Tag Archives: Tools

I wanted to follow-up on Quincy Allen’s great post of October 15, 2013 about the value of active convention attendance on your marketing plan. The post is particularly timely as I’m packing my bag for World Fantasy which will be held in Brighton, England from October 31 – November 2. Quincy shared how his career had been enhanced by his decision to attend conferences. Like Quincy my successes in writing can be traced back to my decision to attend a conference. But that’s only a part of the story. Showing the is the easiest part. What Quincy did, and I recommend you do, is he was an active participant in the conferences.

Taking a convention from being a fun event to being a professional marketing tool is hard work. We attend writers’ conferences or seminars, to market our writing, and to meet other writers, agents, publishers and editors. For ease of reference, I’ll refer to agents, publishers and editors collectively as “agents.” You cannot sit in the seminars and only interact with the group of people you came if you are marketing. Every day of a convention is an interview. Every moment of every day is an opportunity for you to help or hurt your career. So how do you ramp up your marketing potential at a Con?

Before the Con: do your homework.

One of the things I love about World Fantasy is it posts a list of attendees or “members” so I can see if my dream editor or agent is going to attend. This year WFC also has a separate list of attending publishers so if you don’t know that Jane Doe is with XY Literary you can see that XY Literary is attending and investigate further. Conventions are often crowded. Decide in advance who you’d like to make a connection with, why, and how.

I wanted to talk to Peter Beagle because I love his stories and since he was a Guest of Honor that year . How was I going to meet to him? Because he was scheduled for a reading, an interview session, and to attend the banquet I knew where and when I could find him, but I also asked my friends if anyone knew him. One of the founding Fictorians did and she introduced me. Ask your friends and colleagues if they know the person you want to meet. Chances are that one of them does. A personal introduction will usually take you a lot further than cold calling on someone. If the person you want to speak with is not giving a lecture or otherwise booked to be in a specific place be prepared to check the Con Bar – regularly.

If you are planning to pitch a story make sure it’s finished. “Finished” does not mean the first draft is complete. It means you have done everything you can to make the story as compelling and as free from typos as you can. Prepare your pitches. Ace Jordyn attended last year’s WFC with a list of the people she wanted to meet, and pitches prepared for each work and each person. Amazing, really.

At the Con: Be professional and bold.

I’ve written about this before so I’m not going to delve too deeply here. Appearances matter. If you want to be taken as a professional be dressed as one. Does that mean you have to wear a suit? No – unless that’s your brand. Look at just about any New York Times best-selling author’s website and you’ll see what I mean. Lisa Scottoline, a retired lawyer and writer of legal thrillers, wears suits. She wore one when she was instructing at the Seak, Legal Fiction for Lawyers convention where I met her. Because of who she is and what she writes the suit is part of her brand. Neil Gaiman and Brandon Sanderson don’t wear suits. In fact, I would guess that the bulk of professional writers don’t wear suits. Still, they all look professional. You should too.

Act professional. Don’t interrupt, don’t be rude. Enough said about that.

Go boldly. Follow-up on your plans. Go to the places the people you are looking for are likely to be. Talk to them when you find them. If you can’t find them, ask other people if they might know where Jane Doe is. You must approach strangers at a convention. You must ask friends to introduce you to people you don’t know, but want to. At least one agent has said that she only signs people she’s met at a convention, and the agent doesn’t wear a name tag. She, like every other agent, wants to see you’ve done your research and that you’re passionate about your work. After all, if you’re not excited about and willing to sell your work, why should she be? Sitting in a corner watching the con go by will not result in publication.

Strike while the iron is hot. If you are engaged in a genuine conversation and someone asks what you are working on. Tell them.

After the Con: Follow-up.

Oh lucky day! You spent three hours talking to your dream editor at the Con Bar. So, now what? Follow-up with that person just like you would do at any other networking event. Send her an e-mail saying you enjoyed meeting her at the Con. Make the e-mail specific so that if you drinking a purple girly drink remind the editor so she, who met hundreds of people at the Con, has the opportunity to place you. If you were asked to submit to the editor do so now. It not, just thank her for her time. At minimum, follow the editor’s twitter feed or friend her on Facebook. Comment honestly on posts. If she posts something you find interesting you should comment on it. If not, you shouldn’t. You are trying to maintain and forge a genuine connection with her.

