yourself several weeks or even months of cushion. It is much nicer knowing you’ve finished early and can get ahead on your next project rather than scrambling to complete something at the last minute and turning in shoddy work.

Do ask for clarification.

Any editor worth their salt will clarify questions you might have on their suggestions. Otherwise, how can you determine if it is a valid change? If an editor is unwilling to communicate with you in this way after giving you the manuscript back, I’d question using that person again.

Do be prompt with payment.

But what happens if it costs more than I originally expected? Too bad.

If you go to a car dealership and they give you an estimate for a brake job that later increases by several hundred dollars because things were worse than expected, can you get away with not paying them? Of course not. Can you imagine if your boss decided not to pay you promptly or not at all, and how that would affect your life?

For some editors, this might be their only source of income. Therefore, don’t be late with their money.

If you decide their services were overpriced and not what you expected then the only thing you can do is not use them for future work.

Do remember that a suggestion for change is not a demand for one.

As the writer, this is your story. You need to be satisfied with it more than anyone else. Make changes only if you agree it improves the quality of the work. If you can’t make that decision on your own, bring in someone else to give you a second opinion.

I rarely disagree with my editor, but there have been a few times I decided against making his suggested changes. This is partly because I had received differing opinions from my beta-readers and partly because the change would affect later parts of the story in works he had not yet edited.

Don’ts

Don’t hand over a mess.

Your editor should not be the first person to read your manuscript besides yourself. Employ both alpha and beta-readers. They will help you smooth out many problems long before your editor gets a hold of your story, especially in the way of content. If nothing else, this step will help reduce the costs to you. The more time your editor spends cleaning up your mess, the more they will charge.

Don’t expect your editor to do all the work.

Your editor shouldn’t have to re-write your book. They will rewrite sentences as needed, but they aren’t supposed to write chapters or sections for you (unless you’ve agreed they will act as a ghost writer).

Don’t take it personally.

This is all a learning experience and a way to make you a better writer. I’ve improved significantly with each work I’ve turned into my editor, and a contributing factor to my improvement has been his feedback on each story.

Remember, an editor’s reputation will be held against the quality of your work as well. You don’t want an editor to blow smoke up your rear. You want an editor to be honest about what is good and what isn’t so your story and characters can shine.

Don’t be a jerk to your editor.

Like everything else in life, be professional. If I really have to explain what this means then you probably have bigger problems to worry about than everything I’ve mentioned above.

Don’t lose sight of your ultimate goal.

You want a great book!

Joshua P. Simon is a Christian, husband, father, CPA, fantasy author, and heavy metal junkie. He currently resides in Atlanta, Georgia and hopes that one day he can leave the life of a CPA behind and devote that time to writing more of the ideas bouncing around his ADD-addled brain. You can find out more about him at www.joshuapsimon.blogspot.com.

Pretty When She . . .

October 15, 2012

Joshua Essoe

Guest Posts Joshua Essoe The Writing Life 3 Comments

An Interview with Rhiannon Frater

Rhiannon is a successful independent horror writer who found her way to Tor through an interesting confluence of events. She was kind enough to take time out of her weekend and sit down for an interview.

Joshua Essoe: How long did it take you to get the steam going in your career? Did you ever feel like giving up?

Rhiannon Frater: I’ve been writing since I was a little girl, so I guess it took all my life to get to the point where I am presently. The journey wasn’t just about getting a big break and a publishing deal, but also developing my voice and finding my genre. For a long time I thought I was going to be a mystery writer like Agatha Christie. I was rather surprised when horror ended up being my niche.

JE: Did you ever consider giving up?

RF: I did for about nine years. My husband helped me get back on track. Being an author is a very tough business. You have to have a thick skin, a good support system, and a lot of ambition along with the talent to write, of course.

JE: Of course. Take that one as a given and work on the rest! Who did you learn from, or are you self-taught? Did you take workshops to hone your craft?