Don’t forget your friends. Remember all those people who helped you research and introduced you around? Thank them as well.

Conventions are one of our most powerful marketing tools if used correctly. Meeting someone at a convention may make the difference between a polite “no, thank you” and a sale. Treat every convention like an extended job interview because that’s what it is. Your primary goal is to form honest and lasting connections with the people you meet. Succeeding at that goal leads to success.

Get Out of Your Comfort Zone

September 27, 2013

fictorians

Craft & Skills Guest Posts Motivation The Writing Life Writing Tools 2 Comments

A guest post by JJ Bennett.

When I was asked to talk about growing as a writer, one thing for me stood out. Every time I pushed myself, I succeeded. So, how on earth do you push yourself when you’re just starting out? Good question. Stop treating yourself like a hobbyist and treat yourself like a professional.

It’s so easy to relax in your comfortable zone as a writer. You write when you can, dabble in blogging, have that one book collecting dust on your shelf, and you call yourself a writer. I’m just as bad as the next person when it comes to procrastination. So, how do you make that jump? It’s fairly simple. Make better choices.

Sounds easy, but it’s not. Let me explain. Professionals have deadlines, meet with other professionals, and work every day in their craft. They don’t let things stand in the way with getting the job done. They work hard and fast.

Let’s get moving in the right direction then. I’d suggest following these guidelines.

1. Attend a professional writing seminar where you’re asked to produce writing.

Yep, other professionals are going to read and critique your work. Get over yourself. You’re a professional. The best way to improve your writing is to get feedback from other professionals. You’ll be surprised by your growth. While you attend, the pressure of having to write to a higher standard will help you grow as a writer. You will be amazed by the work you produce. Only by being cornered to produce, will you grow at a faster rate than otherwise.

2. Your new best friend is having a deadline.

Professional writers have deadlines. Give yourself some. I’m not talking about goals like I want to write 2500 words a day sort of goals. I’m talking hard deadlines where other people are waiting for your work. If you’re trying to finish that “first book” then pay for an editor before you finish the story. It sounds crazy but most editors (at least the good ones) are months out until they can take on a new client. Pay and get on the list. This way you are invested in the task. You’ve made a commitment to both yourself and the editor. You’re making a “blood oath” so to speak that they’ll have your manuscript in hand in “X” amount of days, weeks or months. Professionals only work under deadlines like these. Get some!

3. Make a place to write.

Not everyone has a beautiful oak carved desk with matching built-in shelves in a home office. Sure it would be nice, but most of us live in the real world. This doesn’t mean go kick your kids out of their bedroom just so you can have an office, but it does mean you need to make a space of your own. It could be a small computer desk in the corner of the front room, bedroom, or even in a closet (if you have a large walk in). Find a space that’s yours and yours only. Remember, you’re a professional. Your area is only for you. I have friends who write in trailers, rent office spaces away from home, and make a space somehow. Wherever your space is no matter how big or small, don’t let the kids do homework there. It’s YOUR SPACE! Ultimately, if something goes missing, is lost, or spilled on… it’s all on you. Taking responsibility is part of being a professional.

4. Make yourself a schedule.

Professionals have their life mapped out. They have a planner or calendar of some kind. It could be on their mobile devise, on a computer, on paper–just somehow get organized. If you have a blog, write down the days you need to post. Write down days and goals to meet your deadlines to others as well as yourself and then integrate it into your family schedule. One schedule to rule them all…

5. Live it.

This one is pretty easy to explain but the most difficult to do. You need to set your priorities.

6. Stay Educated in the Business.

Part of being a professional is staying up on trends. What are people in the field of writing talking about? You need to understand your profession and what’s working and what isn’t. If you read, research, and understand the business side of writing, it will only strengthen you and your standing in the industry.

Getting out of your comfort zone is hard. People don’t like it. It causes stress, inadequacy, and it brings your faults to the forefront. Nobody likes that. It’s hard work and it’s so much easier to coast through life at your own pace than to push yourself. Without that push however, you won’t see that growth that you’re looking for.

If you take these steps to move out of your comfort zone you’ll become a better writer, people will take you seriously, and your writing will show all your hard work and dedication you’ve put into your craft. Sure, it’s nice to sit back in your easy chair and coast through life dreaming of becoming something. But, you’ll spend all your life dreaming instead of becoming anything. It’s time to put down the footrest and get up out of your chair. Get out of that comfort zone.

Guest Writer Bio:

J.J. Bennett grew up as a Southern California native and moved to Southern Utah in 1989. She and her husband Matt, reside in St. George with their four kids. Jen is the creator/head of the “Authors’ Think Tank“. A group by writers for writers that supports both traditionally published and independent writers. She has written articles locally for “The Independent” and is currently working on her debut YA novel “The Path.” She enjoys travel, cooking, music, and has a deep desire to become a Bigfoot hunter. Find out more about her at www.jjbennett.com.

Only The Best – A Challenge

September 24, 2013

Frank Morin

Craft & Skills Frank Morin Motivation 2 Comments

This month we’ve had a lot of great posts with tons of concrete advice on how to break through a wall or break out of a plateau where we might be stuck. But what about life in general? Do we ever feel stuck, unmotivated?

Breaking out of those ruts can be harder than overcoming writer’s block. One of the keys is to try to identify what motivates us. What makes us smile or laugh or cry, helps renew our enthusiasm, or drive?

Something that dives deep, strikes a chord, resonates with our deepest held beliefs. Something that inspires hope or love.

The greatest books and movies are those that touch such a chord, that drive us to tears when they connect with our reality. Think Rocky, Gone With The Wind, Titanic, and It’s a Wonderful Life. Think The Help, or Pride and Prejudice.

It might be a romance, like An Affair To Remember, or it might be a heroic drama like The Dirty Dozen (I love the scene in Sleepless in Seattle where the men and women get emotional over these two different films – watch the clip here).

Whatever the story, the truth is someone put together the right sequence to touch your heart deeply. Those kind of stories can inspire us to be better people, help us break out of an unproductive rut, or change our lives at a fundamental level. That’s one of the reasons I love good stories so much, and why I work so hard to write them.

I want to try an experiment. What is one movie or book that touched you in a deep, meaningful way? It’s useless to put together a top 50 best books or best movies of all times because different stories touch different people. It’s too subjective. But each one of us has a personal list.

So what book or movie moved you the most?

It’s all too easy to find works that speak to me. When I read a book or watch a movie, I deep dive. I get sucked in completely. For me it’s a vivid, powerful experience, and so I find myself responding emotionally all the time. Whenever the hero faces the ultimate test and risks all to achieve their goal, I find myself choking up and responding to the stakes that they’re feeling because I feel them too.

In movies, I get sucked in almost too easy. From Wreck-It Ralph to The Avengers to October Sky, I’m fighting tears at the end of all of them. In books, most of my favorite authors trigger a powerful emotional response. From Alloy of Law by Brandon Sanderson to Hard Magic by Larry Correia to The Name of the Wind by Patrick Rothfuss.

But even so, some works stand out and make a deeper impact. In books, both Enders Game by Orson Scott Card and The Hero of Ages by Brandon Sanderson impacted me greatly with their fantastic twists at the ends. But one of the stories that I found even more powerful was The Way of Kings by Brandon Sanderson. Kal, one of the main characters, pushes himself to the utter brink to save others, and that heroism demands a reaction from any reader.

In movies, a couple of my all-time favorites are Star Wars and Avatar. But I was also powerfully moved by The Shawshank Redemption and Remember the Titans.

There are many others, but that’s enough for today. This is not an easy question, but taking the time to find an answer can give you a clue as to what motivates you, what themes or qualities you respond to. In life, perhaps you’ve just identified qualities you want to emulate more every day. In writing, perhaps you’ve just identified what element you need to add to our own work to make it really shine.

Please add your comments, and then share the challenge with friends on Facebook or Google+ or whatever other media you use to connect. See if they’re willing to share an example too.

I think we’ll find some common themes, and a few surprises.

Let’s find out.