I read a lot of books and wrote a lot of books to discover my writing voice. I have also learned a lot from reading the editing notes from my editor at Tor and my indie editor. I also learned a lot about plot structure and character development from being an avid fan of Alfred Hitchcock and Joss Whedon. I’ve been told many times that I write cinematically. Readers tell me that when they finish one of my books they feel like they just watched a movie.

JE: You started indie, you put your books out yourself and collected a following with your As the World Dies Trilogy. Eventually Tor took notice. What was the process you went through to produce your books? Did you hire professional editing, cover art, and book design?

RF: As The World Dies started out as an online serial. It gained a huge following, much to my surprise. The original fans were the ones who wanted to have the series published so they could have physical copies on their bookshelves. It was with their encouragement that I tried very hard to find an agent or a publisher who would be interested in my zombie epic. Instead, I was met with rejection. My husband approached me about self-publishing utilizing the new media. I was reluctant at first, but after a lot of research we felt it was the best way to go about it. A friend did the cover art, I formatted the interior, my husband did the layout of the full cover, and some friends helped with the editing. This was back in 2008 so there weren’t the resources available then that there are now.
I’ve learned so much since those early days. I now have an editor who works with Permuted Press edit my indie novels, I have a professional formatter, and my cover artists are top notch.

JE: I loved the updated covers that you and Tor released. How did things change when you signed with Tor? What are the pros and cons of Indy vs. trad publishing in your experience?

RF: Well, the purchase of the trilogy allowed me to quit my day job and give the full-time writing gig a shot, but what keeps me writing full-time are my self-published novels. I have only seen one royalty statement since the books were published by Tor, which is the norm with big publishers. It’s my monthly royalty payments from Kindle, Nook, Kobo, Audiobook Creation Exchange, and Createspace (trade paperbacks) that pays my bills and keeps me happily writing at home. So even though the bigger lump payments come from the big publisher, the more consistent monthly earnings are from my indie works.
Creatively, the indie side of things is much more in my court. I can write a very long novel with no worries of a word count restriction. I can write whatever I want to write next and not worry about writing a synopsis, summary, etc., to pitch to my editor. The interior design, cover art, and layout are things I have full control over with my indie novels. Tor has been really kind with taking my suggestions for the covers of the As The World Dies Trilogy, but they have final say.
Both publishing paths have pros and cons. I happen to enjoy doing both, that’s why I’m a hybrid author.

JE: You’ve achieved what many indy writers strive for, that big publisher staring you in the face and telling you you’re good enough. First of all, it must have felt amazing. Second, do you think it’s necessary? What do you think of the gatekeepers and what is your advice for new authors trying to decide what route to take, and what steps along that route?

RF: In my case it has definitely been worth it to traditionally publish. The initial advance money gave me the freedom to pursue a full-time career. I have also enjoyed the editing process with my editor at Tor. I’ve learned a lot from her. Because the books were published by Tor, Publishers Weekly reviewed The First Days and it received a Starred Review. Also, many people who have never heard of me gained access to my books because they were on the shelves of local bookstores.
What’s nice about self-publishing is that the books that Tor may not want can still find their way onto the e-readers and bookshelves of readers. Big publishers have to buy what they feel will sell to a wide audience. I may come up with an idea that they think is awesome, but won’t sell. Those books don’t die in the back of a writer’s closet anymore.
The best advice I can give up-and-coming writers is in the F.A.Q. on my website.

JE: How big a part is the social aspect to the success of a writer’s career? Did you go to cons, workshops, seminars, meet particular people, pitch, plead or beg?

RF: Everyone’s path to success in writing is different. I know of people who have taken every writing class offered in their area, traveled to workshops, seminars, etc…. They even know a lot of writers, agents, and publishers from constantly networking, but they don’t have a book deal. There are also people who write their first book, send it to an agent, and have a seven figure deal two weeks later. There is no set path. There is no magic key.
In my case I self-published, a producer saw the cover of my second book and thought the character looked like his wife, he bought it, loved it, optioned the series, and the next thing I know I have an entertainment lawyer referring me to a literary agent in New York. I had an agent by Thanksgiving, she pitched in January, and I had a deal with Tor in early March.

JE: That’s amazing. Your latest, Pretty When She Kills, came out last month. How is it being received, and what is your next big project?

RF: I actually returned to the old vampires. My vampires are scary and kill people, but holy relics and sunlight are deadly. The series has been gaining quite a fervent following since True Blood gave us back the scary bloodsuckers. The reviews have been really awesome and I hope the third book will bring a fitting end to the trilogy.
I’m wrapping up my latest project for Tor right now called Dead Spots. It’s a really bizarre horror novel that I absolutely love. Once I turn that in, I’m probably going to return to the Pretty When She Dies universe and write the last book in the trilogy, along with a side novella.

JE: What is Dead Spots going to be about?

RF: It’s a horror novel, obviously. Not vampires, zombies, or anything like that, but I’ll let Tor describe it.

JE: Sounds intriguing. I love the title. Now, for the serious. Complete this sentence: “Like I said…”

RF: …kill all the things.

Guest Writer Bio: Rhiannon Frater is the award-winning author of the As the World Dies trilogy (The First Days, Fighting to Survive, Siege,) and the author of several other books, including the vampire novels Pretty When She Dies, The Tale of the Vampire Bride, and the young-adult zombie novel The Living Dead Boy and the Zombie Hunters. Inspired to independently produce her work from the urging of her fans, she published The First Days in late 2008 and quickly gathered a cult following. She won the Dead Letter Award back-to-back for both The First Days and Fighting to Survive, the former of which the Harrisburg Book Examiner called “one of the best zombie books of the decade.’ Rhiannon is currently represented by Hannah Gordon of the Foundry + Literary Media agency. You may contact her by sending an email to rhiannonfrater@gmail.com.

Jess Owen: Kickstarter – The Indie Author’s New Secret Weapon

September 24, 2012

fictorians

Guest Posts Marketing Publishing The Writing Life Writing Tools 2 Comments

Guest Post by Jess Owen

If you haven’t heard of Kickstarter yet, as soon as you finish this article you’re going to be inundated with emails from old friends, family members and distant colleagues asking you to support their Kickstarter campaign. Just wait.

So what is it? A streamlined, user-friendly website to facilitate an idea called crowd funding. The folks at Kickstarter believe that, “…a good idea, communicated well, can spread fast and wide,”* . . . and gain support. Monetary support. What began as a grass roots fund raising method for indie music bands has exploded into a worldwide phenomenon that gives individuals the financial power to see any creative project through to completion, and gain a tribe of new friends and fans in the process.

Artists, musicians, authors, inventors, restaurateurs, film makers, you name it, Kickstarter supports it.

All you need is one tangible project, a timeline, a bag of goodies to hand out at the end, and you are ready to dive in. Don’t forget a “can-do attitude.”

I used Kickstarter to fund the hardback printing of my debut novel, Song of the Summer King. Rather than turn to POD, I decided to research printers in order to gain a wide view of all available options to the modern self-publisher. While I waffled on how best to go about paying for and distributing my book, a friend mentioned Kickstarter.

This is how it works: an individual creates a project. This must be a tangible goal with an end date and a product (like an album, a book, an art show; no “fund my life” projects). For me, it was printing the hardback book. A traditionally published author might want to create a whole bunch of snazzy schwag for her launch event, but not have enough funds. Kickstarter can do that too. Once you create your project, you figure how much money you need, set the financial goal, give yourself a time limit within the maximum of 6o days, and launch! (For more detailed information on the mechanics, read through the Kickstarter School on their web page.)

I raised $9,000 in thirty days, with an initial goal of $6,000. Here’s how I did it.