Serendipity is a Weird Mistress

September 23, 2013

Ace Jordyn

Ace Jordyn Craft & Skills Editing Rewriting Self-Awareness The Writing Life The Writing Process Writing Tools No Comments

Serendipity really is a weird mistress. I mean, I’d been wondering for months what I could do to take my writing to the next level. I’ve edited an anthology, I’ve published and yet I found myself feeling absolutely stuck. A mentor was what I wanted – someone to show me how I could improve. But where are they? All the really good writers I know are writing and publishing with little time to spare. My critique groups (I love every writer in them) felt predictable. Plus, I couldn’t afford to go on an expensive training session. So where could I get the injection of awareness and learning to improve my craft?

When Serendipity cast her hand, I was elated for my help came in three ways:

Psychotherapy for writers and their characters
Based on his latest book Writing the 21^st Century Fiction: High Impact Techniques for Exceptional Storytelling, Donald Maass’s one day workshop focused on making writing deeper, more meaningful, more palpable and more energized. It was psychotherapy for the writer and story characters. Here are two examples of the exercises he had us do. If you answer them honestly, then it creates an opportunity to take your writing to the next level because the core of who you are becomes the core of your characters and that’s what readers find interesting.

Example #1 What can’t I say in my story (what is it I fear writing about)? When does my protagonist fear the very thing I’m not saying? When does my protagonist become me?

Example #2 What makes me blissfully happy? How is it different for me than for anybody else? When in my story will the protagonist experience the same bliss?

Example #3 What feeling was new to me in the last year? When in the story will my protagonist experience this same new feeling? What happens that stirs this new feeling?

An awesome revision checklist
My imagination is boundless – I have five first draft novels on my desk waiting for revision. Yet the very idea mortified me – if I’m writing at a certain level, how do I know what to look for? How do I make my story better? When I attended Nina Munteanu’s one hour presentation on revision at the When Words Collide Conference the pieces to the puzzle fell together and now revising is totally fun!

I was elated to discover that I had many of the skills and resources I needed to revise. What I lacked was structure for the task. Revising, I learned, is a ten step process. The second step, Dig Deep, is the most exciting for it gives permission to restructure and change things to make the story better. For example, I had been toying with changing the gender of a main character but was unsure. Then, Nina said it was okay. Bingo! When I did it, I discovered that I hadn’t made the original character as strong and unique as I thought – there were trite mannerisms and stereotypical reactions I had subconsciously written. Why should a female wail and a male not? Or did I want either of them wailing? Was that the reaction I wanted? Of course not! Out with the stereotypes, in with more concrete characters and writing. It’s given me a whole new perspective as I examine all my characters.

The other helpful thing about the book is that Nina has a good succinct information on things important to telling a good story such as an overview of the hero’s journey, using the metaphor, getting sensual, the Zen of passionate writing and more. Simply and succinctly written, The Fiction Writer: Get Published, Write Now is an excellent resource which has helped me get my writing to the next level. Simply written (I don’t have the patience for long dissertations), it makes its points quickly on essential things such as the hero’s journey, using the metaphor, getting sensual, the Zen of passionate writing and more. Nina will be our guest next week, so be sure to join us then.

Learning from each other
Many writer friends, including some in my critique groups, also attended sessions, took workshops or did cool things like attend Odyssey for six weeks. Now, we have some truly interesting discussions, brainstorming sessions and meaningful critiques. I learned that the mentors I sought weren’t some magical gurus from best seller lists (although I wouldn’t turn one of those down!). They’re local writers who continue to learn and grow. Because we each pick up on different things, we can see issues in each other’s writing that the writer cannot. The importance of having a learning, supportive group becomes evident when you read a novel’s acknowledgement page. Great mid-list and best seller authors credit numerous people for everything from technical information to proof reading and editorial advice. We all need a community to help us get to the next level.

So yeah, taking my writing to the next level was as simple as 1,2,3: psychotherapy, a revision checklist, and having a community of good supportive writers who have the same aspirations. Serendipity provided me the tools I needed to grow as a writer – I just needed to take advantage of them when they presented themselves. I’m really glad I did.

Happy writing!