I found my audience. It is critical that you know where to find the people who will actually want to read your book. If this is starting to sound like every other writing article on marketing, it should. If you don’t understand marketing yet, it will be difficult for you to succeed with Kickstarter or any other fund raising program. Kickstarter is basically a way for readers to pre-order your book, plus fun and prizes. So know where your peeps are, and how to get their attention. I write fantasy, and for years have also been a minor member of the fantasy art community. Still, this was a place to start. I began to draw a lot more gryfons and wolves when I knew I was going to self-publish, and with that work, I started to attract fans, fellow artists and readers with those interests.

In other words, I built a platform. Start doing that now, no matter what stage you’re in.

Next, involve your family and friends. My family and friends were my biggest supporters. I hope yours are too. If they aren’t, go to your chosen family, your good friends, your writing buddies, your neighbors, church-whoever supports you. Don’t be ashamed that you’re asking for money, either. Be proud! Be excited! You have created something, or you’re certainly about to, and the people who love you will be excited for you.

Have a plan. I had a plan to give interest a boost at the beginning of each week of my campaign. The first week was family and friends. The second week, I had artists post pieces of special promotional works centered around my book. Yes, I had to pay for them, but I was supporting other artists. Also, their work was better than a simple advertisement, because their 10,000 interested fans were suddenly looking at beautiful pieces of art about my book, with links back to Kickstarter. The next week I was in my hometown newspapers, and after that, I appealed to bloggers. It doesn’t matter what your plan involves, as long as it targets your audience base.

As far as figuring out rewards and timeline, I researched other projects. Art featured heavily in my rewards, because I’m close to the fantasy art community. I picked a cover artist who appeals to my target audience, and offered prints of her work at several reward tiers. I was also surprised that my own artwork was a relatively popular reward option.

Choose rewards that are pertinent to your story. Got a cool sci-fi novel? Get nifty badges or buttons or figure out a way to do super slick holographic bookmarks. Think of what you’d want in a grab bag from your favorite author, and offer that stuff as rewards. Study what other publishing projects are offering. You don’t have to reinvent the wheel, just figure out what’s already working.

Remember to factor the cost of rewards into your funding goal. This is a mistake I made, and I’ll admit it without shame. (The point is I’m wiser now . . .) Factor in rewards, shipping, and the percentage that Kickstarter takes out for processing credit cards. I asked for $6,000, raised $9,000, and walked away with $8,110 because of the processing fees and people whose pledges didn’t go through. I had just enough to cover my project.

Aside from all the technical information, what I will say is what I think Kickstarter, and websites like it, mean for authors-particularly, self-published authors. Many aspiring authors have sometimes said or thought, “If I could just get my work out to the people, they would love it.” Well now’s the time to saddle up. You can use Kickstarter to raise money for that professional editor, cover artist, layout and lettering designer, and any other initial costs associated with self-publishing.

We are in the Information Age. Anyone who understands how to move information and get it to the masses will succeed. Writers who can track down and target their fan base will sell books. Now, that fan base can invest even more love and support by actually helping you publish your work. The psychological power of active community support is going to be huge in the near future. Your fans are not just fans anymore. They’re investors. They’re partners. They’re going to be excited for more than just your next book, they’re going to be excited for you. And that is priceless.

Kickstarter and other websites that facilitate crowd funding are about more than just money. They’re about community. They help you find your fans, your friends, your colleagues. They help you build your tribe. The people who pledge to your project don’t just want to buy your book. They want to help worthy dreams come true and watch people succeed. And they want to be a part of it. Even if you’re an independent author, there’s no reason you have to do it alone.

To me, that’s pretty darn exciting.

Guest Writer Bio: Jess has been creating works of fantasy art and fiction for over a decade, and founded her own publishing company, Five Elements Press, to publish her own works and someday, that of others. She’s a proud member of the Society of Children’s Book Writers and Illustrators and the Authors of the Flathead. She lives with her husband in the mountains of northwest Montana, which offer daily inspiration for creating worlds of wise, wild creatures, magic, and adventure. Jess can be contacted directly through her website, www.jessowen.com, or the SOTSK facebook fan page, www.facebook.com/songofthesummerking